BIMA Ghana
- Company typePrivate
- Founded2010
- HeadquartersAccra, Ghana
- Headcount51–100
- GTM typeB2C
- OfferingServices
BIMA Ghana firmographics
Firmographics- Name
- BIMA Ghana
- Legal name
- MILVIK Ghana Ltd
- Website
- https://bima.com.gh
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
BIMA Ghana industry classification
Industry- Product category
- Mobile Insurance and Telemedicine
- NAICS
- Direct Health and Medical Insurance Carriers (524114), Direct Life, Health, and Medical Insurance Carriers (52411), Health Care and Social Assistance (62)
- SIC
- Accident & Health Insurance (6321), Life Insurance (6311), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription) (HLALAIAA)
- akta.pro secondary industries
- Billing, Coding & Revenue Cycle Enablement for Telehealth (HLALAKAI), Patient Billing, Statements & Payment Processing (HLACACAG)
Keywords
Where BIMA Ghana is headquartered
LocationHeadquarters
- HQ city
- Accra
- HQ country
- Ghana
- HQ region
- Africa
Offices1 record
Markets served
BIMA Ghana business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- B-Care Healthcare Subscription: Monthly subscription-based healthcare plan providing hospital admission, teleconsultation, medicine delivery, and lab tests. Premiums range from GHc 36-167/month depending on plan tier (Joint/Family/Family Plus) and coverage level (Bronze/Silver/Gold/Platinum). Auto-deducted monthly via Mobile Money.
- B-Health Hospital Insurance Subscription: Monthly hospital cash insurance starting from GHc 18/month. Covers hospital admission, pregnancy hospitalization, and provides monthly medicine support. Tiers range from Single to Family+ with coverage up to GHc 27,735.
- B-Life Life Insurance Subscription: Monthly life and disability insurance from GHc 25/month. Provides death benefit, disability cover, and annual no-claims bonus. Joint cover options available for two people.
- B2B Corporate Group Insurance: Group health insurance and telemedicine solutions for companies. Customized packages for employee coverage with group discounts based on employee count. Includes telemedicine, medicine delivery, and B-Care hospitalization for workforce.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | B-Care Joint Plan - 2 People Coverage |
| Subscription | Monthly | B-Care Family Plan - 4 People Coverage |
| Subscription | Monthly | B-Care Family Plus Plan - 6 People Coverage |
| Subscription | Monthly | B-Health Single Coverage |
| Subscription | Monthly | B-Health Joint Coverage - 2 People |
| Subscription | Monthly | B-Health Family Coverage - Spouse + Children |
| Subscription | Monthly | B-Health Family Plus Coverage - Extended Family |
| Subscription | Monthly | B-Life Life Insurance |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels6 records
BIMA Ghana product offering
Product offeringCore offering
BIMA Ghana sells affordable microinsurance subscriptions (B-Care comprehensive healthcare, B-Health hospitalisation cover, and B-Life life and disability insurance) bundled with 24/7 doctor teleconsultations, cashless hospital admission, and medicine delivery to Ghanaian families, especially informal sector workers. Plans are registered via USSD codes on any mobile phone and paid through Mobile Money, with premiums starting from GHc 18/month and claims paid within 72 hours directly to Mobile Money wallets.
Product overview
BIMA Ghana is a mobile-delivered insurance and telemedicine platform operated by MILVIK Ghana Ltd, offering three core insurance products: B-Care (comprehensive healthcare with hospital cashless coverage, labs, meds, and 24/7 doctor access), B-Health (hospitalisation cash benefit with doctor teleconsultation), and B-Life (life insurance with disability cover and cashback rewards). All products are accessible via mobile phone through USSD codes (*550#, *714*99#, *110*4*3#) with premiums paid through Mobile Money (MTN, Telecel, AT). The company also offers B2B corporate group insurance solutions. BIMA pioneered telemedicine in Ghana, holding the country's first telemedicine licence from the Health Facility Regulatory Agency since 2010.
Differentiator
Problem solved
Functional benefit
Brands
- B-Care: Complete healthcare package providing hospital admission cashless coverage, labs & meds, doctor 24/7 teleconsultation, and pregnancy coverage starting from GHc 36/month.
- B-Health
- B-Life
Products and services
- B-Care Complete Healthcare Plan Comprehensive healthcare subscription providing cashless hospital admission, laboratory tests, medications, pregnancy and maternity coverage, and unlimited 24/7 doctor teleconsultations for Joint (up to 2), Family (up to 4), and Family Plus (up to 6) members. Plans start from GHc 36/month with annual hospital coverage up to GHc 51,612, paid monthly via Mobile Money.
- B-Health Hospitalisation Insurance Hospital cash insurance plan providing cash payouts upon hospital admission, free 24/7 doctor teleconsultation calls, and maternity benefits. Coverage tiers (Single, Joint, Family, Family Plus) start from GHc 18/month (Single Bronze) up to GHc 127/month (Family Plus Platinum), with hospital coverage up to GHc 27,735.
- B-Life Life Insurance Life and disability insurance plan providing death benefit, accident hospitalisation cover, partial and full disability benefits, joint cover for two people, and an annual no-claims bonus. Plans start from GHc 25/month with family coverage up to GHc 33,642 and individual cover up to GHc 7,476.
- BIMA Doctor Teleconsultation Service 24/7 unlimited telemedicine service providing phone consultations with licensed Ghanaian doctors in English or Twi, e-prescriptions delivered via SMS, specialist referrals, health coaching, and medicine delivery coordination. Available immediately after first premium payment and is included free with B-Care and B-Health plans.
- B2B Corporate Group Insurance Group health insurance and telemedicine solution for Ghanaian companies, providing customized employee coverage with group discounts based on headcount. Includes 24/7 telemedicine, medicine delivery, and B-Care hospitalisation options for employees.
Quantifiable outcome
- Claims paid within 72 hours (3 working days) - fastest in Ghana
- +4 more outcomes
Companies that use BIMA Ghana
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
BIMA Ghana technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
BIMA Ghana partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Sanlam AllianzcoreSanlam Allianz underwrites all BIMA Ghana insurance products, providing financial backing and regulatory compliance. Allianz Insurance Ghana CEO Gideon Ataraire endorsed the partnership, noting telemedicine accessibility for informal sector workers.
- MTN GhanacoreMTN Ghana is a primary mobile network partner enabling USSD registration (*714*99#) and Mobile Money premium payments for BIMA services. MTN's mobile money penetration enables convenient insurance access for millions of subscribers.
- Telecel GhanacoreTelecel Ghana provides mobile network infrastructure for USSD registration (*714*99#) and Mobile Money integration, extending BIMA's reach to Telecel Cash users across Ghana.
- AT Insurance (AirtelTigo)coreAT Insurance provides dedicated USSD code (*550#, *110*4*3#) for BIMA registration and AT Money integration for premium payments. Primary partner for mobile insurance distribution.
- MILVIK (Parent Company)coreMILVIK (BIMA) operates across 9 countries in Africa and Asia. The global parent company provides operational expertise, financial stability, and proven emerging market insurance models. BIMA Ghana trades as MILVIK Ghana Ltd.
- Partner Pharmacies & Laboratories (60+)coreNetwork of 60+ partnered pharmacies and laboratories providing cashless diagnostic tests and medication discounts. Subscribers access discounted services after BIMA Doctor teleconsultation and referral.
- Partner HospitalscoreCashless hospital admission network covering partner hospitals and clinics across Accra, Kumasi, and nationwide. Subscribers receive referral from BIMA Doctor to access cashless hospitalization services.
Scale indicators10 records
Recent moves6 records
Expansion highlights4 records
BIMA Ghana competitors and assessment
Company assessmentDirect peers
- Inclusivity Solutions (formerly MicroEnsure): Emerging-market microinsurance platform operating across Africa and Asia, partnering with mobile operators and insurers to deliver inclusive insurance products. Closest peer in the mobile-delivered microinsurance category.
- CarePay: Kenya- and Nigeria-based mobile health insurance platform that combines mobile money payments with health plan administration. Direct competitor in the African mobile microinsurance + telehealth bundle.
- Changamka Microhealth: Kenya-based mobile health microinsurance pioneer using mobile money to deliver savings and insurance products to informal-sector workers. Operates in the same mobile-microinsurance category as BIMA.
Broad incumbents
- Sanlam Allianz (direct Ghana operations): Underwriter of BIMA Ghana's insurance products. Operates direct insurance and asset management in Ghana and Africa; comparable end-customer health/life insurance products.
- Reliance Jio (Jio Insurance Broking): Indian telecom-led digital insurance platform offering low-cost mobile-embedded insurance products. Comparable mobile-first microinsurance distribution model.
- Orange Insurance / Orange Money Africa: Telecom-led microinsurance arm of Orange operating across multiple African markets. Comparable in mobile-delivered insurance and partnership with telecom distribution.
- MTN Insurance (aYo): Telecom-led insurance venture operating across MTN's African footprint. Direct overlap in distribution (MTN's mobile money rails) and product (hospital, life), but broader portfolio and not Ghana-only.
- AXA Emerging Customers (AXA Africa): Global insurer with dedicated emerging-customer mobile insurance products across Africa. Comparable microinsurance and mobile distribution strategy.
Emerging players
- Healthigo: Emerging-market telemedicine and digital health operator. Partial overlap with BIMA's teleconsultation and doctor-on-demand service.
- mPharma: Ghana- and Africa-focused health tech platform managing pharmacies and drug supply. Adjacent in the Ghana healthcare ecosystem and a potential partner or competitor in medicine delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
BIMA Ghana social profiles
Digital presenceBIMA Ghana compliance and trust
Trust signalCompliance1 record
BIMA Ghana financial estimates
Financial estimateRevenue estimate
Valuation estimate
BIMA Ghana leadership team
Management profileNumber of profiles
Profiles3 records
BIMA Ghana funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BIMA Ghana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BIMA Ghana
What does BIMA Ghana do?
BIMA Ghana sells affordable microinsurance subscriptions (B-Care comprehensive healthcare, B-Health hospitalisation cover, and B-Life life and disability insurance) bundled with 24/7 doctor teleconsultations, cashless hospital admission, and medicine delivery to Ghanaian families, especially informal sector workers. Plans are registered via USSD codes on any mobile phone and paid through Mobile Money, with premiums starting from GHc 18/month and claims paid within 72 hours directly to Mobile Money wallets.
Is BIMA Ghana a public or private company?
BIMA Ghana is a private company. It is classified as unknown and is currently operating.
When was BIMA Ghana founded?
BIMA Ghana was founded in 2010. It employs 51 to 100 people.
Where is BIMA Ghana based?
BIMA Ghana is headquartered in Accra, Ghana, in the Africa region.
How does BIMA Ghana make money?
Four revenue lines are on record. B-Care Healthcare Subscription is the primary driver. The others are B-Health Hospital Insurance Subscription, B-Life Life Insurance Subscription and B2B Corporate Group Insurance.
Who are BIMA Ghana's main competitors?
Direct peers on record are Inclusivity Solutions (formerly MicroEnsure), CarePay and Changamka Microhealth. Broad incumbents are Sanlam Allianz (direct Ghana operations), Reliance Jio (Jio Insurance Broking), Orange Insurance / Orange Money Africa, MTN Insurance (aYo) and AXA Emerging Customers (AXA Africa). Emerging players are Healthigo and mPharma.
Does BIMA Ghana have an API?
No public API is recorded for BIMA Ghana.
What industry is BIMA Ghana in?
BIMA Ghana's product category is Mobile Insurance and Telemedicine. Its primary akta.pro industry code is HLALAIAA, DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription), with a secondary code of HLALAKAI, Billing, Coding & Revenue Cycle Enablement for Telehealth. Its NAICS code is 524114 and its SIC code is 6321.