L.A. Brewery
L.A. Brewery produces premium sparkling non-alcoholic kombucha drinks from a 6-week Sencha tea fermentation, sold direct-to-consumer via Shopify and through UK wholesale to garden centres, independent retailers, and hospitality venues.
- Company typePrivate
- Founded2017
- HeadquartersRendlesham, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What L.A. Brewery does
L.A. Brewery is a UK-based producer of premium sparkling non-alcoholic kombucha drinks, founded by Louise Avery in 2017 and registered as Better Tasting Drinks Co. Limited. The company ferments fair-trade Sencha green tea for six weeks to develop flavour complexity, then blends the base with botanicals (rose, elderflower, strawberry, rhubarb, ginger, citrus) to produce four core SKUs: White Rose, English Blush, Citrus Hops, and Ginger, sold in 750ml bottles and 250ml cans. Products are positioned as sophisticated wine alternatives for mindful drinkers and celebration occasions, with functional claims around live cultures, organic acids, ~15kcal/100ml, and sulphite- and additive-free formulation.
The business operates a hybrid go-to-market combining direct-to-consumer e-commerce (a Shopify-powered website offering one-time purchases and a 25% subscription discount) with wholesale distribution to UK garden centres, independent retailers, and hospitality accounts. Pricing ranges from £13 for a single 750ml bottle to £59 for a six-bottle case, supplemented by bundles, digital gift cards (£25–£100), and a founder-authored cookbook published by Ryland Peters & Small. Wholesale is structured as a two-tier trade programme with a £100 minimum at 20% discount or a £500-minimum account with negotiated terms.
In November 2025, the company underwent significant restructuring, raising nearly £1m from existing shareholders to close its Suffolk factory, outsource production to a third-party co-packer (resulting in eight redundancies), and reposition the brand within the broader low & no alcohol category with new canned formats and increased marketing investment. The company holds B Corp certification (2022) and has accumulated multiple 2025 industry awards (IWSC Silver, World Alcohol-Free Awards Silver, Great Taste 2 stars, Great British Food Awards Silver) alongside extensive UK press coverage.
L.A. Brewery firmographics
Firmographics- Name
- L.A. Brewery
- Legal name
- Better Tasting Drinks Co. Limited
- Website
- https://labrewery.co.uk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- L.A. Brewery produces premium sparkling non-alcoholic kombucha drinks from a 6-week Sencha tea fermentation, sold direct-to-consumer via Shopify and through UK wholesale to garden centres, independent retailers, and hospitality venues.
- Ownership category
- akta.pro rank
L.A. Brewery industry classification
Industry- Product category
- Non-Alcoholic Functional Beverages
- NAICS
- Beverage Manufacturing (3121), Soft Drink Manufacturing (312111)
- SIC
- Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Kombucha Production (AFAFAHAA)
- akta.pro secondary industries
- Kombucha & Other Fermented Non-Alcoholic Beverages (AFAFABAK), Fermented Tea & Botanical Beverage Production (Jun, Kvass, etc.) (AFAFAHAD), Low/No-Alcohol Fermented Beverage Production (Hard Kombucha Base, Dealcoholized) (AFAFAHAI)
Keywords
Where L.A. Brewery is headquartered
LocationHeadquarters
- HQ city
- Rendlesham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
L.A. Brewery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Others
Revenue model
- Direct-to-Consumer E-commerce: Products sold directly to consumers through the Shopify-powered website. One-time purchases and subscription options available. Includes bottles (750ml), cans (250ml), and bundle offers.
- Wholesale Distribution: Products sold to retail stockists including garden centres, independent shops, cafes, restaurants, delis, and hotels. Two trade channels: website trade orders (20% discount, £100 min) or customer account (pricing on request, £500 min).
- Books and Publications: Sale of 'Kombucha: Healthy recipes for naturally fermented tea drinks' book by founder Louise Avery, published by Ryland Peters & Small.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sparkling Non-Alcoholic Mixed Case - 12 x 250ml cans |
| Unit Pricing | Pay-as-you-go | The Full Range Bundle - 12x 250ml cans + 2x 750ml bottles |
| Unit Pricing | Pay-as-you-go | Sparkling Non-Alcoholic English Blush - Single bottle |
| Unit Pricing | Pay-as-you-go | Sparkling Non-Alcoholic White Rose & English Blush Twin Pack |
| Unit Pricing | Pay-as-you-go | Sparkling Non-Alcoholic White Rose - Case of Six |
| Unit Pricing | Pay-as-you-go | Kombucha Book by Louise Avery |
| Other | Pay-as-you-go | Gift Cards |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
L.A. Brewery product offering
Product offeringCore offering
L.A. Brewery produces premium sparkling non-alcoholic kombucha-based drinks through a 6-week fermentation process using fair-trade Sencha tea and natural botanicals. The range spans flavors such as English Blush (rose), White Rose (elderflower), Citrus Hops, and Ginger, sold in 750ml bottles and 250ml cans. Complementary offerings include twin packs, full-range bundles, mixed cases, gift cards, and a kombucha book authored by founder Louise Avery.
Product overview
L.A Brewery is a non-alcoholic beverage company producing sparkling kombucha-based drinks made through a 6-week fermentation process using fair-trade Sencha green tea. The product portfolio consists of four core sparkling drink flavors (White Rose, English Blush, Citrus Hops, and Ginger), sold in both 250ml cans and 750ml bottles. Products are offered as individual items, bundle packs (Mixed Case, Full Range Bundle, Twin Packs), gift cards, and a cookbook by the founder. The company positions itself as a premium non-alcoholic alternative to wine and sparkling beverages, emphasizing gut health benefits, live cultures, low sugar content, and sulphite-free formulations.
Differentiator
Problem solved
Functional benefit
Products and services
- Sparkling Non-Alcoholic English Blush A rose-flavoured sparkling non-alcoholic kombucha drink produced via 6-week fermentation of fair-trade Sencha tea with botanicals, packaged in 750ml bottles and 250ml cans for individual consumers.
- Sparkling Non-Alcoholic White Rose An elderflower-flavoured sparkling non-alcoholic kombucha drink produced via 6-week fermentation, sold to individual consumers seeking adult, low-sugar alternatives to alcoholic sparkling wine.
- Sparkling Non-Alcoholic Citrus Hops A citrus- and hop-flavoured sparkling non-alcoholic kombucha drink in the core range, sold in 750ml bottles and 250ml cans to individual consumers.
- Sparkling Non-Alcoholic Ginger A ginger-flavoured sparkling non-alcoholic kombucha drink in the core range, sold to individual consumers via DTC and wholesale channels.
- Sparkling Non-Alcoholic Twin Pack (White Rose & English Blush) A two-bottle bundle combining White Rose and English Blush sparkling non-alcoholic kombucha drinks, targeted at gifting and trial by individual consumers.
- The Full Range Bundle A multi-bottle bundle of the full sparkling non-alcoholic kombucha range, sold to individual consumers seeking variety and to gifting purchasers.
- Sparkling Non-Alcoholic Mixed Case An assorted multi-bottle case of sparkling non-alcoholic kombucha drinks, sold to individual consumers and gift purchasers.
- L.A. Brewery Gift Card A digital gift card redeemable against the L.A. Brewery range on the company website, targeted at individual gift-givers and recipients.
- Kombucha Book by Louise Avery A published book on kombucha authored by founder Louise Avery, sold alongside the beverage range to extend the brand's reach and educate consumers.
Quantifiable outcome
- Products contain approximately 15kcals per 100ml, significantly lower than alcoholic wine alternatives
- +2 more outcomes
Companies that use L.A. Brewery
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles1 record
L.A. Brewery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
L.A. Brewery partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor.
- Mother RootminorCollaboration on springtime apéritif recipe featuring Mother Root Non-Alcoholic Ginger combined with L.A Brewery Sparkling Citrus Hops. Two brands rooted in ritual with shared passion for crafting uplifting non-alcoholic drinks.
- Wilfred'sminorJanuary giveaway competition partnership offering the ultimate non-alcoholic spritz bundle. Joint marketing initiative for Dry January period.
- Northern Pasta Co.minorRecipe collaboration with chef and author Helena Moursellas creating Tirokafteri Pasta recipe perfectly paired with Sparkling White Rose. Part of content marketing strategy.
- Helena MoursellasminorChef and author who created pasta recipe for L.A Brewery blog, demonstrating food pairing capabilities of the drinks.
- PolarboxminorCompetition partnership offering chance to win Polarbox 20L coolers (worth £44.99) when starting a no-ties subscription. Marketing incentive to drive subscription sign-ups.
- Richard Brendon x Sea SistersminorSummer collaboration creating ultimate aperitivo hour bundle with Richard Brendon design expertise and Sea Sisters products.
- BotivominorRecipe collaboration featuring Botivo x L.A Brewery Ginger Spritz. Non-alcoholic spritz recipe using both brands' products.
- Three SpiritminorFeatured in 'The Social Ginger' recipe combining Three Spirit's Social (blend of yerba mate, lion's mane, and botanicals) with L.A Brewery Sparkling Ginger.
- Clear SpringminorFeatured in 'Pear and Ginger Sour' recipe using Clear Spring's organic pear purée with L.A Brewery Sparkling Ginger.
Scale indicators4 records
Recent moves6 records
Expansion highlights3 records
L.A. Brewery competitors and assessment
Company assessmentDirect peers
- Brew Dr Kombucha: US craft kombucha brand with extensive flavor range (hopped, botanical, citrus) and broad retail distribution. Direct comparable on flavor-led kombucha SKU strategy though at significantly larger scale.
- Real Kombucha: UK-based kombucha brand producing bottled fermented kombucha for retail and D2C. Direct competitor to L.A. Brewery in the premium UK kombucha category with similar sparkling, low-sugar positioning and grocery/wholesale distribution.
- JARR: UK non-alcoholic aperitif/spirit brand targeting the 'mindful drinker' with sophisticated, food-pairing serves. Overlaps directly with L.A. Brewery's English Blush / White Rose wine-alternative proposition and served-from-the-bottle occasion.
- Three Spirit: UK functional non-alcoholic aperitif brand with botanical-led blends positioned for ritualistic, health-conscious drinking. Comparable on target persona, premium price point, and is also an active L.A. Brewery recipe collaboration partner.
- MOTH: Premium UK pre-mixed non-alcoholic cocktail brand positioned for on-trade and gifting. Highly comparable to L.A. Brewery on packaging, occasion-led gifting, and trade-account route-to-market.
- NKD Living: UK functional beverage brand offering kombucha and other live-culture drinks focused on gut health benefits, with retail presence in supermarkets. Overlaps on the wellness/live-culture value proposition and mainline retail channels.
- Health-Ade Kombucha: US premium kombucha brand with glass-bottle format, botanical flavors and heavy retail/wholesale emphasis. Comparable on taste differentiation, premium glass packaging, and English-inspired flavor range.
- Wilfred's: UK non-alcoholic bitter aperitif served with tonic as a sophisticated alcohol alternative. Direct competitor in the same mindset-drinker occasion space and has been a co-marketing partner of L.A. Brewery for Dry January.
Broad incumbents
- Lucky Saint: UK premium alcohol-free lager brand with established restaurant/pub distribution. Operates in the same on-trade mindful-drinking occasion but in beer format rather than kombucha; useful comparable for hospitality-channel economics.
- GT's Living Foods: Largest US-based kombucha manufacturer and category pioneer. Not a direct UK competitor but the dominant scale comparator showing where the kombucha category has scaled and where L.A. Brewery would need to compete in flavor/premium positioning rather than volume.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
L.A. Brewery social profiles
Digital presenceL.A. Brewery compliance and trust
Trust signalCompliance1 record
L.A. Brewery financial estimates
Financial estimateRevenue estimate
Valuation estimate
L.A. Brewery leadership team
Management profileNumber of profiles
Profiles1 record
L.A. Brewery funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
L.A. Brewery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about L.A. Brewery
What does L.A. Brewery do?
L.A. Brewery produces premium sparkling non-alcoholic kombucha-based drinks through a 6-week fermentation process using fair-trade Sencha tea and natural botanicals. The range spans flavors such as English Blush (rose), White Rose (elderflower), Citrus Hops, and Ginger, sold in 750ml bottles and 250ml cans. Complementary offerings include twin packs, full-range bundles, mixed cases, gift cards, and a kombucha book authored by founder Louise Avery.
Is L.A. Brewery a public or private company?
L.A. Brewery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was L.A. Brewery founded?
L.A. Brewery was founded in 2017. It employs 1 to 10 people.
Where is L.A. Brewery based?
L.A. Brewery is headquartered in Rendlesham, United Kingdom, in the Europe region.
How does L.A. Brewery make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are wholesale Distribution and books and Publications.
Who are L.A. Brewery's main competitors?
Direct peers on record are Brew Dr Kombucha, Real Kombucha, JARR, Three Spirit, MOTH, NKD Living, Health-Ade Kombucha and Wilfred's. Broad incumbents are Lucky Saint and GT's Living Foods.
Does L.A. Brewery have an API?
No public API is recorded for L.A. Brewery.
What industry is L.A. Brewery in?
L.A. Brewery's product category is Non-Alcoholic Functional Beverages. Its primary akta.pro industry code is AFAFAHAA, Kombucha Production, with a secondary code of AFAFABAK, Kombucha & Other Fermented Non-Alcoholic Beverages. Its NAICS code is 3121 and its SIC code is 2080.