Love2Laundry
Love2Laundry is an on-demand laundry and dry cleaning delivery service operating across 8 countries via a mobile app and website, offering free pickup and delivery with 24-hour turnaround. It serves individual consumers, short-term rental hosts, and corporate clients through a partner-based cleaning network.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Love2Laundry does
Love2Laundry is an on-demand laundry and dry cleaning delivery service founded in London in 2014, operating across 20+ cities in 8 countries including the UK, Ireland, Netherlands, UAE, Kuwait, Bahrain, Pakistan, and the USA. The platform is delivered through iOS and Android mobile apps and a web ordering interface, providing real-time order tracking, cashless payments, and WhatsApp-based customer support, with collections and deliveries executed by a zero-emission vehicle fleet. Cleaning operations are executed via a network of partner dry cleaning facilities rather than owned plants, enabling an asset-light multi-market expansion model.
The product portfolio spans core wash/dry/fold and dry cleaning services, supported by ironing, alterations, and shoe repair as add-ons. The company operates a Prime Membership subscription tier alongside pay-as-you-go transaction pricing, and has developed dedicated offerings for short-term rental hosts (Airbnb linen hire, currently serving 2,000+ London properties) and commercial/corporate accounts. A Dry Cleaning Partner Network onboards independent facility operators, with Love2Laundry retaining ownership of the customer relationship, collection, and last-mile delivery.
Revenue is generated through per-transaction fees (shirts from £0.95 in the UK, with localized pricing across other markets) and the Prime subscription program. The company was acquired by US-based laundry technology firm ByNext Inc. in October 2023 to accelerate international growth and strengthen its technology infrastructure; prior to the acquisition, it had raised over £276,000 through a Crowdcube equity crowdfunding round in November 2022. Headcount is reported at 11-50 employees, consistent with an asset-light operating model.
Love2Laundry firmographics
Firmographics- Name
- Love2Laundry
- Legal name
- Love2Laundry Ltd.
- Website
- https://love2laundry.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Love2Laundry is an on-demand laundry and dry cleaning delivery service operating across 8 countries via a mobile app and website, offering free pickup and delivery with 24-hour turnaround. It serves individual consumers, short-term rental hosts, and corporate clients through a partner-based cleaning network.
- Ownership category
- akta.pro rank
Where Love2Laundry is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices12 records
Markets served
Love2Laundry business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Laundry and Dry Cleaning Services: Per-transaction fees for wash, dry & fold, dry cleaning, ironing, alterations, and shoe repair services. Customers pay per item or per weight (6KG/8KG bags). Revenue is transaction-based with no subscription requirement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard laundry and dry cleaning services |
| Subscription | Monthly | Prime Membership |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Love2Laundry product offering
Product offeringCore offering
No source data was provided in the input, so the core offering cannot be reliably extracted.
Product overview
Love2Laundry is a multi-market on-demand laundry and dry cleaning service platform operating across the UK, Ireland, Netherlands, UAE, Kuwait, Bahrain, Pakistan, and USA. The core offering consists of app-based laundry and dry cleaning services with free pickup and delivery, supported by a network of professional cleaning facilities. The product portfolio includes the core mobile app for iOS and Android, Prime Membership subscription for frequent users, Linen Hire service for short-term rental properties, Commercial/Corporate services for businesses, and specialty services including ironing, alterations, and shoe repair. The company operates a partner model for dry cleaning facilities and has expanded internationally through acquisition by ByNext Inc. in October 2023.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Over 180,000 orders completed since 2014
- +2 more outcomes
Companies that use Love2Laundry
Customer profileNamed customers4 records
Segments3 records
Love2Laundry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Love2Laundry partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights3 records
Love2Laundry competitors and assessment
Company assessmentDirect peers
- Rinse: US-based on-demand dry cleaning and laundry delivery service operating in major US metros. Directly comparable business model — app-based ordering, free pickup/delivery, professional cleaning via partner facilities — and serves the same busy-professional and convenience-seeking customer Love2Laundry targets.
- Tide Cleaners: UK and US on-demand dry-cleaning and laundry service with storefront plus app-based pickup/delivery. Overlaps with Love2Laundry's product suite (wash/dry/fold, dry cleaning, alterations) and shares the convenience-driven urban customer segment.
- Mulberrys Garment Care: US-based dry-cleaning and laundry chain with free pickup and delivery. Comparable on core services (dry cleaning, wash/dry/fold, alterations, shoe repair) and shares the convenience-driven customer value proposition.
- Cleanly: US on-demand laundry and dry-cleaning delivery service with app-based ordering and free pickup/delivery. Closely comparable product offering, customer persona, and unit economics to Love2Laundry; active in major US metros.
- Laundryheap: UK-founded on-demand laundry and dry-cleaning pickup/delivery service operating across Europe and the Middle East. Directly competes with Love2Laundry on the same product (app-based laundry), same urban convenience-seeking customer, and overlapping geographies including UK, Ireland, UAE, and broader EMEA.
- Zipjet: European on-demand laundry and dry-cleaning app operating across the UK, Germany, France, and other EU markets. Same app-led pickup/delivery model and same urban professional target customer; competed head-to-head with Love2Laundry in London.
- Press Cleaners: San Francisco-based on-demand dry cleaning and laundry service offering free pickup and delivery. Directly comparable product mix, subscription model, and tech-enabled customer experience versus Love2Laundry.
- ByNext: US-based on-demand laundry technology company that acquired Love2Laundry in October 2023. Operates an essentially identical product (app-based laundry and dry-cleaning pickup/delivery) in US cities; serves as both parent company and the most direct technology and operational peer.
Emerging players
- Jeeves: On-demand laundry and dry-cleaning startup focused on urban convenience customers. Comparable business model and product; smaller scale and earlier stage but increasingly competitive in shared urban geographies.
Regional players
- Hamperapp: UK-focused on-demand laundry and dry-cleaning service with free collection and delivery. Same product and customer segment as Love2Laundry; primarily domestic UK focus versus Love2Laundry's broader international footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
Love2Laundry social profiles
Digital presenceLove2Laundry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Love2Laundry leadership team
Management profileNumber of profiles
Love2Laundry funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Love2Laundry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Love2Laundry
What does Love2Laundry do?
No source data was provided in the input, so the core offering cannot be reliably extracted.
Is Love2Laundry a public or private company?
Love2Laundry is a private company. It is classified as unknown and is currently operating.
When was Love2Laundry founded?
Love2Laundry was founded in 2014. It employs 11 to 50 people.
Where is Love2Laundry based?
Love2Laundry is headquartered in London, United Kingdom, in the Europe region.
How does Love2Laundry make money?
One revenue line is on record: laundry and Dry Cleaning Services.
Who are Love2Laundry's main competitors?
Direct peers on record are Rinse, Tide Cleaners, Mulberrys Garment Care, Cleanly, Laundryheap, Zipjet, Press Cleaners and ByNext. Jeeves is listed as an emerging player. Hamperapp is listed as a regional player.
Does Love2Laundry have an API?
No public API is recorded for Love2Laundry.