Impact

What Impact does

Impact operates a mobile fitness application that converts users' daily steps and physical activity into monetary donations to charitable causes, effectively gamifying philanthropy through a consumer-to-corporate-to-NGO pipeline. The core product is a free iOS and Android app (impactapp.in) that tracks walking and running activity, lets users select from multiple charity causes, and applies milestone-based gamification (coins and rewards) to drive engagement. The platform has accumulated 5M+ downloads, 100K+ reviews at a 4.6-star rating, and references a 4M+ global community, with celebrity endorsement from Priyanka Chopra serving as social proof.

Underlying the consumer app is a dual-sided B2B product line comprising The Impact League (corporate employee engagement and wellness), Cause Branding (NGO partnership offerings), and Marketing Brands (corporate sponsorship programs). Corporate partners — including marquee Indian enterprises such as SBI, HDFC Bank, Accenture, Sun Pharma, Hero, and Marico — sponsor user step activity, converting exercise into verified contributions to charity partners such as Sankalp and Kshamta. The technical stack is a conventional mobile application without disclosed AI/ML components, proprietary models, or patents.

Revenue is generated entirely through B2B corporate partnerships for cause branding and employee wellness programs; the consumer app is freemium with no disclosed pricing. Distribution occurs through Google Play and Apple App Store for consumers and a direct enterprise sales motion for corporate accounts, with marketing amplified across Instagram, Facebook, Twitter, LinkedIn, and influencer channels. The company is privately held, headquartered in India based on domain inference, has no disclosed funding rounds or ownership structure, and operates as an independent entity without a parent company.

Name

Impact

Legal name

Impact

Website

https://impactapp.in

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Impact is an India-based mobile fitness app that converts users' daily steps into charitable donations funded by corporate wellness partners, serving individual fitness users, large enterprises (SBI, HDFC, Accenture), and NGO recipients.

Ownership category

akta.pro rank

Product category

Fitness and Wellness Mobile Applications

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industries

Sports & Active Incentives (Golf, Ski, Sailing, Adventure) (THAHADAJ), Cause/Sustainability & Purpose-Driven Creative Agencies (MPAAAAAL)

Keywords

• Fitness tracking app
• Step donation platform
• Charitable giving
• Employee wellness
• Cause branding

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Corporate Cause Branding Partnerships: The app generates revenue through B2B partnerships with corporations who use the Impact platform for employee wellness programs and cause-related marketing campaigns. Companies can brand their own giving campaigns and engage employees in fitness and social impact activities.
2. User Engagement Platform (Freemium): Core app functionality is free for individual users. The freemium model drives user acquisition and engagement while corporate partnerships monetize the platform at the B2B level.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Impact operates a mobile fitness application that tracks users' steps and workouts and converts that activity into donations to charitable causes, with corporate sponsors underwriting user activity. The core consumer product is the free Impact – Steps Fitness Charity app (iOS and Android). Supporting B2B offerings include The Impact League (corporate employee wellness and engagement), Cause Branding (corporate NGO partnership campaigns), and Marketing Brands (corporate sponsorship programs).

Product overview

Impact is a fitness charity mobile application that gamifies philanthropy through a unified platform. Users download the app and link their fitness activities (steps, workouts) to charitable causes. The platform operates on a steps-to-donation model where corporate partners sponsor users' physical activity, converting exercise into real monetary contributions to verified NGOs. The core Impact app serves as the primary consumer-facing product, with supporting offerings including The Impact League (corporate employee engagement), Cause Branding (NGO partnership), and Marketing Brands (corporate sponsorship programs). The ecosystem connects individual users, corporate sponsors, and charitable organizations in a single rewards-based wellness initiative.

Differentiator

Problem solved

Functional benefit

Products and services

• Impact – Steps Fitness Charity App Free mobile app (iOS and Android) that tracks users' daily steps and workouts and converts the activity into donations to user-selected charitable causes. It includes a milestone-rewards (coins) system and is targeted at individual fitness enthusiasts who want their physical activity to have social impact.
• The Impact League Enterprise offering that enables large companies to run employee wellness programs through the Impact platform, allowing employees to track fitness and contribute to charitable causes as part of corporate wellness initiatives. Targeted at HR, wellness, and CSR teams at large enterprises.
• Cause Branding Partnership offering for corporations and NGOs to run cause-branding campaigns on the Impact platform, leveraging the 4M+ user community to drive visibility and donations for partner causes.
• Marketing Brands Sponsorship offering that enables brands to underwrite user step donations, providing corporate sponsors with measurable social impact metrics and cause-marketing storytelling.

Quantifiable outcome

• Users raise approximately ₹20 per day just by walking on the Impact app
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• SBI (State Bank of India)coreGTM or Marketing PartnerCorporate partnership for employee wellness programs. SBI employees can use the Impact app for fitness tracking while contributing to charitable causes.
• HDFC BankcoreGTM or Marketing PartnerCorporate partnership for employee wellness and cause branding initiatives. HDFC Bank leverages the platform for CSR activities.
• AccenturecoreGTM or Marketing PartnerStrategic corporate partnership for employee wellness programs. Accenture uses Impact for cause branding and employee engagement.
• VedantaminorGTM or Marketing PartnerCorporate partnership for employee wellness programs and CSR initiatives.
• RBL BankminorGTM or Marketing PartnerCorporate partnership for employee wellness programs.
• AlkemminorGTM or Marketing PartnerCorporate partnership for employee wellness and social impact programs.
• HerominorGTM or Marketing PartnerCorporate partnership for employee wellness programs.
• MaricominorGTM or Marketing PartnerCorporate partnership for cause branding and employee engagement initiatives.
• Sun PharmaminorGTM or Marketing PartnerCorporate partnership for employee wellness and social impact programs.
• SankalpminorGTM or Marketing PartnerCharitable partner organization receiving step donations from users.
• HescominorGTM or Marketing PartnerCorporate partnership for wellness and social impact.
• NMDCminorGTM or Marketing PartnerCorporate partnership for employee wellness programs.
• NideominorGTM or Marketing PartnerCorporate partnership for wellness and social impact.
• KshamtaminorGTM or Marketing PartnerCharitable partner organization receiving step donations from users.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Regional players

• HealthifyMe: HealthifyMe is an India-based AI-driven nutrition and fitness platform with strong consumer brand and corporate wellness offerings. Competes in the same Indian consumer-fitness and enterprise-wellness segments as Impact.
• Cure.fit / Cult.fit: Cult.fit is an Indian fitness and wellness platform offering online and offline fitness, nutrition, and mental wellbeing services to consumers and corporates. Overlaps with Impact on Indian consumer fitness users and corporate wellness buyers.
• Goqii: Goqii is an India-based health and fitness platform combining activity tracking, live coaching, and wellness services. Same Indian market, overlapping consumer fitness users and corporate wellness customers as Impact.

Broad incumbents

• Fitbit (Google): Fitbit (now part of Google) is a global consumer fitness platform combining wearables, step tracking, and wellness programs. A broad incumbent whose consumer step-tracking features overlap with Impact's core consumer product.
• Strava: Strava is a global fitness-tracking app with a deeply engaged running/cycling community and social features. A broad incumbent in activity tracking — Impact competes for the same individual fitness-enthusiast segment, albeit without Strava's social network depth.
• Virgin Pulse (Personify Health): Virgin Pulse / Personify Health is an established enterprise wellness platform serving large employers with holistic wellbeing programs including activity tracking, challenges, and rewards. Operates as a broad incumbent covering Impact's corporate wellness niche alongside broader health offerings.

Emerging players

• Givewith (Goodworld / RoundUp): Goodworld / RoundUp Apps enables charitable micro-donations embedded in commerce and lifestyle flows. Adjacent emerging player that overlaps thematically with Impact's purpose-driven monetization of everyday consumer actions.

Direct peers

• Charity Miles: Charity Miles is a US-based fitness app that converts users' physical activity into corporate-sponsored donations to charities. Most direct peer to Impact: same steps-to-charity mechanic, similar freemium B2C model with corporate sponsorship underwriting donations.
• MoveSpring: MoveSpring (by Springbuk) is a corporate wellness platform built around step challenges, fitness tracking, and team competitions. Directly comparable to Impact's "Impact League" B2B offering and active-incentive corporate wellness positioning.
• Wellable: Wellable provides corporate wellness programs including step challenges, fitness activity tracking, and rewards. Comparable to Impact's enterprise employee-engagement products targeting HR and wellness buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Impact_App_
• Facebookfacebook.com/impactapp01
• LinkedInlinkedin.com/company/impact-employee-engagement
• Instagraminstagram.com/impact.app/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impact