Ram Trucks

What Ram Trucks does

Ram Trucks is a United States-based brand of light-duty to mid-weight commercial vehicles, operating as a brand division of FCA US LLC, a wholly-owned subsidiary of Stellantis N.V. (NYSE: STLA). The brand was established as a standalone nameplate in 2009, separated from Dodge, and traces its heritage to the Dodge Ram pickup introduced in 1981. Ram's headquarters and brand management are based in Auburn Hills, Michigan, with vehicle assembly conducted at Stellantis plants including Sterling Heights, Michigan (2027 Ram 1500 TRX SRT production from August 2026) and Saltillo, Mexico, plus a dedicated right-hand drive remanufacturing facility in Dandenong South, Australia with capacity for 20,000+ vehicles per year.

Ram's product portfolio spans the Ram 1500 light-duty pickup (including RHO off-road, TRX SRT, Rumble Bee, Rebel X, and America250 special editions), Ram 2500 and 3500 Heavy Duty trucks (with the Power Wagon off-road variant), Ram Chassis Cab for vocational upfitting, the Ram ProMaster commercial van line including the ProMaster City compact, and electrified entries: the Ram 1500 REV range-extended electric pickup (690-mile range, 14,000 lb towing) and the ProMaster EV front-wheel-drive electric cargo van (164-mile range). Underlying powertrain technology spans internal combustion (6.2L supercharged HEMI V8 producing 777 hp, 6.7L Cummins High-Output turbo diesel producing 1,075 lb-ft torque, 3.0L Hurricane twin-turbo inline-six), range-extended EV architecture, and full battery-electric drivetrains.

The business model combines one-time vehicle sales through the FCA US LLC franchised dealer network, Ram Professional commercial fleet sales, and recurring revenue from Ram Connect subscriptions (10-year included Ram Connect ONE; premium Ram Connect Wi-Fi PLUS), Mopar parts and accessories, and Stellantis Financial Services financing and FlexCare protection plans. Marketing is anchored by high-visibility sports sponsorships across NASCAR (returning 2026 with Kaulig Racing after 13 years), WWE/UFC/PBR (via TKO Group Holdings partnership starting January 2026), Nitro Circus, and college football, supported by a 10-year/100,000-mile powertrain warranty on 2026 vehicles. Customer concentration is diversified across retail truck buyers, commercial fleet operators, agricultural customers (via long-standing partnerships with New Holland, Case IH, and the National FFA Organization spanning 71+ years), and government/first-responder segments.

Name

Ram Trucks

Legal name

FCA US LLC

Website

https://ramtrucks.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Ram Trucks is a U.S. brand of light- to heavy-duty pickup trucks and commercial vans, operating under Stellantis. It sells 1500, 2500/3500 Heavy Duty, ProMaster vans, and new electric trucks through franchised dealers and the Ram Professional commercial division.

Ownership category

akta.pro rank

Product category

Pickup Trucks and Commercial Vans

NAICS

Heavy Duty Truck Manufacturing (336120)

SIC

Truck & Bus Bodies (3713)

akta.pro primary industry

Pickup Truck Manufacturing (Commercial/Work Configurations) (IMACABAD)

akta.pro secondary industry

EV Platform/Skateboard & Chassis Integration Manufacturing (IMACACAI)

Keywords

• Pickup trucks
• Commercial vans
• Heavy duty trucks
• Electric trucks
• Connected vehicle services

Headquarters

HQ city

Auburn Hills

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Primary revenue stream from sale of Ram trucks and vans including 1500, 2500, 3500, Chassis Cab, ProMaster, and ProMaster EV models
2. Connected Services Subscriptions: Ram Connect ONE (10-year included plan) and Connect Wi-Fi PLUS subscription services for remote operations, vehicle tracking, Wi-Fi hotspot, and navigation
3. Parts and Accessories: Mopar branded parts, accessories, and merchandise through dealership network and outfitter.ramtrucks.com
4. Financial Services: Financing through Stellantis Financial Services including APR deals, leasing options, and vehicle protection plans like FlexCare

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Ram Trucks designs, manufactures, and sells a full lineup of light-duty to heavy-duty pickup trucks and commercial vans including the Ram 1500, 2500, 3500, Chassis Cab, ProMaster, ProMaster City, and ProMaster EV, with the upcoming Ram 1500 REV range-extended electric pickup. The brand also delivers connected vehicle services through the Ram Connect/Uconnect platform, financing via Stellantis Financial Services, and Mopar parts and accessories.

Product overview

Ram Trucks is a division of Stellantis offering a comprehensive lineup of full-size and heavy-duty pickup trucks and commercial vans. The core product portfolio includes the Ram 1500 light-duty truck available in multiple variants (RHO off-road performance, TRX SRT high-performance, Rumble Bee muscle truck, Rebel X off-road, and America250 special editions), Ram 2500/3500 heavy-duty trucks with Power Wagon off-road option, Ram Chassis Cab for commercial upfitters, and the Ram ProMaster commercial van line including ProMaster City compact van and ProMaster EV electric van. A significant new product is the Ram 1500 REV, the world's first range-extended electric pickup truck launching in 2026. Connected services are delivered through Ram Connect platform with Uconnect 5 infotainment, including base Ram Connect ONE with 10-year included subscription and premium Ram Connect Wi-Fi PLUS with unlimited hotspot and advanced features. Advanced driver assistance includes Hands-Free Active Driving Assist for semi-autonomous highway driving.

Differentiator

Problem solved

Functional benefit

Brands

• Ram 1500: Full-size light-duty pickup truck available in multiple trims including Big Horn, Laramie, Rebel, RHO, and Limited
• Ram 2500
• Ram 3500
• Ram ProMaster
• Ram ProMaster EV
• Ram 1500 REV
• Ram 1500 Rumble Bee
• Ram 1500 TRX SRT
• Ram Professional

Products and services

• Ram 1500 Full-size light-duty pickup truck available in multiple configurations and trim levels. Offers gasoline and electrified powertrain options with up to 11,320 lbs max towing capacity. Targeted at retail and commercial buyers needing daily driving, weekend adventure, and light work capability.
• Ram 1500 RHO High-performance off-road truck featuring 540-hp High-Output 3.0L Hurricane twin-turbo inline-six engine. Equipped with 35-inch off-road tires, 9 drive modes, Bilstein shocks, and Hands-Free Active Driving Assist. Targeted at buyers seeking off-road performance with more standard horsepower than Ford Raptor.
• Ram 1500 TRX SRT High-performance street and off-road truck powered by supercharged 6.2L HEMI V8 producing 777 hp and 680 lb-ft of torque. Most powerful internal combustion engine truck on market, with advanced off-road technologies and luxury interior. Targeted at performance enthusiasts.
• Ram 1500 Rumble Bee Muscle truck reviving the iconic Rumble Bee nameplate with 777-hp supercharged V8 engine. Four variants available: standard, 392, 392 Track Pack, and SRT. SRT version targets 170 mph top speed as fastest production truck. Targeted at performance and heritage enthusiasts.
• Ram 2500 Heavy-duty pickup truck with maximum towing up to 20,000 lbs. Available with gasoline or diesel powertrains including Cummins turbo diesel options. Targeted at commercial buyers and heavy-towing personal use.
• Ram 3500 Heavy-duty pickup truck with maximum towing up to 36,610 lbs. Designed for commercial and heavy towing applications with available dual-rear-wheel configurations. Targeted at commercial buyers and maximum-towing personal use.
• Ram 2500 Power Wagon Off-road capable heavy-duty truck featuring class-exclusive electronic front sway bar disconnect and front/rear electronic locking differentials. Available with 6.7L Cummins High-Output turbo diesel producing 430 hp and best-in-class 1,075 lb-ft diesel torque. Targeted at off-road and heavy-duty buyers.
• Ram Chassis Cab Commercial truck chassis designed for upfitters to build specialty vehicles including utility, service, and vocational applications. Available in 3500, 4500, and 5500 ratings. Targeted at commercial upfitters and vocational fleet buyers.
• Ram ProMaster Commercial full-size van available in multiple configurations including Cargo Van, Passenger Van, and chassis configurations. Designed for cargo transport and commercial applications. Targeted at commercial fleet buyers and delivery businesses.
• Ram ProMaster City Compact commercial van designed for urban delivery and business use. Maneuverable, efficient, and easily customizable for business needs. Targeted at urban delivery operators and small business fleet buyers.
• Ram ProMaster EV All-electric commercial van with Class-Exclusive front-wheel drive. 200-kW electric motor producing 268 hp and 302 lb-ft torque. Up to 164 miles driving range. Available in Cargo Van and Step Van configurations with zero tailpipe emissions. Targeted at commercial fleet buyers pursuing electrification.
• Ram 1500 REV World's first range-extended full-size electric pickup truck. Combines 92-kWh battery pack with 130-kW generator powered by 3.6L Pentastar V6. Delivers 690 miles best-in-class driving range, 14,000 lbs towing, 2,625 lbs payload, and 647 hp. Targeted at retail and commercial buyers seeking electric capability with range assurance.
• Ram 1500 Rebel X Light-duty off-road truck combining exclusive off-road technology with comfort. Features Level 2 Equipment Group, 3.0L S.O. Hurricane Twin Turbo inline-six engine, Rough Road Cruise Control, 1-inch suspension lift with Bilstein shocks, and premium interior. Targeted at off-road lifestyle buyers.
• Ram 1500 America250 Special Editions Special edition trucks commemorating 250th anniversary of Declaration of Independence. Based on Big Horn, Laramie, and Rebel models with patriotic Red, White, and Blue exterior colors, commemorative badging, and special interior treatments. Priced from $61,415 to $72,830. Targeted at collectors and patriotic-themed buyers.
• Ram Professional Commercial Vehicle Solutions Commercial vehicle division providing work truck solutions, upfit guides, and business-focused services for commercial customers. Includes work-ready inventory locator, fleet solutions, and commercial upfit partnerships. Targeted at business and commercial fleet operators.

Quantifiable outcome

• 777 horsepower - most powerful production gas pickup truck engine
• +6 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability15 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Roush PerformanceminorStrategic or Co-development Partner · 23 June 2026Roush Performance teased collaboration with Ram Trucks on social media announcing 'rowdy, all-American summer' with teaser image showing obscured Ram truck details. Aftermarket tuning company primarily known for Ford vehicles expanding to other brands including recent Nissan partnership.
• Thrill Sports / Nitro CircusminorGTM or Marketing Partner · 10 April 2026Ram presenting sponsor of Nitro Circus 2.0 Tour scheduled for August 2026 across North American venues. Tour features 100+ stunts, 20 elite athletes including record-breaking 75-foot backflip attempts by FMX athlete Adam Jones.
• Kaulig RacingcoreGTM or Marketing Partner · 11 January 2026Ram Trucks returning to NASCAR Craftsman Truck Series in 2026 after 13-year absence, partnering with Kaulig Racing on a five-truck operation. A full-time seat was awarded through 'Race for the Seat' reality TV competition on FOX.
• TKO Group Holdings (WWE, UFC, PBR)coreGTM or Marketing Partner · 11 December 2025Ram announced partnership with TKO Group Holdings integrating its brand with WWE, UFC, and PBR starting January 2026. The collaboration includes brand integrations at live events, digital content, and fan activations across all three sports properties. Ram is the Official Truck Partner of WWE, UFC, and PBR.
• America250coreStrategic or Co-development PartnerRam partnered with America250 to celebrate the 250th anniversary of the Declaration of Independence. Ram is an exclusive automotive sponsor of America250 celebration with special edition trucks (Big Horn, Laramie, Rebel) featuring patriotic Red, White, Blue colors and commemorative badging. Four U.S. Stellantis brands (Chrysler, Dodge, Jeep, Ram) are exclusive automotive sponsors.
• National FFA OrganizationcoreStrategic or Co-development PartnerRam has partnered with the National FFA Organization for over 71 years supporting the organization's mission to develop premier leadership, personal growth, and career success through agricultural education. FFA has 1,000,000+ student members across 9,235 chapters.
• CumminscoreStrategic or Co-development PartnerRam and Cummins have forged a partnership lasting over 3 decades. Cummins Inc. has produced over 1.7 million Cummins Turbo Diesel engines for Ram Heavy Duty and Chassis Cab trucks since 1989. Power Wagon features best-in-class 1,075 lb-ft diesel torque.
• New Holland AgricultureminorStrategic or Co-development PartnerPartnership supporting farming and agricultural operations with New Holland Agriculture's full line of equipment including tractors, harvesting, and material handling equipment backed by tailored financial services.
• CASE Construction EquipmentminorStrategic or Co-development PartnerPartnership with global full-line construction equipment manufacturer committed to productivity, operation simplicity, and low total cost of ownership, including support for disaster response and community building.
• Case IHminorStrategic or Co-development PartnerPartnership supporting agricultural customers with powerful, reliable agricultural equipment designed to meet today's agricultural challenges.
• Free2move ChargecoreTechnology or IntegrationPartnership provides integrated and tailored charging solutions to Ram Brand vehicle drivers through Free2move Charge App offering access to public charging network (Level 2 and Level 3 DC Fast Charge), home charging station installation through Qmerit, and fleet electrification support.
• Kelley Blue Book (KBB)minorChannel Partner/ Reseller/ DistributorIntegration with Kelley Blue Book for trade-in value calculations and vehicle pricing information. KBB bases calculations on actual transactions and adjusts for market conditions.

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Tesla: Tesla Cybertruck competes directly with Ram 1500 in the electric full-size pickup space, leveraging Tesla's brand and charging infrastructure against Ram's range-extended REV approach.
• Rivian: Rivian R1T is an electric pickup competitor targeting the premium and adventure segments overlapping with Ram 1500 TRX and Rebel; though lower volume, it represents the EV-native threat to Ram's electrification roadmap and the REV launch.
• Hyundai Motor Group (Hyundai/Genesis/Kia): Hyundai's Santa Cruz and Kia's planned pickup expansion represent emerging competitive threats at the lifestyle/small-truck end of the segment; while not direct heavy-duty competitors today, they could erode Ram's lower-trim volume over time.

Direct peers

• Chevrolet (General Motors): Chevrolet Silverado (1500, 2500HD, 3500HD) competes directly with Ram's full lineup on price, towing, and powertrain options including the Silverado EV, with overlapping commercial fleet and consumer positioning.
• Toyota Motor Corporation: Toyota Tundra and Tacoma compete with Ram 1500 and future mid-size offerings, with Toyota's reputation for reliability and resale value creating direct pressure on Ram's dependability messaging and warranty positioning.
• GMC (General Motors): GMC Sierra (including Sierra EV and AT4 off-road trims) competes directly with Ram's premium and off-road trims (TRX, Rebel, Power Wagon), targeting similar affluent and capability-focused truck buyers within the GM dealer network.
• Nissan Motor Corporation: Nissan Titan (full-size) and Frontier (mid-size) compete with Ram's broader pickup lineup, particularly at lower price points and in fleet applications where Ram's 1500 Tradesman and ProMaster also compete.
• Mercedes-Benz Vans: Mercedes-Benz Sprinter competes with Ram ProMaster in the full-size commercial van segment, with premium positioning and a long-standing reputation among fleet operators that directly pressures Ram's commercial growth.
• Ford Motor Company: Ford's F-Series, particularly the F-150 (including Lightning BEV and Raptor performance variants), is the direct head-to-head competitor to Ram 1500 in the full-size pickup segment, with overlapping powertrain options (gas, diesel, hybrid, BEV), towing/payload positioning, and dealer network.
• Ford Pro: Ford Pro's commercial van and chassis cab lineup (Transit, E-Transit) competes directly with Ram ProMaster, ProMaster EV, and Chassis Cab in fleet and vocational segments where Ram Professional also operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RamTrucks
• YouTubeyoutube.com/RamTrucks
• Facebookfacebook.com/RamTrucks
• LinkedInlinkedin.com/showcase/ram-brand
• Instagraminstagram.com/ramtrucks
• TikToktiktok.com/@ramtrucks

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ram Trucks