SMRxT
SMRxT is a private health technology company that sells Nomi, a cellular-connected medication adherence device with ingestible sensors, to hospitals and health plans on a hardware-plus-subscription basis to reduce costs from prescription non-adherence.
- Company typePrivate
- Founded2008
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What SMRxT does
SMRxT is a private health technology company founded in 2010 and headquartered in New York, NY, with an engineering and software development office in Overland Park, Kansas. The company develops Nomi, a real-time medication adherence system that captures granular data on how patients take their medications and converts that data into actionable information for clinical interventions. Nomi's architecture combines a cellular-connected smart device—powered through a strategic partnership with Verizon—with ingestible sensors that verify medication ingestion at the moment of intake. The system requires no application setup, Bluetooth, or Wi-Fi from the patient, differentiating it from app-based adherence tools.
The company's business model is B2B enterprise sales to hospitals and health plans, with the Nomi device fulfilled at the point of prescription and revenue generated through a combination of hardware device sales and recurring monitoring/data services. Pricing is not publicly disclosed, and no consumer-facing or self-serve channel exists; distribution is handled through enterprise field sales. The end user is the specialty pharmacy patient taking complex medication regimens, while the contracting buyer is the healthcare provider or payer that captures the downstream cost savings.
SMRxT addresses a market problem estimated at $300 billion annually in the total cost of medication non-adherence, including $100 billion from avoidable hospitalizations, nursing home admissions, and premature deaths. The company has raised approximately $5.26 million across three disclosed funding events between 2010 and 2018, with KCRise Fund the only named participant. SMRxT operates as a private, founder-controlled company with co-founders Victor Chu and Stephan Valter, and CEO Michael J. Huffer. The team size of 11-50 and the absence of disclosed international operations, additional products, or recent funding rounds indicate a focused but narrow operating footprint.
SMRxT firmographics
Firmographics- Name
- SMRxT
- Legal name
- SMRxT INC
- Website
- https://smrxt.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SMRxT is a private health technology company that sells Nomi, a cellular-connected medication adherence device with ingestible sensors, to hospitals and health plans on a hardware-plus-subscription basis to reduce costs from prescription non-adherence.
- Ownership category
- akta.pro rank
SMRxT industry classification
Industry- Product category
- Medication Adherence Devices
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Medication Adherence & Smart Drug Delivery (Connected Inhalers, Pens, Pill Dispensers) (HLACAPAH)
- akta.pro secondary industries
- Medication Adherence & Therapy Management Platforms (refills, reminders, MTM) (HLALAIAG), Connected Therapeutics & Smart Drug Delivery Monitoring (HLACAFAL), Medication Adherence, Reminders & Patient Support (HLACAKAF)
Keywords
Where SMRxT is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SMRxT business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Nomi Device and Monitoring Services: Hardware device sales combined with ongoing monitoring and data services. The system captures medication adherence data and translates it into actionable information for healthcare providers and health plans, enabling patient interventions and helping avoid preventable costs.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
SMRxT product offering
Product offeringCore offering
SMRxT designs and sells the Nomi medication adherence system, a cellular-connected smart device integrated with ingestible sensors that automatically captures how patients take their medication in real time. The device transmits adherence data over Verizon's cellular network without requiring any app setup, Bluetooth, or Wi-Fi from the patient, and converts that data into actionable information used by hospitals and health plans for patient interventions and engagement.
Product overview
SMRxT offers a single unified product called Nomi — a real-time medication adherence system. Nomi captures medication-taking data and translates it into actionable information for patient interventions and engagement. The device operates automatically once a prescription is filled, requiring no application setup, Bluetooth, or Wi-Fi connectivity, and impacts patient behavior toward better health while helping hospitals and health plans avoid preventable costs.
Differentiator
Problem solved
Functional benefit
Brands
- Nomi: Real-time medication adherence system that accurately captures data to reveal how patients take medication. Translates data into actionable information for patient interventions and engagement.
Products and services
- Nomi Medication Adherence System Real-time medication adherence technology combining a cellular-connected smart device with ingestible sensors. The device is provided to patients once a prescription is filled, requires no app setup, Bluetooth, or Wi-Fi connectivity, and automatically captures adherence data that is translated into actionable information for patient interventions and engagement by hospitals and health plans.
Quantifiable outcome
- $300 billion annual cost of non-adherence can be addressed through improved adherence
- +1 more outcomes
Companies that use SMRxT
Customer profileSegments2 records
Ideal customer profiles1 record
SMRxT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SMRxT partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VerizoncoreSMRxT is an official Verizon Partner. Through this strategic partnership, SMRxT's Nomi technology is certified and powered on the nation's largest cellular provider. This enables real-time data transmission from the medication adherence devices without requiring Wi-Fi or Bluetooth connectivity from patients.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
SMRxT competitors and assessment
Company assessmentDirect peers
- AdhereTech: AdhereTech builds connected smart pill bottles that capture real-time medication adherence data, operating in the same prescription-fulfillment distribution model and B2B enterprise channel as SMRxT's Nomi.
- etectRx: etectRx develops an ingestible sensor platform (ID-Cap) that transmits medication-taking events, matching SMRxT's ingestible-sensor approach for real-time adherence monitoring.
- Medisafe: Medisafe is a medication adherence platform combining patient-facing reminders and provider analytics, overlapping SMRxT's adherence-data value proposition sold to health plans and pharma.
- AiCure: AiCure uses AI-driven visual confirmation and sensor data to confirm medication ingestion in clinical trials and commercial settings, competing for the same enterprise adherence budgets SMRxT targets.
Broad incumbents
- Propeller Health: Propeller Health's connected inhaler platform is a category-defining connected therapeutic adherence solution now part of a large respiratory franchise, establishing the broader connected-drug-delivery category in which SMRxT competes.
- Proteus Digital Health (now Recare): Proteus pioneered ingestible-sensor adherence tech with FDA-cleared offerings; its restructure/rebrand reshaped the category and set the competitive benchmark SMRxT must differentiate against.
- Care4Today (Janssen/Johnson & Johnson): Janssen's Care4Today is a pharma-sponsored medication adherence program, representing the kind of manufacturer-backed incumbent payer offering SMRxT must displace in enterprise deals.
Emerging players
- Hero Health: Hero Health offers a connected in-home medication dispenser with adherence tracking, targeting the same chronic-disease, senior and specialty-adherence use cases SMRxT addresses from the prescription-fulfillment side.
- MedMinder: MedMinder provides connected pill dispensers and pharmacy services for adherence among seniors and polypharmacy patients, competing for the same payer and provider ROI dollars SMRxT pitches.
Others
- Verily (Alphabet): Verily's health platforms include connected-care and adherence-adjacent programs as part of a broader digital health portfolio, making it an adjacent incumbent whose capabilities could compete or partner with SMRxT.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SMRxT financial estimates
Financial estimateRevenue estimate
Valuation estimate
SMRxT leadership team
Management profileNumber of profiles
Profiles3 records
SMRxT funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SMRxT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SMRxT
What does SMRxT do?
SMRxT designs and sells the Nomi medication adherence system, a cellular-connected smart device integrated with ingestible sensors that automatically captures how patients take their medication in real time. The device transmits adherence data over Verizon's cellular network without requiring any app setup, Bluetooth, or Wi-Fi from the patient, and converts that data into actionable information used by hospitals and health plans for patient interventions and engagement.
Is SMRxT a public or private company?
SMRxT is a private company. It is classified as venture growth investor backed and is currently operating.
When was SMRxT founded?
SMRxT was founded in 2008. It employs 11 to 50 people.
Where is SMRxT based?
SMRxT is headquartered in New York, United States, in the North America region.
How does SMRxT make money?
One revenue line is on record: nomi Device and Monitoring Services.
Who are SMRxT's main competitors?
Direct peers on record are AdhereTech, etectRx, Medisafe and AiCure. Broad incumbents are Propeller Health, Proteus Digital Health (now Recare) and Care4Today (Janssen/Johnson & Johnson). Emerging players are Hero Health and MedMinder. Verily (Alphabet) is listed as an others.
Does SMRxT have an API?
No public API is recorded for SMRxT.
What industry is SMRxT in?
SMRxT's product category is Medication Adherence Devices. Its primary akta.pro industry code is HLACAPAH, Medication Adherence & Smart Drug Delivery (Connected Inhalers, Pens, Pill Dispensers), with a secondary code of HLALAIAG, Medication Adherence & Therapy Management Platforms (refills, reminders, MTM). Its NAICS code is 334510 and its SIC code is 3841.