eCooltra
eCooltra (Cooltra) operates Europe's largest electric motosharing fleet of 9,000+ e-motorcycles and e-bikes across nine cities in Spain, Italy, Portugal, and France. The Barcelona-headquartered platform serves individual consumers via mobile app and provides enterprise, police fleet, and municipal public bicycle solutions.
- Company typePrivate
- Founded2015
- HeadquartersBarcelona, Spain
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What eCooltra does
eCooltra, operating under the Cooltra brand, is a Barcelona-based electric motosharing platform founded in 2015 that operates Europe's largest shared two-wheeler fleet, with more than 9,000 electric motorcycles and e-bikes deployed across nine cities. The platform is built on a proprietary GPS-enabled fleet management system integrated with native iOS and Android applications (the eCooltra app), allowing self-service vehicle location, unlocking, and payment. Vehicles are Askoll-model electric scooters, complemented by a recent addition of e-bikes in Barcelona (launched circa 2025). The company maintains defined geofencing zones in each service city — Barcelona, Madrid, Valencia, and Sevilla in Spain; Roma (Rome), Milan (Milán), and Turin (Turín) in Italy; Lisbon (Lisboa), Portugal; and Paris (París), France — to manage deployment and parking constraints.
The business operates a hybrid revenue model combining usage-based consumer rentals (per-minute, hourly, and daily) with subscription and contract-based enterprise services. Consumer pricing is all-inclusive, bundling insurance, two helmets in two sizes, battery, and maintenance into the per-minute rate, with no registration fee and a €10 new-user credit promotion via the WEB10 code. Enterprise offerings include long-term fleet leasing (Renting), employee mobility programs (Sharing for Employees and the Credit Sale prepaid wallet), comprehensive corporate mobility management (Mobility for Business), police fleet solutions (Flotas Policiales), and public bicycle infrastructure (Bicicletas Públicas) deployed for municipal clients. Distribution is product-led via the mobile app and a seven-language website, with direct sales supporting government and corporate accounts; the consumer go-to-market is described as product-led growth with self-serve adoption through iOS and Android.
Cumulatively, eCooltra's users have traveled approximately 46.9 million kilometers across the network, which the company reports equates to 10,000 tons of avoided CO2 emissions and 1,169 circumnavigations of the Earth. The disclosed employee count of 11-50 personnel suggests material outsourcing of vehicle operations, charging, and maintenance, with internal resources concentrated on technology, product, enterprise sales, and city-level operations. The company is privately held with no public listing information available in the source material.
eCooltra firmographics
Firmographics- Name
- eCooltra
- Legal name
- Cooltra
- Website
- https://ecooltra.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- eCooltra (Cooltra) operates Europe's largest electric motosharing fleet of 9,000+ e-motorcycles and e-bikes across nine cities in Spain, Italy, Portugal, and France. The Barcelona-headquartered platform serves individual consumers via mobile app and provides enterprise, police fleet, and municipal public bicycle solutions.
- Ownership category
- akta.pro rank
eCooltra industry classification
Industry- Product category
- Shared Electric Mobility
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Street & Standard Motorcycle Rentals (THADAHAA)
- akta.pro secondary industry
- E-Bike Rentals (THADAGAE)
Keywords
Where eCooltra is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
eCooltra business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Infrastructure, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Per-Minute/Hour Motosharing: Revenue generated from pay-per-minute usage of electric motorcycles and e-bikes by individual consumers. Users pay only for the minutes they use, with all costs (insurance, battery, helmets, maintenance) included in the per-minute rate.
- Daily Rental: Short-term rental of motorcycles by the day for personal use
- Monthly Rental / Renting: Monthly subscription-style rental service for motorcycles, targeting both individuals and businesses
- Enterprise Mobility Solutions: Business-focused offerings including Mobility for Business, Sharing for employees, and Renting plans for corporate fleets
- Police and Public Fleet Contracts: Specialized fleet solutions for police departments and public bicycle programs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Per-minute/hour rental with all-inclusive pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
eCooltra product offering
Product offeringCore offering
eCooltra operates a motosharing platform with over 9,000 electric motorcycles and e-bikes across nine European cities (Barcelona, Madrid, Valencia, Sevilla, Roma, Milan, Turin, Lisbon, and Paris). Users access the service via a mobile app to rent vehicles by the minute, hour, day, or month, with pricing that includes insurance, helmet, battery charging, and maintenance. The company also offers enterprise solutions including corporate mobility programs, employee sharing schemes, credit sale of vehicles, police fleets, and public bicycle services for municipalities.
Product overview
Cooltra operates as a multi-modal electric mobility platform offering both individual consumer services and enterprise fleet solutions. The consumer offering centers on motosharing via a unified app, with rental options structured as pay-per-minute (Alquiler por Minutos/Horas), daily (Alquiler por Días), and monthly (Alquiler por Meses) tiers — all including insurance, helmets, battery, and maintenance. For enterprise clients, the platform provides modular fleet solutions including Renting (long-term fleet leasing), Mobility for Business (comprehensive corporate mobility management), Sharing for Employees (employee benefit program), Credit Sale (prepaid sharing credits), Flotas Policiales (police fleet specialization), and public bicycle infrastructure (Bicicletas Públicas). The company also recently launched an e-bike service in Barcelona. The product portfolio spans a fleet of over 9,000 electric motorcycles and e-bikes distributed across nine European cities, all accessible through a single mobile application.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 10,000 tons of CO2 emissions avoided
- +2 more outcomes
Companies that use eCooltra
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
eCooltra technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
eCooltra partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
eCooltra competitors and assessment
Company assessmentDirect peers
- Yego: Spanish electric moped sharing service operating in multiple Spanish cities with a similar pay-per-minute model. Yego is Cooltra's most direct head-to-head competitor in the Spanish motosharing market.
- Voi Technology: Sweden-headquartered shared e-scooter operator with pan-European presence. Voi competes directly with Cooltra in multiple cities and is one of the most well-capitalized European micromobility players.
- TIER-Dott: European e-scooter sharing operator formed through the merger of Tier Mobility (Germany) and Dott (Netherlands). Operates in numerous European cities and competes with Cooltra across its footprint.
- Movo: Electric moped sharing service backed by Cabify, operating in select Spanish and Latin American cities. Movo competes directly with Cooltra in the Spanish motosharing segment.
Broad incumbents
- Lime: Global shared e-bike and e-scooter operator backed by Uber. Lime operates across multiple European cities and competes with Cooltra for urban shared-mobility demand with significantly greater capital and brand reach.
- Bolt: Estonian multi-modal mobility platform offering scooters, ride-hail, and food delivery. Bolt competes with Cooltra in shared urban mobility and has substantially greater financial resources and product breadth.
- Bird: US-origin shared e-scooter operator with global footprint including European operations. Bird competes with Cooltra in shared urban mobility despite financial and operational headwinds.
Others
- Askoll: Italian manufacturer of electric scooters and supplier of Cooltra's fleet vehicles. Askoll is a critical upstream partner to Cooltra and a benchmark for the underlying e-moped technology.
Emerging players
- Spin: Shared e-scooter and e-bike operator acquired by Tier and now part of the Tier ecosystem. Spin competes in the same European micromobility markets as Cooltra.
- Neuron Mobility: Singapore-based shared e-scooter operator with growing presence in European and Asia-Pacific markets. Neuron overlaps with Cooltra's micromobility use cases and target city profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
eCooltra social profiles
Digital presenceeCooltra financial estimates
Financial estimateRevenue estimate
Valuation estimate
eCooltra leadership team
Management profileNumber of profiles
Profiles4 records
eCooltra funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eCooltra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eCooltra
What does eCooltra do?
eCooltra operates a motosharing platform with over 9,000 electric motorcycles and e-bikes across nine European cities (Barcelona, Madrid, Valencia, Sevilla, Roma, Milan, Turin, Lisbon, and Paris). Users access the service via a mobile app to rent vehicles by the minute, hour, day, or month, with pricing that includes insurance, helmet, battery charging, and maintenance. The company also offers enterprise solutions including corporate mobility programs, employee sharing schemes, credit sale of vehicles, police fleets, and public bicycle services for municipalities.
Is eCooltra a public or private company?
eCooltra is a private company. It is classified as venture growth investor backed and is currently operating.
When was eCooltra founded?
eCooltra was founded in 2015. It employs 11 to 50 people.
Where is eCooltra based?
eCooltra is headquartered in Barcelona, Spain, in the Europe region.
How does eCooltra make money?
Five revenue lines are on record. Per-Minute/Hour Motosharing is the primary driver. The others are daily Rental, monthly Rental / Renting, enterprise Mobility Solutions and police and Public Fleet Contracts.
Who are eCooltra's main competitors?
Direct peers on record are Yego, Voi Technology, TIER-Dott and Movo. Broad incumbents are Lime, Bolt and Bird. Askoll is listed as an others. Emerging players are Spin and Neuron Mobility.
Does eCooltra have an API?
No public API is recorded for eCooltra.
What industry is eCooltra in?
eCooltra's product category is Shared Electric Mobility. Its primary akta.pro industry code is THADAHAA, Street & Standard Motorcycle Rentals, with a secondary code of THADAGAE, E-Bike Rentals. Its SIC code is 7510.