Good Cakes And Bakes

What Good Cakes And Bakes does

Detroit-based Good Cakes and Bakes is a privately held organic and vegan bakery founded in 2013 by co-owners April Anderson (executive pastry chef) and Michelle Anderson. Operating from a single retail storefront at 19363 Livernois Ave on Detroit's Avenue of Fashion, the company produces cakes, cupcakes, cookies, brownies, breakfast items, and soups built primarily from organic, locally sourced Michigan ingredients, with extensive dietary coverage spanning vegan, gluten-free, soy-free, nut-free, and halal options. Production uses beet-juice natural coloring rather than artificial dyes and leans on a proprietary 65-year-old Southern caramel recipe as a signature item.

The business monetizes through a multi-channel direct-to-consumer model: in-store retail and online ordering (via a BentoBox-powered storefront) for same-day pickup or advance orders; nationwide shipping of whole cakes and cookie/brownie boxes to all U.S. states; event catering for corporate lunches, weddings, showers, fundraisers, and private dinners across Metro Detroit and Ann Arbor; a custom celebration cake design service (14-day lead time for custom cakes, 6 weeks for weddings) with full dietary accommodation; and ancillary merchandise (t-shirts, mugs, totes) and gift cards. Per-transaction unit pricing ranges from roughly $2.50 for individual treats to $59-$125 for whole celebration cakes and $75-$80 for shipped boxes.

The company is bootstrapped with no disclosed institutional capital, the only documented funding being a $25,000 Motor City Match grant in February 2023. Reported annual revenue exceeds $1 million against a team of 1-10 employees, with profit margins compressed to approximately 10% amid input cost inflation (flour +32%, butter +55%, eggs +100% since 2020) and 36% labor cost growth. Brand credentials include features on Oprah Winfrey's radar, NBC, Food Network, and the Today Show, and April Anderson being named Pastry Chef for the 2018 James Beard Media Awards.

Name

Good Cakes And Bakes

Legal name

Good Cakes and Bakes, LLC

Website

https://goodcakesandbakes.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Detroit-based Good Cakes and Bakes is an organic and vegan bakery founded in 2013, serving retail customers, event clients, and nationwide online shoppers with cakes, baked goods, catering, and custom celebration cakes made from locally sourced Michigan ingredients.

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291)

SIC

Bakery Products (2050)

akta.pro primary industry

Cake Shops & Custom Celebration Cakes (THAFAFAC)

akta.pro secondary industries

Online Bakery & Desserts Delivery (CRAHAIAK), Specialty Dietary Bakeries (Gluten-Free, Vegan, Allergen-Friendly) (THAFAFAI), Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI)

Keywords

• Artisan bakery products
• Custom celebration cakes
• Vegan gluten-free baked goods
• Bakery catering services
• Mail order baked goods

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Bakery Sales: In-store and online sales of individual treats (cookies, cupcakes, brownies, cake slices), whole cakes, and treats boxes. One-time purchase model per transaction.
2. Catering and Event Orders: Custom catering orders for events including corporate lunches, weddings, showers, fundraisers, and private dinners. Residential and corporate delivery available within Metro Detroit and Ann Arbor.
3. Custom and Celebration Cakes: Custom-designed celebration cakes including birthday cakes, wedding cakes, and specialty cakes. Requires 14 days advance notice minimum for custom cakes, 6 weeks for wedding cakes. Deposits are non-refundable.
4. Nationwide Shipping: Nationwide shipping of whole cakes, cookie boxes, and brownie boxes. Ships Wednesday and Thursday with 2-day shipping included; next-day shipping available at additional cost. Custom cakes not available via website shipping (email required).
5. Gift Cards: Physical gift cards (mailed to recipient) and digital e-cards (emailed with unique code). Gift cards never expire and can be used for any in-store purchase.
6. Merchandise: Sale of branded merchandise including t-shirts, mugs, tote bags, greeting cards, stickers, and bookmarks through their e-commerce platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Good Cakes and Bakes produces and sells organic, vegan, and gluten-free baked goods — including cookies, brownies, cupcakes, cake slices, whole cakes, and breakfast items — made with locally sourced ingredients from Michigan farms and dairies. The company offers made-to-order custom celebration and wedding cakes, event catering for corporate and private functions, nationwide shipping of baked goods, in-store walk-in retail, and local delivery across Metro Detroit and Ann Arbor.

Product overview

Good Cakes and Bakes is a Detroit-based bakery offering a diverse portfolio of baked goods and related services. The core product lineup includes: freshly baked goods (cookies, brownies, puddings, cheesecakes, gooey butter cakes), cupcakes in various flavors, individual cake slices, and whole celebration cakes available for in-store purchase, catering, or nationwide shipping. The bakery provides custom cake design services for special events requiring 14+ days advance notice, and wedding cakes requiring 6 weeks notice. Additional services include local delivery within Metro Detroit and Ann Arbor, nationwide shipping with 2-day delivery included, and branded merchandise. The company also offers an online ordering system for pickup and a catering service for events. The product ecosystem is centered around the physical bakery location on Livernois Avenue supplemented by e-commerce capabilities for shipping and gifting.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Baked Goods

Quantifiable outcome

• Over $1 million in annual revenue as of the most recent fiscal year

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor.

• Beaverland FarmsminorOthersLocal farm supplier based in Detroit, MI. Part of Good Cakes and Bakes' network of local Michigan suppliers for ingredients.
• Chazzano's CoffeeminorOthersCoffee supplier based in Ferndale, MI. Provides coffee for the bakery's beverages and in-store service.
• Eli's Tea BarminorOthersTea supplier based in Birmingham, MI. Part of the local supplier network for the bakery.
• Grazing FieldsminorOthersLocal farm supplier based in Charlotte, MI. Part of the ingredient sourcing network.
• Guernsey Farms DairyminorOthersDairy supplier based in Northville, MI. Provides dairy products for the bakery's recipes.
• Keep Growing DetroitminorOthersDetroit-based organization supporting local food growing and supply. Part of the bakery's local sourcing network.
• Michigan Farm to FreezerminorOthersMichigan-based organization providing farm-fresh frozen products. Part of the bakery's local ingredient sourcing.
• Slow JamsminorOthersLocal Detroit-based food producer. Part of the bakery's network of Michigan-based ingredient suppliers.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Erin McKenna's Bakery: NYC-based bakery (formerly BabyCakes NYC) specializing in vegan, gluten-free, and allergen-friendly baked goods with nationwide shipping. Directly comparable to Good Cakes and Bakes on dietary-accommodation positioning, made-to-order model, and DTC shipping.
• Flour Bakery + Cafe: Boston-based artisan bakery by James Beard award winner Joanne Chang, offering cookies, cakes, and pastries with high-quality local ingredients. Comparable as a small, chef-led multi-product bakery with strong brand recognition and catering operations.
• Baked by Melissa: NYC-based bite-size cupcake and treat brand with strong DTC nationwide shipping and gift box merchandising. Comparable on small-format treats, gifting/shipping model, and social-media-driven brand presence.

Regional players

• Zingerman's Bakehouse: Ann Arbor, MI artisan bakehouse known for high-quality breads and pastries with strong local sourcing. Comparable on craft quality, Michigan regional footprint, and wholesale/retail bakery model just outside Good Cakes and Bakes' home market.
• Avalon International Breads: Detroit-based artisan bakery and café focused on organic, locally-sourced baked goods. Closest local competitor on the organic-and-local ingredient positioning within the same Detroit market.

Broad incumbents

• Milk Bar: Multi-location bakery known for celebration cakes (birthday cake, compost cookie, cake truffles) and nationwide shipping of signature items. Comparable on custom/specialty celebration cake focus and DTC nationwide shipping infrastructure.
• Magnolia Bakery: Iconic NYC bakery famous for cupcakes and celebration cakes with multiple U.S. locations and nationwide shipping. Comparable as an established custom-celebration-cake brand operating at a much larger scale.
• Sprinkles Cupcakes: Cupcake-focused bakery chain with nationwide cupcake ATM and shipping. Comparable on celebration/dessert cake positioning and nationwide DTC shipping, though at materially larger scale.
• Nothing Bundt Cakes: Large franchise system specializing in celebration bundt cakes with nationwide footprint and catering. Comparable on celebration cake focus and catering/event-driven revenue mix.
• Carlo's Bake Shop: Celebrity bakery (Cake Boss) known for elaborate custom celebration and wedding cakes, with retail locations and shipping. Comparable on custom cake craftsmanship, media-driven brand, and wedding/event focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Goodcakesandbakes
• Instagraminstagram.com/goodcakes_andbakes
• Xx.com/goodcakes313
• LinkedInlinkedin.com/company/good-cakes-and-bakes

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Cakes And Bakes