What Master Clinicians does

Master Clinicians, LLC is a privately-held, ACCME-accredited continuing medical education (CME) provider incorporated in Delaware and headquartered in New York City, founded in 2018. The company operates a cloud-based learning management and content platform focused on CME for urgent care, emergency medicine, primary care, hospitalist, and telemedicine clinicians — verticals where traditional medical education content has historically been thin. Its product portfolio spans individual courses (Urgent Care Essentials, Emergency Medicine Essentials, Rapid Fire Xray Crash Course, HCC Master Class), bundled programs (Primary Care Bundle, DOT Medical Examiner Certification Bundle), an annual Urgent Care Membership providing 150+ CME credit hours, a proprietary CME Wallet token system with Basic-through-Gold tiers where tokens never expire and provide up to 50% course discounts, a Rewards loyalty program, and enterprise services including joint providership CME accreditation starting at $3,500 per educational activity with optional LMS hosting.

The company's content is differentiated by a faculty roster drawn directly from leading urgent care operators and academic centers — AFC Urgent Care, GoHealth/Northwell, CityMD, PM Pediatrics, Mount Sinai Health System, Johns Hopkins Hospital, UCA/NERUCA, and NextCare — providing real-world operational credibility that distinguishes it from generic CME aggregators. Distribution combines a direct-to-consumer e-commerce front end (masterclinicians.net) with channel partnerships including Experity for urgent care marketplace distribution and a JUCM Digital Edition content partnership extending accessible CME credits to 216 per membership. Marketing leverages organic social (Facebook, LinkedIn, Instagram, YouTube), email newsletter, content/SEO, signature leadership events such as the December 2024 'Today's Healthcare Leaders' fireside chat, and a points-based referral rewards program.

Revenue mechanics span individual course sales ($199–$1,000), annual memberships ($1,000/yr), prepaid CME Wallet token bundles ($250–$3,000), custom group subscriptions, and B2B CME accreditation and joint providership services. As of November 2023, the company had raised between $1.726M and $2.5M via an SEC exempt securities offering involving partners David Shih, John Yeung, and Moin Haque, and operates with 1–10 employees serving a U.S.-only clinician market.

Name

Master Clinicians

Legal name

Master Clinicians, LLC

Website

https://masterclinicians.net

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Master Clinicians is an ACCME-accredited continuing medical education platform serving U.S. urgent care, emergency medicine, primary care, and telemedicine clinicians with courses, memberships, a CME Wallet token system, and joint providership accreditation services for healthcare organizations.

Ownership category

akta.pro rank

Product category

Continuing Medical Education

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ)

akta.pro secondary industries

Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy) (EDAAALAC), Healthcare & Life Sciences (EDAAAPAA), Core LMS Platforms (Academic & Corporate) (EDAFAAAA)

Keywords

• Continuing medical education
• Online CME courses
• Medical accreditation services
• Healthcare professional training
• CME membership subscription

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Course Sales: One-time purchase model for individual CME courses ranging from 0.5 to 15+ CME credits. Prices range from approximately $199 to $1,000 per course depending on content volume and complexity.
2. Urgent Care Membership Subscription: Annual subscription providing unlimited access to the entire Urgent Care CME Library (150+ CME credits) for $1,000/year. Includes JUCM Digital Edition access (up to 216 CME credits total in 2026) and free VIP tickets to signature events.
3. CME Wallet Token Purchases: Prepaid token bundles purchased in tiers (Basic $250, Essential $500, Bronze $1000, Silver $2000, Gold $3000). Tokens never expire and provide automatic 50% discounts on courses. Higher tier wallets include bonus reward points and VIP event access.
4. CME Accreditation Services: Joint providership accreditation services for healthcare organizations seeking to accredit CME content. Starting at $3,500 per educational activity covering up to 8 AMA PRA Category 1 Credits, with additional credits at $250/hour. Includes optional LMS add-on services.
5. Group/Corporate Subscriptions: Custom package options for medical practices and healthcare organizations enrolling multiple physicians. Contact-based pricing for group access to the CME library.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Master Clinicians operates an ACCME-accredited continuing medical education platform that sells individual CME courses, specialty bundles (urgent care, emergency medicine, primary care, telemedicine), and an annual Urgent Care Membership with 150+ CME credits to practicing clinicians. The company also provides CME Wallet prepaid token bundles and enterprise services including joint providership accreditation and a SCORM-compliant LMS platform for healthcare organizations seeking ACCME-accredited CME content delivery.

Product overview

Master Clinicians operates as a cloud-based continuing medical education (CME) platform offering structured courses, bundled programs, and institutional accreditation services. The product portfolio includes individual courses (Urgent Care Essentials, Emergency Medicine Essentials, Rapid Fire Xray Crash Course, HCC Master Class), subscription bundles (Urgent Care Membership providing 150+ CME credits, Primary Care Bundle with 32 credits), and specialized certification programs (DOT Medical Examiner Certification). Supporting infrastructure includes the CME Wallet token system (with tiered Basic through Gold options), Rewards Program for engagement, and enterprise services (CME Accreditation & LMS Platform, Joint Providership) for healthcare organizations. The platform is ACCME accredited and delivers content across urgent care, emergency medicine, telemedicine, hospitalist, and primary care specialties.

Differentiator

Problem solved

Functional benefit

Products and services

• Urgent Care Membership

Quantifiable outcome

• Over $6,500 worth of CME value provided for $1,000 annual membership
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• ExperitycoreChannel Partner/ Reseller/ DistributorExperity is a partnership for CME marketplace distribution and group subscription services. Master Clinicians courses are available through the Experity marketplace and subscription programs, enabling Experity's urgent care client base to access Master Clinicians' accredited CME content.
• AFC Urgent CareminorStrategic or Co-development PartnerAFC Urgent Care is a source of Master Clinicians' expert faculty and educators. AFC clinicians contribute to the course content, bringing real-world urgent care experience from one of the largest urgent care operators in the US.
• GoHealth Urgent Care / Northwell HealthminorStrategic or Co-development PartnerGoHealth Urgent Care and Northwell Health provide faculty for Master Clinicians courses. Key educators include Dr. JD Zipkin (Chief Medical Director - GoHealth) and Dr. Kevin Reiter (Deputy Medical Director - Northwell Health GoHealth).
• CityMDminorStrategic or Co-development PartnerCityMD urgent care provides expert faculty including Dr. Hong Choi (Director of Physician Academy - CityMD), Dr. Frank Illuzzi (former CMO), Dr. Katherine Miao (Regional Medical Director), and Dr. Pamela Arsove (SVP, Head of Quality and Patient Safety).
• PM PediatricsminorStrategic or Co-development PartnerPM Pediatrics provides pediatric urgent care expert faculty including Dr. Elliott Friedman (Medical Director) for Master Clinicians pediatric and urgent care courses.
• Mount Sinai Health SystemminorStrategic or Co-development PartnerMount Sinai provides faculty including Dr. Melissa Leber (Director of Emergency & Sports Medicine) for Master Clinicians courses.
• Johns Hopkins HospitalminorStrategic or Co-development PartnerJohns Hopkins Hospital provides faculty including Dr. Daniel Ambinder (Interventional Cardiology), Dr. David Chen (ENT), Dr. Mohammad Rashid (Emergency Medicine), and Dr. Danielle Matilsky (Director of Ultrasound) for Master Clinicians courses.
• UCA/NERUCA (Urgent Care Association)minorStrategic or Co-development PartnerUrgent Care Association of America and NERUCA provide faculty and content expertise for Master Clinicians' urgent care-focused CME.
• NextCare Urgent CareminorStrategic or Co-development PartnerNextCare Urgent Care provides expert faculty for Master Clinicians' urgent care CME content library.
• Healthcare Organizations (Joint Providership Partners)coreStrategic or Co-development PartnerMaster Clinicians partners with hospitals, physician groups, medical societies, and educational providers through joint providership model for CME accreditation. Partners include multiple healthcare organizations shown in their partner logos section, working together to develop high-quality educational activities meeting ACCME standards.
• JUCM (Journal of Urgent Care Medicine)coreStrategic or Co-development PartnerPartnership with Journal of Urgent Care Medicine provides digital edition access included with membership, offering up to 66 additional CME credits through peer-reviewed articles and full archive access dating back to 2006.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hippo Education: Specialty CME provider focused on emergency medicine and urgent care for clinicians, with audio and video courses taught by practicing physicians. Closest direct competitor to Master Clinicians' urgent care / emergency medicine CME catalog.
• CME Outfitters: ACCME-accredited CME provider delivering live, enduring, and performance-improvement activities for healthcare professionals, including joint providership. Directly comparable in accreditation model and B2B services approach.
• Wild Iris Medical Education: Online CME/CE provider accredited to offer credit to physicians, nurses, and allied health professionals across specialties. Comparable accredited CE/CME catalog and subscription/bundle pricing approach for individual clinicians.
• CEUfast: Accredited online CE/CME provider offering unlimited subscription plans for nurses, allied health, and physicians. Comparable subscription-economics model and individual-clinician direct-to-consumer go-to-market motion.
• EB Medicine: Long-running CME publisher offering evidence-based clinical content and monthly subscriptions for emergency medicine and urgent care clinicians. Comparable in target audience and subscription-based distribution model.

Regional players

• Journal of Urgent Care Medicine (JUCM): Official journal of the Urgent Care Association offering peer-reviewed CME to urgent care clinicians. Currently a content partner (66 CME credits via Master Clinicians membership) but also a potential substitute content source for the same audience.

Broad incumbents

• AudioDigest Foundation: Long-standing accredited CME provider offering audio and multimedia continuing education across specialties, including subscriptions for individuals and institutions. Competes for the same clinician CME wallet share, particularly via subscription models.
• Pri-Med: Established primary care CME platform combining live conferences and online learning. Overlaps with Master Clinicians' primary care bundle and represents the kind of scaled incumbent Master Clinicians competes against for clinician attention and CME budgets.
• Medscape Education: One of the largest free CME/CE providers globally, covering virtually every specialty with deep pharma-sponsored content. Sets the competitive floor for free, accredited clinician education and dwarfs Master Clinicians on reach and content breadth.

Emerging players

• BoardVitals: Specialty board prep + CME platform offering question banks and accredited courses for physicians and advanced practice clinicians. Overlaps with Master Clinicians on specialty CME and board-relevant content (e.g., DOT, urgent care).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCOcj2X8cuDYPO3-LDR15rkg
• Facebookfacebook.com/masterclinicians
• LinkedInlinkedin.com/company/master-clinicians
• Instagraminstagram.com/masterclinicians
• Xx.com/mclinicians

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Master Clinicians