CleanBnB

What CleanBnB does

CleanBnB S.p.A. is an Italian property management company that operates a full-service short-term rental platform on behalf of individual residential property owners. Founded in 2016 and headquartered in Milan, the company is publicly listed on Euronext Growth Milan (Borsa Italiana, ticker IT0005377277) and manages more than 3,000 properties across 70+ Italian cities and tourist destinations, including Milan, Rome, Florence, Venice, Naples, Bologna, Turin, Lake Como, the Amalfi Coast, and Taormina.

The core offering is an end-to-end management package covering listing creation with professional photography, multi-channel distribution across Airbnb, Booking.com, Expedia, Homeaway/VRBO and Google Vacation Rental with synchronized calendars, dynamic pricing, 24/7 guest communication, check-in/check-out coordination, cleaning and laundry, damage verification, owner reporting through a dedicated owner portal, and full regulatory compliance (CIN, CAV/SUAP, SCIA, Alloggiati Web, tourist tax). A bundled insurance product, CleanBnB Cover, is included at no incremental cost and covers civil liability, guest-caused damage, and theft. The technology stack is conventional (WordPress, Google Analytics, standard marketing pixels) with no public API, and the company does not disclose proprietary AI/ML models — dynamic pricing appears to be rules- or vendor-driven.

CleanBnB operates a pure success-based revenue model: owners pay zero setup and zero fixed fees, and CleanBnB earns a commission (undisclosed publicly) only on collected booking revenue. Customer acquisition is primarily direct-to-consumer via an SEO-optimized website with city landing pages, a content/blog strategy, Google Ads, social media, and a distributed network of City Managers in each market offering free property valuations. The company also markets adjacent transitional (1–18 month) rental management and vacation-home services, targeting second-home and dormant-asset owners.

Name

CleanBnB

Legal name

CleanBnB S.p.A.

Website

https://cleanbnb.net

Company type

Public

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

CleanBnB is an Italian publicly-listed property management company that operates short-term and vacation rentals on behalf of 3,000+ individual property owners across 70+ Italian cities, earning a success-only commission on bookings distributed through multiple OTAs.

Ownership category

akta.pro rank

Product category

Short-term Rental Property Management

NAICS

Residential Property Managers (531311)

SIC

Real Estate Operators (No Developers) & Lessors (6510), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYBPAJAIAL

Vacation Rental Turnover Operations (Housekeeping, Laundry, Inspections)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Vacation & Short-Term Rental Management

SECONDARYHSAEAEAA

Standard Turnover Cleaning (Cleaning + Reset)

Home & Personal Services/Home Cleaning & Housekeeping/Vacation Rental (Airbnb/Short-Term Rental) Turnover Cleaning

SECONDARYHSAEAEAF

Turnover Cleaning + Minor Maintenance/Handyman Add-Ons

Home & Personal Services/Home Cleaning & Housekeeping/Vacation Rental (Airbnb/Short-Term Rental) Turnover Cleaning

SECONDARYHSAEAEAE

Turnover Cleaning + Inspection & Damage Reporting

Home & Personal Services/Home Cleaning & Housekeeping/Vacation Rental (Airbnb/Short-Term Rental) Turnover Cleaning

Keywords

• Short-term rental management
• Vacation property management
• Airbnb property management
• Dynamic pricing OTA distribution
• Italian STR compliance services

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Property Management Commission: CleanBnB earns a commission based on a percentage of the gross revenue generated by each managed property. The company explicitly states it has 'zero fixed costs' for property owners and charges no setup fee. The commission is entirely success-based, aligned with the owner's interest in maximizing rental income. This is the primary and essentially sole revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

CleanBnB provides full-service short-term rental property management for individual property owners across Italy, covering listing creation, professional photography, dynamic pricing, multi-channel OTA distribution, guest check-in/check-out, cleaning and laundry coordination, 24/7 guest assistance, bureaucratic compliance (CIN, CAV, SCIA, Alloggiati Web, tourist tax), and an inclusive insurance product. The company earns a success-only commission on the gross revenue of each managed property with no setup or fixed management fees.

Product overview

CleanBnB operates as a comprehensive short-term rental property management platform with a modular offering. The core service is the full-service property management package (Gestione Affitti Brevi) that handles the entire rental lifecycle from listing optimization through guest management, cleaning coordination, and bureaucratic compliance. This core is supplemented by dedicated vacation rental management (Casa Vacanza) for seasonal properties, transitional rental management (Affitti Transitori) for medium-term stays, and add-on features including dynamic pricing, multi-channel distribution, the CleanBnB Cover insurance product, and complimentary property valuation. All services share a success-based commission model with no fixed costs. The company operates across 70+ Italian locations with a network of City Managers providing local operational support.

Differentiator

Problem solved

Functional benefit

Products and services

• Short-Term Rental Management (Gestione Affitti Brevi) Full-service short-term rental property management for residential property owners, covering listing creation with professional photography, dynamic pricing, multi-channel OTA distribution, guest management, check-in/check-out, cleaning and laundry coordination, bureaucratic compliance (CIN, CAV, SCIA), insurance coverage, and regular performance reporting to owners.
• Vacation Rental Management (Casa Vacanza) Professional management of vacation homes including second homes, seaside, mountain, and lake properties, covering property evaluation, professional photography, optimized listings, dynamic pricing, multi-channel distribution, guest management, cleaning, laundry, bureaucratic compliance, and periodic reporting.
• Bureaucratic Compliance Management (Gestione Burocratica) End-to-end handling of administrative requirements including CIN certification, CAV authorization, SCIA filings, Alloggiati Web police notifications, tourist tax collection and payment, and tax substitute services for cedolare secca.
• CleanBnB Cover (Insurance Protection) Inclusive insurance product bundled within CleanBnB's management commission, covering civil liability, guest-caused property damage, and theft during rental periods, provided to property owners at no additional cost.
• Transitional Rental Management (Gestione Affitti Transitori) Management of transitional rental contracts (1–18 months) for temporary housing needs, suitable for students, workers, researchers, medical personnel, and those in relocation, including contract management, tenant selection, and ongoing property oversight.
• Owner Portal (Login Proprietari) Online portal at proprietari.cleanbnb.net for property owners to access reports, performance data, and manage their rental portfolio with CleanBnB.

Quantifiable outcome

• Dynamic pricing generates 15–25% higher ADR vs. fixed pricing (company-claimed based on industry data)
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Vacasa: Largest professionally managed vacation rental company in North America with full-service property management for STRs. Direct comparable in business model — end-to-end management, dynamic pricing, multi-channel distribution, cleaning coordination — but at significantly larger scale and US-focused.
• Holidu: European vacation rental platform and management company headquartered in Germany, operating across multiple Southern European markets. Comparable full-service STR management offering for property owners, with broader geographic reach across Europe than CleanBnB's Italy-only footprint.
• Hometime: Full-service short-term rental management company offering professional hosting, dynamic pricing, and cleaning operations. Closely aligned service model — outsourced operations for individual property owners — though focused on US/UK/Australian markets.

Broad incumbents

• Sonder: Tech-enabled short-stay accommodation operator combining apartments and hotels. Operates at much larger scale and broader portfolio (longer stays, aparthotels, hotels), but overlaps with CleanBnB on professionally managed alternative accommodation for travelers.
• Vrbo (Expedia Group): Major OTA distribution channel for vacation rentals, owned by Expedia Group. Indirect relationship — CleanBnB lists on Vrbo, but Vrbo also offers host tools and professional management partnerships that compete for owner relationships.
• Airbnb Co-Host: Airbnb's native program enabling property owners to delegate management to vetted co-hosts at lower cost. Not a single company but a direct competitive threat that commoditizes the STR management layer and leverages Airbnb's demand funnel and brand.

Emerging players

• Hostaway: Vacation rental management software and channel manager for professional STR managers. Similar enabling role to Guesty; competes indirectly with CleanBnB by giving rival managers access to similar operational tooling.
• Guesty: Property management software platform serving STR managers (B2B SaaS, not direct operator). Comparable in enabling multi-channel distribution, dynamic pricing, and operational workflows; a potential partner or threat to CleanBnB depending on whether CleanBnB builds or buys its tech stack.
• Smoobu: European-based (Berlin) vacation rental software and channel manager, popular with smaller STR managers. Indirect overlap as infrastructure for competing managers, with strong European footprint similar to CleanBnB's regional focus.

Regional players

• Wunderflats: Berlin-based furnished apartment platform focused on mid-term (1–6 month) stays across Europe, including Italy. Comparable in managing residential properties for short stays on behalf of owners, but differentiated by mid-term focus versus CleanBnB's nightly short-term orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cleanbnb_mi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CleanBnB