IVA

Name

IVA

Legal name

IVA株式会社 (IVA Co., Ltd.)

Website

https://iva-corporation.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Authentication Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)

Keywords

• AI authentication services
• Luxury goods verification
• Instant cash buying app
• Resale marketplace integration
• Third-party logistics solutions

Headquarters

HQ city

Shibuya

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. AI Instant Buying App (Chalyn): Chalyn is a consumer app where users sell items (fashion, electronics, toys, foreign currency, etc.) to IVA for instant cash. IVA purchases items at AI-appraised prices, then resells through its B2B channels (reuse shops, retailers, EC operators) at a margin. Revenue comes from the spread between purchase price and resale value. No commission or listing fees for users. Available on iOS and Android.
2. B2B Authentication Services: IVA provides authentication services to enterprise clients including marketplace operators (Mercariあんしん鑑定, SNKRDUNK, Buyee), reuse shops, and EC platforms. Authentication is embedded as a service option within partner platforms. Revenue model is per-item authentication fees, typically subscription or transaction-based for high-volume enterprise partners.
3. 3PL / Logistics Services: IVA's 3PL (Third-Party Logistics) service handles storage, inspection, authentication, packing, and shipping for marketplace and reuse operator clients. Revenue is generated from logistics service fees charged to B2B clients.
4. Circular Economy / Wholesale: IVA supports circular economy goals through wholesale procurement of rare goods (handled by specialized buyer team) and general goods purchasing for resale to reuse and marketplace clients.
5. RWA Tokenization Platform Support: FAKEBUSTERS provides physical authentication for trading cards on RWA (Real World Asset) tokenization platforms such as PACKS (by トレカ商事), supporting authentication of physical collectibles that are then tokenized on-chain.

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels6 records

Core offering

IVA fundamentally provides AI-powered authentication services for luxury goods, sneakers, streetwear, trading cards, watches, and accessories, combining computer vision with expert human authenticators. Through its FAKEBUSTERS service it authenticates items for both consumers (mobile apps, retail counters) and B2B clients (reuse shops, EC operators, marketplaces, RWA tokenization platforms). Through its Chalyn app it provides an instant cash-buyout experience where users photograph items, receive an AI-appraised price, and ship items to IVA's logistics center for immediate payment. Supporting offerings include 3PL logistics and circular-economy wholesale procurement services.

Product overview

IVA operates two main consumer-facing products: FAKEBUSTERS, a market-leading AI authentication service covering luxury items, sneakers, streetwear, watches, and trading cards; and Chalyn, an AI-powered instant cash conversion app that enables users to photograph items and receive immediate payment. Supporting services include circular economy solutions (wholesale sourcing, goods purchasing) and third-party logistics (storage, inspection, authentication, packaging, shipping). The portfolio serves both individual consumers and B2B clients including marketplaces, resale companies, and cross-border EC operators.

Differentiator

Problem solved

Functional benefit

Brands

• FAKEBUSTERS（フェイクバスターズ）: AI真贋鑑定サービス。スニーカー、ラグジュアリーアイテム、トレーディングカード、時計等的真贋鑑定を行う。国内シェアNo.1。
• Chalyn（チャリン）

Products and services

• FAKEBUSTERS (フェイクバスターズ) AI Authentication Service AI-powered authentication service for luxury items, sneakers, streetwear, watches, trading cards, and accessories. Combines computer vision AI with expert human authentication teams and state-of-the-art equipment to verify authenticity. Delivered via iOS/Android apps, in-store counters, and B2B Image Authentication for enterprise clients. Used by consumers to authenticate personal items and by resale shops, marketplaces, and cross-border EC operators to validate inventory.
• Chalyn (チャリン) AI Instant Cash App AI-powered instant cash conversion mobile app enabling consumers to photograph items and receive immediate AI-assessed buyout offer. Supports 25+ categories and 1,120+ brands including sneakers, brand bags, apparel, accessories, digital devices, gaming consoles, foreign currency (20 currencies), and gift certificates. Users ship items to IVA's logistics center for final assessment and payment; no listing, packing, or buyer negotiation required.
• FAKEBUSTERS Image Authentication (画像鑑定) for B2B Image-based authentication for B2B clients covering 9 categories and 250+ brands including sneakers, streetwear, luxury bags, trading cards (single cards), watches, fragrances, shoes, accessories, and collectibles. Delivers results in as fast as 30 minutes to up to 24 hours. Sold to reuse operators, EC operators, and marketplace operators via dedicated enterprise contracts.
• FAKEBUSTERS Quick Authentication (クイック鑑定) Pay-per-item quick authentication service for consumers, priced at 880 yen per standard item (Supreme Accessories updated to 1,100 yen in January 2021). Users photograph items via the FAKEBUSTERS app and receive an authentication result with an authentication report.
• FAKEBUSTERS Complete Authentication (コンプリート鑑定) Complete physical authentication service where users ship items to IVA's inspection center for thorough expert inspection and authentication, including use of state-of-the-art equipment. Used for high-value or items requiring in-person inspection beyond photo-based authentication.
• 3PL (Third-Party Logistics) Service Integrated third-party logistics service combining storage, inspection, authentication, packing, and shipping into a single solution for marketplace, resale, and cross-border EC operators. Leverages FAKEBUSTERS authentication to ensure product reliability while enabling smooth circulation. Sold to B2B clients including reuse shops, EC operators, and cross-border EC platforms.
• Wholesale (ホールセール) Circular Economy Procurement Specialized buyer-team procurement service for rare and premium pre-owned goods, supporting circular economy goals. Provides marketplaces and reuse company clients with high-quality inventory at scale.
• Goods Purchasing (商品買取) Service General goods purchasing service supporting broad category circulation, helping marketplace and resale company clients source inventory across multiple categories.

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature10 records

Partnerships

13 partnerships are on record, tiered core and minor.

• 株式会社ARCHIVESTOCKcoreGTM or Marketing Partner · 1 May 2026Partnership with fashion-focused resale marketplace ARCHIVESTOCK. FAKEBUSTERS provides 'プロ鑑定' (Pro Authentication) for their platform covering goro's and Chrome Hearts among 5,500+ brands. Announced May 2026.
• 比比昂 bibianminorGTM or Marketing Partner · 1 November 2024FAKEBUSTERS provides authentication services for Taiwan's largest cross-border EC site 比比昂 bibian, enabling trusted purchases of Japanese goods.
• BuyeecoreGTM or Marketing Partner · 1 November 2024Partnership with cross-border EC platform Buyee to provide authentication services for international buyers of Japanese goods. Launched October 2025.
• 損害保険リサーチ株式会社minorStrategic or Co-development Partner · 1 November 2024Business partnership with major insurance investigation company 損害保険リサーチ. Joint initiatives for insurance and fraud investigation services leveraging authentication technology.
• トレカ商事 — PACKSminorStrategic or Co-development Partner · 1 March 2024Partnership with トレカ商事 to support their RWA (Real World Asset) trading card sales platform 'PACKS'. FAKEBUSTERS provides physical authentication for trading cards that are then tokenized on-chain.
• 株式会社ジラフ — magi台北西門店coreStrategic or Co-development Partner · 1 November 2023IVA designed and supervised the Taiwan overseas store #1 (magi台北西門店) for ジラフ (Jira). Provided store design, operation support, and trading card authentication. Major step in Taiwan expansion.
• 株式会社イーグル — お宝市番館minorGTM or Marketing Partner · 1 September 2022Business partnership with お宝市番館 (operator: 株式会社イーグル), a large-format reuse shop chain. Provides authentication support for the chain's operations.
• atmosminorGTM or Marketing Partner · 1 July 2022First collaboration with sneaker shop atmos (Tokyo-based sneaker retailer). Co-launched a Bluetooth tracker 'Tile' product with FAKEBUSTERS branding.
• ACS (台湾)coreGTM or Marketing Partner · 1 June 2022Partnership with Taiwan's large-format sneaker shop ACS, marking IVA's first major Taiwan partnership. Supports Taiwan market expansion with local sneaker authentication.
• BRINGcoreGTM or Marketing Partner · 1 December 2021Partnership with major fashion reuse chain BRING, providing authentication services for their fashion resale operations.
• Y.A.S (台湾)minorGTM or Marketing Partner · 1 December 2021Partnership with Taiwan's #1 sneaker cleaning chain Y.A.S, supporting IVA's Taiwan market expansion.
• 楽天株式会社 — ラクマ (Rakuma)coreGTM or Marketing Partner · 1 August 2020Partnership with Rakuma (part of 楽天) to offer purchase price compensation service 'ラクマあんしん補償' with authentication, focused on brand sneakers.
• スニカスタンダード株式会社 (SODA) — SNKRDUNKcoreGTM or Marketing Partner · 1 October 2019First major business partnership in October 2019 with SNKRDUNK, Japan's leading sneaker marketplace operated by 株式会社SODA. FAKEBUSTERS provides authentication services for sneaker trades on the SNKRDUNK platform.

Scale indicators9 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Entrupy: AI-powered authentication service for luxury goods (handbags, sneakers, watches, apparel) using proprietary computer vision models. Closest direct competitor operating a pure authentication-as-a-service model globally with similar B2B2C distribution to marketplaces and resale operators.
• Real Authentication: Hybrid expert-and-AI authentication service covering sneakers, luxury handbags, watches and apparel with comparable brand coverage and turnaround times. Direct competitor serving US and global resellers with a model very similar to FAKEBUSTERS.
• Chrono24: World's largest online marketplace for luxury watches with built-in authentication and authenticity guarantee services. Directly comparable to IVA's integrated authentication-plus-resale model in the watch category, with global scale.
• Cashify: India's leading instant-buyback and resale platform for electronics and used goods with mobile AI-driven valuation and immediate payment. Closest functional parallel to Chalyn's instant-cash model — operates in an adjacent Asian geography with a similar AI-photo-to-instant-cash workflow.

Broad incumbents

• GOAT: Largest sneaker authentication and resale marketplace globally. Originally a pure authentication service comparable to FAKEBUSTERS for sneakers, now also operates its own marketplace; direct competitor in sneaker authentication with significantly larger scale.
• StockX: Authenticated resale marketplace for sneakers, streetwear, watches, handbags and collectibles with proprietary authentication at scale across multiple geographies. Comparable B2B authentication workflow to IVA's, but embedded in a much larger marketplace operation.
• Vestiaire Collective: Global authenticated luxury resale marketplace with a strong Asian presence. Combines direct authentication service (overlapping with FAKEBUSTERS for luxury bags, apparel and accessories) with a transaction platform — closest Western parallel to IVA's integrated luxury authentication model.
• The RealReal: US-focused luxury authentication and resale company operating their own authentication centers. Provides enterprise-grade authentication expertise similar to IVA's, but is vertically integrated with their own consignment and marketplace operations.
• eBay (Authenticity Guarantee program): eBay operates Authenticity Guarantee authentication services for sneakers, watches, trading cards, handbags and jewelry, integrating third-party authenticators including Entrupy. Major incumbent that channels authentication demand through its own platform and could further in-source.
• Poshmark: Social commerce resale platform with authentication services for luxury and premium categories. Comparable market position in North America to IVA's Japanese authentication footprint, with growing investment in authentication as a trust layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Fakebusters_jp
• YouTubeyoutube.com/@chalyn_official
• Facebookfacebook.com/fakebusterstw
• LinkedInjp.linkedin.com/company/fake-busters
• Instagraminstagram.com/fakebusters_official

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IVA