Linkshops
Linkshops is a Seoul-based B2B wholesale clothing brokerage platform that digitized the traditional Dongdaemun fashion wholesale market, serving approximately 7,000 wholesalers with over 1.7 million products and generating marketplace commission revenue while pursuing international expansion across Asia, North America, and Europe.
- Company typePrivate
- Founded2012
- HeadquartersSeoul, South Korea
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Linkshops does
Linkshops is a South Korea-based B2B wholesale clothing brokerage platform founded in 2012 and headquartered in Dongdaemun, Seoul — the country's largest physical fashion wholesale market district. The company digitized the traditional offline Dongdaemun wholesale model into an online marketplace that connects approximately 7,000 wholesalers with buyers, hosting more than 1.7 million products across the catalogue. The platform is led by CEO April Kyoungmi Seo and COO/CFO Youngji Oh, operates with 11-50 employees, and has raised approximately $21M USD across three venture rounds (2015, 2018, 2022) from investors including Altos Ventures, Hyundai Investment Partners, KB Investment, KT Investment, Albatross Investment, Forest Partners, Pathfinder, and Tekton Ventures.
The core product is a marketplace-commission brokerage that facilitates wholesale clothing transactions between suppliers and buyers, replacing the inefficiencies and geographic constraints of physical Dongdaemun market interactions with a digital interface. Specific pricing models and take rates are not publicly disclosed. The company's go-to-market is platform-based, serving wholesale clothing retailers and distributors seeking digital procurement and broader market access. As of 2022, the stated growth strategy is international expansion into China, Hong Kong, Taiwan, North America, and Europe, funded by an 11.5 billion KRW (~$8.2M USD) Series A round led by Altos Ventures and Hyundai Investment Partners. Notably, the listed website domain (linkshops.com) appears to be listed for resale on a domain marketplace, which is a discrepancy that warrants verification during diligence but does not contradict the company's stated active operating status in other sources.
Linkshops firmographics
Firmographics- Name
- Linkshops
- Website
- https://linkshops.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Linkshops is a Seoul-based B2B wholesale clothing brokerage platform that digitized the traditional Dongdaemun fashion wholesale market, serving approximately 7,000 wholesalers with over 1.7 million products and generating marketplace commission revenue while pursuing international expansion across Asia, North America, and Europe.
- Ownership category
- akta.pro rank
Linkshops industry classification
Industry- Product category
- B2B Fashion Wholesale Marketplace
- NAICS
- Wholesale Trade Agents and Brokers (42512), Clothing and Clothing Accessories Merchant Wholesalers (42435)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Apparel & Textile Wholesale Marketplaces (CRAFAHAI)
- akta.pro secondary industries
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD), Cross-border B2B/Wholesale Trade Marketplaces (CRAFAJAC)
Keywords
Where Linkshops is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Linkshops business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Wholesale brokerage platform: Linkshops operates as a wholesale clothing brokerage platform, facilitating transactions between wholesalers. The platform generates revenue by enabling the traditional wholesale market dynamics online, serving as an intermediary for product transactions.
Distribution channels1 record
Linkshops product offering
Product offeringCore offering
Linkshops operates an online B2B wholesale clothing brokerage platform that has digitized the traditional Dongdaemun wholesale market in Seoul, South Korea. The platform connects approximately 7,000 wholesalers with buyers and provides access to over 1.7 million products, replacing manual offline wholesale market transactions with a digital marketplace. Revenue is generated through marketplace commissions on transactions facilitated between third-party wholesalers and buyers.
Product overview
Linkshops operates as a single unified wholesale clothing platform that has transitioned the traditional Dongdaemun wholesale market online. The platform serves as a digital brokerage connecting approximately 7,000 wholesalers with buyers, offering access to over 1.7 million products. The company is currently focused on global expansion to China, Hong Kong, Taiwan, North America, and Europe.
Differentiator
Problem solved
Functional benefit
Products and services
- Linkshops Platform An online B2B wholesale clothing brokerage marketplace that connects approximately 7,000 wholesalers with buyers, offering access to over 1.7 million products. The platform digitizes the traditional Dongdaemun wholesale market and is intended for wholesale clothing retailers and distributors seeking digital procurement and expanded geographic reach beyond the physical Dongdaemun market.
Companies that use Linkshops
Customer profileSegments1 record
Ideal customer profiles1 record
Linkshops technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Linkshops partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Linkshops competitors and assessment
Company assessmentDirect peers
- Ankorstore: European B2B wholesale marketplace serving independent retailers across multiple categories including fashion; comparable marketplace commission model and buyer-supplier matchmaking approach.
- JOOR: B2B wholesale marketplace focused on fashion, connecting brands and boutiques worldwide; comparable in marketplace model and apparel category focus, with stronger Western market penetration.
- Tundra: B2B wholesale marketplace enabling bulk buying without middlemen across multiple categories; comparable zero-commission / low-fee marketplace approach to wholesale transactions.
- Faire: Leading B2B wholesale marketplace connecting independent retailers with brands across categories including apparel; comparable scale, marketplace model, and target buyer segment.
- FashionGo: B2B wholesale fashion marketplace connecting apparel manufacturers and wholesalers with retail buyers globally; the closest direct competitor to Linkshops in the digital apparel wholesale category.
Broad incumbents
- Alibaba (1688.com): Dominant cross-border B2B platform in China serving apparel wholesalers and global buyers; broader in scope but directly competes for cross-border apparel sourcing flow that Linkshops targets.
Regional players
- EC Plaza: Korean-headquartered global B2B marketplace with strong presence across Asia and emerging markets; competes with Linkshops in the Korean B2B export ecosystem.
- EC21: Korean-founded global B2B marketplace with broad product categories including apparel; comparable Korean origins and cross-border wholesale orientation.
Emerging players
- RangeMe: B2B product discovery platform for retail buyers and suppliers across categories including apparel and accessories; comparable platform-based wholesale discovery model.
- Koodos: Mobile-first B2B fashion marketplace app targeting boutique retailers; comparable focus on simplifying apparel wholesale purchasing for small/medium buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Linkshops social profiles
Digital presenceLinkshops financial estimates
Financial estimateRevenue estimate
Valuation estimate
Linkshops leadership team
Management profileNumber of profiles
Profiles2 records
Linkshops funding detail
Funding detailFunding overview
Funding rounds2 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Linkshops M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Linkshops
What does Linkshops do?
Linkshops operates an online B2B wholesale clothing brokerage platform that has digitized the traditional Dongdaemun wholesale market in Seoul, South Korea. The platform connects approximately 7,000 wholesalers with buyers and provides access to over 1.7 million products, replacing manual offline wholesale market transactions with a digital marketplace. Revenue is generated through marketplace commissions on transactions facilitated between third-party wholesalers and buyers.
Is Linkshops a public or private company?
Linkshops is a private company. It is classified as venture growth investor backed and is currently operating.
When was Linkshops founded?
Linkshops was founded in 2012. It employs 11 to 50 people.
Where is Linkshops based?
Linkshops is headquartered in Seoul, South Korea, in the Asia region.
How does Linkshops make money?
One revenue line is on record: wholesale brokerage platform.
Who are Linkshops's main competitors?
Direct peers on record are Ankorstore, JOOR, Tundra, Faire and FashionGo. Alibaba (1688.com) is listed as a broad incumbent. Regional players are EC Plaza and EC21. Emerging players are RangeMe and Koodos.
Does Linkshops have an API?
No public API is recorded for Linkshops.
What industry is Linkshops in?
Linkshops's product category is B2B Fashion Wholesale Marketplace. Its primary akta.pro industry code is CRAFAHAI, Apparel & Textile Wholesale Marketplaces, with a secondary code of BPAMAGAD, B2B Marketplaces & Wholesale Platforms. Its NAICS code is 42512 and its SIC code is 5130.