Essentia
- Company typePrivate
- Founded1998
- HeadquartersBothell, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Essentia firmographics
Firmographics- Name
- Essentia
- Legal name
- Essentia Water, LLC
- Website
- https://essentiawater.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Essentia industry classification
Industry- Product category
- Premium Bottled Water
- NAICS
- Bottled Water Manufacturing (312112), Soft Drink and Ice Manufacturing (31211)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)
- akta.pro primary industry
- Alkaline/Ionized Bottled Water Production (AFAFACAG)
- akta.pro secondary industries
- Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC), Bulk Bottled Water Production (Large Format, Home/Office Delivery) (AFAFACAH), Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF)
Keywords
Where Essentia is headquartered
LocationHeadquarters
- HQ city
- Bothell
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Essentia business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure
Revenue model
- Bottled Water Sales: Essentia generates revenue through the sale of its ionized alkaline water products in various sizes (12oz, 500mL, 20oz, 700mL, 1L, 1.5L) and formats (single bottles, multi-packs, 2-gallon box). Products are sold through retail locations and online retailers across the United States.
- Essentia Hydroboost Sales: Revenue from the brand's flavored functional water line, Hydroboost, launched in March 2024. Available in three flavors (Lemon Lime, Peach Mango, Raspberry Pomegranate), each containing B-complex vitamins and 400mg of electrolytes. Sold as single bottles and multi-packs at retail and online.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Essentia Hydroboost - Single Bottle |
| Unit Pricing | Pay-as-you-go | Essentia Hydroboost - Multi-Pack |
| Unit Pricing | Pay-as-you-go | Essentia 2 Gallon Box |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Essentia product offering
Product offeringCore offering
Essentia manufactures and sells ionized alkaline bottled water created through a proprietary three-step process that purifies water to 99.9% purity, infuses a proprietary electrolyte mineral blend, and ionizes the water to achieve pH 9.5 or higher. The company offers its flagship ionized alkaline water in sizes from 12oz to 2 gallons, the Essentia Hydroboost flavored functional water line, and the 2 Gallon Box sustainable large-format package, sold through mass, grocery, convenience, club, drugstore, and online retail channels.
Product overview
Essentia is a premium ionized alkaline water company offering a portfolio of products centered on its proprietary ionized alkaline water technology. The core product is Essentia Ionized Alkaline Water (pH 9.5+, 99.9% pure, with electrolytes), available in bottle sizes from 12oz to 1.5L. The company expanded into flavored functional waters with Essentia Hydroboost (launched March 2024) and large-format sustainable packaging with the 2 Gallon Box (2021). The brand also maintains a community platform called Essentia Nation featuring sponsored athletes, downloadable resources, and sponsorship partnerships. Essentia operates as part of Nestlé USA's premium water portfolio following acquisition in March 2021.
Differentiator
Problem solved
Functional benefit
Brands
- Essentia Hydroboost: First-ever flavored functional water product launched in March 2024, containing B-complex vitamins and 400mg of electrolytes in three flavors: Lemon Lime, Peach Mango, and Raspberry Pomegranate.
Products and services
- Essentia Ionized Alkaline Water
- Essentia Hydroboost
- Essentia Water 2 Gallon Box
Quantifiable outcome
- Achieved $286 million in measured retail sales in 2019, representing 45.9% growth over 2018
- +2 more outcomes
Companies that use Essentia
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Essentia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Essentia partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered flagship, core and minor.
- Son Heung-minflagshipGlobal soccer star Son Heung-Min partnered with Essentia Water in April 2026 for the 'Change the Equation' 360-degree campaign. The partnership includes a 30-second ad, film and interview series, BMO Stadium integration, and retail activation. This marks Son's first American brand partnership since joining LAFC. The campaign celebrates resilience and bold risk-taking.
- Tate McRaecoreMulti-platinum singer/songwriter Tate McRae is a brand partner featured in the 'Stop for Nothing' campaign. Her hit single 'you broke me first' has achieved over 1 billion streams. This marked her first major brand partnership deal. She also promoted the Hydroboost launch in 2024.
- Patrick Mahomes IIcoreKansas City Quarterback Patrick Mahomes II featured in the 'Stop for Nothing' campaign, representing resilience and peak performance. Known as the fastest quarterback to reach 10,000 career passing yards.
- Brooklyn NetsflagshipEssentia is the Official Alkaline Water of the Brooklyn Nets. Partnership celebrates resilience, ambition, and optimism shared by both brands' DNA.
- Washington NationalscoreSponsorship with Washington Nationals baseball team based in Washington D.C.
- DC UnitedcoreSponsorship with DC United soccer club. Essentia sponsors watch parties and community events.
- Jimmy Butlercore6-time NBA All-Star Jimmy Butler is featured in the Essentia Nation community as an athlete ambassador. Known for his dynamic playing style and strong work ethic.
- Jake KnappminorProfessional golfer Jake Knapp featured in Essentia Nation. Won the 2024 Mexico Open and recorded a 59 in the 2025 Cognizant Classic.
- Javon 'Wanna' WaltoncoreProfessional boxer and actor Javon 'Wanna' Walton featured in Essentia Nation. Signed to Jake Paul's Most Valuable Promotions. Youngest athlete to Nike's Jordan brand for boxing boot development.
- After-School All-StarscoreLong-standing national partner through Essentia's Believe+ CSR platform. Organization provides free after-school enrichment programs. Essentia provides donations and product support, including during COVID-19 for virtual learning and family meal vouchers.
- American Red CrosscoreDisaster relief partner. Essentia donated nearly 700,000 bottles to front-line workers during COVID-19. Provided corporate donation for specific COVID-19 relief efforts.
- The Recycling PartnershipcoreNational nonprofit focused on recycling infrastructure. Essentia is a charter member, educating consumers on recycling benefits and promoting recycling behaviors.
- Natural Capital PartnerscoreLeading experts on carbon neutrality and climate finance who certified Essentia's CarbonNeutral packaging under The CarbonNeutral Protocol.
- National Urban LeagueminorCSR donation recipient as part of $300,000 combined donation to support the Black community following social injustice crisis in 2020.
- Black Voters MatterminorCSR donation recipient as part of Essentia's social justice support efforts in 2020.
- UNCF (United Negro College Fund)minorCSR donation recipient as part of $300,000 combined donation. Also supported through Seattle-based sponsorship programs.
- Droga5coreLead creative agency for Essentia's marketing campaigns including 'Stop for Nothing' campaign and 'Hold My Hydroboost' campaign launching May 2024.
- Life TimeminorAffinity partnership for advertising and product sampling as part of expanded marketing efforts in 2021.
- Hello FreshminorAffinity partnership for advertising and product sampling as part of expanded marketing efforts in 2021.
- AthlosminorSponsorship with Athlos, a women's athletic event brand based in New York City.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Essentia competitors and assessment
Company assessmentEmerging players
- Liquid Death: Liquid Death has rapidly scaled a canned-water brand targeting younger, alternative consumers with bold branding. While its positioning differs, it competes for premium water shelf space and disrupts category marketing in similar retailers where Essentia is sold.
- Alkaline88 / CES Water Brands: Alkaline88 is a publicly traded bottled water company selling ionized alkaline water in 1-gallon and retail sizes, the closest pure-play alkaline water competitor to Essentia. Both brands compete on pH 9+ positioning in grocery, mass, and natural food channels.
Direct peers
- Voss Water: Voss is a premium bottled water brand competing with Essentia on aesthetics, premium pricing, and on-premise/hotel channel presence. Both target affluent consumers seeking design-forward premium water.
- Core Hydration: Core Hydration is a premium bottled water positioned on pH-balanced hydration with added electrolytes and minerals, directly mirroring Essentia's ionized alkaline water proposition. Both target fitness-oriented consumers and overlap in convenience, grocery, and club channels.
- Fiji Water: Fiji Water is a flagship premium still water brand competing head-to-head with Essentia in natural foods, grocery, and convenience channels. Both brands occupy the premium bottled water shelf at similar price points and target health-conscious consumers.
- Poland Spring (Nestlé Waters): Poland Spring is a sibling Nestlé-owned premium water brand sharing corporate parent and distribution infrastructure with Essentia post-acquisition. Both brands target the natural and premium bottled water consumer in US grocery and convenience.
- Perrier (Nestlé Waters): Perrier is a Nestlé-owned premium sparkling water brand with overlapping on-premise, grocery, and natural channel distribution with Essentia. Both are positioned as premium imported/design water choices in similar retailers.
- Smartwater (Glacéau): Smartwater is the most direct premium bottled-water competitor to Essentia in US mass and grocery channels. Both brands compete on purity positioning, premium pricing, and electrolyte-enhanced hydration across overlapping retailers (Walmart, Target, Kroger, CVS).
Broad incumbents
- Aquafina (PepsiCo): Aquafina is PepsiCo's mainstream bottled water brand with massive scale and distribution. It competes with Essentia at the value end of the bottled water category and increasingly via flavored and enhanced SKUs that overlap with Hydroboost.
- Dasani (Coca-Cola): Dasani is Coca-Cola's flagship bottled water, distributed nationally with enhanced and flavored varieties. It competes for bottled water shelf space in every channel where Essentia sells, although at a lower price tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Essentia social profiles
Digital presenceEssentia compliance and trust
Trust signalCompliance1 record
Essentia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Essentia leadership team
Management profileNumber of profiles
Profiles6 records
Essentia funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Essentia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Essentia
What does Essentia do?
Essentia manufactures and sells ionized alkaline bottled water created through a proprietary three-step process that purifies water to 99.9% purity, infuses a proprietary electrolyte mineral blend, and ionizes the water to achieve pH 9.5 or higher. The company offers its flagship ionized alkaline water in sizes from 12oz to 2 gallons, the Essentia Hydroboost flavored functional water line, and the 2 Gallon Box sustainable large-format package, sold through mass, grocery, convenience, club, drugstore, and online retail channels.
Is Essentia a public or private company?
Essentia is a private company. It is classified as corporate owned and is currently operating.
When was Essentia founded?
Essentia was founded in 1998. It employs 101 to 250 people.
Where is Essentia based?
Essentia is headquartered in Bothell, United States, in the North America region.
How does Essentia make money?
Two revenue lines are on record. Bottled Water Sales are the primary driver. The others are essentia Hydroboost Sales.
Who are Essentia's main competitors?
Emerging players on record are Liquid Death and Alkaline88 / CES Water Brands. Direct peers are Voss Water, Core Hydration, Fiji Water, Poland Spring (Nestlé Waters), Perrier (Nestlé Waters) and Smartwater (Glacéau). Broad incumbents are Aquafina (PepsiCo) and Dasani (Coca-Cola).
Does Essentia have an API?
No public API is recorded for Essentia.
What industry is Essentia in?
Essentia's product category is Premium Bottled Water. Its primary akta.pro industry code is AFAFACAG, Alkaline/Ionized Bottled Water Production, with a secondary code of CRADAHAC, Bottled Water (Still, Sparkling, Enhanced). Its NAICS code is 312112 and its SIC code is 2086.