What RapidAIM does

RapidAIM is an Australian agtech company headquartered in West End, Brisbane, that builds IoT-based digital pest surveillance systems for horticulture. Founded in 2017 by former CSIRO scientists and led by CEO and co-founder Nancy Schellhorn, the company combines proprietary capacitance-sensing smart traps with narrowband IoT (NB-IoT/Cat-M1) connectivity and a native iOS/Android app to deliver real-time pest detection, push notifications, and historical trend visualisation. Its product family spans RapidFLY for Queensland Fruit Fly, RapidMOTH for Codling Moth and Macadamia Nut Borer, RapidFAW for Fall Armyworm, and RapidMEGA for area-wide Fall Armyworm regional reports, supported by a daily Fruit Fly Forecast service using machine learning on detection plus weather data at 90% accuracy.

The core technical stack rests on a sensor architecture, machine learning, and a cloud-and-mobile platform that is scientifically validated against the Australian Government's Lynfield trap standard by CSIRO, the Department of Agriculture, Water and the Environment, and Hort Innovation. Revenue is generated primarily through annual subscriptions that bundle hardware with analytics, including add-on collaborator accounts in 5- or 10-seat tiers and a freemium Daily Regional Fruit Fly Forecast included with RapidFLY. The platform serves three customer segments: commercial fruit and vegetable growers (Costa Group, Mountain Blue, AustChilli, OzGroup, Keppel Orchards, Radevski Coolstores, Euri Gold, and others), state and federal government biosecurity agencies (notably Agribusiness Yarra Valley), and grower associations and industry bodies (Hort Innovation, Bowen Gumlu Growers Association, VegNET). Distribution combines direct inside sales, a self-serve mobile onboarding flow, the NSW Department of Primary Industries' Farms of the Future Program (an $48 million channel into 11 regional LGAs), and a December 2021 strategic partnership with FMC Corporation that pipes RapidAIM data into the FMC Arc farm intelligence platform. Reported customer outcomes include a 90% reduction in trap-checking time, a 35% reduction in government surveillance costs, a 60% faster response to outbreaks, and at least a 20% productivity improvement at AustChilli.

Name

RapidAIM

Legal name

RapidAIM Pty Ltd

Website

https://rapidaim.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

RapidAIM is a Brisbane-based agtech that provides IoT-enabled smart traps and machine-learning pest forecasts to Australian horticulture growers and government biosecurity agencies, replacing manual weekly trap checks with real-time detection and 5-day pest pressure predictions.

Ownership category

akta.pro rank

Product category

Digital crop protection / IoT pest monitoring

SIC

Agricultural Services (700)

akta.pro primary industry

Agriculture, Greenhouse & Nursery Commercial Pest Services (HSAMAKAO)

akta.pro secondary industries

Integrated Pest Management (Biological Controls, Monitoring, Reduced Pesticides) (AFAGAMAC), Integrated Pest Management Products (Pheromones, Attractants, Repellents) (AFABAAAN)

Keywords

• IoT pest monitoring
• Smart insect traps
• Crop protection
• Digital agriculture biosecurity
• Pest pressure forecasting

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Pest Monitoring Subscription (RapidFLY, RapidMOTH, RapidFAW): Recurring subscription service bundling IoT sensor hardware with real-time pest detection, alerts, mobile app access, historical data, weekly reports, and daily regional pest forecasts. Includes priority access to new products. Additional collaborator accounts available in tiers of 5 or 10 seats. Hardware is provided as part of the subscription, not sold separately.
2. Daily Regional Fruit Fly Forecast: Included free with RapidFLY on-farm grid subscription. Provides daily pest pressure prediction and trend data for the grower's region, updated daily, with 5-day forward forecast and 14-day historical view.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

RapidAIM sells IoT-based digital pest surveillance services bundling proprietary smart-trap hardware (capacitance-sensing sensors running on NB-IoT/Cat-M1) with a mobile app and machine-learning pest pressure forecasts for horticulture. The core products are pest-specific annual subscriptions — RapidFLY (Queensland Fruit Fly), RapidMOTH (Codling Moth and Macadamia Nut Borer, beta), RapidFAW (Fall Armyworm), and RapidMEGA (area-wide Fall Armyworm regional reports) — aimed at commercial fruit and vegetable growers and government biosecurity agencies in Australia.

Product overview

RapidAIM offers a modular digital crop protection platform combining IoT smart sensors with software analytics. The core offering consists of pest-specific monitoring products: RapidFLY for Queensland Fruit Fly, RapidMOTH (beta) for Codling Moth/Macadamia Nut Borer, RapidFAW for Fall Armyworm, and RapidMEGA for area-wide Fall Armyworm management. All products share the same hardware sensor platform and mobile app infrastructure, with pest forecasts integrated across regions. The platform delivers real-time alerts, historical trends, and predictive pest pressure analytics to help growers reduce pesticide use and improve crop protection decisions.

Differentiator

Problem solved

Functional benefit

Brands

• RapidFLY: Digital crop protection system for Queensland Fruit Fly monitoring using IoT sensors with real-time alerts and pest forecasts.
• RapidMOTH
• RapidFAW
• RapidMEGA

Products and services

• RapidFLY (Queensland Fruit Fly monitoring subscription) Real-time Queensland Fruit Fly (Bactrocera tryoni) monitoring system using IoT smart traps with male fruit fly detection via cuelure attractants. Delivers instant push notifications, historical data, weekly reports, and pest trend analysis through the mobile app, with the Daily Regional Fruit Fly Forecast included free for subscribers. Aimed at commercial horticulture growers and biosecurity agencies.
• RapidMOTH (Codling Moth and Macadamia Nut Borer monitoring subscription) Real-time monitoring subscription for Codling Moth and Macadamia Nut Borer using IoT sensors with instant mobile alerts and detailed activity information. Beta product targeting pome fruit and macadamia growers; can be bundled with RapidFLY.
• RapidFAW (Fall Armyworm monitoring) Real-time Fall Armyworm (Spodoptera frugiperda) monitoring and regional reports service for commercial growers managing crops vulnerable to Fall Armyworm. Delivers real-time pest detection alerts and regional forecasting.
• RapidMEGA (Area-wide Fall Armyworm regional reports) Area-wide management solution for Fall Armyworm delivering regional reports aggregated from sensor grids across multiple horticultural regions in Australia. Enables coordinated regional pest response and area-wide pest surveillance for biosecurity stakeholders.
• RapidAIM Native Mobile App Native iOS and Android application providing real-time pest alerts, historical data visualisation, pest trends over time, spray event logging, and grid/trap management with push notification updates. Distributed free as the customer interface for all RapidAIM subscription products.
• Daily Regional Fruit Fly Forecast (Bundaberg and other regions) Daily regional pest pressure forecasting service using machine learning, providing 5-day forecasts at 90% accuracy, 14-day historical data, and seasonal comparisons. Available for Sunraysia (Mildura, Robinvale, Swan Hill), Shepparton, and Bundaberg regions — free with RapidFLY on-farm grid subscription.

Quantifiable outcome

• 90% reduction in time spent checking traps compared to manual surveillance
• +8 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered flagship, core, minor and foundational.

• NSW Department of Primary Industries — Farms of the Future ProgramflagshipStrategic or Co-development Partner · 3 February 2023RapidAIM is a Program Partner and authorised supplier of Ag IoT products for the $48 million NSW Farms of the Future Program, an initiative of the NSW Department of Primary Industries. The program facilitates tech-enabled production and monitoring through improved connectivity and sensor equipment installation in 11 target Local Government Areas in rural and regional NSW. RapidAIM products (RapidFLY, RapidMOTH, RapidFAW) are available to eligible growers through the program's grant funding mechanism.
• FMC CorporationcoreStrategic or Co-development Partner · 6 December 2021Strategic collaboration announced December 2021 to create an accurate pest detection and forecasting service for key pests and crops across Australia. RapidAIM provides patented smart sensors and a network of wirelessly connected traps delivering real-time pest detection data. This data, combined with machine learning, feeds into FMC's proprietary Arc farm intelligence application for predictive pest pressure modelling. The partnership began with a pilot in the Shepparton area in Northern Victoria, with plans to expand across Australia and eventually globally.
• Central Queensland University — Hinkler AgTech InitiativeminorStrategic or Co-development Partner · 1 January 2019Partnership through a Central Queensland University Hinkler AgTech initiative funded by the Australian Government Department of Industry, Science, Energy and Resources. RapidAIM provided subscription services to AustChilli Group as part of this initiative's deployment program.
• CSIRO (ON Accelerator)foundationalOthersRapidAIM was developed with support from CSIRO's ON accelerator — Australia's national science and technology accelerator. The technology was invented by a team of former CSIRO scientists. RapidAIM insect sensing technology is exclusively licensed to RapidAIM Pty Ltd from CSIRO.
• Horticulture Innovation Australia (HortInnovation)coreStrategic or Co-development PartnerRapidAIM was rigorously tested in laboratory and field over several years in partnership with Hort Innovation. Data from Hort Innovation Project ST16009 (2019) underpins published cost-savings claims (35% reduction in surveillance costs, 90% reduction in trap-checking time). HortInnovation logo appears on RapidAIM's partner/trust section on the website.
• Australian Government Department of Agriculture, Water and the EnvironmentcoreStrategic or Co-development PartnerNational scientific validation trial conducted with the Australian Government Department of Agriculture, Water and the Environment, confirming that RapidFLY trap catches were not different from the Lynfield trap (government standard) and that automated detection performance was highly reliable (false alarms ~2–5%).
• Bowen Gumlu Growers AssociationminorChannel Partner/ Reseller/ DistributorRegional grower association in Queensland. Logo displayed on RapidAIM's partner/trust section, indicating endorsement or promotional partnership for RapidAIM products among association members.
• VegNETminorGTM or Marketing PartnerVegNET is a national vegetable industry extension program. Co-hosted the Bundaberg Fruit Fly Forecast Launch Event and Agtech Showcase Field Day with RapidAIM, providing a platform for grower outreach and product demonstration.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Trapview: Slovenia-based EFOS d.o.o. offers IoT smart traps and predictive analytics for fruit flies, moths, and other pests; closely comparable hardware-plus-ML pest surveillance stack serving commercial growers and government agencies across Europe and beyond.
• Semios: Vancouver-based platform combining in-field sensors, pheromone-based mating disruption, and predictive analytics for crop pest and disease management; competes head-to-head with RapidAIM in serving large horticulture operations with subscription IoT pest services.
• Pessl Instruments (METOS): Austrian manufacturer of agricultural IoT sensors including pest monitoring traps, weather stations, and disease models; comparable in offering integrated hardware + cloud analytics for pest surveillance across global horticulture markets.
• FarmSense: US-based startup using AI and novel sensor modalities (optical) to automate insect classification in smart traps; targets similar pain point of real-time pest detection and forecasting for specialty crop growers.

Broad incumbents

• FMC Corporation: Global crop-protection and agricultural sciences company whose Arc farm intelligence platform integrates RapidAIM data; comparable as a broad incumbent investing in digital pest forecasting layered on top of an established agrochemical portfolio.
• Syngenta (Syngenta Digital): Global ag-input leader operating Cropwise digital agriculture platform with pest and disease modelling capabilities; broad incumbent competitor in digital pest intelligence serving the same commercial grower customer base as RapidAIM.
• Bayer Crop Science (Climate FieldView): Bayer's digital agriculture platform offers pest and disease management alongside broader agronomy; broad incumbent with deep grower relationships and distribution that RapidAIM must compete against or partner with.

Emerging players

• Taranis: Israel/US-based precision agriculture platform using aerial imagery and AI for crop intelligence; adjacent emerging player focused on in-season pest and disease scouting overlapping with RapidAIM's monitoring use cases.

Others

• CropX: Israeli ag-IoT platform with soil and irrigation sensors; adjacent enabling technology provider serving the same digital-farming buyer but focused on soil moisture rather than pest detection.
• Arable Labs: US-based agtech offering weather and crop sensors plus analytics; thematically adjacent sensor-as-a-service competitor pursuing digital agronomy infrastructure rather than pest-specific monitoring.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rapid_AIM
• Facebookfacebook.com/rapidaim
• LinkedInlinkedin.com/company/rapidaim-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RapidAIM