mDoc

What mDoc does

mDoc is a Lagos, Nigeria-based digital health company founded in 2013 that operates an integrated preventive and chronic-disease management platform serving individuals with conditions such as diabetes, hypertension, and maternal health needs, alongside the healthcare workers who support them. Its core product is CompleteHealth, a consumer-facing application paired with USSD access for low-bandwidth feature-phone users, and is augmented by Kem — a generative-AI health coach deployed in 2025 and trained on Nigerian-context queries including Pidgin English — and by NaviHealth.ai, a clinical decision-support tool used by trained providers in the mDoc Quality Network. The platform also includes NudgeHubs, physical community locations embedded in Lagos markets, and the Digital Mom Project, a maternal-health cohort program launched in November 2023 with MSD for Mothers.

The company's go-to-market blends direct-to-consumer virtual self-care (150,000+ active coached members across 179,000+ registered users and 2.63M+ platform interactions), B2B condition-specific partnerships with pharmaceutical companies including Roche, Boehringer Ingelheim, Merck, and Janssen, B2G contracts with state governments such as Lagos and Ekiti and engagement with the Federal Ministry of Health, and B2B employer and health-plan channels. Operations have historically been funded through non-dilutive grants from international donors including the Bill & Melinda Gates Foundation, GIZ, FCDO, USAID, and Google for Startups, with 17,000+ healthcare workers trained through the mDoc Quality Network. The company is privately held, bootstrapped rather than backed by institutional VC, and operates with 11–50 employees.

Name

mDoc

Legal name

mDoc Healthcare

Website

https://mymdoc.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

mDoc is a Lagos-based digital health company operating the CompleteHealth platform and Kem AI health coach to deliver preventive and chronic-disease self-care, serving 150,000+ coached members and training 17,000+ healthcare workers across Nigeria.

Ownership category

akta.pro rank

Product category

Digital Health / Virtual Self-Care Platform

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Membership/Subscription Concierge Virtual Care (HLALAAAH)

akta.pro secondary industries

Primary Care & General Medicine Virtual Care (Employer-Sponsored) (HLALADAA), Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN) (HLALADAD), Behavioral Health & Psychiatry Virtual Care (Payer Network) (HLALACAC)

Keywords

• Virtual self-care support
• Chronic disease management
• Digital health platform
• AI health coaching
• Telehealth Nigeria

Headquarters

HQ city

Apapa

HQ country

Nigeria

HQ region

Africa

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. B2C Tiered Pricing: Individual members pay for self-care support packages with tiered pricing across programs including pre-diabetes, diabetes, oncology, weight management, hypertension, women's wellness, and behavioural health.
2. B2B Employee Benefits: Providing comprehensive self-care programs as employee wellness benefits to employers, optimizing health outcomes and member engagement.
3. B2B Training: Training services through mDoc Quality Network for healthcare providers and workers on quality improvement methodologies and respectful care practices.
4. B2G Health Insurance Enrollment: Partnership model working with state governments on health insurance enrollment, connecting members to affordable care.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

mDoc delivers AI-driven virtual self-care support through its CompleteHealth platform, combining a mobile app and USSD code with an AI health coach (Kem) and human health coaches to help individuals manage chronic conditions such as diabetes, hypertension, oncology, pre-diabetes, weight management, behavioural health, and women's wellness. Its four-pillar offering pairs the virtual platform with physical NudgeHubs, the mDoc Quality Network for provider training, and NaviHealth.ai for healthcare facility navigation, monetized via B2C subscriptions, B2B employer benefits, B2B training, and B2G partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• CompleteHealth™: The primary virtual self-care support platform and mobile app delivering integrated care for chronic conditions including diabetes, hypertension, oncology, behavioural health, weight management, and women's wellness.
• NaviHealth.ai™
• NudgeHubs™
• mDoc Quality Network (MQN)™
• Digital Mom Project (DMP)
• Kem

Products and services

• CompleteHealth Mobile application and virtual self-care support platform enabling members to track health information, exercise, nutrition, and connect with virtual coach-led support for chronic conditions including diabetes, hypertension, oncology, weight management, behavioral health, pre-diabetes, and women's wellness. Accessible via Android app, iOS waitlist, and USSD code (*347*339#).
• Kem (AI Health Coach) mDoc's 24/7 AI-powered virtual health coach and wellness chatbot that speaks both Nigerian Pidgin and English. Provides personalized health guidance, evidence-based advice on symptoms, medication, and nutrition, and connects members to human coaches and healthcare facilities via the CompleteHealth app.
• NaviHealth.ai Digital directory of health services and providers enabling members to find the nearest healthcare facilities and services. Includes a real-time feedback platform capturing patient experiences about quality of care received. Used for referral coordination to link patients to appropriate facilities.
• NudgeHubs Physical community-based locations staffed by specialized health coaches and community ambassadors for in-person screenings and consultations. Located at Bariga, Ikorodu, Balogun, Epe, and Alaba in Lagos, Nigeria. Offers face-to-face support for chronic condition management including hypertension and diabetes screenings.
• mDoc Quality Network (MQN) Quality network systems for provider training and tele-education across Africa. Includes the Virtual Learning Network training 3,000+ providers in respectful maternal care practices, and education sessions for healthcare workers and patients.
• Digital Mom Project Maternal health initiative targeting women of reproductive age. Combines the CompleteHealth platform with AI coaching, mental health support, community outreach, and partnerships for nutrition education to reduce maternal mortality in Nigeria.

Quantifiable outcome

• 10-point reduction in average systolic blood pressure for women members
• +5 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature7 records

Partnerships

19 partnerships are on record, tiered core and minor.

• State Ministries of HealthcoreStrategic or Co-development PartnerPartnership for Digital Mom Project implementation in Lagos and Ekiti states, working on maternal health interventions and health insurance enrollment.
• Reel GardeningminorStrategic or Co-development PartnerPartnership teaching home gardening for nutrition as part of Digital Mom Project's holistic approach, tying self-care to long-term sustainability goals.
• Access AfyaminorOthersHealthcare partner organization in the mDoc partner ecosystem
• AfriGlobalminorOthersPartner organization in the mDoc healthcare ecosystem
• Boehringer IngelheimminorOthersPharmaceutical company partner in mDoc ecosystem
• Co-Creation HubminorStrategic or Co-development PartnerNigerian innovation hub supporting healthcare technology development
• COVID ActionminorStrategic or Co-development PartnerCOVID-19 response and action partnership
• ECHOminorStrategic or Co-development PartnerHealthcare education and knowledge sharing partnership
• Federal Ministry of Health (Nigeria)coreStrategic or Co-development PartnerGovernment health ministry partnership for national health initiatives
• Healthcare Leadership AcademyminorStrategic or Co-development PartnerHealthcare education and leadership training partnership
• Jacaranda MaternityminorStrategic or Co-development PartnerMaternal health organization partnership for improving birth outcomes
• JanssenminorOthersPharmaceutical company partnership in healthcare ecosystem
• MerckminorOthersPharmaceutical company partner in mDoc ecosystem
• MIT (Massachusetts Institute of Technology)minorStrategic or Co-development PartnerAcademic partnership for research and innovation
• RocheminorOthersPharmaceutical company with patient support program through mDoc
• Western UnionminorOthersFinancial services partner in mDoc ecosystem
• World Health OrganizationminorStrategic or Co-development PartnerWHO partnership for global health standards and initiatives
• Zoe LifeminorOthersHealthcare partner organization in mDoc ecosystem
• CDMSminorOthersPartner organization in mDoc healthcare ecosystem

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Teladoc Health: Largest publicly traded global telehealth incumbent offering virtual care across chronic, mental, and primary care for employers, health plans, and consumers. Provides a broad-incumbent benchmark for mDoc's eventual enterprise/B2B telehealth ambitions.
• Ro (Roman): US D2C health platform offering subscription care across chronic conditions (weight, fertility, men's/women's health) with telehealth and pharmacy. Comparable on chronic-condition D2C subscription model, though operates at much larger scale and breadth.
• Babylon Health (now eMed): Global digital health company offering AI-driven triage, subscription primary care, and government partnerships (notably NHS UK and Rwanda). Highly comparable on AI-driven virtual care and government partnership model, though now restructured under eMed.

Emerging players

• Helium Health: Nigeria-based health tech platform providing EMR, hospital management, and patient engagement tools. Overlaps with mDoc's Nigerian market focus and patient-facing digital health tooling, though Helium's core is provider-side rather than consumer-led.

Direct peers

• K Health: AI-driven primary care platform with subscription model offering 24/7 virtual consultations and personalized health guidance. Comparable to mDoc's AI-coach-led CompleteHealth model, though serving a US consumer base.
• HealthTap: US-based D2C telehealth subscription platform providing AI-assisted virtual care and doctor Q&A. Comparable business model and D2C subscription pricing structure to mDoc's CompleteHealth offering.
• Babyl (Babyl Rwanda): Rwanda-based digital health platform offering subscription telehealth via mobile app with SMS/USSD access and government health system integration. Highly comparable to mDoc's hybrid D2C + government partnership model across African markets.
• WellaHealth: Nigeria-based digital health platform focused on chronic disease management (hypertension, diabetes) via subscription plans and pharmacy network. Directly comparable to mDoc on geography, chronic-care focus, and B2C subscription model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/_mdoc
• Facebookfacebook.com/mymdoc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds6 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mDoc