Chhaya
Chhaya Technologies Ltd. is a Bangladesh-licensed insurtech operating a digital micro-insurance platform that distributes health, motor, travel, and enterprise coverage to the country's uninsured mass market through paperless, digital-first channels backed by four underwriting partners.
- Company typePrivate
- Founded2020
- HeadquartersDhaka, Bangladesh
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Chhaya does
Chhaya Technologies Ltd. is a Bangladesh-based licensed insurtech company operating a digital micro-insurance platform that distributes health, motor, travel, and enterprise insurance products to the country's largely uninsured population. Founded in 2020 and headquartered in Dhaka at Mirpur DOHS, the company offers a paperless, digital-first experience with registration completed in under 3 minutes and real-time claims status tracking. The platform is fully licensed by Bangladesh's Insurance Development and Regulatory Authority (IDRA, License No: 53.03.0000.017.16.033.2024) and aggregates four underwriting partners — Pragati Life Insurance, Protective Islami Life Insurance, Green Delta Insurance, and Astha Life Insurance — while maintaining a healthcare partner network of 241+ providers across 35+ districts that delivers discounts of up to 50% on radiology, 40% on pathology, and 20% on hospitalization for subscribers.
The business operates on a recurring monthly micro-premium subscription model targeting mass-market individuals and families, SMEs, and a growing B2B enterprise segment for tailored employee benefits and business coverage. Distribution is hybrid: direct-to-consumer online self-serve for individuals and SMEs, and direct enterprise sales for B2B clients. The company reports 35k+ customers and a 40% decrease in out-of-pocket health spending among users. The platform is backed by institutional investors including Orbit Startups, Iterative, Accelerating Asia, DIVC, Turtle Venture Studio, and Stanford Seed, and has received the GITEX Asia Supernova Challenge 2025 award ($50,000 prize) and the BASIS Insuretech 2024 Excellence in Insurance Technology Innovation award. As of the most recent disclosed activity, Chhaya raised a $180,000 funding round in June 2025 and launched Travel Shield as its newest product line.
Chhaya firmographics
Firmographics- Name
- Chhaya
- Legal name
- Chhaya Technologies Ltd.
- Website
- https://chhaya.life
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Chhaya Technologies Ltd. is a Bangladesh-licensed insurtech operating a digital micro-insurance platform that distributes health, motor, travel, and enterprise coverage to the country's uninsured mass market through paperless, digital-first channels backed by four underwriting partners.
- Ownership category
- akta.pro rank
Chhaya industry classification
Industry- Product category
- Micro-Insurance Platform
- NAICS
- Direct Health and Medical Insurance Carriers (524114)
- SIC
- Fire, Marine & Casualty Insurance (6331), Life Insurance (6311), Accident & Health Insurance (6321)
- akta.pro primary industry
- Commercial Package / Business Owners Policies (BOP) (FSAJAMAG)
- akta.pro secondary industry
- Fraud Detection, Risk Scoring & KYC for Travel Protection (THALALAM)
Keywords
Where Chhaya is headquartered
LocationHeadquarters
- HQ city
- Dhaka
- HQ country
- Bangladesh
- HQ region
- Asia
Offices2 records
Markets served
Chhaya business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Micro-Insurance Premiums: Collection of insurance premiums from affordable micro-insurance plans for health, motor, travel, and enterprise segments
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Affordable insurance plans with flexible options |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Chhaya product offering
Product offeringCore offering
Chhaya is a digital micro-insurance platform that sells affordable, paperless insurance products — Chhaya Health, Motor Insurance, Travel Shield, and Enterprise Insurance — directly to individual consumers and businesses in Bangladesh. The platform enables under-3-minute online registration, real-time digital claims submission and tracking, and pairs policies from partner insurers with a healthcare partner network offering discounts at hospitals.
Differentiator
Problem solved
Functional benefit
Products and services
- Chhaya Health A digital health insurance product that covers medical expenses and hospitalization costs, offered as an affordable micro-insurance plan for individuals and families in Bangladesh.
- Motor Insurance A digital motor insurance product providing coverage for vehicle accidents, theft, and related risks, targeted at vehicle owners in Bangladesh.
- Travel Shield A digital travel insurance product providing protection against unforeseen travel-related circumstances and risks for travelers in Bangladesh.
- Enterprise Insurance (Business Solution) A B2B insurance offering that delivers customized life, health, and asset protection coverage along with employee benefits to small, medium, and enterprise businesses in Bangladesh.
Quantifiable outcome
- 40% decrease in out-of-pocket health spending
- +4 more outcomes
Companies that use Chhaya
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Chhaya technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Chhaya partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Pragati Life Insurance Ltd.coreLeading insurer partnering with Chhaya to provide reliable and customized coverage. One of the underwriters in Chhaya's network.
- Protective Islami Life InsurancecoreLeading insurer partnering with Chhaya to bring reliable and customized coverage. One of the underwriters in Chhaya's network.
- Green Delta InsurancecoreLeading insurer partnering with Chhaya to bring reliable and customized coverage. One of the underwriters in Chhaya's network.
- Astha Life InsurancecoreLeading insurer partnering with Chhaya to bring reliable and customized coverage. One of the underwriters in Chhaya's network.
- ZaynaxminorHealthcare service partner collaborating with Chhaya to provide enhanced benefits to customers
- DrutoloanminorService partner collaborating with Chhaya to bring enhanced benefits and convenience
- MonakminorService partner collaborating with Chhaya to bring enhanced benefits and convenience
- PriyoshopminorService partner collaborating with Chhaya to bring enhanced benefits and convenience
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Chhaya competitors and assessment
Company assessmentDirect peers
- PolicyBazaar: India's largest online insurance marketplace, allowing consumers to compare and purchase insurance from multiple providers. Directly comparable to Chhaya's model of distributing insurance from multiple underwriters via a digital platform in an emerging market.
- Acko General Insurance: Indian digital-first insurance platform offering motor, health, and travel insurance directly to consumers online. Closely comparable to Chhaya as a digital insurance distributor in an emerging South Asian market, though operating at significantly larger scale.
- Coverfox: Indian online insurance brokerage platform that aggregates and distributes products from multiple insurers via a digital interface. Comparable to Chhaya as an insurance distribution platform with a digital-first customer experience in the South Asian market.
- MicroEnsure: Specialist provider of micro-insurance products for emerging markets, bringing affordable coverage to low-income populations across Africa and Asia. Directly comparable to Chhaya's mission of insuring the underserved 99% of Bangladesh's population.
- Digit Insurance: Indian digital-first general insurer offering motor, health, travel and other products with a technology-driven approach. Comparable to Chhaya as a digital-native insurance brand serving the emerging market mass segment.
- BIMA (MicroEnsure / Allianz): Mobile-based micro-insurance provider operating across emerging markets in Africa and Asia, serving low-income populations with affordable insurance products delivered via mobile technology. Closely comparable to Chhaya's micro-insurance model targeting the uninsured mass market.
Broad incumbents
- HDFC ERGO General Insurance: Large Indian general insurer with broad product portfolio including motor, health, and travel insurance and growing digital distribution. Comparable to Chhaya as a motor and health insurance provider in South Asia, though operating as a much larger incumbent.
- Lemonade: US-based AI-driven digital insurance company offering consumer insurance products with a technology-led model. Comparable to Chhaya as a digital-first insurance platform, though operating at far greater scale and in developed markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Chhaya social profiles
Digital presenceChhaya financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chhaya leadership team
Management profileNumber of profiles
Profiles2 records
Chhaya funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chhaya M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chhaya
What does Chhaya do?
Chhaya is a digital micro-insurance platform that sells affordable, paperless insurance products — Chhaya Health, Motor Insurance, Travel Shield, and Enterprise Insurance — directly to individual consumers and businesses in Bangladesh. The platform enables under-3-minute online registration, real-time digital claims submission and tracking, and pairs policies from partner insurers with a healthcare partner network offering discounts at hospitals.
Is Chhaya a public or private company?
Chhaya is a private company. It is classified as venture growth investor backed and is currently operating.
When was Chhaya founded?
Chhaya was founded in 2020. It employs 11 to 50 people.
Where is Chhaya based?
Chhaya is headquartered in Dhaka, Bangladesh, in the Asia region.
How does Chhaya make money?
One revenue line is on record: micro-Insurance Premiums.
Who are Chhaya's main competitors?
Direct peers on record are PolicyBazaar, Acko General Insurance, Coverfox, MicroEnsure, Digit Insurance and BIMA (MicroEnsure / Allianz). Broad incumbents are HDFC ERGO General Insurance and Lemonade.
Does Chhaya have an API?
No public API is recorded for Chhaya.
What industry is Chhaya in?
Chhaya's product category is Micro-Insurance Platform. Its primary akta.pro industry code is FSAJAMAG, Commercial Package / Business Owners Policies (BOP), with a secondary code of THALALAM, Fraud Detection, Risk Scoring & KYC for Travel Protection. Its NAICS code is 524114 and its SIC code is 6331.