Snow Camp
Snow Camp is a UK charity using snowsports to engage underserved young people aged 13-21 through a six-stage programme pathway from beginner to qualified instructor, delivered across four regional hubs and reaching 1,108 participants in 2024/25.
- Company typePrivate
- Founded2003
- HeadquartersHove, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Snow Camp does
Snow Camp is a UK-registered charity (Charity Number 1101030, founded 2003) headquartered in Hove, East Sussex, that uses skiing and snowboarding as a vehicle for engaging underserved young people aged 13-21. Its core offering is a structured six-stage programme pathway — First Tracks (2-day beginner introduction), Graduate (5-day skill development), Excel (10-week BASI instructor training), Apprenticeships (1-year paid employment), Futures (career transition), and Youth Forum (volunteer leadership) — delivered through four regional hubs (London, North West, Midlands, Scotland) at partner indoor snow centres, with a fifth hub launched in the North East in 2025. The charity combines snowsports instruction with life-skills training, mental health and wellbeing workshops, 1:1 counselling, and recognised qualifications (BASI, ASDAN, NVQ/SVQ), achieving 93% of participants reporting new coping strategies and engaging 1,108 young people in 2024/25, 42% from ethnically diverse communities and 55% from the UK's most deprived postcodes. Snow Camp does not rely on proprietary technology; its platform is its network of 90+ youth-project referral partners, indoor snow centre venues, qualification bodies (BASI, ASDAN, Snowsport England/Scotland), and a multi-year alumni returning as volunteers and apprentices.
The business model is donation-funded across four streams: individual giving (monthly tiers of £10–£100 and one-time gifts), corporate partnerships and event sponsorship (AJ Bell 3 Valley Rally raised £150,000+ in 2026; Delancey 10-year partnership raised £280,000+), fundraising events (AJ Bell 3 Valley Rally, Inter-Livery Ski Championships, corporate charity days), and trust/foundation grants (BBC Children in Need, National Lottery Reaching Communities Fund, Young Londoners Fund). For every £1 donated, 84p is spent directly on young people. Total funds raised in FY2024/25 were £1,399,353 across 33 employees. Beneficiary acquisition is referral-driven via local youth projects, social workers, and youth organisations, rather than direct consumer sign-up. The charity is governed by a board of trustees chaired by Ian Brown (Managing Director of The Snow Centre and Chill Factore), with founder Dan Charlish actively involved and Lara Kinnear serving as Managing Director. It has no parent company, no subsidiaries, and no equity financing.
Snow Camp firmographics
Firmographics- Name
- Snow Camp
- Legal name
- Snow Camp
- Website
- https://snow-camp.org.uk
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Snow Camp is a UK charity using snowsports to engage underserved young people aged 13-21 through a six-stage programme pathway from beginner to qualified instructor, delivered across four regional hubs and reaching 1,108 participants in 2024/25.
- Ownership category
- akta.pro rank
Snow Camp industry classification
Industry- Product category
- Youth Development Charity Services
- NAICS
- Sports and Recreation Instruction (61162), Child and Youth Services (62411)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Ski & Snowboard Schools (Instruction & Coaching) (THAAAJAC)
- akta.pro secondary industry
- Winter Sports & Snow Training Schools (Ski, Snowboard, Ice Sports) (MPAKAJAI)
Keywords
Where Snow Camp is headquartered
LocationHeadquarters
- HQ city
- Hove
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Snow Camp business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Individual Donations: Individual donors contribute through one-time gifts, monthly giving programmes, and legacy gifts. Donation tiers include £10 (mental health support for 4 young people), £25 (introduce 3 young people to snowsports on First Tracks), £50 (provide 2 places on Graduate Programme), £100 (one young person's place on BASI training pathway).
- Corporate Partnerships & Sponsorship: Companies partner with Snow Camp through event sponsorship (e.g., AJ Bell 3 Valley Rally), corporate giving programmes, payroll giving, and in-kind support such as equipment donations and venue partnerships.
- Fundraising Events: Snow Camp organizes flagship events like the AJ Bell 3 Valley Rally (raised £150,000+ in 2026, over £250,000 in 2024), corporate charity days, and community fundraising challenges. Individual fundraisers also organize challenges like marathons, cycling events, and treks.
- Trusts, Foundations & Grants: Funding from institutional donors including BBC Children in Need, National Lottery Reaching Communities Fund, Young Londoners Fund, Team Archie, and various charitable trusts and foundations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | £10/month - Mental health support |
| Subscription | Monthly | £25/month - First Tracks programme |
| Subscription | Monthly | £50/month - Graduate Programme |
| Subscription | Monthly | £100/month - BASI training pathway |
| One time/ perpetual license | Pay-as-you-go | One-time donations - programme support |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Snow Camp product offering
Product offeringCore offering
Snow Camp is a UK youth charity that delivers a structured progression of snowsports-based programmes for underserved young people aged 13-21, combining skiing and snowboarding instruction with life skills training, mental health and wellbeing support, mentoring, and accredited vocational qualifications (including BASI instructor pathways). The charity works in partnership with youth organisations, schools, and local authorities that refer young people into the programme, and operates the six-stage journey First Tracks → Graduate → Excel → Apprenticeships → Futures → Youth Forum, designed to take participants from first experience through to paid employment as snowsport instructors and ongoing youth leadership.
Product overview
Snow Camp is a UK national youth charity (founded 2003) that operates a structured, year-long programme journey turning young lives around through snowsports. The core offering is a progressive pathway of six interconnected programmes: First Tracks (2-day beginner introduction) → Graduate (5-day skill development) → Excel (10-week instructor training with BASI qualification) → Apprenticeships (1-year paid employment) → Futures (career transition support) → Youth Forum (volunteer leadership). All programmes combine snowsports training with life skills development, mental health support, and progression routes into the snowsports industry. Young people are referred through local youth projects and youth service providers.
Differentiator
Problem solved
Functional benefit
Products and services
- First Tracks Introductory snowsports programme that serves as the entry point into Snow Camp's progression pathway for young people new to skiing or snowboarding and to the charity.
- Graduate Second-stage Snow Camp programme building on First Tracks, deepening on-snow skills and life skills work with young participants.
- Excel Intermediate-stage programme within the Snow Camp progression, focused on accelerating snowsport competence alongside personal development outcomes.
- Apprenticeships Vocational apprenticeship stage of the Snow Camp journey, providing accredited snowsport instructor qualifications (including BASI pathways) and paid employment routes.
- Futures Post-apprenticeship progression programme supporting Snow Camp graduates into sustained employment and onward life opportunities.
- Youth Forum Youth leadership and alumni stage of the Snow Camp journey, providing graduates with a voice in shaping the charity's programmes and ongoing peer engagement.
Quantifiable outcome
- 1,108 young people engaged in 2024/25 programmes
- +5 more outcomes
Companies that use Snow Camp
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles1 record
Snow Camp technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Snow Camp partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core, flagship and major.
- Coach CorecorePartnership to strengthen Snow Camp's apprenticeship programme by adding nationally recognised qualifications, increased wraparound support, and new coaching pathways. Coach Core provides expertise in sports-based apprenticeships for young people facing barriers to employment.
- BASI (British Association of Snowsport Instructors)coreBASI provides the Foundation Instructor qualification pathway for Snow Camp's Excel programme. Young people train towards BASI Foundation Award and can progress to Level 1 and 2 qualifications. BASI trainers support the residential trip in Andorra and ongoing programme delivery.
- ASDANcoreASDAN provides the Sports and Fitness certificate qualification for young people completing the Graduate programme.
- The Snow Centre (Hemel Hempstead)coreHome of Snow Camp London programmes. The Snow Centre is managed by Ian Brown, Chair of Snow Camp Trustees.
- SnowDome (Tamworth)coreHome of Snow Camp Midlands programmes. Partnership enables delivery of First Tracks, Graduate, and Excel courses.
- Chill Factore (Manchester)coreHome of Snow Camp North West programmes. The UK's longest indoor real-snow slope enables programme delivery.
- Snow Factor (Glasgow)coreHome of Snow Camp Scotland programmes alongside Bearsden Ski and Snowboard Club.
- AJ BellflagshipSponsor of the flagship AJ Bell 3 Valley Rally fundraising event in Val Thorens. Partnership has raised hundreds of thousands of pounds for Snow Camp.
- InghamscoreIndustry partner providing work placements in Tignes for Snow Camp apprentices. Part of broader partnership supporting young people's career pathways.
- Ellis BrighamcoreSnowsports retailer providing work experience opportunities for apprentices and supporting young people's entry into the snowsports industry.
- Snow+RockcoreSnowsports retailer partner supporting Snow Camp through equipment donations and fundraising.
- Le SkicoreSki chalet company providing work experience opportunities in Val Thorens and Courchevel for Snow Camp Youth Forum members.
- Warren Smith Ski AcademycoreSnowsports training academy providing instructor pathway support and patron relationship with founder Warren Smith.
- Halsbury TravelcoreTravel partner providing ski racing experiences in Sestriere for Snow Camp apprentices.
- True North TravelcoreTravel partner for Andorra residential trips as part of the Excel programme. Partnership enables mountain experience for young people.
- GB SnowsportcoreNational governing body partner supporting Snow Camp's snowsports programmes.
- HeidicoreSnowsports brand providing equipment and support, raised over £14,000 in 2023/24.
- Dare2bcoreSnowsports clothing brand providing kit for Snow Camp young people since 2012.
- NUCO TravelcoreTravel partner supporting Snow Camp programmes and young people's mountain experiences.
- Snowsport EnglandcoreGoverning body providing Snow Life Award qualifications for programme participants.
- Snowsport ScotlandcoreGoverning body providing Snow Life Award qualifications for Scottish programme participants.
- Inter-Livery Ski ChampionshipsmajorAnnual ski competition raising funds for Snow Camp. Raised over £70,000 in 2026, with 7 years of partnership.
- Lifetime TrainingcoreTraining provider supporting apprentices with NVQ qualifications.
- SDC LearncoreTraining provider delivering expert support for apprentices in Scotland, with salaries funded by National Lottery Young Start Fund.
- OnSide Youth ZonescorePartnership to provide Snow Camp programmes to young people across OnSide Youth Zones network.
Scale indicators13 records
Recent moves9 records
Expansion highlights10 records
Snow Camp competitors and assessment
Company assessmentDirect peers
- Youth Sport Trust: National UK charity focused on improving young people's education, wellbeing, and life chances through sport. Operates a similar sport-for-social-change model and is a natural peer in the sport-and-youth outcome ecosystem.
- Access Sport: UK charity using inclusive sport to empower disadvantaged and disabled young people. Comparable in mission, target beneficiary profile, and community-based sport delivery model; operates at a similar scale and funding-stage profile to Snow Camp.
- OnSide Youth Zones: UK charity network of state-of-the-art youth centres providing engaging activities for young people aged 8-19. Direct Snow Camp delivery partner and a peer in the youth-development charity space; complementary rather than competing programming.
- The Prince's Trust: UK's largest youth charity supporting 13-30 year-olds from disadvantaged backgrounds into education, training, and employment. Comparable in mission (youth transformation), funding model (corporate partnerships, donations, grants), and scale, though it operates across all sectors rather than specialising in sport.
- StreetGames: UK charity that brings sport to disadvantaged young people in underserved communities, operating a doorstep-sport model. Highly comparable in beneficiary profile (deprived-postcode youth), funding mix, and grassroots delivery approach.
- Dame Kelly Holmes Trust: UK charity using world-class athletes as mentors to support young people facing disadvantage, combining sport and life-skills development. Direct analogue to Snow Camp's model of using elite sport engagement and relatable mentors to drive youth outcomes.
- Disability Snowsport UK: UK charity providing adaptive snowsports opportunities for disabled people, including young people. The closest direct peer in the snowsports-charity space, sharing Snow Camp's venue-partnership model with indoor snow centres and qualified-instructor delivery.
- London Youth: UK charity supporting young Londoners through quality-mark accredited youth organisations (Snow Camp is a London Youth Gold Quality Mark holder). Comparable in mission, regional youth-services focus, and training-quality framework.
Broad incumbents
- Centrepoint: Major UK charity supporting homeless and disadvantaged young people aged 16-25 into independent living, training, and employment. Comparable as a UK youth charity of similar funding scale and corporate-partnership model, but operating in housing rather than sport.
- Catch22: Large UK social-purpose organisation delivering services for young people and vulnerable groups, including education, apprenticeship, and employability programmes. A broader incumbent in the same youth-services category with overlapping apprenticeship delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Snow Camp social profiles
Digital presenceSnow Camp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Snow Camp leadership team
Management profileNumber of profiles
Snow Camp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Snow Camp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Snow Camp
What does Snow Camp do?
Snow Camp is a UK youth charity that delivers a structured progression of snowsports-based programmes for underserved young people aged 13-21, combining skiing and snowboarding instruction with life skills training, mental health and wellbeing support, mentoring, and accredited vocational qualifications (including BASI instructor pathways). The charity works in partnership with youth organisations, schools, and local authorities that refer young people into the programme, and operates the six-stage journey First Tracks → Graduate → Excel → Apprenticeships → Futures → Youth Forum, designed to take participants from first experience through to paid employment as snowsport instructors and ongoing youth leadership.
Is Snow Camp a public or private company?
Snow Camp is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Snow Camp founded?
Snow Camp was founded in 2003. It employs 11 to 50 people.
Where is Snow Camp based?
Snow Camp is headquartered in Hove, United Kingdom, in the Europe region.
How does Snow Camp make money?
Four revenue lines are on record. Individual Donations are the primary driver. The others are corporate Partnerships & Sponsorship, fundraising Events and trusts, Foundations & Grants.
Who are Snow Camp's main competitors?
Direct peers on record are Youth Sport Trust, Access Sport, OnSide Youth Zones, The Prince's Trust, StreetGames, Dame Kelly Holmes Trust, Disability Snowsport UK and London Youth. Broad incumbents are Centrepoint and Catch22.
Does Snow Camp have an API?
No public API is recorded for Snow Camp.
What industry is Snow Camp in?
Snow Camp's product category is Youth Development Charity Services. Its primary akta.pro industry code is THAAAJAC, Ski & Snowboard Schools (Instruction & Coaching), with a secondary code of MPAKAJAI, Winter Sports & Snow Training Schools (Ski, Snowboard, Ice Sports). Its NAICS code is 61162 and its SIC code is 8200.