What ByNext does

ByNext is a tech-enabled, omni-channel laundry and cleaning services platform founded in 2011 and headquartered in New York. The company operates a mobile-first business (iOS and Android apps, branded historically as Cleanly) that connects residential and commercial customers to a physical logistics network comprising 40 electric vans, a 40,000 sq.ft. processing facility, 33+ store locations, and same-day pickup/delivery across nine markets — four US metros (New York City, New Jersey/Philadelphia, D.C. Metro, Los Angeles) and five international geographies (UK, Netherlands, UAE, Ireland, Pakistan) entered via the 2023 Love2Laundry acquisition. Core products are Wash & Fold, Dry Cleaning (Perc-free), and Laundered Shirts, extended by Home Cleaning, Office & Commercial Cleaning, Sneaker Cleaning, and Alterations & Tailoring modules.

The underlying platform is built around app-based scheduling, real-time order tracking, and integrated pickup/delivery routing, with flexible handoff options (At The Door, Door Code, Doorman, Locker in LA). Revenue mechanics combine per-item transactional pricing for residential services, a Reserve membership subscription for frequent users, and custom multi-year contracts for commercial clients in hospitality, corporate, fitness, salon/spa, food & beverage, and short-term rental verticals. Customer acquisition runs through app stores, local SEO, social media, referral programs (including a B2B Refer-a-Business scheme offering up to $20,000 per referred account), and promotional pricing ($30 OFF first three orders).

Growth has been largely acquisition-driven: WashBox LA (2021) and Madame Paullete (2021) built the US footprint, while Lazy Susans (May 2023), Laundry Angels (June 2023), and Love2Laundry (October 2023) added cleaning depth and international reach in a single year. The company has raised approximately $25.5M across disclosed rounds from AddVenture, AltaIR Capital, Initialized Capital, Vershina Capital, and Flashpoint. Cumulative operational scale — 345,000+ customers served, 19M+ lbs of wash & fold processed, 5.8M+ items dry cleaned, 3.4M+ shirts laundered, and 30K home cleaning sessions — provides evidence of a meaningfully sized but still-early-stage platform operation.

Name

ByNext

Legal name

ByNext

Website

https://bynext.co

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

ByNext is a tech-enabled, mobile-first laundry and cleaning services platform that offers app-based pickup and delivery of wash & fold, dry cleaning, home cleaning, and alterations across four US metros and five international markets, serving busy urban professionals and commercial clients.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Laundry and Dry Cleaning Services: Core revenue stream from pickup and delivery laundry, dry cleaning, and laundered shirt services for residential and commercial customers. Services are priced per item or by weight with standard turnaround times and same-day options available.
2. Home and Commercial Cleaning Services: Revenue from professional home cleaning services for residential customers and office/commercial cleaning contracts for business clients, including hotels, gyms, restaurants, and short-term rentals.
3. Sneaker Cleaning and Alterations Services: Specialized services for sneaker cleaning and garment alterations/tailoring, providing incremental revenue from existing customer base.
4. Membership and Reservation Programs: Membership program offering reserved laundry services with cost savings for frequent users, providing recurring revenue and customer retention through membership benefits.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

ByNext is a tech-enabled, omni-channel laundry and cleaning services platform that picks up, professionally cleans, and delivers garments and homes for residential and commercial customers. Core services include Wash & Fold laundry, Perc-free dry cleaning, and laundered shirts, with complementary offerings spanning home cleaning, office and commercial cleaning, sneaker cleaning, and alterations and tailoring, ordered through the ByNext mobile app and supported by a 40,000 sq.ft. processing facility and 40-EV delivery fleet.

Product overview

ByNext is a tech-enabled, omni-channel cleaning services platform that offers a unified portfolio of laundry, dry cleaning, and complementary cleaning services. The core platform centers on laundry pickup and delivery services — Wash & Fold, Dry Cleaning, and Laundered Shirts — which are available to residential and commercial customers across US metro areas (New York, New Jersey, D.C. Metro, and Los Angeles) and internationally via the acquired Love2Laundry brand. Additional service modules including Home Cleaning, Office & Commercial Cleaning, Sneaker Cleaning, and Alterations & Tailoring extend the platform's convenience proposition, allowing customers to manage multiple cleaning needs through a single app. The company operates a proprietary logistics network (40 EVs, a 40K sq.ft. processing facility) and markets itself as a lifestyle partner for busy urban professionals, competing on convenience, eco-friendly practices, same-day availability, and technology-driven scheduling.

Differentiator

Problem solved

Functional benefit

Products and services

• Laundry (Wash & Fold) Professional Wash & Fold laundry pickup and delivery service for residential customers, with scheduled collection, sorting, gentle skin-safe detergents, and precise folding available 7 days a week.
• Dry Cleaning Eco-friendly Perc-free dry cleaning pickup and delivery service with stain and odor removal, gentle fabric-safe process, pressing, and crisp finishing for delicate and designer garments.
• Laundered Shirts Premium shirt laundering and pressing service providing professional stain and odor removal, eco-friendly cleaning agents, expert finishing, and perfectly packaged shirts available 7 days a week.
• Home Cleaning Professional residential home cleaning service offering customized room-to-room cleaning, decluttering and home organization, detailed kitchen and bathroom cleaning, and sanitization available 7 days a week.
• Sneaker Cleaning Premium sneaker cleaning and restoration service with deep cleaning from sole to laces, gentle sneaker-safe solutions, and eco-friendly stain, dirt, and odor removal with on-demand pickup and delivery.
• Alterations & Tailoring Expert garment alteration and tailoring service for casual, formal, and designer wear, including in-person fittings, custom alterations, and skilled craftsmanship available 7 days a week.
• Office & Commercial Cleaning Professional office and commercial cleaning service providing daily or scheduled cleaning, desk and workspace detailing, restroom and pantry sanitization, trash removal and recycling, and flexible plans available 7 days a week for hotels, offices, gyms, salons, restaurants, and short-term rentals.

Quantifiable outcome

• 46,000+ customer reviews demonstrating high satisfaction
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Love2LaundrycoreStrategic or Co-development Partner · 18 October 2023ByNext acquired UK-based Love2Laundry as its first international expansion move. The acquisition enables ByNext to enter the UK market and leverage Love2Laundry's low-cost operations and market experience. Love2Laundry operates across UK, Netherlands, UAE, Ireland, and Pakistan, providing ByNext immediate international presence.
• Laundry AngelscoreStrategic or Co-development Partner · 20 June 2023ByNext acquired Laundry Angels, a laundry and dry cleaning pickup and delivery service based in New Jersey, as part of its expansion into the New Jersey and Philadelphia markets. The acquisition aimed to enhance ByNext's omni-channel, eco-friendly clothing care services and leverage Laundry Angels' profitable business and customer base.
• Lazy SusanscoreStrategic or Co-development Partner · 18 May 2023ByNext acquired Lazy Susans, a prominent tech-enabled residential cleaning company based in New York. The acquisition is part of ByNext's strategic expansion in the cleaning service sector within the New York Metropolitan Area, aiming to increase market share, enhance service margins, and enable cross-selling of complementary services.
• Hotels and Hospitality BrandsmajorChannel Partner/ Reseller/ DistributorByNext provides commercial laundry and linen cleaning services for hotel guests, maintaining crisp linens and spotless towels. Partners with hospitality brands to deliver consistent quality cleaning services.
• Corporate OfficesmajorChannel Partner/ Reseller/ DistributorByNext provides office cleaning services for corporate and business clients, including daily or scheduled cleaning, desk detailing, restroom sanitization, and trash removal/recycling services.
• Gyms and Fitness CentersminorChannel Partner/ Reseller/ DistributorByNext provides laundry services for gym towels and fitness center linens as part of commercial cleaning partnerships.
• RestaurantsminorChannel Partner/ Reseller/ DistributorByNext provides laundry services for restaurant linens and staff uniforms, supporting food service industry cleaning needs.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rinse: US-based tech-enabled dry cleaning and laundry pickup/delivery service operating across multiple major metros. Direct competitor to ByNext with the same app-based P&D model targeting both consumers and commercial accounts.
• Mulberrys Garment Care: Tech-enabled dry cleaning and laundry pickup/delivery service with retail locations across major US cities. Competes directly with ByNext in the premium eco-friendly P&D segment with overlapping commercial laundry offerings.
• Press Cleaners: On-demand laundry and dry cleaning pickup/delivery service focused on urban US markets. Closely comparable to ByNext in customer segment, eco-friendly positioning, and app-based ordering.
• Hamper: US-based on-demand laundry and dry cleaning pickup/delivery service targeting busy professionals in major metros. Direct competitor to ByNext with similar app-first consumer model.

Broad incumbents

• Tide Cleaners: P&G-backed national dry cleaning and laundry chain with both retail drop-off stores and pickup/delivery. Operates at significantly larger scale than ByNext with brand and balance-sheet advantages of a CPG parent.
• Handy: On-demand home services marketplace including home cleaning. Comparable to ByNext's home cleaning vertical (acquired via Lazy Susans) and provides a benchmark for B2C cleaning marketplace economics.
• Molly Maid: Established franchised residential cleaning brand with national footprint. Comparable to ByNext's home cleaning service in customer use case but operates through a franchise model rather than tech-enabled platform.

Regional players

• Laundrapp: UK-based on-demand laundry and dry cleaning app. Closely overlaps with ByNext's Love2Laundry-acquired UK footprint and represents the same consumer P&D model across the Atlantic.

Emerging players

• Washmen: On-demand laundry and dry cleaning pickup/delivery service operating in the Middle East. Relevant comparable for ByNext's UAE presence via Love2Laundry.

Others

• Tovala: Not a direct competitor, but a comparable tech-enabled lifestyle convenience brand using subscription and app-driven logistics to serve busy urban professionals — useful proxy for the customer demographic ByNext targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/poweredbynext
• Facebookfacebook.com/poweredbynext
• LinkedInlinkedin.com/company/poweredbynext
• Instagraminstagram.com/poweredbynext

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ByNext