Haul

What Haul does

Haul (株式会社Haul) is a Tokyo-based, private HR technology company founded in September 2018 that operates a multi-product recruitment enablement platform targeting Japanese enterprise and mid-market employers. The company's core product is RekMA, an AI-powered recruitment enablement SaaS launched commercially in September 2024 that uses generative AI to digitally capture candidate situations and mindsets and generate personalized, attract-style hiring outreach designed to improve hiring decision rates and reduce recruiter workload. Complementing RekMA, Haul offers RekPro, a results-oriented recruitment partner service providing end-to-end strategy-to-execution support, and 'what we use', a tech stack database media service for engineer recruitment that was acquired via business transfer in December 2022.

Haul goes to market through a sales-led motion combining direct enterprise engagement, inside sales to mid-market accounts, and a content-and-event marketing engine built on webinars, industry seminars, and earned media in publications such as Nikkei Shimbun, Nikkan Kogyo Shimbun, BRIDGE, and KEPPLE. The company monetizes RekMA via subscription pricing on annual, quote-based contracts and RekPro via professional services fees. By January 2025, Haul had surpassed 100 cumulative client installations across named mid-market and enterprise logos spanning SaaS (kubell/Chatwork, any/Qast), healthcare/nursing care (SMS), legal tech (Bengo4.com/CloudSign), ETL/data infrastructure (primeNumber/TROCCO), logistics (CBcloud/PickGo), digital media (Cubic), and F&B (Dinii).

The company has raised a cumulative 650 million yen (~$4.3M) in equity from Archetype Ventures and Genesia Ventures, secured ISO/IEC 27001:2022 certification, and is building a partnership ecosystem across Japanese HR-tech adjacencies (LAPRAS, YOUTRUST, overflow/Offers, TechBowl/TechTrain, Marugoto, ZaPASS, Jigyojin). It operates from Meguro, Tokyo with a headcount of 11-50 employees.

Name

Haul

Legal name

株式会社Haul

Website

https://haulinc.jp

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Haul is a Tokyo-based HR technology company offering RekMA, an AI-powered recruitment enablement SaaS for personalized candidate outreach, complemented by RekPro recruitment partner services and the 'what we use' tech stack database for Japanese enterprise and mid-market employers.

Ownership category

akta.pro rank

Product category

Recruitment Enablement SaaS

NAICS

Employment Placement Agencies and Executive Search Services (56131)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG)

Keywords

• Recruitment enablement software
• Talent acquisition SaaS
• AI recruitment platform
• Hiring technology solutions
• Recruitment marketing tools

Headquarters

HQ city

Meguro

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. RekMA SaaS Subscription: SaaS subscription model for the AI-powered recruitment enablement platform RekMA. Companies pay subscription fees to access the platform for improving hiring outcomes and candidate engagement.
2. RekPro Recruitment Partner Services: Recruitment partner services providing end-to-end recruitment support from strategy to execution execution, charged as a service fee.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Haul fundamentally provides an AI-powered recruitment enablement SaaS called RekMA (リクマ) that helps companies digitally understand candidate situations and mindsets to deliver personalized, attract-style hiring. The portfolio also includes RekPro (リクプロ), an outcome-oriented recruitment partner service running end-to-end from strategy to execution, and what we use, a tech stack database media service specialized in engineer recruitment.

Product overview

Haul operates a multi-product portfolio in the recruitment enablement space, consisting of three main offerings: (1) RekMA - an AI-powered recruitment SaaS platform enabling personalized candidate engagement and attract hiring; (2) RekPro - a results-oriented recruitment partner service providing strategy and execution support; and (3) what we use - an engineer-focused tech stack database media service. Together, these products form a comprehensive suite addressing the entire recruitment lifecycle from candidate engagement to technical talent assessment.

Differentiator

Problem solved

Functional benefit

Brands

• RekMA (リクマ): AI-powered next-generation recruitment enablement SaaS that maximizes hiring outcomes by enabling personalized, candidate-centric attract recruiting.
• RekPro (リクプロ)
• what we use

Products and services

• RekMA (リクマ) Next-generation AI-powered recruitment enablement SaaS that digitally understands candidate situations and mindsets to deliver optimized, individualized approaches for each candidate, achieving quality-focused attract hiring. Used by Japanese enterprises and mid-market companies (e.g., kubell, any, primeNumber, Bengo4.com) to improve hiring decision rates, personalize candidate engagement, and reduce recruiter workload.
• RekPro (リクプロ) Recruitment partner service that delivers end-to-end support from strategy and tactics through execution, positioned as neither consulting nor BPO, with a results-oriented partner model emphasizing high reproducibility. Aimed at companies that want hands-on recruitment execution support alongside or instead of software adoption.
• what we use Tech stack database media service specialized in engineer recruitment, providing insights into company technology stacks, technology/tool trends, and related knowledge to support technical hiring decisions.

Named customers11 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• ZaPASS JAPANcoreStrategic or Co-development Partner · 8 April 2025Partnership with digital coaching platform ZaPASS JAPAN to build new support systems for becoming a company chosen by both employees and candidates, leveraging each company's strengths.
• Marugoto (マルゴト)coreChannel Partner/ Reseller/ Distributor · 11 March 2025Partnership with Marugoto, operator of monthly recruitment outsourcing service 'Marugoto Jinji', to provide comprehensive recruitment support combining both companies' strengths.
• TechBowl (TechTrain)coreStrategic or Co-development Partner · 27 February 2025Partnership with TechBowl (operator of TechTrain) to maximize corporate engineering recruitment activities by combining both companies' strengths to drive new initiatives.
• overflow (Offers)coreStrategic or Co-development Partner · 20 January 2025Partnership with overflow, operator of high-class engineer recruitment platform 'Offers', to maximize corporate recruitment outcomes by combining both companies' strengths.
• Jigyojin (事業人)coreStrategic or Co-development Partner · 24 December 2024Partnership with Jigyojin, a comprehensive organizational building support company, to provide end-to-end support from recruitment to organizational development for client companies.
• YOUTRUSTcoreStrategic or Co-development Partner · 23 December 2024Partnership with YOUTRUST, operator of Japan's career SNS and network recruiting service, to improve candidate experience and realize high-class talent recruitment.
• LAPRAScoreTechnology or Integration · 11 November 2024Partnership with LAPRAS, high-skill IT engineer recruitment platform, to achieve high candidate experience recruitment. LAPRAS is used by Haul to recruit CTO-level talent.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• HERP: Japanese recruitment CRM and talent sourcing platform focused on mid-market and startup hiring — directly comparable to Haul's RekMA in serving Japanese companies seeking better recruitment workflows.
• Talentio: Japan-based recruitment management SaaS targeting mid-market talent acquisition teams — competes for the same horizontal recruitment enablement budget as RekMA.
• Green (atGP): Japanese recruitment platform serving mid-market employers with job media and SaaS tools — directly comparable in market segment and product surface.

Broad incumbents

• BizReach: Largest Japanese recruitment platform operating multiple services including direct recruiting and HR media — broader incumbent in the same recruitment enablement space as Haul.
• HRBrain: Japanese HR-tech SaaS suite covering HR data, evaluation, and recruitment — provides overlapping recruitment functionality to mid-market and enterprise buyers.
• Eight (Sansan): Sansan-owned business network offering recruiting tools to Japanese employers — adjacent competitor leveraging large contact database for talent sourcing.
• Workable: Global ATS/recruitment SaaS with Japanese market presence — provides similar recruitment enablement capabilities to mid-market HR teams.
• SmartRecruiters: Global ATS/recruitment platform expanding in Japan — provides overlapping candidate engagement and pipeline management capabilities to enterprise HR teams.
• Wantedly: Japanese recruitment platform focused on cultural-fit and engineer hiring at startups/mid-market — competes for the same horizontal recruitment enablement budget.

Others

• Offers (overflow): Japanese engineer recruitment platform already partnered with Haul — adjacent/partner rather than direct competitor, providing high-class engineer talent flow.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hiro11k
• LinkedInlinkedin.com/company/haulinc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haul