GIVN
GIVN is an Atlanta-based DTC consumer products company selling premium pH-segmented bottled water (spring, alkaline, sparkling) and sustainable apparel made from recycled materials, tied to its '1 Bottle = 1 Day' clean water donation program for environmentally and health-conscious consumers.
- Company typePrivate
- Founded2016
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What GIVN does
GIVN Goods LLC, operating as GIVN (also branded 'GIVN Water'), is a privately held, Atlanta, Georgia-based consumer products company that sells premium bottled water and sustainable apparel direct-to-consumer through its own e-commerce storefronts and select physical retail partners. The product portfolio centers on pH-segmented water — 7.6 pH American spring water with electrolytes, 9.9 pH ultra-purified ionized alkaline water with Himalayan sea salt, and sparkling variants in both PET bottles and aluminum cans — alongside a small apparel line of tri-blend and organic cotton tees plus a trucker hat, with selected apparel items incorporating recycled PET.
The company's core differentiator is the operational integration of a social-impact mechanism into every transaction: its '1 Bottle = 1 Day' program ties each water purchase to one day of clean water donated, a model it has used to claim approximately 30 million cumulative days of clean water donated since founding. All bottles are manufactured from 100% recycled PET (RPET), and several apparel SKUs use organic cotton blended with recycled plastic, reinforcing an environmental sustainability positioning around the 'Drink to Give' mission narrative.
Commercially, GIVN operates a horizontal DTC motion serving two primary persona segments — environmentally and socially conscious consumers and health-focused consumers seeking pH-balanced or alkaline hydration — supplemented by a retail-locator channel for in-store purchase. Pricing ranges from $14.99 to $39.99 for water packs and $19.99 to $29.99 for apparel. The company has raised approximately $700,000 across two disclosed early rounds (SOSV in 2016 and Trident in 2018) and reports a headcount of 11–50 employees; leadership consists of co-founders Liz Skalla (EVP) and John Houseal (Director of Product & Operations). No revenue, valuation, or later-stage funding data is disclosed in available sources.
GIVN firmographics
Firmographics- Name
- GIVN
- Legal name
- GIVN Goods LLC
- Website
- https://givnwater.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GIVN is an Atlanta-based DTC consumer products company selling premium pH-segmented bottled water (spring, alkaline, sparkling) and sustainable apparel made from recycled materials, tied to its '1 Bottle = 1 Day' clean water donation program for environmentally and health-conscious consumers.
- Ownership category
- akta.pro rank
GIVN industry classification
Industry- Product category
- Premium Bottled Water
- NAICS
- Bottled Water Manufacturing (312112), Soft Drink and Ice Manufacturing (31211)
- SIC
- Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC)
- akta.pro secondary industries
- Alkaline/Ionized Bottled Water Production (AFAFACAG), Mineral Water Bottling (Naturally Mineral) (AFAFACAB)
Keywords
Where GIVN is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GIVN business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Others
Revenue model
- Beverage Sales: Direct sales of premium water products including spring water, alkaline water, and sparkling water in various pack sizes. Revenue generated through one-time purchases and subscription/recurring purchase options.
- Apparel Sales: Direct sales of branded apparel including t-shirts, hats made from sustainable materials. Revenue generated through one-time purchases via e-commerce.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sparkling Water 16.9 oz (pack of 12) |
| Unit Pricing | Pay-as-you-go | Spring Water 16.9 oz (pack of 24) |
| Unit Pricing | Pay-as-you-go | Spring Water 1L (pack of 12) |
| Unit Pricing | Pay-as-you-go | Alkaline Water 9.9 pH 1L (pack of 12) |
| Unit Pricing | Pay-as-you-go | Sparkling Spring Water 16 oz (pack of 24) |
| Unit Pricing | Pay-as-you-go | T-shirts |
| Unit Pricing | Pay-as-you-go | Trucker Hat |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
GIVN product offering
Product offeringCore offering
GIVN sells premium bottled water products (naturally alkaline 7.6 pH spring water, 9.9 pH ultra-purified alkaline water, and sparkling water) and sustainable apparel (t-shirts and hats, including items made from recycled plastic bottles) directly to consumers through its website. Each bottle purchased funds one day of clean water for a person in need through the company's 1 Bottle = 1 Day program.
Product overview
GIVN is a premium water and lifestyle apparel brand built on a social mission: every bottle sold provides one day of clean water to someone in need. The product portfolio consists of two main categories: Beverages (premium spring, sparkling, and alkaline waters in various formats including bottles and cans, with pH levels ranging from 7.0 to 9.9) and Apparel (t-shirts and hats marketed as sustainable options, with some items made from recycled materials like rPET from plastic bottles). The company emphasizes its 100% RPET packaging and environmental sustainability alongside its water equality mission.
Differentiator
Problem solved
Functional benefit
Products and services
- givn 7.6 pH Spring Water - 16.9 oz (pack of 24)
Quantifiable outcome
- Almost 30 million days of clean water donated to people in need
Companies that use GIVN
Customer profileSegments3 records
Ideal customer profiles2 records
GIVN technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
GIVN partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
GIVN competitors and assessment
Company assessmentDirect peers
- Essentia Water: Premium ionized alkaline water brand (9.5+ pH). Most directly comparable to GIVN's 9.9 pH Alkaline Water SKU, targeting health-conscious, hydration-focused consumers in the same premium price band.
- JUST Water: Premium boxed/spring water brand with a sustainability and social-mission narrative. Comparable to GIVN in mission-driven positioning, DTC + retail distribution, and use of alternative/lower-impact packaging.
- Liquid Death: Canned sparkling and still water with bold branding targeting younger consumers. Comparable to GIVN's canned sparkling SKUs and premium positioning, though dramatically larger scale and capital base.
- Path Water: Aluminum-bottled water brand emphasizing sustainability and reusability. Comparable in packaging format (aluminum cans/bottles), DTC distribution, and sustainability positioning.
- CORE Hydration: pH-balanced premium bottled water with electrolyte minerals. Comparable product positioning (pH-optimized hydration) and mass-premium price tier, though much larger retail footprint.
Broad incumbents
- Voss Water: Premium Norwegian still and sparkling water with strong design-led brand identity. Comparable premium positioning and aesthetic-led consumer appeal, but a much larger global incumbent with established retail distribution.
- Fiji Water: Premium artesian bottled water with iconic square bottle and strong lifestyle branding. Comparable premium bottled water category and conscious-consumer positioning, though at vastly larger scale and global retail penetration.
- Mountain Valley Spring Water: Premium American spring water in glass bottles with heritage positioning. Comparable in naturally sourced spring water category and premium/conscious consumer segment, though with longer heritage and broader retail distribution.
Emerging players
- Waiakea Hawaiian Volcanic Water: Premium volcanic spring water brand with sustainability mission (carbon-neutral certification, recyclable packaging). Closely comparable to GIVN's combination of premium pH-balanced spring water, sustainability story, and DTC-led GTM.
- AquaHydrate: pH-balanced alkaline water brand with added electrolytes. Directly comparable to GIVN's premium alkaline hydration SKUs targeting wellness-oriented consumers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
GIVN social profiles
Digital presenceGIVN financial estimates
Financial estimateRevenue estimate
Valuation estimate
GIVN leadership team
Management profileNumber of profiles
Profiles2 records
GIVN funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GIVN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GIVN
What does GIVN do?
GIVN sells premium bottled water products (naturally alkaline 7.6 pH spring water, 9.9 pH ultra-purified alkaline water, and sparkling water) and sustainable apparel (t-shirts and hats, including items made from recycled plastic bottles) directly to consumers through its website. Each bottle purchased funds one day of clean water for a person in need through the company's 1 Bottle = 1 Day program.
Is GIVN a public or private company?
GIVN is a private company. It is classified as venture growth investor backed and is currently operating.
When was GIVN founded?
GIVN was founded in 2016. It employs 11 to 50 people.
Where is GIVN based?
GIVN is headquartered in Atlanta, United States, in the North America region.
How does GIVN make money?
Two revenue lines are on record. Beverage Sales are the primary driver. The others are apparel Sales.
Who are GIVN's main competitors?
Direct peers on record are Essentia Water, JUST Water, Liquid Death, Path Water and CORE Hydration. Broad incumbents are Voss Water, Fiji Water and Mountain Valley Spring Water. Emerging players are Waiakea Hawaiian Volcanic Water and AquaHydrate.
Does GIVN have an API?
No public API is recorded for GIVN.
What industry is GIVN in?
GIVN's product category is Premium Bottled Water. Its primary akta.pro industry code is CRADAHAC, Bottled Water (Still, Sparkling, Enhanced), with a secondary code of AFAFACAG, Alkaline/Ionized Bottled Water Production. Its NAICS code is 312112 and its SIC code is 2080.