What Breaktime TV does

Breaktime TV (BTV), founded in 2023 and headquartered in Layton, Utah, is a digital media platform built exclusively for breakrooms, micro-markets, vending, and unattended retail environments in the United States. The company deploys screens in employer breakrooms — connected via enterprise-grade Verizon cellular data — and runs them across 8,000+ locations covering roughly half of the Top 15 U.S. media markets, according to company disclosures. Its core offering is a tiered digital signage product (BTV Basic at no monthly license with revenue share, plus BTV Premium and BTV Platinum at $1,000/month per site) that delivers ad-safe, HR-friendly programming, competitor-blocked national-brand advertising, and operator-specific cultural content such as birthday and policy-change announcements.

The platform extends beyond signage through two adjacent product lines: BreaktimeU, a podcast and learning management system where employees earn $1 deposits into their breakroom accounts for watching episodes (capped at 2,500 employees per Platinum site), and Breaktime Data Solutions, a Verizon-powered cellular data plan offering for vending, OCS, and micro-market operators at $45-$59.99/month per device on 2-year contracts. BTV monetizes through three streams: advertising revenue shared with operators, fixed monthly subscriptions on Premium/Platinum, and recurring data plan fees, while claiming a 5% average same-store sales lift and a 2-month payback for Premier Program operators.

The go-to-market combines direct enterprise sales to national advertisers with a channel-partner model in which large breakroom operators (Five Star Breaktime Solutions, American Food and Vending, Trolley Hospitality, Breakroom Choices) deploy and manage BTV across their client locations. Leadership totals 1-10 employees including founder/CEO Patrick McMullan, Chief of Staff Siddney McLeod, Sr. Account Executive Melissa Puerto, and an advisory board strengthened in March 2026 by Greg McCall, former CRO of Five Star Breaktime Solutions.

Name

Breaktime TV

Legal name

Breaktime TV

Website

https://breaktimetv.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Breaktime TV operates a digital media platform delivering ad-safe content, advertising revenue, and tiered digital signage across 8,000+ breakroom screens in the United States, serving breakroom operators, micro-markets, vending operators, and national advertisers through subscription, advertising, and cellular data plan revenue streams.

Ownership category

akta.pro rank

Product category

Workplace digital signage and breakroom media software

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Connected TV (CTV) & OTT Performance Advertising (BPAFACAG)

Keywords

• Digital signage software
• Breakroom media platforms
• Workplace advertising networks
• Micro-market connectivity
• Employee training content

Headquarters

HQ city

Layton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising revenue from national brands: BreaktimeTV generates recurring advertising income by delivering TV ads to captive workplace audiences. Operators receive a share of advertising revenue while BTV manages the platform. Claims include 'Real advertising revenue — not theory'.
2. BTV Premium and Platinum subscriptions: Operators or facilities pay monthly fees for enhanced packages. BTV Premium includes DirectTV, cultural promos, and second screen ($1,000/month). BTV Platinum adds company spotlight interviews and LMS access ($1,000/month).
3. Data plan subscriptions: Breaktime Data Solutions offers shared data plans for vending and breakroom operators. Plans include 20G Shared ($49.99/month), 30G Shared ($59.99/month), and 3G Stand-Alone ($45/month). Device costs included with 2-year contracts on select plans.
4. Same-store sales growth for operators: Digital media platform delivers measurable same-store sales lift for operators, generating incremental revenue from existing locations without additional operator effort. Reported '5% average same-store sales lift' across 8,000+ screens.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Breaktime TV operates a digital media platform purpose-built for breakrooms, offering three subscription tiers (BTV Basic, BTV Premium, BTV Platinum) of digital signage with curated, ad-safe content and advertising from national brands. The company complements its screens with BreaktimeU, a training and learning platform for breakroom operators, and Breaktime Data Solutions, which provides data connectivity for vending and micro-market machines.

Product overview

BreaktimeTV is a digital media platform built exclusively for breakrooms, offering a tiered product structure centered on its core digital signage network. The core platform is augmented by three service tiers: BTV Basic (foundational digital signage with ad engine and revenue sharing), BTV Premium (adds cultural content features including birthday/work anniversary promos, DirectTV integration, and a second screen), and BTV Platinum (adds professional video production and LMS access). Supporting offerings include BreaktimeU (a subsidiary podcast and learning management system platform with learn-and-earn rewards), and Breaktime Data Solutions (a separate IoT data connectivity division providing cellular data plans for operators). Together these products deliver same-store sales growth, advertising income, and client satisfaction to breakroom operators across 8,000+ screens nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• BTV Premium: Office and corporate digital signage solution featuring DirectTV integration, employee recognition announcements, and premium content capabilities
• BTV Data
• BreaktimeU

Products and services

• BTV Basic Entry-tier digital signage subscription for breakrooms, providing ad-safe screen content from Breaktime TV for independent breakroom operators.
• BTV Premium Mid-tier digital signage subscription for breakrooms, offering an expanded feature set for breakroom operators compared with BTV Basic.
• BTV Platinum Top-tier digital signage subscription for breakrooms, providing the most feature-rich tier of BTV screen content for breakroom operators.
• BreaktimeU Learning and training platform for breakroom operators, delivering educational content to staff operating vending, micro-market, and breakroom locations.
• Breaktime Data Solutions Data connectivity product that connects vending and micro-market machines to Breaktime TV, enabling telemetry and insights from operator locations.

Quantifiable outcome

• 5% average same-store sales lift
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• Greg McCallcoreStrategic or Co-development Partner · 4 March 2026Greg McCall, former Chief Revenue Officer of Five Star Breaktime Solutions, appointed to BreaktimeTV Advisory Board effective March 4, 2026. He brings over three decades of leadership in convenience services and consumer products, having helped grow Five Star into one of the nation's largest breakroom operators. His expertise will support expansion of digital media services across breakrooms, micro-markets, vending, and unattended retail environments.
• Five Star Breaktime SolutionsflagshipChannel Partner/ Reseller/ DistributorFive Star Breaktime Solutions is listed as one of the top operators and trusted partners of BreaktimeTV. Former CRO Greg McCall from Five Star was appointed to BreaktimeTV's Advisory Board in March 2026 to help expand digital media across the breakroom industry.
• American Food and VendingcoreChannel Partner/ Reseller/ DistributorAmerican Food and Vending is listed as a top operator partner trusted to use BreaktimeTV's digital media platform.
• Trolley HospitalitycoreChannel Partner/ Reseller/ DistributorTrolley Hospitality is listed as a top operator partner trusted to use BreaktimeTV's digital media platform.
• Breakroom ChoicescoreChannel Partner/ Reseller/ DistributorBreakroom Choices is listed as a top operator partner trusted to use BreaktimeTV's digital media platform.
• VerizonflagshipTechnology or IntegrationBreaktimeTV has become an enterprise provider for Verizon, offering operators a better data plan at the same or better price than they're currently paying. Enterprise-grade Verizon connectivity is included with data plans. This partnership enables hardware subsidies with qualified plans and exclusive pricing for BreaktimeTV customers.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Vistar Media: Vistar Media provides programmatic ad-tech and demand-side tools for digital out-of-home and place-based networks. It is a relevant peer on the ad-revenue/monetization layer that powers BTV's advertising engine.
• PlayNetwork (Mood Media): PlayNetwork, part of Mood Media, supplies in-venue music, video, and digital signage to retail, hospitality, and workplace clients. It overlaps with BreaktimeTV's employer-facing workplace engagement and content offerings.
• Stingray Digital: Stingray provides in-venue music, video, and digital signage solutions to retail and hospitality operators across multiple geographies. Its workplace/business ambient-media offerings overlap with BreaktimeTV's screen content and subscription tiers.
• Intersection (formerly Titan): Intersection operates place-based digital media across transit, office, and commercial environments, selling advertising on a national footprint. It competes for workplace and out-of-home advertiser budgets at a much larger scale than BreaktimeTV.
• Allbridge (formerly SmartSource/World Cinema): Allbridge delivers connectivity and managed digital signage solutions to hospitality, healthcare, and commercial venues. Its data-plan and on-site screen hardware services overlap with Breaktime Data Solutions and BTV's installed-screen model.

Emerging players

• ReachTV: ReachTV operates ad-supported short-form video programming in airports and commercial venues. While primarily airport-focused, it represents the same captive-audience, advertiser-supported CTV category BreaktimeTV operates in.
• Zoom Media & Marketing: Zoom Media operates place-based video and digital signage networks in fitness, retail, and hospitality venues. Its advertiser-supported model and venue partnerships compete for a similar slice of place-based ad budgets.

Others

• Samsung VXT (formerly Nexsign/CAYIN): Samsung's VXT platform provides cloud-based digital signage CMS used by many workplace and retail networks. It is an adjacent infrastructure/enabler rather than a direct competitor, but powers alternative stacks that compete for venue-side wallet.

Direct peers

• Captivate: Captivate operates one of the largest workplace digital signage and video advertising networks in North America, focused on office buildings and commercial properties. It is the closest direct competitor to BreaktimeTV's breakroom/workplace media model.
• Atmosphere TV: Atmosphere TV runs ad-supported streaming TV channels in commercial venues such as restaurants, gyms, and waiting rooms. Its place-based, ad-funded model and venue-by-venue deployment philosophy closely resemble BreaktimeTV's breakroom approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/100086969617664
• LinkedInlinkedin.com/company/breaktimetv

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Breaktime TV