Droplabs
Droplabs is a Kraków-based Polish SaaS company providing an AI-powered online ticketing, Dynamic Pricing, and attendance forecasting platform for tourist attractions including water parks, ski resorts, national parks, thermal spas, and museums, primarily in Poland.
- Company typePrivate
- Founded2017
- HeadquartersKraków, Poland
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Droplabs does
Droplabs sp. z o.o. is a Kraków-based Polish SaaS company, founded in 2017, that provides an integrated online sales, ticketing, and AI-powered Dynamic Pricing platform for tourist attractions and recreational facilities. The core platform is a multi-channel ticketing system that synchronizes seat availability across online, box office, and mobile POS channels, supported by a Business Intelligence dashboard, automated ALPR barrier integration at parking facilities, e-receipts via Spark fiscal integration, and configurable physical delivery (InPost parcel lockers, DPD courier, personal pickup). On top of this base, Droplabs layers proprietary AI modules: a Dynamic Pricing Engine using machine learning models trained on historical attendance, weather, sales velocity, and customer behavior data to set prices within per-facility minimum/maximum ranges in real time, and an AI Attendance Forecasting module using deep neural networks combined with ensemble learning, with ~90% reported accuracy for next-day predictions at Tatra National Park.
The company primarily serves water parks, aquaparks, amusement parks, ski resorts, thermal spas, national parks, and museums in Poland, including flagship enterprise customers such as Tatra National Park, Bałtowski Tourist Complex, JuraPark Krasiejów, Binkowski Resort (Baseny Tropikalne), Szwajcaria Bałtowska, Termy Szaflary, Noe Park, and Żywe Muzeum Obwarzanka. Revenue is generated via a usage-based/SaaS model with pricing configured individually per facility (no public price list), and supplemented by an affiliate/partner channel through hotels and aparthotels using a B2B partner panel. The go-to-market is direct enterprise sales with demo-driven outreach, content marketing via detailed quantified case studies, and bottom-of-funnel customer referrals. Droplabs raised 3.3 million PLN (~$888K) in seed funding in July 2021 from Xevin Investments, Protos Next, and Blue Media, and operates with a 1-10 person team led by founder/ CTO Piotr Pyznarski, Head of AI Monika Karpierz-Nałęcz, and CEO/co-founder Marta Rylko.
Droplabs firmographics
Firmographics- Name
- Droplabs
- Legal name
- Droplabs sp. z o.o.
- Website
- https://droplabs.pl
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Droplabs is a Kraków-based Polish SaaS company providing an AI-powered online ticketing, Dynamic Pricing, and attendance forecasting platform for tourist attractions including water parks, ski resorts, national parks, thermal spas, and museums, primarily in Poland.
- Ownership category
- akta.pro rank
Droplabs industry classification
Industry- Product category
- Tourism Ticketing and Dynamic Pricing Software
- akta.pro primary industry
- Tour, Attraction & Experience Dynamic Pricing Platforms (THALAOAF)
- akta.pro secondary industries
- White-Label Booking Engine Platforms (SaaS/Widget) (THALADAN), Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)
Keywords
Where Droplabs is headquartered
LocationHeadquarters
- HQ city
- Kraków
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Droplabs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Ticketing Platform Subscription: Droplabs provides an online sales system for tourist attractions on a SaaS model, charging facilities a subscription or usage-based fee for access to its platform. The platform handles online ticket sales, dynamic pricing management, attendance prediction, and BI dashboards. Pricing is configured per facility with minimum and maximum price ranges defined.
- Dynamic Pricing Revenue Optimization: The Dynamic Pricing engine generates additional revenue for facilities by optimizing price levels within predefined ranges, based on real-time demand signals. Revenue uplift from dynamic pricing versus static pricing is documented across multiple customers, with additional income coming from 'no-show' tickets (purchased but unused, unredeemed).
- Affiliate/Partner Ticket Sales: Hotels and accommodation partners (e.g., Aparthotel Gievont Boutique) sell tickets to attractions via the Droplabs platform, earning commission or generating additional revenue. The platform facilitates transparent settlement and commission calculation between partners and attractions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Dynamic Pricing for Tourist Attractions - Variable per facility |
| Usage-based | Pay-as-you-go | Bałtowski Tourist Complex - Dynamic Pricing results |
| Usage-based | Pay-as-you-go | Noe Park Family Ticket 2+1 |
| Usage-based | Pay-as-you-go | Szwajcaria Bałtowska Ski Pass |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Droplabs product offering
Product offeringCore offering
Droplabs provides an AI-powered SaaS online sales platform for tourist attractions and recreational facilities, featuring multi-channel ticket sales (online, box office, mobile POS), AI-driven Dynamic Pricing that adjusts prices in real time within per-facility predefined ranges, and AI-based attendance forecasting with ~90% next-day accuracy. The platform synchronizes seat availability across online and on-site sales channels, integrates with parking management and ALPR barrier systems via REST API, includes a Business Intelligence dashboard, B2B partner/affiliate sales panel for hotels, e-receipts via fiscal integration, and configurable physical ticket delivery (parcel locker, courier, pickup).
Product overview
Droplabs is a Polish SaaS company providing an integrated online sales and ticketing platform for tourist attractions and recreational facilities. The core product is the Online Ticketing & Sales System, a multi-channel platform that manages ticket sales across online, box office, and mobile POS channels with synchronized seat availability. The platform is modular, with several optional add-on modules built on top of the core system: the Dynamic Pricing Engine (AI-powered price optimization), the AI Attendance Forecasting module (predictive analytics), the Business Intelligence Dashboard (analytics), the B2B Partner Panel (affiliate/reseller sales), Parking Management Integration (barrier automation and multi-channel pool sync), E-receipts (fiscal digitization), and Physical Ticket Delivery (courier, parcel locker, pickup). The Dynamic Pricing Engine and AI Attendance Forecasting are the company's most differentiated AI-driven capabilities, both built on proprietary machine learning models using deep neural networks with ensemble learning. The company serves water parks, amusement parks, ski resorts, national parks, thermal spas, museums, and other recreational venues across Poland.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Ticketing & Sales System A multi-channel online sales platform for tourist attractions, water parks, amusement parks, ski slopes, and recreational facilities. Supports online ticket sales, box office integration, mobile POS sales, QR code-based point-of-sale for unmanned locations, dynamic pricing, attendance forecasting, Business Intelligence dashboards, e-receipts, and physical ticket delivery. Synchronizes seat availability across online and offline channels.
- Dynamic Pricing Engine AI-powered dynamic price management system that automatically adjusts ticket prices in real time based on weather, demand trends, historical data, and customer behavior. First such solution for tourist attractions in Poland. Sets minimum online and maximum box office prices per ticket type, then algorithmically determines prices within the range.
- AI Attendance Forecasting AI-based attendance prediction module that forecasts expected visitor numbers (as ranges) for future days. Uses deep neural network architecture combining deep learning with ensemble learning methods, trained on historical attendance, weather, calendar, and sales data. Separate models are independently optimized for each prediction horizon. Reported to achieve ~90% accuracy for next-day predictions at TPN.
- Business Intelligence Dashboard Web-based analytics screen integrated with the sales system, providing real-time and historical data on attendance, advance purchase rates, popular hours, service metrics, and channel performance (online vs. offline). Supports date range filters, comparative periods, and multi-channel data aggregation.
- B2B Partner Panel (Affiliate Sales) A partner-facing B2B panel enabling hotels, aparthotels, guesthouses, and other tourism businesses to sell tickets to partner attractions through the Droplabs system. Partners manage ticket sales from a single panel, send tickets directly to customers' emails, and access transparent settlement and commission calculations.
- Parking Management Integration
Quantifiable outcome
- Average revenue per visitor increases by a median of ~26% in the first year of Dynamic Pricing deployment across the customer base
- +11 more outcomes
Companies that use Droplabs
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles4 records
Droplabs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability4 records
Feature9 records
Droplabs partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Aparthotel Gievont BoutiqueminorAparthotel Gievont Boutique in Zakopane uses the Droplabs B2B affiliate sales panel to sell tickets to partner attractions (Chochołowskie Termy, Aquapark Zakopane). This partnership drives ticket sales through the hotel's reception and restaurant, reaching tourists 'from the street' as well as hotel guests.
Scale indicators21 records
Recent moves6 records
Expansion highlights6 records
Droplabs competitors and assessment
Company assessmentDirect peers
- PriceLabs: PriceLabs is a SaaS revenue management / dynamic pricing engine primarily for vacation rentals but expanding into short-stay and experiences. It is directly comparable to Droplabs in applying ML-driven demand-aware pricing to non-hotel tourism supply, and serves as the most established reference point for AI-based price optimization in adjacent travel verticals.
- Wheelhouse: Wheelhouse is a dynamic pricing SaaS for short-term rentals and hospitality that uses ML to optimize rates based on demand signals, seasonality and local events. Like Droplabs, it monetizes pricing-as-a-service on top of a host platform, making it a direct functional peer in the dynamic-pricing-for-tourism-supply category.
- Bokun (Tripadvisor): Bokun is a booking and reservation management software for tour operators and attractions, now owned by Tripadvisor. It is directly comparable to Droplabs' online ticketing, channel management and dynamic pricing capabilities, serving the same attraction vertical at international scale.
- Peek Pro: Peek Pro is a reservations and commerce platform for tours, attractions and rentals, providing online booking, dynamic pricing, and inventory management to operators. It is a direct functional peer to Droplabs in the attraction-SaaS category, especially on the dynamic pricing and online ticketing dimensions.
- Tiqets: Tiqets is an online ticketing marketplace and B2B platform for tourist attractions, museums and experiences globally. It overlaps with Droplabs in selling attraction tickets online and offering dynamic pricing/ticketing tools to operators, but at a much larger international scale.
- Rezdy: Rezdy is a reservation, distribution and inventory platform for tour operators and attractions. It overlaps with Droplabs across online booking, channel management, and supplier-facing SaaS tooling, positioning it as a direct vertical peer for attraction operators.
- GetYourGuide: GetYourGuide is a major tours, attractions and experiences marketplace with a supplier software stack including Connect (formerly GetYourGuide Supplier) for inventory, pricing and capacity management. It is comparable to Droplabs as a full-stack SaaS + distribution play for tourist attractions and experiences.
- Gateway Ticketing Systems: Gateway Ticketing Systems provides ticketing, admission and guest management software for attractions, theme parks, zoos and museums worldwide. It is directly comparable to Droplabs on the operator-side ticketing, POS integration and capacity management functionality.
Others
- Omnivore (now part of Square): Omnivore was a unified POS integration platform for restaurants; comparable in that it offered a SaaS layer connecting operator infrastructure (POS, KDS, online ordering) into a single API/data hub. It is thematically adjacent as a SaaS/data plumbing provider that, like Droplabs, sits between attractions and external systems to enable better decisions and integrations.
Broad incumbents
- Cloudbeds: Cloudbeds is a large hospitality SaaS platform (PMS, booking engine, channel manager) serving hotels, hostels and alternative accommodations. It is an adjacent broad incumbent whose hotel-tech stack increasingly overlaps with attraction-distribution functionality, representing the type of platform that could expand into dynamic pricing for attractions and compete with Droplabs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Droplabs social profiles
Digital presenceDroplabs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Droplabs leadership team
Management profileNumber of profiles
Profiles4 records
Droplabs funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Droplabs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Droplabs
What does Droplabs do?
Droplabs provides an AI-powered SaaS online sales platform for tourist attractions and recreational facilities, featuring multi-channel ticket sales (online, box office, mobile POS), AI-driven Dynamic Pricing that adjusts prices in real time within per-facility predefined ranges, and AI-based attendance forecasting with ~90% next-day accuracy. The platform synchronizes seat availability across online and on-site sales channels, integrates with parking management and ALPR barrier systems via REST API, includes a Business Intelligence dashboard, B2B partner/affiliate sales panel for hotels, e-receipts via fiscal integration, and configurable physical ticket delivery (parcel locker, courier, pickup).
Is Droplabs a public or private company?
Droplabs is a private company. It is classified as venture growth investor backed and is currently operating.
When was Droplabs founded?
Droplabs was founded in 2017. It employs 1 to 10 people.
Where is Droplabs based?
Droplabs is headquartered in Kraków, Poland, in the Europe region.
How does Droplabs make money?
Three revenue lines are on record. SaaS Ticketing Platform Subscription is the primary driver. The others are dynamic Pricing Revenue Optimization and affiliate/Partner Ticket Sales.
Who are Droplabs's main competitors?
Direct peers on record are PriceLabs, Wheelhouse, Bokun (Tripadvisor), Peek Pro, Tiqets, Rezdy, GetYourGuide and Gateway Ticketing Systems. Omnivore (now part of Square) is listed as an others. Cloudbeds is listed as a broad incumbent.
Does Droplabs have an API?
Yes. Droplabs provides a REST API that enables external systems to communicate with the Droplabs online sales platform. The API is used by parking management systems to retrieve current availability of unreserved seats and to verify ticket validity for vehicle registration numbers at entry/exit barriers. Integration is bidirectional: external parking systems pull availability data from Droplabs and push ticket consumption/sales records back to Droplabs to maintain synchronized seat pool management across online and offline channels. No public developer portal, documentation URL, or SDK is explicitly mentioned in available sources.
What industry is Droplabs in?
Droplabs's product category is Tourism Ticketing and Dynamic Pricing Software. Its primary akta.pro industry code is THALAOAF, Tour, Attraction & Experience Dynamic Pricing Platforms, with a secondary code of THALADAN, White-Label Booking Engine Platforms (SaaS/Widget).