BBETTER

What BBETTER does

BBETTER is an Indian direct-to-consumer healthcare brand founded in 2017 and headquartered in Hyderabad, India, specializing in Ayurvedic and nutraceutical dietary supplements. The company sells more than 40 products organized into nine health categories — pain management, men's health, women's health, diabetes management, skin health, heart health, gut health, weight loss, and stress management — serving individual consumers across India through a single online storefront at bbetter.co.

The product line combines traditional Ayurvedic formulation methods, including the 150-year-old Taila Paka Vidhi manufacturing technique, with branded clinical-grade ingredients such as PrimaVie Shilajit, KSM-66 Ashwagandha, Ayuric, and a 180:120 EPA:DHA Omega-3 ratio. All products are manufactured in WHO-GMP and US-FDA approved facilities and undergo third-party testing in NABL-accredited laboratories for pesticides, steroids, heavy metals, and microbial contamination. The portfolio includes both standalone SKUs (e.g., OrthoUrja, Purified Shilajit, Diabetic Care, KSM-66 Ashwagandha) and curated combo bundles pairing oral supplements with topical oils for targeted health outcomes. BBETTER claims to be trusted by over 100,000 customers and reports user satisfaction outcomes of 85-98% across various product surveys.

BBETTER operates an exclusively online distribution model with no disclosed physical retail or third-party marketplace presence. The company generates revenue through one-time product purchases and monthly subscription plans, with pricing ranging from Rs. 199 to Rs. 5,097 and multi-month packs offering 15-40% discounts. Free shipping is available across India, cash on delivery is supported, and customer acquisition is driven through organic social (Facebook, Instagram, X, YouTube), email newsletters, and paid social advertising. The company is privately held, has raised approximately $1.74M across two rounds led by 8i Ventures (2019, 2021), and does not disclose revenue or ARR.

Name

BBETTER

Legal name

BBETTER

Website

https://bbetter.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

BBETTER is an Indian direct-to-consumer Ayurvedic and nutraceutical supplement brand selling 40+ products across nine health categories via its own e-commerce platform, serving individual consumers across India with one-time purchase and monthly subscription options.

Ownership category

akta.pro rank

Product category

Ayurvedic Healthcare Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Men’s Health Supplements (Testosterone, Prostate, Vitality) (CRADAGAL), Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK), Weight Management & Metabolic Supplements (CRADAGAG)

Keywords

• Ayurvedic supplements
• Nutraceutical formulations
• Herbal healthcare products
• Joint care supplements
• Dietary supplements

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Operations, Supply Chain, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: BBETTER generates revenue through direct-to-consumer sales of Ayurvedic supplements and health products via its e-commerce platform. Products are sold as one-time purchases or through subscription plans for monthly deliveries. Pricing ranges from Rs. 199 to Rs. 5,097 per product, with multi-month packs offering discounts.
2. Subscription Plans: Monthly subscription model offering automatic delivery of health supplements at regular intervals, ensuring consistent customer purchases and recurring revenue. Subscribers pay in advance for monthly deliveries.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

BBETTER manufactures and sells Ayurvedic and nutraceutical health supplements — including capsules, oils, and powders — formulated for joint pain relief, diabetes management, men's and women's health, thyroid support, sexual health, stress relief, and general wellness. Products are sold directly to Indian consumers through the brand's own e-commerce site in one-time or subscription-based 1-month, 3-month, and 6-month pack sizes.

Product overview

BBETTER is a premium Indian healthcare brand specializing in Ayurvedic and nutraceutical health supplements. The product portfolio is organized into two main categories: (1) standalone individual products available in multiple pack sizes (1-month, 2-month, 3-month supplies), and (2) curated combo bundles that pair complementary products for targeted health outcomes. The standalone line includes OrthoUrja (joint pain/inflammation), Purified Shilajit (energy/vitality), KSM-66 Ashwagandha (stress/sleep), Testosterone Booster (male performance), Omega 3 Fish Oil and Flaxseed Oil (heart/joint/eye health), MCT Oil (energy/metabolism), Diabetic Care and DiaTejas Taila (blood sugar management), PsoriaUrja and PsoriaTejas Oil (psoriasis), Collagen Marino (skin/hair/nails), PiloUrja (piles), Pachana Churna and Triphala (gut health), Garcinia Cambogia and Apple Cider Vinegar (weight loss), Joint Support (joint pain), SpineUrja and SpinalTejas (spine/back), CerviUrja (cervical pain), Ortho Tejas Oil (joint oil), UricUrja (gout/uric acid), VeinUrja (varicose veins), GynoUrja and FemiUrja (women's health), and Vitamin D3. The combo bundles include the Ultimate Joint & Muscle Relief Combo, Ultimate Joint Care Combo, Ultimate Piles Relief Combo, Ultimate Joint Pain Relief Combo, Ultimate Psoriasis Care Combo, Ultimate Energy & Vitality Combo, Ultimate Men's Performance Combo, Ultimate Weight Loss Combo, Complete Diabetic Care Combo, and Back and Spine Care Combo. All products are manufactured in WHO-GMP and US-FDA-approved facilities and tested in NABL-accredited labs.

Differentiator

Problem solved

Functional benefit

Products and services

• OrthoUrja Ayurvedic Pain Relief Oil Topical Ayurvedic oil formulated for joint pain relief, targeted at Indian consumers suffering from arthritis or chronic joint discomfort, sold in 1-month, 3-month, and 6-month packs with combo options.
• OrthoUrja Ayurvedic Pain Relief Capsule Oral Ayurvedic capsule for joint pain relief, sold as part of the OrthoUrja line in multiple pack sizes and combo bundles (oil + capsule).
• Diabetic Care Capsule (Regular) Ayurvedic capsule for blood sugar management, available in a regular strength variant for diabetic or pre-diabetic Indian consumers seeking plant-based support.
• Diabetic Care Capsule (Extra Power) Extra power Ayurvedic capsule for blood sugar management, intended for consumers requiring stronger blood sugar support, sold in 1-month, 3-month, and 6-month packs.
• Men Power Booster Capsule (Testosterone Support) Ayurvedic men's health capsule positioned for testosterone support and vitality, targeted at adult men seeking non-prescription Ayurvedic stamina support.
• Ortho Thyroid Care Capsule Ayurvedic capsule formulated for thyroid function support, aimed at consumers with thyroid imbalance symptoms seeking Ayurvedic alternatives.
• Sexual Wellness Capsule / Oil Ayurvedic sexual wellness capsule and oil SKUs targeted at adult consumers seeking natural support for sexual health concerns, sold in multiple pack sizes and combo formats.
• Artho Oil Topical Ayurvedic oil for arthritis and joint discomfort relief, a standalone SKU within BBETTER's ortho/joint-care line offered alongside the OrthoUrja oils and capsules.
• Stress Relief Capsule Ayurvedic capsule formulated for stress relief and mental wellness, targeted at consumers experiencing chronic stress or anxiety seeking Ayurvedic support.

Quantifiable outcome

• 85-98% user satisfaction rates reported across various products based on customer surveys
• +5 more outcomes

Segments9 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bold Care: India-focused DTC men's wellness brand offering sexual health, testosterone, and vitality supplements. Directly comparable to BBETTER's men's health segment (Shilajit, Testosterone Booster) with similar digitally-native subscription business model.
• Man Matters: DTC men's health brand offering hair, testosterone, and wellness supplements with a subscription model in India. Closely comparable to BBETTER's men's health portfolio in target customer, pricing architecture, and digital-first marketing approach.
• Kapiva: DTC-first Ayurvedic wellness brand selling supplements for diabetes, gut health, joint care, and weight management through its own online platform. Closest comparable to BBETTER in terms of digital-first go-to-market and Ayurvedic nutraceutical positioning.
• Gynoveda: Ayurvedic wellness brand focused on women's health, hormonal balance, and menstrual wellness, selling DTC via its own e-commerce site. Highly comparable to BBETTER's women's health segment (GynoUrja, FemiUrja) and similar digital subscription model.
• WOW Life Science: Indian DTC wellness and personal care brand offering apple cider vinegar, shilajit, and supplement products through online channels. Overlaps with BBETTER on categories like ACV, weight management, and men's vitality sold via similar direct-to-consumer model.
• Wellbeing Nutrition: DTC nutrition and supplement brand offering melts, effervescents, and capsules for sleep, stress, beauty, and immunity. Comparable to BBETTER in premium positioning, clinically-backed ingredients, and direct-to-consumer e-commerce distribution in India.

Broad incumbents

• Baidyanath: Heritage Ayurvedic manufacturer with deep portfolio across joint care, diabetes support, digestive health, and men's wellness. Competes with BBETTER in classical Ayurvedic formulations but operates through extensive wholesale and retail networks.
• Himalaya Wellness: Established Ayurvedic and herbal healthcare brand with broad portfolio including joint care, men's vitality, liver care, and wellness supplements. Competes with BBETTER across multiple categories but distributes through both offline retail and online channels at much larger scale.
• Patanjali Ayurved: India's largest Ayurvedic FMCG brand with extensive nutraceutical and supplement portfolio across joint care, diabetes, skin, and men's/women's health. Directly competes with BBETTER in Ayurvedic supplement categories but operates at vastly larger scale with nationwide retail distribution.
• Dabur India: One of India's largest Ayurvedic FMCG companies with products spanning digestive health, joint care, immunity, and wellness. Competes with BBETTER in Ayurvedic supplements but operates through deep traditional retail and modern trade distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Hey_Bbetter
• Facebookfacebook.com/heybbetter
• Instagraminstagram.com/heybbetter
• LinkedInlinkedin.com/company/bbetter-healthcare

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BBETTER