Healthy Roster
Healthy Roster is a US-based vertical SaaS platform that provides athletic trainers in high schools, colleges, sports medicine practices, and workplaces with cloud-based EMR documentation, concussion testing, secure communication, digital forms, and BOC-approved continuing education, sold on a per-profile subscription basis and now majority-owned by Level Equity.
- Company typePrivate
- Founded2015
- HeadquartersDublin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Healthy Roster does
Healthy Roster is a private, US-based software company headquartered in Dublin, Ohio (incorporated in Delaware) that builds a cloud-based Electronic Medical Record (EMR) and patient engagement platform purpose-built for athletic trainers. The platform supports injury documentation, concussion testing through its wholly-owned subsidiary Sway Medical (FDA-cleared mobile concussion assessment), secure communication with athletes, parents, and coaches, customizable digital forms, and quality reporting — accessible via web and native iOS/Android applications. The product is augmented by a Category A BOC-approved continuing education platform for athletic trainers and the SAFER Screening module for symptom screening and case management.
The company operates a vertical SaaS model with subscription pricing tied to the number of profiles and users per organization, governed by multi-year Master Services Agreements that include an annual 3% price escalator and non-cancelable terms. Distribution combines enterprise field sales for school districts, universities, and healthcare systems with self-service onboarding for smaller customers, and revenue is supplemented by licensing/royalty arrangements tied to the Sway concussion testing partnership. Marketing is anchored by content (blog, customer testimonials, social), NATA partnership and conference presence, and earned media coverage; named customers include PGA TOUR, LPGA, USA Gymnastics, FC Cincinnati, Iowa State University, Aquinas College, and Orthopedic & Fracture Specialists.
Healthy Roster has raised approximately $6.9 million across disclosed equity rounds from 2016 to 2019 (NCT Ventures, Queen City Angels, QCA Ventures, Connetic Ventures, Tamarind Hill, Rev1 Ventures) plus a $2.07 million SEC-registered raise in October 2021. The company achieved SOC 2 Type II certification and maintains HIPAA and FERPA compliance, a dual posture that is rare and materially important for both school and healthcare procurement. In May 2026, Healthy Roster sold a majority stake to Level Equity, converting the company to a private equity-backed ownership structure while retaining co-founder and CEO Nathan Heerdt and the existing leadership team.
Healthy Roster firmographics
Firmographics- Name
- Healthy Roster
- Legal name
- Healthy Roster, Inc.
- Website
- https://healthyroster.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Healthy Roster is a US-based vertical SaaS platform that provides athletic trainers in high schools, colleges, sports medicine practices, and workplaces with cloud-based EMR documentation, concussion testing, secure communication, digital forms, and BOC-approved continuing education, sold on a per-profile subscription basis and now majority-owned by Level Equity.
- Ownership category
- akta.pro rank
Healthy Roster industry classification
Industry- Product category
- Athletic Training EMR Software
- NAICS
- Sports and Recreation Instruction (61162)
- SIC
- Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Orthopedics & Sports Medicine Telemedicine Platforms (HLALAGAO)
- akta.pro secondary industries
- Clinical Forms, Templates & Digital Consent (eSignature) (HLACAAAJ), Athlete Testing & Combine Prep (metrics, scouting prep) (HSADAEAK)
Keywords
Where Healthy Roster is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Healthy Roster business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- EMR Software Subscription: Subscription-based licensing of the Healthy Roster Electronic Medical Record software. Pricing is based on the number of profiles and users as detailed in order forms. The Master Services Agreement references annual price adjustments of 3% and tiered pricing based on organizational size and usage.
- Continuing Education (CEU) Courses: Category A, BOC-approved continuing education courses for athletic trainers. Courses are developed by athletic trainers and offered through the platform, with micro-CEU options for flexible learning.
- Sway Medical Concussion Testing: Integrated concussion assessment tool through partnership with Sway Medical, providing FDA-cleared concussion tests accessible via mobile devices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Organization-based subscription pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Healthy Roster product offering
Product offeringCore offering
Healthy Roster sells a cloud-based Electronic Medical Record (EMR) and patient engagement platform built specifically for athletic trainers, available on web, iOS, and Android. The core offering covers injury documentation, concussion testing via the integrated Sway Medical module, secure messaging with patients, parents, and coaches, custom digital forms, and continuing education (CEU) courses. It is sold primarily to high schools, colleges, universities, outreach programs, and sports medicine or industrial athletic training departments in the United States.
Product overview
Healthy Roster is a unified platform-plus-modules product suite for Athletic Trainers. The core product is the Healthy Roster EMR platform, which provides documentation, engagement, and communication tools. This core is supplemented by Sway (FDA-cleared concussion testing via mobile app), the CEUs Platform (BOC-approved continuing education), and SAFER Screening (symptom screening and case management). The platform supports multiple settings including High School, College, Outreach, and Industrial environments, and integrates with products like Epic CareEverywhere, XLNT brain, and ImPACT.
Differentiator
Problem solved
Functional benefit
Brands
- Sway: FDA-Cleared concussion testing mobile application accessible on-the-go for balance, cognition, and symptomology assessment.
- CEUs Platform
Products and services
- Healthy Roster EMR
Quantifiable outcome
- Athletic trainers save 5 hours per week on average using the platform
- +1 more outcomes
Companies that use Healthy Roster
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Healthy Roster technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature8 records
Healthy Roster partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, major and standard.
- Sway MedicalcoreSway Medical is an affiliate company providing FDA-cleared concussion assessment tools. The MSA notes 'Healthy Roster may perform certain obligations under this Agreement through its affiliate, Sway Medical, Inc.' Integration provides concussion testing capabilities including balance, cognition, and symptomology assessments accessible via mobile devices.
- Epic SystemsmajorIntegration with Epic EHR systems enables interoperability with major healthcare provider platforms, allowing data exchange between Healthy Roster and Epic CareEverywhere.
- ImPACT ApplicationsstandardIntegration with ImPACT concussion testing platform allows data sharing and workflow coordination for concussion management protocols.
- XLNT BrainstandardIntegration with XLNT Brain imaging and assessment platform for comprehensive concussion care coordination.
- NATA (National Athletic Trainers' Association)majorStrategic partnership with NATA for industry events, marketing, and professional alignment. Company maintains booth presence at NATA conferences and positions as the 'leading EMR & engagement platform for Athletic Trainers.'
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Healthy Roster competitors and assessment
Company assessmentDirect peers
- Presagia Sports: Presagia Sports provides EMR and injury-tracking software purpose-built for athletic trainers and sports medicine programs. Direct competitor to Healthy Roster in K-12, college, and clinical sports-medicine documentation.
- AT Stratus: AT Stratus (Keffer Development Services) is an athletic training EMR and documentation platform serving college, high school, and professional sports programs. Closest like-for-like AT workflow competitor.
- SIMS (Sports Injury Monitoring System): SIMS Software offers injury tracking and documentation software for athletic trainers across high school, college, and professional settings. Direct overlap with Healthy Roster's core EMR and injury logging functionality.
- ImPACT Applications: ImPACT Applications is the dominant FDA-cleared concussion assessment platform, integrated with Healthy Roster. Competes on the clinical concussion-testing module and overlaps in customer base across schools and pro sports.
- XLNT Brain: XLNT Brain provides concussion assessment and brain-performance software integrated with Healthy Roster. Comparable in concussion workflow scope and shared customer base in athletic programs.
- BioEX Systems: BioEX Systems offers injury tracking and athletic training documentation software used in college and high school athletic programs. Direct niche competitor to Healthy Roster's documentation core.
Emerging players
- Kitman Labs: Kitman Labs provides athlete monitoring, injury risk analytics, and performance data platforms for professional and collegiate sports. Comparable in adjacent sports-medicine workflows but emphasizes analytics over documentation.
- Catapult Sports: Catapult Sports delivers athlete monitoring and performance analytics used by professional and collegiate teams. Overlaps in sports-medicine adjacent workflows but emphasizes wearables and load monitoring rather than AT documentation.
- Orion Sports Medicine: Orion Sports Medicine (formerly The Injury Care) provides documentation and communication tools for athletic trainers and sports medicine providers. Comparable niche EMR functionality for AT and sports medicine workflows.
Broad incumbents
- Epic Systems: Epic is the dominant hospital EHR vendor and is integrated with Healthy Roster for sports medicine programs. As a broad incumbent, Epic could expand or absorb niche AT documentation workflows over time.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Healthy Roster social profiles
Digital presenceHealthy Roster compliance and trust
Trust signalCompliance3 records
Healthy Roster financial estimates
Financial estimateRevenue estimate
Valuation estimate
Healthy Roster leadership team
Management profileNumber of profiles
Profiles3 records
Healthy Roster subsidiaries and ownership
Company hierarchySubsidiaries1 record
Healthy Roster funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Healthy Roster M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Healthy Roster
What does Healthy Roster do?
Healthy Roster sells a cloud-based Electronic Medical Record (EMR) and patient engagement platform built specifically for athletic trainers, available on web, iOS, and Android. The core offering covers injury documentation, concussion testing via the integrated Sway Medical module, secure messaging with patients, parents, and coaches, custom digital forms, and continuing education (CEU) courses. It is sold primarily to high schools, colleges, universities, outreach programs, and sports medicine or industrial athletic training departments in the United States.
Is Healthy Roster a public or private company?
Healthy Roster is a private company. It is classified as private equity controlled and is currently operating.
When was Healthy Roster founded?
Healthy Roster was founded in 2015. It employs 11 to 50 people.
Where is Healthy Roster based?
Healthy Roster is headquartered in Dublin, United States, in the North America region.
How does Healthy Roster make money?
Three revenue lines are on record. EMR Software Subscription is the primary driver. The others are continuing Education (CEU) Courses and sway Medical Concussion Testing.
Who are Healthy Roster's main competitors?
Direct peers on record are Presagia Sports, AT Stratus, SIMS (Sports Injury Monitoring System), ImPACT Applications, XLNT Brain and BioEX Systems. Emerging players are Kitman Labs, Catapult Sports and Orion Sports Medicine. Epic Systems is listed as a broad incumbent.
Does Healthy Roster have an API?
No public API is recorded for Healthy Roster.
What industry is Healthy Roster in?
Healthy Roster's product category is Athletic Training EMR Software. Its primary akta.pro industry code is HLALAGAO, Orthopedics & Sports Medicine Telemedicine Platforms, with a secondary code of HLACAAAJ, Clinical Forms, Templates & Digital Consent (eSignature). Its NAICS code is 61162 and its SIC code is 3841.