HitCheck
HitCheck (HHITT, Inc.) is a San Francisco-based mobile cognitive assessment platform that delivers a nine-domain neurocognitive test battery on iOS and Android in about seven minutes, enabling sports organizations, educational institutions, healthcare providers, and the U.S. military to baseline athletes and compare post-injury results against personal baselines for concussion screening and brain-health monitoring.
- Company typePrivate
- Founded2016
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What HitCheck does
HitCheck (legal entity HHITT, Inc., incorporated in California) is a mobile cognitive assessment platform founded in 2016 by former college athlete Mike Piha and sports-medicine physician Dr. Jake Benford, headquartered at 1225 4th Street in San Francisco. The company delivers a nine-domain neurocognitive and neurobehavioral assessment battery plus a 22-question Symptoms Survey through iOS and Android apps and a companion web-based Team/League Dashboard, with each assessment completing in approximately seven minutes. Its primary use case is establishing personal cognitive baselines at the start of a season and comparing post-injury results against those baselines to surface objective changes that may indicate a concussion; it also supports recovery monitoring and return-to-play decision-making, incorporates NCAA protocol-compliant symptom evaluation, and adapts to military blast-exposure assessment via NSI and MACE 2. The platform has recorded 1.5 million baselines across 36 sports in 12 countries and serves 400,000-500,000+ subscribers in six countries.
The company monetizes through three annual subscription tiers — Basic at $3.99 per user per year, Pro at $4.99 per user per year, and Premier at $5.99 per user per year — with volume discounts and custom integrations available for organizations with 1,000 or more users on the Premier plan that includes API access. Distribution is multi-channel: consumer and SMB acquisition through the iOS and Android app stores with a 14-day free trial, a 20%-commission Ambassador Program targeting athletic community advocates, and an enterprise field-sales motion targeting universities, sports governing bodies, healthcare systems, and military programs. Embedded distribution is layered on top via EHR integrations with Healthy Roster (announced April 2025) and Athletic Trainer System / ATS (July 2024), each covering roughly 2.4 million athletes across 1,000+ institutions and 48 US states respectively. Named customers and partners span Stanford University, CSULB, Howard University, University of Portland, Baylor Scott & White Health, the NFL Alumni Association, Pop Warner Football, American Youth Football & Cheer, Play USA Rugby, Crean Lutheran High School, and the U.S. Department of Defense (Army and Air Force).
Operationally HitCheck is founder-led, has 11-50 employees, and is HIPAA-certified by Vanta (effective July 2023) with claimed FDA regulatory alignment displayed on its site. The company has raised approximately $2.08M in cumulative funding ($2.0M in 2016 and $79,703 in 2022, plus a non-dilutive 2018 round), is not venture-backed at scale, and has not announced revenue. Its strategic posture has shifted from per-seat sports subscriptions toward ecosystem lock-in through EHR partnerships, government/military contracts, and NCAA-aligned clinical positioning.
HitCheck firmographics
Firmographics- Name
- HitCheck
- Legal name
- HHITT, Inc.
- Website
- https://hitcheck.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HitCheck (HHITT, Inc.) is a San Francisco-based mobile cognitive assessment platform that delivers a nine-domain neurocognitive test battery on iOS and Android in about seven minutes, enabling sports organizations, educational institutions, healthcare providers, and the U.S. military to baseline athletes and compare post-injury results against personal baselines for concussion screening and brain-health monitoring.
- Ownership category
- akta.pro rank
HitCheck industry classification
Industry- Product category
- Concussion Assessment Software
- NAICS
- Testing Laboratories and Services (54138)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)
- akta.pro secondary industries
- Behavioral Health & Substance Use Remote Monitoring (HLACAFAD), Remote Diagnostics & Home Testing Devices (Connected POC/At-Home Diagnostic Readers) (HLAHACAL)
Keywords
Where HitCheck is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HitCheck business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: Annual subscription-based revenue model with three tiered plans: Basic ($3.99/user/year), Pro ($4.99/user/year), and Premier ($5.99/user/year). Custom integrations and volume discounts available for organizations with 1000+ users. Unlimited baseline, post-injury, and recovery testing included across all plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic tier for cognitive assessment for sports organizations of all sizes |
| Subscription | Annual | Pro tier with comprehensive symptoms survey and roster upload features |
| Subscription | Annual | Premier tier with premium support and API integrations |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
HitCheck product offering
Product offeringCore offering
HitCheck sells a mobile cognitive assessment platform (iOS and Android apps) that delivers a 9-test neurocognitive and neurobehavioral assessment battery plus a 22-question Symptoms Survey in approximately 7 minutes, enabling baseline testing, post-injury screening, and recovery monitoring for athletes, military personnel, and patient populations. The platform is delivered via per-user annual subscription tiers (Basic at $3.99, Pro at $4.99, Premier at $5.99) and is complemented by a Team/League Dashboard, EHR integrations, NCAA-compliant symptoms evaluation, and military-specific blast exposure protocols (NSI and MACE 2).
Product overview
HitCheck is a single unified product platform — a mobile cognitive assessment application for detecting head injuries and monitoring brain health — delivered as iOS and Android apps with companion web-based Team/League Dashboard. The product portfolio consists of the core HitCheck App, which delivers a 9-test neurocognitive and neurobehavioral assessment battery plus a 22-question Symptoms Survey in approximately 7 minutes via a smartphone or tablet, complemented by three subscription tiers (Basic at $3.99/user/year, Pro at $4.99/user/year, and Premier at $5.99/user/year), a partner-branded CrashCourse concussion education module, API and Integrations capabilities (Premier tier), and a referral-based Ambassador Program. The Premier plan includes API access for custom EHR integrations such as Healthy Roster and Athletic Trainer System. The product supports athletes, military personnel, and healthcare providers across sports organizations, educational institutions, and healthcare systems in six countries.
Differentiator
Problem solved
Functional benefit
Brands
- CrashCourse: Concussion education and certification course partner program offered alongside HitCheck cognitive assessments
- Ambassador Program
- Mindful Players Project
Products and services
- HitCheck Mobile Cognitive Assessment App Mobile cognitive assessment application available on iOS and Android that delivers a 9-test neurocognitive and neurobehavioral assessment battery plus a 22-question Symptoms Survey via game-like activities in approximately 7 minutes. Enables baseline testing, post-injury assessment, and recovery monitoring for athletic trainers, healthcare providers, and sports organizations.
- Team and League Dashboard Web-based administrative dashboard for team and league administrators and healthcare providers to manage rosters, view athlete cognitive performance data, and monitor program-wide compliance. Included with the HitCheck platform across all subscription tiers.
- Neurobehavioral Symptoms Survey 22-question Neurobehavioral Symptoms Survey providing a self-guided self-report inventory of symptoms commonly associated with head impacts and cognitive stress. Complements cognitive status checks and supports longitudinal recovery monitoring; fulfills NCAA Concussion Safety Protocol Checklist symptom evaluation requirements.
- Military Blast Exposure Assessment Protocol Cognitive assessment protocol incorporating Neurobehavioral Symptoms Inventory (NSI) and Military Acute Concussion Evaluation (MACE 2) for Department of Defense applications. Provides baseline and post-exposure testing for active-duty service members and veterans experiencing repetitive blast exposure during training and combat operations.
- CrashCourse Concussion Education Concussion education and certification course offered through HitCheck's partnership with CrashCourse. All athletes complete the online CrashCourse Concussion education program prior to their baseline assessment, ensuring education on the signs and symptoms associated with concussions.
Quantifiable outcome
- Entire team can be assessed in 20 minutes or less
- +2 more outcomes
Companies that use HitCheck
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
HitCheck technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature7 records
HitCheck partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Healthy RostercoreStrategic integration partnership with Healthy Roster, a top-tier EHR platform for athletic trainers serving over 2.4 million athletes across 1,000+ hospitals, healthcare systems, schools, and professional leagues. The integration enables automatic syncing of HitCheck's baseline and post-injury cognitive test data into Healthy Roster, streamlining EHR workflows and eliminating manual data entry.
- Athletic Trainer System (ATS)coreIntegration partnership with ATS, an Electronic Health Record (EHR) platform utilized in secondary schools, colleges, and universities in 48 US states. ATS serves more than 2.4 million athletes worldwide. The integration enables automatic transfer of HitCheck test results into ATS records.
- CrashCourseminorHitCheck has partnered with CrashCourse to provide concussion education and certification courses to athletes. All athletes using HitCheck can complete the online CrashCourse Concussion education program prior to baseline assessment, ensuring they understand signs and symptoms associated with concussions.
- U.S. Department of DefensecoreHitCheck provides cognitive assessment for blast exposure to the U.S. Department of Defense, working with the Army and Air Force on brain health monitoring and cognitive performance initiatives. The platform incorporates NSI and MACE 2 protocols for military-specific assessment needs.
- NFL Alumni AssociationcorePartnership with NFL Alumni Association to promote brain health awareness among retired NFL players and support NFL Alumni Youth of America community outreach for safer youth sports activities. HitCheck is available to all NFLA members.
- California State University Long Beach (CSULB)minorHitCheck provides cognitive assessment application to over 1,500 CSULB club sports athletes for baseline and post-injury testing starting Fall 2024. CSULB club sports programs include Soccer, Ice Hockey, Ski & Snowboard, Rugby, Volleyball, Water Polo, and Lacrosse.
- Stanford UniversitycoreHitCheck cognitive assessment app provided to over 1,200 Stanford University club sports athletes. Programs include Soccer, Basketball, Rugby, Volleyball, Water Polo, and Lacrosse teams. Stanford athletes use HitCheck's 9-test cognitive assessment battery and Symptoms Survey.
- Mindful Players ProjectminorInitiative launched by HitCheck in collaboration with leaders in sports, technology, and education in California to prioritize youth athlete brain health and concussion awareness training for all youth contact sports athletes in California.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
HitCheck competitors and assessment
Company assessmentEmerging players
- BrainCheck: Digital cognitive assessment platform offering rapid neurocognitive testing on tablets and smartphones. Comparable to HitCheck in technology approach and goal of democratizing cognitive screening, though BrainCheck spans broader clinical populations beyond sports.
- Quadrant Biosciences: Molecular diagnostics and concussion assessment company that acquired C3 Logix, expanding its concussion platform. Comparable to HitCheck in concussion management focus and athletic population targets, with stronger diagnostic science positioning.
Direct peers
- SyncThink: Concussion assessment platform using eye-tracking and VR/balance technology, with adoption across professional sports and military. Comparable to HitCheck in target customers and concussion workflow positioning, though differentiated by hardware-based eye-tracking approach.
- Sway Medical: Mobile concussion and balance assessment platform used across sports and clinical settings. Comparable to HitCheck in delivery model (smartphone-based cognitive and balance testing) and target customer (athletic trainers and sports organizations).
- XLNTbrain (Biocore): Concussion assessment and management platform combining cognitive testing with balance and symptom tracking. Comparable to HitCheck in multi-domain concussion battery methodology and sports-organization customer base.
- ImPACT Applications: The dominant computerized concussion assessment platform, widely adopted across professional, collegiate, and high school sports. Directly comparable to HitCheck as the incumbent standard against which mobile-first challengers compete on accessibility and price.
- C3 Logix: Cognitive and balance testing system used in concussion management for sports and military applications. Overlapping with HitCheck in neurocognitive assessment protocols and customer segments including collegiate and military programs.
Broad incumbents
- CNS Vital Signs: Computerized neurocognitive testing platform used in clinical and research settings across multiple conditions. Comparable to HitCheck in standardized cognitive battery methodology, though focused on broader clinical populations rather than sports-specific use cases.
- Cambridge Cognition: Publicly traded digital cognitive assessment company serving pharmaceutical clinical trials, research, and healthcare markets. Comparable to HitCheck in computerized neurocognitive testing methodology, with stronger clinical and regulatory positioning.
- Cogstate: Publicly traded cognitive testing company with established concussion and clinical trial assessment products. Comparable to HitCheck in core cognitive battery methodology, though Cogstate operates at larger scale with broader clinical and research market reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
HitCheck social profiles
Digital presenceHitCheck compliance and trust
Trust signalCompliance2 records
HitCheck financial estimates
Financial estimateRevenue estimate
Valuation estimate
HitCheck leadership team
Management profileNumber of profiles
Profiles11 records
HitCheck funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HitCheck M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HitCheck
What does HitCheck do?
HitCheck sells a mobile cognitive assessment platform (iOS and Android apps) that delivers a 9-test neurocognitive and neurobehavioral assessment battery plus a 22-question Symptoms Survey in approximately 7 minutes, enabling baseline testing, post-injury screening, and recovery monitoring for athletes, military personnel, and patient populations. The platform is delivered via per-user annual subscription tiers (Basic at $3.99, Pro at $4.99, Premier at $5.99) and is complemented by a Team/League Dashboard, EHR integrations, NCAA-compliant symptoms evaluation, and military-specific blast exposure protocols (NSI and MACE 2).
Is HitCheck a public or private company?
HitCheck is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HitCheck founded?
HitCheck was founded in 2016. It employs 11 to 50 people.
Where is HitCheck based?
HitCheck is headquartered in San Francisco, United States, in the North America region.
How does HitCheck make money?
One revenue line is on record: subscription Plans.
Who are HitCheck's main competitors?
Emerging players on record are BrainCheck and Quadrant Biosciences. Direct peers are SyncThink, Sway Medical, XLNTbrain (Biocore), ImPACT Applications and C3 Logix. Broad incumbents are CNS Vital Signs, Cambridge Cognition and Cogstate.
Does HitCheck have an API?
Yes. API and Integrations are listed as a feature of the Premier plan tier, indicating a partner-facing or enterprise API is available. No public documentation, SDK, or developer portal URL is identified in the source material. Specific endpoints, auth methods, rate limits, and versioning are not specified.
What industry is HitCheck in?
HitCheck's product category is Concussion Assessment Software. Its primary akta.pro industry code is HLACANAI, Behavioral Health & Neurocognitive Therapeutics (Digital), with a secondary code of HLACAFAD, Behavioral Health & Substance Use Remote Monitoring. Its NAICS code is 54138 and its SIC code is 3845.