SuperOpa
SuperOpa is a Brazilian B2B e-commerce platform that enables food distributors and food-industry manufacturers to sell directly to retail buyers, integrating with ERP, WMS, and routing systems and offering AI-driven inventory forecasting and Brazilian payment rails.
- Company typePrivate
- Founded2018
- HeadquartersCampinas, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SuperOpa does
SuperOpa is a Brazilian B2B e-commerce platform, founded in 2018 and headquartered in Campinas, that enables food distributors and food-industry manufacturers to sell directly to retail and foodservice buyers through a digital storefront. Its single core product, SuperOpa-b2b, integrates natively with customers' existing ERP and WMS systems to synchronize SKUs, inventory levels, and credit limits, and extends into routing and logistics systems for D0, D+1, D+2, and scheduled deliveries. The platform combines web and mobile interfaces, supports Brazilian payment methods including PIX, boleto, credit/debit cards, and ERP-based credit limits, and is PCI DSS compliant.
Underlying the commercial layer, SuperOpa embeds AI in two feature areas: demand forecasting that reduces food waste through predictive inventory management, and a recommendation engine that personalizes the buyer experience by segment and purchase history. The company claims operational outcomes of 85% reduction in order-processing time, 70% reduction in food waste, 45% average sales uplift, 40% operational cost reduction, and 93% customer-satisfaction improvement for clients on the platform. The company has invested over R$20 million in software development and aggregates more than 6,000 CNPJ records in its database, processing more than 12,500 orders per month per client on average.
SuperOpa operates a sales-led B2B go-to-market with quote-based monthly subscription pricing (no public tiers), a "Request a free demo" CTA via WhatsApp, and earns revenue primarily through recurring subscriptions tied to distribution-center size and transaction volume. It targets mid-market and enterprise food and beverage distributors in Brazil. The company is privately held and has raised approximately $26.5 million cumulatively across seed, Series A, and a $25 million Series C led by March Capital in January 2025, with the most recent round earmarked for AI innovation and global expansion. Named public customers include BRmania (food distribution) and Foodpass (restaurant management).
SuperOpa firmographics
Firmographics- Name
- SuperOpa
- Legal name
- SuperOpa
- Website
- https://superopa.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SuperOpa is a Brazilian B2B e-commerce platform that enables food distributors and food-industry manufacturers to sell directly to retail buyers, integrating with ERP, WMS, and routing systems and offering AI-driven inventory forecasting and Brazilian payment rails.
- Ownership category
- akta.pro rank
SuperOpa industry classification
Industry- Product category
- B2B E-commerce Platform for Food Distribution
- akta.pro primary industry
- Grocery & Convenience Delivery Platforms (BPAMAHAC)
- akta.pro secondary industry
- Order-to-Cash (O2C) Operations (Order Admin, Credit, Invoicing, Collections Handoff) (BPAAAGAK)
Keywords
Where SuperOpa is headquartered
LocationHeadquarters
- HQ city
- Campinas
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
SuperOpa business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- B2B E-commerce Platform Subscription: SuperOpa provides a B2B e-commerce platform for distributors and food industries. The platform likely operates on a subscription or licensing model based on transaction volume and features used. The company invested R$20 million in building the software.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom enterprise pricing based on distribution center size and transaction volume |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
SuperOpa product offering
Product offeringCore offering
SuperOpa provides an AI-driven B2B e-commerce SaaS platform that enables food distributors and food industries in Brazil to sell directly from their distribution centers to retail customers. The platform automates order processing, manages inventory with AI-based demand forecasting, integrates with ERP/WMS and routing systems, and supports secure payments via PIX, boleto, and cards. It is delivered as a web application and mobile app to mid-market and enterprise distributors.
Product overview
SuperOpa operates as a unified B2B e-commerce platform specifically designed for food distributors and industries in Brazil. The core offering, SuperOpa-b2b, provides an end-to-end digital marketplace solution that connects distributors directly with retail customers. The platform integrates web and mobile application modules, enabling customers to browse integrated product catalogs synced with ERP and WMS systems, place orders through adaptive interfaces, and complete purchases via multiple payment methods (PIX, boleto, cards). AI capabilities power demand forecasting, inventory predictions, and personalized recommendations, while logistics integration supports own or third-party delivery routing. The platform has invested over R$20 million in development and processes over 12,500 orders monthly per client, delivering 45% average sales increase and 85% reduction in order processing time.
Differentiator
Problem solved
Functional benefit
Products and services
- SuperOpa-b2b AI-driven B2B e-commerce platform designed for food distributors and food industries in Brazil, enabling digital sales operations from distribution centers directly to retailers. The platform provides web and mobile app modules, integrates with ERP and WMS systems for catalog and inventory sync, automates order processing with an 85% reduction in processing time, applies AI for demand forecasting and personalized recommendations, processes secure payments via PIX/boleto/cards, and integrates with routing systems for own or third-party logistics deliveries (D0, D+1, D+2 or scheduled).
Quantifiable outcome
- 45% increase in sales after implementation
- +6 more outcomes
Companies that use SuperOpa
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
SuperOpa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature6 records
SuperOpa partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ERP and WMS Systems (Generic Integrations)coreSuperOpa integrates with any ERP and WMS system to enable frictionless digital operations. This integration capability allows customers to sell directly from their distribution center without replacing existing systems.
- Routing and Logistics SystemscoreIntegration with routing systems supports both owned and third-party logistics operations, including deliveries via utility vehicles or trucks for D0, D+1, D+2, or scheduled delivery windows.
Scale indicators11 records
Recent moves5 records
Expansion highlights3 records
SuperOpa competitors and assessment
Company assessmentDirect peers
- Choco: Choco is a B2B ordering platform for food wholesalers and restaurants, providing digital catalogs, order management, and integrations that directly compete with SuperOpa's food-distributor focus.
- Cut+Dry: Cut+Dry is a B2B platform purpose-built for food distributors, offering digital ordering, inventory visibility, and ERP integrations; closest US analog to SuperOpa's vertical positioning.
- BlueCart: BlueCart (acquired by Cut+Dry) provided B2B e-commerce and order management for food wholesalers, directly comparable to SuperOpa's distributor-to-retailer ordering workflow.
- Pepper (Pepper Platforms): Pepper is an online ordering platform for food distributors and wholesalers, including features for catalog, ordering, and delivery routing that mirror SuperOpa's capabilities.
- MarketMan: MarketMan provides inventory, ordering, and supplier management tools for restaurants and food distributors, with strong ERP/integration capabilities comparable to SuperOpa.
- Handshake (B2B Commerce): Handshake offers a B2B commerce platform for wholesalers and brands to launch digital storefronts with ERP integration, overlapping with SuperOpa's distributor digital-channel proposition.
Emerging players
- Faire: Faire operates a wholesale marketplace for retailers and brands with digital ordering and reorder workflows, comparable as a B2B distribution channel play though more marketplace-oriented.
Broad incumbents
- VTEX: VTEX is a leading LATAM-headquartered digital commerce platform with B2B capabilities; a broader incumbent that competes for the same distributor digital-transformation wallet.
- Shopify (Shopify B2B): Shopify's B2B offering (Shopify Plus, B2B features) provides digital storefront and ordering tools that overlap with SuperOpa's core proposition, though as a horizontal incumbent rather than a food-vertical specialist.
- BigCommerce (B2B Edition): BigCommerce offers B2B commerce functionality including quoting, customer groups, and ERP integrations, comparable in technology stack but not specialized in food distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SuperOpa social profiles
Digital presenceSuperOpa compliance and trust
Trust signalCompliance1 record
SuperOpa financial estimates
Financial estimateRevenue estimate
Valuation estimate
SuperOpa leadership team
Management profileNumber of profiles
Profiles2 records
SuperOpa funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SuperOpa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SuperOpa
What does SuperOpa do?
SuperOpa provides an AI-driven B2B e-commerce SaaS platform that enables food distributors and food industries in Brazil to sell directly from their distribution centers to retail customers. The platform automates order processing, manages inventory with AI-based demand forecasting, integrates with ERP/WMS and routing systems, and supports secure payments via PIX, boleto, and cards. It is delivered as a web application and mobile app to mid-market and enterprise distributors.
Is SuperOpa a public or private company?
SuperOpa is a private company. It is classified as venture growth investor backed and is currently operating.
When was SuperOpa founded?
SuperOpa was founded in 2018. It employs 11 to 50 people.
Where is SuperOpa based?
SuperOpa is headquartered in Campinas, Brazil, in the Latin America region.
How does SuperOpa make money?
One revenue line is on record: B2B E-commerce Platform Subscription.
Who are SuperOpa's main competitors?
Direct peers on record are Choco, Cut+Dry, BlueCart, Pepper (Pepper Platforms), MarketMan and Handshake (B2B Commerce). Faire is listed as an emerging player. Broad incumbents are VTEX, Shopify (Shopify B2B) and BigCommerce (B2B Edition).
Does SuperOpa have an API?
No public API is recorded for SuperOpa.
What industry is SuperOpa in?
SuperOpa's product category is B2B E-commerce Platform for Food Distribution. Its primary akta.pro industry code is BPAMAHAC, Grocery & Convenience Delivery Platforms, with a secondary code of BPAAAGAK, Order-to-Cash (O2C) Operations (Order Admin, Credit, Invoicing, Collections Handoff).