PAYFAZZ

Name

PAYFAZZ

Legal name

PAYFAZZ

Website

https://payfazz.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Digital Financial Services (Mobile Payments & PPOB)

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Activities Related to Credit Intermediation (5223)

SIC

Loan Brokers (6163), Short-Term Business Credit Institutions (6153)

akta.pro primary industry

Biller Direct EBPP Platforms (FSAMAJAA)

akta.pro secondary industries

Bill Pay, Invoicing & Payables Platforms (BPAMAFAF), A2A Payment Initiation Service Providers (PISPs) (FSAMAFAB), Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management) (FSAMABAF)

Keywords

• Digital payment services
• Agent-based fintech
• Mobile banking platform
• Bill payment aggregator
• QRIS payment acceptance

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Financial Services Transactions: PAYFAZZ earns revenue through transaction fees on financial services including credit充值, electricity token purchases, bill payments, e-wallet top-ups, and bank transfers. Agents pay competitive transaction fees starting from Rp1,000 for transfers.
2. Agent Network Commissions: The platform generates revenue through its multi-level agent network where affiliate commissions are earned from recruiting new downline agents, creating a referral-based revenue stream.
3. Merchant Hardware Sales: Revenue from selling EDC (Electronic Data Capture) machines and QRISuara Soundbox devices to merchants who want to accept digital payments

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

PAYFAZZ is an agent-based digital financial services platform that enables individuals and micro/small businesses to act as financial service agents via a mobile application. Agents use the platform to sell prepaid mobile credits, electricity tokens, postpaid bills (PLN, BPJS, PDAM, IndiHome, PGN), top up e-wallets (DANA, OVO, GoPay, ShopeePay, LinkAja), execute interbank transfers to over 130 banks, and accept QRIS payments. The company also distributes merchant hardware (EDC machines, QRISuara Soundbox) and offers agent capital loans and insurance products.

Product overview

PAYFAZZ operates as a unified platform-plus-modules architecture centered on its core Payfazz mobile application, which serves as the primary interface for financial agent operations. The platform enables agents to sell digital financial products including prepaid mobile credits, electricity tokens, postpaid bills, e-wallet top-ups, and interbank transfers. Supporting modules include merchant-facing solutions (QRIS Payfazz for QR code payments, QRISuara soundbox for audio payment confirmation, and EDC for card payments), point-of-sale systems (POST and Kasir Pintar), and corporate services (Billfazz with PPOB Aggregator and Corporate Dashboard). The platform extends to e-commerce via SemuaBisa-Shop and insurance products through Jaga Keluarga. Revenue streams include product transaction fees, affiliate commissions from downline recruitment, and agent capital financing.

Differentiator

Problem solved

Functional benefit

Brands

• QRIS Payfazz: QRIS payment acceptance service allowing merchants to accept QR-based payments
• QRISuara
• Billfazz
• Fazz POS

Products and services

• Payfazz (Agent Mobile Application) Core mobile application enabling agents in Indonesia to register (phone number, name, PIN), maintain a working balance, and transact on digital financial services. Available on Android via direct download and Google Play Store.
• Transfer Dana Interbank money transfer service enabling agents to send funds to over 130 banks in Indonesia including BRI, BCA, BNI, Mandiri, BSI, Permata, CIMB Niaga, and Sahabat Sampoerna. Transfer fees start from Rp1,000 with no daily limit.
• Top Up Prabayar (Prepaid Top-Up) Prepaid reload service covering mobile phone credits and data packages from all Indonesian operators (Telkomsel, XL Axiata, Indosat Ooredoo Hutchison), PLN electricity tokens, and digital vouchers for games and Google Play.
• Tagihan Pascabayar (Postpaid Bill Payment) Postpaid bill payment service for PLN electricity, BPJS Kesehatan health insurance, PDAM water bills, IndiHome internet, PGN gas, Transvision TV, and various multifinance obligations.
• Tarik Tunai (Cash Withdrawal) Cash withdrawal service allowing agents to provide cash-out capabilities to customers in their local communities.
• QRIS Payfazz QR code payment acceptance service based on Bank Indonesia's national QRIS standard, enabling merchants to receive payments from various e-wallets via QR scan.
• QRISuara Soundbox QRIS soundbox device providing audio confirmation of successful QR code payments, improving transaction verification for merchants.
• EDC Payfazz (Electronic Data Capture Machine) Electronic Data Capture card payment machine enabling merchants to accept debit and credit card transactions.
• Billfazz (Corporate PPOB Aggregator) Corporate billing and PPOB aggregator brand targeting enterprise clients for bill payment and financial services integration, including PPOB Aggregator and Corporate Dashboard modules.
• POST (Fazz POS) Point of Sale system for merchants to manage sales transactions, inventory, and business operations.
• Kasir Pintar Smart cashier solution for small and medium businesses to manage transactions and reporting.
• SemuaBisa-Shop E-commerce marketplace platform for agents to sell physical goods alongside digital products, expanding beyond financial services.
• Jaga Keluarga (Life Protection Insurance) Affordable life protection insurance product offered through agents, providing accessible family coverage with low premiums.
• Modal Agen (Agent Capital Loan) Agent working capital loan facility providing up to Rp10 million in financing, supported by PT Modal Rakyat Indonesia with OJK licensing, no collateral required.

Quantifiable outcome

• Transfer fees starting from Rp1,000 with no daily limit
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Bank IndonesiacoreOthersCentral bank of Indonesia that regulates and supervises payment service providers in Indonesia. PAYFAZZ operates as a licensed Payment Service Provider (PJP) under Bank Indonesia's regulatory framework.
• PJP (Penyedia Jasa Pembayaran) Licensed PartnerscoreStrategic or Co-development PartnerPAYFAZZ is supported by licensed Payment Service Providers (PJPs) that provide regulatory backing and infrastructure for financial transaction processing, ensuring compliance with Indonesian financial regulations.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Dana: Major Indonesian e-wallet with QRIS acceptance, bill payment, and transfer capabilities. Overlaps with PAYFAZZ's e-wallet top-up and QRIS services as part of a broader consumer fintech portfolio.
• OVO: Major Indonesian e-wallet backed by Lippo and Grab, offering payments, transfers, and merchant services. Comparable through its agent and merchant network serving Indonesian consumers.
• BRILink: Bank BRI's agent banking network serving millions of Indonesians with cash-in/cash-out, transfers, and bill payments. Comparable as an agent-based financial services distribution network, but bank-owned.
• GoPay: Indonesia's leading e-wallet, part of the GoTo super-app ecosystem. Directly comparable through payment acceptance, transfers, and bill payment functionality at massive scale.
• LinkAja: State-backed Indonesian e-wallet consortium offering payments, transfers, and merchant services. Overlaps with PAYFAZZ's e-wallet top-up, QRIS, and bill payment services.

Direct peers

• Midtrans: Indonesian payment processor (GoTo subsidiary) offering comprehensive payment gateway, disbursement, and fraud prevention services. Directly comparable in payment processing for Indonesian merchants.
• DOKU: One of Indonesia's oldest payment gateways offering online payment processing, e-wallet, and bill payment services. Comparable as a domestic payment aggregator competing for the same Indonesian merchant base.
• Xendit: Indonesia's leading payment gateway serving businesses with similar online payment processing, disbursements, and bill payment capabilities. Directly comparable as a payment infrastructure provider targeting Indonesian merchants and platforms.
• Flip.id: Indonesian fintech specializing in interbank transfers and bill payments at low cost. Directly comparable to PAYFAZZ's core bank transfer and bill payment services for Indonesian consumers and businesses.

Regional players

• GCash: Philippines' leading e-wallet with bill payment, transfers, and merchant services through agent and digital channels. Comparable as a Southeast Asian agent-enabled financial super-app, but operating in the Philippines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@payfazz
• Xx.com/payfazz
• Facebookfacebook.com/payfazz

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds5 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PAYFAZZ