What FERA does

FERA sp. z o.o. is a Polish online pet supplies retailer founded in 2014 and headquartered in Łódź, Poland. The company operates a multi-country e-commerce platform selling more than 13,000 SKUs from hundreds of brands across food, accessories, hygiene, and veterinary pharmaceutical categories for dogs, cats, and other companion animals. It serves individual pet owners through country-specific storefront domains in at least 14 European markets, with localized pricing, language, and logistics integrations.

The business model is direct-to-consumer e-commerce, with revenue generated through product sales at consumer price points. FERA offers free shipping on orders above 99 PLN, a 40-day return policy, and a loyalty program (FERA Family) that awards 'łapki' (paws) points for repeat purchases. Fulfillment is operated via partnerships with DHL and InPost (including parcel locker / Paczkomat pickup), and the commerce surface is supported by native iOS and Android mobile applications and an editorial content platform featuring veterinarians, zootechnicians, and animal behaviorists. The company is registered as an authorized distributor of veterinary medicinal products, allowing it to merchandise regulated therapeutic categories.

FERA is a private limited company (sp. z o.o.) with approximately 70 employees. The company has received consumer-facing recognition including the 'Laur Konsumenta 2019' and 'Polska Marka' awards, and in 2024 it completed a full website redesign with a refreshed brand identity and logo. No external funding rounds, acquisitions, divestitures, or proprietary AI/ML capabilities are disclosed in the available data, and the company does not publish an API, SDK, or developer-facing platform.

Name

FERA

Legal name

Fera sp. z o.o.

Website

https://fera.pl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

FERA is a Polish online pet supplies retailer operating across 14+ European markets via country-specific e-commerce domains, offering 13,000+ products from hundreds of brands to individual pet owners, supported by a mobile app, loyalty program, and expert veterinary blog.

Ownership category

akta.pro rank

Product category

Online Pet Supplies Retail

NAICS

Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910)

akta.pro primary industry

Pet Supplies Inventory-led Online Retailers (CRAFADAH)

akta.pro secondary industries

General Pet Supplies Retail (Multi-category) (CRALAHAA), Pet Food & Treats Retail (CRALAHAB), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)

Keywords

• Online pet supplies
• Pet food retail
• Veterinary pet diets
• Pet care products
• Pet accessories ecommerce

Headquarters

HQ city

Łódź

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. E-commerce Product Sales: FERA operates as an online pet supplies retailer generating revenue through the direct sale of pet food, accessories, health products, and care items to individual consumers. Revenue is derived from product markups on third-party branded goods. The company sells across multiple European markets via country-specific domains. The business model is transactional with a loyalty program to drive repeat purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

FERA operates an online pet supplies retail platform selling more than 13,000 SKUs from hundreds of branded manufacturers across dog, cat, bird, fish, small mammal, and reptile categories. The assortment spans everyday and veterinary diets, parasite prevention, calming and supplement products, accessories, grooming, and home/garden items, supported by an expert-authored blog and a points-based loyalty program (FERA Family). Customers transact through country-specific web storefronts across 14 European markets or via native iOS/Android apps.

Product overview

FERA is an online pet supplies e-commerce platform offering over 13,000 products across 7 European countries. The company operates primarily through its website and mobile application (iOS/Android), supplemented by a loyalty program (FERA Family). The product portfolio spans dog food, cat food, veterinary diets, health products (flea/tick prevention, calming preparations, supplements), pet accessories (beds, carriers, toys, grooming tools), and specialized categories for small mammals, birds, fish, and reptiles. The company partners with hundreds of brands including Royal Canin, Brit, and Josera. FERA positions itself as a comprehensive pet care destination with expert content through its blog.

Differentiator

Problem solved

Functional benefit

Brands

• Fera Family: Loyalty program where customers collect 'łapki' (paw points) for purchases and exchange them for discounts
• Moja Fera

Products and services

• Dog Food Extensive range of dog food including dry, wet, freeze-dried, puppy, adult, senior, grain-free, and veterinary diets, plus breed-specific formulas for over 20 breeds, sold to individual dog owners.
• Cat Food Wide selection of cat food including dry, wet, freeze-dried, kitten, adult, senior, grain-free, and veterinary formulas, plus breed-specific options, sold to individual cat owners.
• Veterinary Diets Specialized therapeutic cat and dog food for various health conditions including hypoallergenic, diabetic, dental, urinary, renal, hepatic, gastrointestinal, joint, cardiac, and post-surgery recovery diets, sold to pet owners managing diagnosed health conditions.
• Flea and Tick Preparations Parasite prevention products including spot-on drops, tablets, sprays, shampoos, and collars to protect dogs and cats from fleas, ticks, and other external parasites, sold to pet owners as OTC veterinary products.
• Calming Preparations Stress relief products for dogs and cats including pheromone diffusers, sprays, spot-on treatments, and calming tablets made from natural plant extracts, sold to owners managing pet anxiety or stress-related behaviors.
• Pet Health Supplements Health supplements including probiotics, joint preparations, coat and skin products, vitamins, dental cleaning, ear and eye cleaning, and deworming tablets, sold to pet owners seeking preventive and supportive pet care.
• Pet Accessories Accessories including beds, carriers, crates, toys, collars, leashes, harnesses, grooming tools, clothing, and travel equipment for dogs and cats, sold to pet owners for daily and travel use.
• Small Mammals Products Products for small mammals including hamster, ferret, chinchilla, rabbit, mouse, rat, and guinea pig food, cages, accessories, bedding, and grooming, sold to small-mammal pet owners.
• Bird Products Bird food, treats, feeding accessories, health and beauty products, sand and substrates, cages and accessories, toys, and wild bird products, sold to bird owners.
• Fish Products Aquarium and accessories, fish food for various species, water treatment, filters, aerators, lighting, heating, decorations, and pond products, sold to aquarium hobbyists.
• Reptile and Amphibian Products Reptile and amphibian food, substrates, terrarium decorations, feeding accessories, health products, terrariums, and heating and lighting equipment, sold to reptile and amphibian owners.
• Home and Garden Products Home products including detergents, baskets, containers, workshop boxes, garden tools, lawn mowers, sprinklers, hoses, and pest control products, sold to pet owners seeking supplementary household and garden items.

Quantifiable outcome

• Over 13,000 products available from hundreds of brands in one online store
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered flagship, core and minor.

• Royal CaninflagshipOthersRoyal Canin is a featured brand in FERA's catalog, with dedicated product pages across dog and cat food categories including breed-specific and veterinary diets. It is highlighted as one of the known brands on the homepage.
• BritflagshipOthersBrit (including Brit Premium and Brit Care lines) is prominently featured as a known brand on the FERA homepage with extensive product pages across dog, cat, and small mammal categories.
• PedigreecoreOthersPedigree products are featured on the FERA homepage as a known brand, with dedicated product pages including treats and dental sticks.
• JoseracoreOthersJosera is featured as a known brand on FERA's homepage, with dedicated product pages for dog, cat, and small mammal food including sensitivity and breed-specific lines.
• Hill'scoreOthersHill's (including Hill's Prescription Diet / Vet Life) is featured as a known brand with dedicated veterinary diet product pages for dogs and cats.
• FarminacoreOthersFarmina is featured as a known brand on the homepage with dedicated product pages including Farmina Vet Life therapeutic diets.
• Dolina NotecicoreOthersPolish brand Dolina Noteci is featured as a known brand and on the Inspiracje promotions page with 20% discount campaigns.
• Simply From NaturecoreOthersSimply From Nature is highlighted as a known brand on the homepage with dedicated product pages including salmon oil and dog/cat food.
• Paka ZwierzakacoreOthersPaka Zwierzaka is a Polish brand highlighted as a known brand on the homepage, noted for natural compositions.
• Vet ExpertminorOthersVet Expert brand products (geriatric supplements, veterinary diets) are carried across dog and cat categories.
• FRONTLINE (Boehringer Ingelheim)coreOthersFRONTLINE flea and tick protection products (spray, spot-on, Tri-Act) are prominently featured across parasite prevention categories.
• Bayer Animal Health (Elanco)coreOthersBayer ADVANTIX and KILTIX flea and tick products are prominently stocked, alongside Elanco's AdTab and FRONTPRO oral tablet products.
• BEAPHARcoreOthersBEAPHAR products (calming tablets, No Stress line, Vermicon collars) are prominently featured across dog health and parasite prevention categories.
• PayU / Przelewy24coreTechnology or IntegrationPayment processing integration through Przelewy24 platform enabling BLIK, Visa, Mastercard, and various digital payment methods.
• DHLcoreChannel Partner/ Reseller/ DistributorDHL is used as a logistics and delivery partner for shipping orders to customers.
• InPostcoreChannel Partner/ Reseller/ DistributorInPost parcel locker delivery service is offered as a delivery option, enabling convenient self-pickup for customers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Medor24.pl: Polish online pet supplies retailer offering multi-brand pet food, accessories, and OTC veterinary products. Comparable to FERA in product mix and Polish consumer target market, though smaller scale.
• Allegro (Pet Supplies category): Dominant Polish e-commerce marketplace with a large pet supplies category from third-party sellers. Competes with FERA for Polish pet owners but as a horizontal marketplace rather than specialist retailer.
• Petplanet (UK): UK-focused online pet supplies retailer with multi-brand pet food and accessories. Comparable to FERA in pure-play e-commerce model and product assortment, though operating in a different geography.
• Zoofoo: Polish online pet supplies retailer offering multi-category pet food and accessories. Comparable to FERA in addressable market and product mix though smaller and less geographically diversified.

Broad incumbents

• Chewy: Leading US online pet supplies retailer with subscription, pharmacy, and content verticals. Comparable to FERA in online-only pet specialist model with multi-brand catalog and customer loyalty programs.
• Amazon (Pet Supplies): Global e-commerce leader with a substantial pet supplies category across European marketplaces. Competes with FERA on pricing, delivery speed, and catalog breadth, though pet is just one of many categories.
• PetSmart: North American pet retail incumbent with both physical stores and a strong e-commerce platform. Comparable to FERA on category coverage and brand breadth, though omnichannel and US-focused.
• Maxi Zoo (Fressnapf Group): European pet retail chain with both physical stores and online presence across Poland and other markets. Comparable to FERA in product categories and customer base, though it operates a hybrid omnichannel model.

Direct peers

• Zooplus: Europe's largest online pet supplies retailer operating across 30+ countries with a multi-brand catalog and loyalty program. Most direct competitor to FERA given overlap in product range, target market, and pan-European e-commerce model.
• Bitiba: European online pet supplies retailer owned by Zooplus, focused on value-oriented multi-brand pet products. Directly comparable to FERA in catalog breadth, customer base, and online-only model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/feraspzoo

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FERA