What Athletic Trainer System does

Athletic Trainer System (ATS) is a privately held EMR software company founded in 1994 by Keffer Development Services and headquartered in Grove City, Pennsylvania. ATS builds electronic medical records software purpose-built for athletic trainers working in high schools, colleges and universities, event medicine programs, and industrial or corporate settings. Its platform combines a Windows desktop application (shipped in 32-bit and 64-bit versions) with a web-based Staff Portal, native iOS and Android apps, an Athlete/Patient Portal, a Kiosk module, and a Family Communication Center, all backed by a cloud-connected database with nightly sync capabilities. The system supports injury reporting, modality documentation, rehabilitation protocols, concussion evaluations, insurance claim filing, mental health tracking, scheduling, medication tracking, and research data submission to the Datalys Center for NCAA injury surveillance.

The company operates a subscription-based business model with annual billing across a Full and a Lite version; pricing is quote-based and not publicly disclosed. Go-to-market is sales-led, anchored by free demos, web meetings, NATA and NJCAA tradeshow presence, and referral relationships with athletic directors and peer customers. ATS has accumulated over 600 clients across 48 US states plus international accounts in Canada, the United Kingdom, and the United Arab Emirates, and reports customer relationships exceeding 15 years. The product is differentiated by a deep integration ecosystem spanning six concussion testing platforms (ImPACT, SWAY, HitCheck, C3Logix, SportGait, XLNTBrain), seven sports insurance carriers, registration systems (FinalForms, rSchool Today), and the Unify.Health Athlete Health Exchange. ATS holds SOC II Type II, HIPAA, and FERPA compliance, and is the longest-serving Datalys-certified EMR partner and the official EMR Sponsor of the NJCAA. The firm is independently owned with no disclosed external funding and a headcount of 1–10 employees.

Name

Athletic Trainer System

Legal name

Athletic Trainer System LLC

Website

https://athletictrainersystem.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Athletic Trainer System (ATS) is a privately held EMR software provider founded in 1994 that serves athletic trainers in high schools, colleges, event medicine programs, and industrial settings with a multi-platform documentation, concussion management, and insurance claims platform.

Ownership category

akta.pro rank

Product category

Sports Medicine Electronic Medical Records Software

NAICS

Sports and Recreation Instruction (611620)

akta.pro primary industry

Sports Medicine, Athletic Training & Rehabilitation Services (EDALAIAH)

Keywords

• Athletic training EMR
• Sports medicine software
• Electronic medical records
• Concussion management software
• Athlete injury tracking

Headquarters

HQ city

Grove City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscriptions (EMR Platform): Annual subscription-based access to the Athletic Trainer System EMR platform including desktop application, web portal, mobile apps, and all core modules. Pricing is quote-based and not publicly disclosed on the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Athletic Trainer System (ATS) is an Electronic Medical Records (EMR) software platform purpose-built for athletic trainers and sports medicine professionals. The product is delivered as a 64-bit MS-Windows desktop application, a browser-based Staff Portal, and native iOS/Android mobile apps, with add-on modules for concussion evaluation, insurance claims, scheduling, mental health, hydration, drug testing, and family communication. It integrates with concussion testing platforms, sports insurance carriers, athlete registration systems, and the Datalys injury surveillance research network.

Product overview

Athletic Trainer System (ATS) is an Electronic Medical Records (EMR) software platform designed for athletic trainers and sports medicine professionals. The core offering consists of the ATS Desktop application (available in 32-bit and 64-bit versions for Windows) and the web-based ATS Staff Portal, which serves as the primary user interface. The platform offers multiple access methods including a native mobile app for iOS and Android, a Smartphone Module for on-field documentation, and ATS Lite for simplified needs. Additional modules extend functionality for concussion management, injury tracking, scheduling, billing, research data collection, mental health, hydration monitoring, medication tracking, drug testing, and COVID-19 management. The system integrates with numerous concussion testing platforms (ImPACT, HitCheck, C3Logix, SportGait, XLNTBrain), insurance claims processors (AG Administrators, Wellfleet, NAHGA), registration systems (FinalForms), and research partners (Datalys). ATS also provides a free sports schedule module and Family Communication Center for broader stakeholder engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• ATS Desktop Full-featured desktop application for athletic training documentation, injury tracking, and patient management. Available in 32-bit and 64-bit versions for MS-Windows with Microsoft .NET Framework 4.8 prerequisites, including Crystal Reports runtime, database drivers, and optional QR functionality.
• ATS Staff Portal

Quantifiable outcome

• 400 of 416 athletes paperwork complete on day one
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Feature12 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• ImPACTcoreTechnology or IntegrationBaseline and post-injury concussion testing integration. The ImPACT partnership enables management of all athlete evaluations within the ATS platform. Documentation is automatically attached without manual downloading or file management.
• HitCheckcoreTechnology or IntegrationMobile cognitive assessment platform integrated with ATS. Athletes complete cognitive assessments that are automatically attached to their records, simplifying concussion documentation workflows.
• SportGaitcoreTechnology or IntegrationBrain Wellness Technology providing tools for individuals, families, coaches, and medical providers to stay connected throughout the injury process. Head injury information syncs back to ATS nightly, with evaluations imported directly into athlete accounts.
• SWAY MedicalcoreTechnology or IntegrationSync with SWAY Medical for concussion evaluations. The platform enables configuration for syncing documents with SWAY medical through the online help documentation.
• AG AdministratorscoreTechnology or IntegrationSports insurance specialists with specific ATS configuration for claims processing. AG Administrators is highlighted as a preferred partner for secondary insurance claims.
• Bob McCloskey InsurancecoreTechnology or IntegrationLeaders in Student & Sports Insurance Administration with dedicated ATS claim setup documentation and configuration guides.
• WellfleetcoreTechnology or IntegrationInsurance provider with dedicated ATS secondary insurance claims setup and submission configuration.
• FinalFormscoreTechnology or IntegrationOnline forms and registration partner. The partnership eliminates the need for manual athlete data entry into ATS. Schools using FinalForms can sync data directly, saving hours of administrative work.
• Datalys ResearchcoreStrategic or Co-development PartnerSports injury research and prevention. As a certified partner of the Datalys Center/Injury Surveillance System (and longest-serving EMR vendor), ATS offers streamlined data submission for research and surveillance. Includes Datalys Configuration help documentation and video training.
• Rev AthleticsminorImplementation/ SI/ Consulting PartnerThird-party billing partner helping athletic departments with revenue recovery. Mike Berry, ATC, has been successfully billing for athletic services for years and can help departments optimize their billing processes.
• NJCAAcoreGTM or Marketing PartnerOfficial EMR Partner of the National Junior College Athletic Association. This partnership provides marketing visibility and credibility within the junior college athletic community.

Scale indicators4 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• SportsWare (by CSMi): Athletic training EMR and injury surveillance platform widely used in collegiate sports medicine. Competes head-to-head with ATS for NCAA research data submission and clinical documentation.
• Presagia Sports: Cloud-based athlete health and injury management software for athletic trainers at colleges, high schools, and sports organizations. Targets the same athletic training EMR buyer as ATS.
• SIMS (Sports Injury Management System): Long-standing athletic training EMR software used by colleges and high schools for injury tracking, documentation, and reporting. Directly competes with ATS for the same athletic training department budgets and workflows.
• ATtack: Athletic training software covering injury documentation, treatment logs, and reporting for high school and collegiate athletic training programs. Direct competitor in the AT EMR niche.

Emerging players

• SchoolDoc: Electronic health records and management system for school nurses and athletic trainers in K-12 schools. Competes with ATS for school athletic training documentation budgets.
• Dr. Diary: Athletic training documentation and injury tracking software used by high schools and sports organizations. Provides overlapping injury documentation and reporting capabilities to ATS.
• Magnus Health: School health management platform with student health records, sports physicals, and injury documentation. Overlaps with ATS in K-12 student-athlete health and injury workflows.
• Healthy Roster: Mobile-first athlete health and injury documentation platform used by high schools and youth sports organizations. Competes with ATS on athletic training documentation with a more modern, mobile-first delivery model.

Broad incumbents

• Epic Systems: Dominant enterprise healthcare EMR used by large hospital systems and increasingly by college health. Where Epic's college health module is adopted, ATS competes only for the narrow athletic training documentation workflow.

Others

• FinalForms: Online forms, registration, and athletic paperwork platform for schools. While ATS integrates with FinalForms as a partner, it competes for the same paperwork-automation budget at the school athletic department level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/athletic-trainer-system

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Athletic Trainer System