CETV Now!
CETV Now is a Phoenix-based digital out-of-home advertising company that places targeted video ads on screens in premium U.S. business venues, serving national and local advertisers as well as host partner businesses across seven metro markets.
- Company typePrivate
- Founded2022
- HeadquartersPhoenix, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What CETV Now! does
CETV Now, LLC is a Phoenix-based digital out-of-home (DOOH) advertising company founded in 2022 that places targeted video and static advertisements on a network of commercial screens installed in premium business venues across the United States. The company's core offering combines a programmatic ad-insertion platform with ad-supported digital signage delivered via a plug-in device that connects to existing screens, plus a web-based content management system enabling scheduled programming, real-time overrides, and emergency broadcasts. CETV Now operates across two customer segments: (1) national and local advertisers paying for targeted video placements across the screen network with quote-based, commitment-free pricing, and (2) host partners — businesses that allow screens on premises in exchange for free licensed programming, self-service management tools, and revenue-sharing arrangements, with no monthly fees or contracts.
Revenue is generated through three streams: programmatic and direct ad placement fees from advertisers, managed bespoke media network services for multi-location businesses seeking custom branded channels, and host partner revenue sharing. The company has integrated with major DOOH programmatic platforms including Hivestack, Place Exchange, and Broadsign, and serves a roster of national brand advertisers including Progressive, Chevrolet, Ford, McDonald's, and Amazon. Headcount is reported at 1-10 employees, and the company has raised approximately $1.5M in seed funding (August 2023). Its operations span seven U.S. metro markets — Phoenix, Dallas-Fort Worth, Atlanta, Nashville, Salt Lake City, South Florida, and Orlando — supported by strategic partnerships with Breaktime TV, the International Franchise Association, and Executive Digital.
CETV Now! firmographics
Firmographics- Name
- CETV Now!
- Legal name
- CETV Now, LLC
- Website
- https://cetvnow.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CETV Now is a Phoenix-based digital out-of-home advertising company that places targeted video ads on screens in premium U.S. business venues, serving national and local advertisers as well as host partner businesses across seven metro markets.
- Ownership category
- akta.pro rank
CETV Now! industry classification
Industry- Product category
- Digital Out-of-Home (DOOH) Advertising
- NAICS
- Indoor and Outdoor Display Advertising (54185), Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB)
- akta.pro secondary industries
- Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI), Digital Out-of-Home (DOOH) Advertising (MPAAAKAB), Digital Signage & Commercial Displays (HDACADAL)
Keywords
Where CETV Now! is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CETV Now! business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Supply Chain, Infrastructure
Revenue model
- DOOH Advertising Placement: CETV Now charges national and local advertisers to place video and static advertisements across its premium screen network in business venues. Advertisers pay based on impressions, targeting parameters, geographic coverage, and campaign duration. Revenue is generated through programmatic ad insertion and direct ad sales.
- Bespoke Media Network Services: Custom media network creation and management services for multi-location businesses. These branded networks deliver ad-supported programming while keeping content on-brand for the business.
- Host Partner Revenue Sharing: Host partner program where businesses allow CETV Now to install and operate screens, with revenue sharing arrangements. The platform also allows neighboring businesses and vendors to advertise directly in host partner venues.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free host partner program with no monthly cost |
| Other | Pay-as-you-go | Custom advertising campaigns with quote-based pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
CETV Now! product offering
Product offeringCore offering
CETV Now operates a digital out-of-home (DOOH) advertising network that places targeted video and static ads across screens installed in premium business venues such as automotive dealerships, medical offices, restaurants, hotels, and retail locations. The company sells advertising placements to national and local brands and provides ad-supported digital signage, content control tools, and bespoke media network services to multi-location businesses through a free host partner program.
Product overview
CETV Now operates as a unified Digital Out-of-Home (DOOH) advertising platform consisting of several interconnected products. The core platform enables targeted video advertising across a network of premium business screens, with Ad Insertion providing the precision targeting and campaign management capabilities. Ad-Supported Digital Signage delivers free programming to businesses, monetized through the ad network. Supporting modules include Content Control for programming management, the Host Partner Program for network expansion, and Bespoke Media Networks for multi-location business customization. The Partner Portal provides unified dashboard access for host partners. Together, these products create an end-to-end DOOH advertising ecosystem connecting advertisers with audiences in high-intent business environments.
Differentiator
Problem solved
Functional benefit
Products and services
- CETV Now Platform Digital out-of-home advertising platform that places targeted video ads in premium business locations, reaching customers during high-intent moments while they wait, browse, and buy. Used by national and local advertisers to run campaigns across the CETV Now screen network.
- Ad Insertion
Quantifiable outcome
- 98% client retention rate
- +4 more outcomes
Companies that use CETV Now!
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
CETV Now! technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
CETV Now! partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, minor and core.
- Breaktime TVflagshipStrategic partnership to transform content delivery in breakrooms, hotels, and corporate kitchens across the U.S., targeting 100,000+ locations. CETV Now powers the network infrastructure while Breaktime TV brings venue relationships for workplace breakroom environments.
- Executive DigitalminorPartnership with Executive Digital for innovative marketing solutions to enhance brand awareness and campaign effectiveness.
- BroadsigncoreStrategic partnership to elevate out-of-home advertising capabilities through Broadsign's enterprise software platform for digital signage and DOOH advertising management.
- HivestackcoreIntegration with Hivestack's programmatic digital out-of-home advertising platform to enable automated ad buying and targeting across CETV Now's screen network.
- Place ExchangecoreIntegration with Place Exchange for TV ad campaigns, enabling programmatic access to CETV Now's screen network through their out-of-home advertising exchange platform.
- International Franchise AssociationminorMembership and partnership to transform franchise marketing with targeted TV advertising, enabling reach to franchise owners across various business categories.
- SamsungcoreTechnology partnership for commercial display hardware. Samsung is listed as a trusted technology partner providing displays for the screen network.
Scale indicators16 records
Recent moves10 records
Expansion highlights5 records
CETV Now! competitors and assessment
Company assessmentDirect peers
- Vistar Media: Programmatic DOOH ad server and SSP providing technology for venue-network monetization and automated ad buying. Overlaps with CETV Now's programmatic stack and addresses the same advertisers and venue operators.
- Place Exchange: Programmatic DOOH supply-side platform that aggregates venue-based inventory for automated media buying. Comparable to CETV Now's programmatic exchange integration layer and shared customer base of national advertisers.
- Hivestack: Programmatic DOOH ad exchange and SSP enabling automated buying of venue-based digital out-of-home inventory. Direct counterpart to CETV Now's integration relationship and competes for the same advertiser demand pool.
- Broadsign: Enterprise digital signage and DOOH ad-server software platform used by venue networks to manage screens, schedule content, and sell ad inventory. Overlaps with CETV Now's content control and ad-insertion capabilities.
- Captivate: Operates a venue-based DOOH network in office-building elevators, lobbies, and commercial real estate. Highly comparable venue-screen model and audience profile (white-collar, high-intent).
- Atmosphere (formerly Atmosphere TV): Operates a venue-based streaming TV network in bars, restaurants, gyms, and waiting rooms with ad-supported free content for venues. Directly mirrors CETV Now's free-host DOOH model and venue target categories.
- Firefly (Smart City Media): Operates digital screens on rideshare vehicles (Uber, Lyft) and street-furniture assets, monetized via programmatic DOOH. Comparable DOOH venue-network business targeting national advertisers with high-intent audiences.
- GSTV (Gas Station TV): Operates digital video screens at the fuel pump in gas stations across the US, monetized via national advertisers seeking captive-audience placement. Closely comparable venue-based DOOH business model and target verticals (automotive, QSR).
Broad incumbents
- Outfront Media: Large publicly traded out-of-home advertising company with broad transit, billboard, and DOOH assets. A larger incumbent competing for the same national advertiser DOOH budgets across a much wider footprint.
- Lamar Advertising: One of the largest US outdoor advertising operators with static billboards and a growing DOOH portfolio. Established incumbent competing for the same out-of-home advertiser spend but across a much broader asset base.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CETV Now! social profiles
Digital presenceCETV Now! financial estimates
Financial estimateRevenue estimate
Valuation estimate
CETV Now! leadership team
Management profileNumber of profiles
CETV Now! funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CETV Now! M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CETV Now!
What does CETV Now! do?
CETV Now operates a digital out-of-home (DOOH) advertising network that places targeted video and static ads across screens installed in premium business venues such as automotive dealerships, medical offices, restaurants, hotels, and retail locations. The company sells advertising placements to national and local brands and provides ad-supported digital signage, content control tools, and bespoke media network services to multi-location businesses through a free host partner program.
Is CETV Now! a public or private company?
CETV Now! is a private company. It is classified as venture growth investor backed and is currently operating.
When was CETV Now! founded?
CETV Now! was founded in 2022. It employs 1 to 10 people.
Where is CETV Now! based?
CETV Now! is headquartered in Phoenix, United States, in the North America region.
How does CETV Now! make money?
Three revenue lines are on record. DOOH Advertising Placement is the primary driver. The others are bespoke Media Network Services and host Partner Revenue Sharing.
Who are CETV Now!'s main competitors?
Direct peers on record are Vistar Media, Place Exchange, Hivestack, Broadsign, Captivate, Atmosphere (formerly Atmosphere TV), Firefly (Smart City Media) and GSTV (Gas Station TV). Broad incumbents are Outfront Media and Lamar Advertising.
Does CETV Now! have an API?
No public API is recorded for CETV Now!.
What industry is CETV Now! in?
CETV Now!'s product category is Digital Out-of-Home (DOOH) Advertising. Its primary akta.pro industry code is BPAFALAB, Digital Out-of-Home (DOOH) Screens & Networks, with a secondary code of BPAFAAAI, Out-of-Home (OOH), DOOH & Ambient Advertising. Its NAICS code is 54185 and its SIC code is 7310.