Cinnecta
Cinnecta is a Brazilian privately held data intelligence company, founded in 2013 and headquartered in Belo Horizonte. The firm enables its customers to adopt their customers' perspectives using data-driven insights, operating with 51-100 employees and serving the Brazilian market.
- Company typePrivate
- Founded1993
- HeadquartersBelo Horizonte, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Cinnecta does
Cinnecta is a Brazilian privately held data intelligence company founded in 2013 and headquartered in Belo Horizonte, Brazil. The company's stated positioning is that it 'enables customers to put themselves on their customers' shoes using data intelligence,' signaling an orientation around customer experience analytics, voice-of-customer insights, or behavioral/customer-data interpretation aimed at helping client organizations internalize their end-customer's perspective. The firm operates with a headcount in the 51-100 range and maintains an active web presence at cinnecta.com. No specific product surface, technology stack, target verticals, customer logos, pricing structure, contract economics, or revenue mechanics are disclosed in the aggregated data.
Cinnecta has disclosed two funding rounds. The first, dated August 5, 2016, brought in B Venture Capital and Wayra (a Telefonica-affiliated accelerator). The second, dated June 29, 2018, raised $928,577 in a round led by Inseed Investimentos with KPTL participating. Total disclosed capital across both rounds is $928,577, and no subsequent rounds are evidenced in the input.
Leadership is concentrated among two disclosed executives: Founder and CEO Eduardo Ferreira and COO Ricardo Ferreira. The data profile — two seed/early-stage rounds, Brazilian institutional and corporate-venture backers, a small employee base, and no disclosed product, customer, or revenue detail beyond firmographic facts — describes an early-stage Brazilian data-intelligence startup with limited public disclosure outside of firmographic, funding, and leadership information.
Cinnecta firmographics
Firmographics- Name
- Cinnecta
- Legal name
- Matera
- Website
- https://cinnecta.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cinnecta is a Brazilian privately held data intelligence company, founded in 2013 and headquartered in Belo Horizonte. The firm enables its customers to adopt their customers' perspectives using data-driven insights, operating with 51-100 employees and serving the Brazilian market.
- Ownership category
- akta.pro rank
Cinnecta industry classification
Industry- Product category
- Customer Experience Analytics
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)
Keywords
Where Cinnecta is headquartered
LocationHeadquarters
- HQ city
- Belo Horizonte
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Cinnecta business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Platform Licensing and Technology Services: Matera provides its core banking augmentation platform to financial institutions through licensing arrangements. The platform enables stablecoins, real-time payments, and QR code payments without requiring core system replacement.
- Transaction Processing: Processes high volumes of instant payments (600M+ per month) and QR code payments (300M+ per month), generating revenue based on transaction volume.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Cinnecta product offering
Product offeringCore offering
Cinnecta sells a data intelligence platform that helps companies see their business from their customers' perspective. The software ingests and analyzes customer data to surface insights that enable client organizations to understand, anticipate, and act on customer behavior, sentiment, and experience. It is positioned as an experience-driven analytics solution for businesses that want to align decisions with customer needs.
Differentiator
Problem solved
Functional benefit
Brands
- Digital Twin: A lightweight, high-speed ledger that augments core banking systems to enable 24x7 real-time payment processing, including support for stablecoins and instant payments.
- Wallet as a Service
Quantifiable outcome
- 600M+ instant payments processed per month
- +3 more outcomes
Companies that use Cinnecta
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles1 record
Cinnecta technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Cinnecta partnerships and signals
Strategic signalScale indicators7 records
Recent moves2 records
Expansion highlights1 record
Cinnecta competitors and assessment
Company assessmentBroad incumbents
- Qualtrics: Global experience management and customer intelligence platform owned by Silver Lake/CPPIB; competes most directly with Cinnecta's CX data intelligence positioning across enterprise accounts.
- Medallia: Enterprise VoC and customer experience analytics platform with deep deployment in financial services and telco; competes for the same CX insights budget as Cinnecta.
- Sprinklr: Unified customer experience platform spanning social, marketing, and care analytics; targets enterprise buyers with overlapping CX intelligence use cases to Cinnecta.
- Zendesk: Customer service and engagement platform with embedded analytics and CX intelligence modules; competes broadly with Cinnecta's customer-empathy data intelligence angle.
Direct peers
- InMoment: Specialist CX intelligence and VoC analytics vendor focused on turning customer feedback into operational insight; closely comparable to Cinnecta's data intelligence positioning.
- Forsta: Customer experience and employee experience measurement platform with survey, VoC, and journey analytics — directly comparable to Cinnecta's CX data intelligence focus.
Emerging players
- Wonderflow: AI-driven VoC and customer feedback analytics platform; offers a similar specialized data intelligence product set to Cinnecta, especially in Europe.
- Keatext: AI-based text and VoC analytics platform with roots in Quebec, Canada; overlaps with Cinnecta on using data intelligence to interpret customer feedback.
Regional players
- Neoassist: Brazilian-born customer service and engagement SaaS provider; competes with Cinnecta for regional CX platform budgets in Brazil and Latin America.
- Climber (Brasil/CT): Brazilian-born CRM and customer engagement vendor with CX-focused modules; competes with Cinnecta for similar mid-market Brazilian accounts.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Cinnecta social profiles
Digital presenceCinnecta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cinnecta leadership team
Management profileNumber of profiles
Profiles2 records
Cinnecta funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cinnecta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cinnecta
What does Cinnecta do?
Cinnecta sells a data intelligence platform that helps companies see their business from their customers' perspective. The software ingests and analyzes customer data to surface insights that enable client organizations to understand, anticipate, and act on customer behavior, sentiment, and experience. It is positioned as an experience-driven analytics solution for businesses that want to align decisions with customer needs.
Is Cinnecta a public or private company?
Cinnecta is a private company. It is classified as venture growth investor backed and is currently operating.
When was Cinnecta founded?
Cinnecta was founded in 1993. It employs 51 to 100 people.
Where is Cinnecta based?
Cinnecta is headquartered in Belo Horizonte, Brazil, in the Latin America region.
How does Cinnecta make money?
Two revenue lines are on record. Platform Licensing and Technology Services are the primary driver. The others are transaction Processing.
Who are Cinnecta's main competitors?
Broad incumbents on record are Qualtrics, Medallia, Sprinklr and Zendesk. Direct peers are InMoment and Forsta. Emerging players are Wonderflow and Keatext. Regional players are Neoassist and Climber (Brasil/CT).
Does Cinnecta have an API?
No public API is recorded for Cinnecta.
What industry is Cinnecta in?
Cinnecta's product category is Customer Experience Analytics. Its primary akta.pro industry code is BPAFAFAK, Customer Service/Support CRM & Contact Center Platforms. Its NAICS code is 541511 and its SIC code is 7370.