What Botivo does

Botivo is a UK-based craft beverage company that produces a non-alcoholic botanical aperitif using the Oxymels production technique, an ancient method in which British apple cider vinegar is infused over more than a year with five raw botanicals (rosemary, thyme, orange zest, gentian, and wormwood) and balanced with wildflower honey. Founded in 2021 by Sam Paget Steavenson and Imme Ermgassen, the company operates as Botivo Ltd, with production hand-blended in small batches at Lannock Farm in Hertfordshire and a registered office in London. Its product range centers on the flagship 500ml bottle (delivering 20 servings at a double-strength dilution ratio), with format extensions into Botivo Cans (sparkling) and limited edition collaborations including Botivo x Ottolenghi, plus branded merchandise.

The company serves two primary customer segments: individual consumers seeking sophisticated, pleasure-first non-alcoholic alternatives to alcoholic aperitifs — a use case the brand frames as "The Yellow Hour" — and B2B hospitality buyers (restaurants, bars, shops) stocking premium no/low options. Distribution runs through a direct-to-consumer e-commerce storefront with subscription options, a UK trade wholesale channel with a dedicated trade page, a UK retail stockist network with a store locator, and an international route to market in the Netherlands via the distributor World of Nix. Marketing is largely organic and earned, relying on social media, an email newsletter, recipe-led content, press coverage in outlets such as Metro and Evening Standard, critic endorsements, and event-driven collaborations.

Revenue mechanics combine one-time DTC purchases, recurring subscription deliveries, and wholesale/transactional trade sales. Specific pricing is not publicly disclosed, and no revenue or ARR figures are reported. The company has raised £900,000 in a single funding round in July 2024 to expand its botanical range and support scaling. Operational signals — a team of 1-10, B Corp and Slow Food UK certifications, and recognition from Great Taste, IWSC, and World Alcohol Free awards — indicate an early-stage but credible craft CPG positioning in the no/low alcoholic beverage category.

Name

Botivo

Legal name

Botivo Ltd

Website

https://botivodrinks.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Botivo is a UK craft beverage company producing a 0% ABV botanical aperitif via the Oxymels technique, hand-blended at Lannock Farm and sold through DTC e-commerce, UK trade wholesale, and Dutch distribution to no/low drink consumers and hospitality venues.

Ownership category

akta.pro rank

Headquarters

HQ city

Hitchin

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through own online shop at botivodrinks.com/shop. Products include Botivo bottles, Botivo cans, and merchandise. Subscription option available for recurring purchases.
2. Wholesale to Trade: Wholesale distribution to restaurants, bars, and shops in UK and The Netherlands. Trade enquiries managed through dedicated trade page and contact form.
3. Subscription Model: Subscription option available for regular deliveries of Botivo products to consumers.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Botivo produces and sells a non-alcoholic botanical aperitif called Botivo, hand-blended in small batches at Lannock Farm in Hertfordshire using the Oxymels technique — British apple cider vinegar infused with five raw botanicals (rosemary, thyme, orange zest, gentian, wormwood) and balanced with wildflower honey. The flagship 500ml bottle is offered alongside a sparkling canned variant, limited-edition chef collaborations (Botivo x Ottolenghi), and branded merchandise, sold direct-to-consumer and through UK and Dutch trade channels.

Product overview

Botivo is a single-product brand offering a botanical non-alcoholic aperitif. The core product is Botivo Bottles - a hand-blended, bittersweet botanical drink made at Lannock Farm in Hertfordshire. This is available alongside Botivo Cans (a sparkling variant in canned format) and limited edition collaborations such as the Botivo x Ottolenghi Limited Edition. The brand also offers merchandise items. Botivo positions itself as a category of its own rather than an alcohol replacement, targeting 'The Yellow Hour' - the transitional part of the day when consumers clock off.

Differentiator

Problem solved

Functional benefit

Products and services

• Botivo Bottles Hand-blended in small batches at Lannock Farm, Hertfordshire using the Oxymels technique; a bittersweet 0% ABV aperitif with herbal notes and citrus tang, made from rosemary, thyme, orange zest, gentian, wormwood, wildflower honey and British apple cider vinegar. No flavourings or preservatives, 2-year shelf life unopened, 20 servings per bottle, sold direct-to-consumer and through UK/NL trade.
• Botivo Cans Sparkling, ready-to-drink canned format of Botivo's bittersweet botanical aperitif, offering the same 0% ABV, natural-ingredient profile in a portable single-serve package aimed at broader consumer accessibility.
• Botivo x Ottolenghi Limited Edition Limited-edition non-alcoholic botanical aperitif co-developed with chef Yotam Ottolenghi, blending his signature aromatics with Botivo's bittersweet botanical base, sold as a special release through the Botivo online shop.
• Botivo Merch Branded merchandise items including apparel and accessories featuring the Botivo brand, sold through the online shop alongside the core aperitif range.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered flagship, minor and core.

• OttolenghiflagshipStrategic or Co-development PartnerLimited edition collaboration bringing together Ottolenghi's favourite aromatics with Botivo's bittersweet botanicals. Launched in 2025 as a special edition product.
• SaichominorStrategic or Co-development PartnerCollaboration featuring Botivo x Saicho Sparkling Darjeeling recipe on the Botivo recipes page. Saicho provides sparkling tea as a mixer for Botivo.
• World of NixcoreChannel Partner/ Reseller/ DistributorDutch distributor for Botivo products in The Netherlands, listed on the stockists page for international distribution.
• Citizens of SoilminorGTM or Marketing PartnerOlive oil brand featured as a garnish ingredient in the EVOO Botivo recipe. Collaborative recipe featuring Citizens of Soil olive oil.
• Lucky SaintminorGTM or Marketing PartnerLow-alcohol beer brand featured in Botivo Shandy recipe on the recipes page.
• LA BreweryminorGTM or Marketing PartnerGinger kombucha brand featured in Botivo + Kombucha recipe. LA Brewery's ginger kombucha used as a mixer.

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Direct peers

• Seedlip: Diageo-backed pioneer of non-alcoholic distilled 'spirits' for aperitif/cocktail occasions. Direct competitor in the 0% ABV sophisticated drinking space that Botivo targets, with similar on-trade and DTC distribution.
• Pentire: UK-based non-alcoholic botanical aperitif made from plants foraged on the Cornish coast. Closest like-for-like peer: small-batch, plant-based, premium 0% aperitif sold through DTC, UK trade and select export markets.
• Lyre's Spirit Co. Non-alcoholic 'spirit' alternatives spanning the full bar range (gin, rum, amaretto, aperitif). Direct competitor at the trade and retail level for sober-curious consumers, with a broader SKU portfolio but similar positioning.
• Three Spirit Drinks: UK functional non-alcoholic botanical aperitif brand using plant-based actives. Comparable craft, small-batch, on-trade/DTC-led positioning with overlapping target consumer.
• Ghia: Premium non-alcoholic bitter aperitif positioned around Mediterranean botanicals and 'sober curious' lifestyle. Closely comparable product format, occasion (aperitivo hour) and DTC-plus-retail go-to-market.
• Aplós Drinks: Non-alcoholic hemp-infused aperitif and spirits sold DTC and through US on-trade. Comparable category, occasion and price point; useful proxy for US market entry.
• Wilfred's: Non-alcoholic aperitif built on bittersweet botanicals (wormwood, gentian, rhubarb) — near-identical flavour architecture to Botivo and a direct competitor in the premium 0% aperitif niche.
• CleanCo. UK-founded non-alcoholic spirit alternative range (gin, rum, tequila, aperitif). Comparable size and stage, similar trade and grocery push, and overlapping UK retail customer base.

Broad incumbents

• Athletic Brewing Company: Largest non-alcoholic beer brand in the US, demonstrating the size of the no/low category and its ability to scale through retail, on-trade and DTC. Useful benchmark for where a serious non-alcoholic brand can grow.

Emerging players

• Wilderton Spirits: US craft non-alcoholic botanical spirit distillery with a small-batch, ingredient-led narrative similar to Botivo's Oxymels story. Comparable premium positioning and DTC-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/drinkbotivo
• LinkedInlinkedin.com/company/botivo-drinks
• Instagraminstagram.com/botivodrinks

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Botivo