Apttus
Conga (operating as Apttus subsidiary) provides a unified enterprise commerce platform combining CPQ, contract lifecycle management, document automation, and AI-driven pricing for 10,000+ mid-market and enterprise customers globally, under Thoma Bravo private equity ownership.
- Company typePrivate
- Founded2006
- HeadquartersSan Mateo, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What Apttus does
Apttus, operating commercially as Conga, is an enterprise software company providing a unified commerce platform that combines configure-price-quote (CPQ), contract lifecycle management (CLM), document automation, billing, and AI-driven price optimization. The platform, anchored by the Conga Advantage Platform launched in October 2024, integrates these capabilities on a single architecture that can operate independently of Salesforce, marking a significant architectural shift from its historical Salesforce-native roots. The company serves 10,000+ mid-market and enterprise customers across multiple industries including technology, telecommunications, financial services, healthcare, life sciences, manufacturing, distribution, and transportation/logistics, with named logos spanning Twilio, T-Mobile, Adobe, ENGIE, Nestlé, Hertz, Molina Healthcare, Veracode, Cotality, and Europcar Mobility Group.
The underlying technology stack includes the AIME AI-powered intelligence layer that embeds governance guardrails across pricing and contract workflows, the Composer document automation engine, the Conga Grid contract data layer, and out-of-the-box connectors for Salesforce, Microsoft Dynamics 365, Azure, SAP, Oracle, AWS, Adobe, and VTEX. Products are delivered as enterprise SaaS with a public developer portal at developer.conga.com for API and integration development. The platform is positioned around four pillars: connected commerce from price to signature, enterprise-grade infrastructure for high-volume global transactions, a unified enterprise data foundation connecting sales/legal/finance, and purpose-built AI with embedded governance.
Revenue is generated primarily through subscription-based SaaS licensing combined with professional services for enterprise deployment, sold through a consultative enterprise field sales motion with "Contact sales" and "Book a demo" CTAs indicating quote-based pricing. The company was acquired by Apttus in May 2020 in a deal reported at $715 million, backed by private equity firm Thoma Bravo, with the combined entity generating approximately $400 million in annual revenue at the time of combination. Thoma Bravo remains the lead strategic investor, and the company is privately held.
Apttus firmographics
Firmographics- Name
- Apttus
- Legal name
- Conga, Inc.
- Website
- https://apttus.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Conga (operating as Apttus subsidiary) provides a unified enterprise commerce platform combining CPQ, contract lifecycle management, document automation, and AI-driven pricing for 10,000+ mid-market and enterprise customers globally, under Thoma Bravo private equity ownership.
- Ownership category
- akta.pro rank
Apttus industry classification
Industry- Product category
- Enterprise Contract & Configure-Price-Quote Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Contract Lifecycle Management (CLM) & Document Generation/Templating (HDAEAGAL)
- akta.pro secondary industry
- CPQ (Configure-Price-Quote) & Quote-to-Cash CRM Extensions (HDAEAFAK)
Keywords
Where Apttus is headquartered
LocationHeadquarters
- HQ city
- San Mateo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Apttus business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription Software Licenses: Enterprise SaaS subscription model for the unified commerce platform including CPQ, CLM, document automation, and billing modules. Delivered via cloud with annual or multi-year contract terms typical for enterprise software.
- Professional Services: Implementation, training, and professional services to support enterprise deployments and customer success.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels12 records
Apttus product offering
Product offeringCore offering
Apttus operates the Conga unified commerce and contracting platform, delivering enterprise SaaS applications for configure-price-quote (CPQ), contract lifecycle management (CLM), document automation, eSignature, billing, and AI-driven price optimization. The platform connects pricing, quoting, contracting, document generation, and invoicing on a single open architecture that integrates with CRM, ERP, and cloud systems.
Product overview
Conga is an enterprise software company offering a unified commerce and contracting platform. The core offering centers on the Conga Advantage Platform (launched October 2024), which integrates contract lifecycle management (CLM), configure-price-quote (CPQ), document automation, and billing on a single platform. The product portfolio includes: Composer and Sign for document automation and e-signature; Conga CLM for contract lifecycle management; CPQ for guided accurate quoting; Conga Billing for subscription and service invoicing; Price Management and Price Optimization for pricing control and AI-driven margin optimization; and AIME for cross-commerce-chain AI intelligence. The platform supports open architecture integration with Salesforce, Dynamics 365, SAP, Oracle, and other major CRM/ERP systems. The company traces its origins to 2006, was rebranded from AppExtremes to Conga in 2013, and was acquired by Apttus in May 2020 in a $715 million deal.
Differentiator
Problem solved
Functional benefit
Brands
- Conga Advantage Platform: Platform launched in October 2024 that can operate independently of Salesforce, representing a significant architectural shift beyond the Salesforce ecosystem
- AIME
- Conga Composer
- Conga Sign
- Conga CLM
- Conga Billing
- Conga CPQ
- Conga Price Optimization
- Conga Price Management
Products and services
- Conga Advantage Platform Unified commerce platform that integrates contract lifecycle management (CLM), configure-price-quote (CPQ), document automation, and billing on a single open architecture, launched in October 2024 to operate independently of Salesforce.
- Conga CPQ Configure, Price, Quote solution that speeds up sales with guided, accurate quoting across complex products and pricing; automates order configuration and reduces quote creation time.
- Conga CLM Contract Lifecycle Management solution that automates contract processes for increased visibility, standardizes contract workflows, and ensures compliance across the enterprise.
- Conga Composer Document automation tool that creates streamlined and professional-looking documents aligned with brand standards.
- Conga Sign Enterprise-grade eSignature solution providing affordable digital signing capabilities across the business.
- Conga Billing Billing solution delivering simple, consolidated invoices across all subscription and service models, reducing manual errors.
- Conga Price Management Centralizes and controls pricing to boost accuracy, agility, and revenue impact.
- Conga Price Optimization AI-driven pricing insights solution to maximize margin, competitiveness, and growth.
- AIME AI-powered intelligence layer that delivers intelligent guidance across pricing and contracts across the entire commerce chain, with embedded governance guardrails that protect margin and monitor compliance.
Quantifiable outcome
- Reduce quote creation time by 50%
- +7 more outcomes
Companies that use Apttus
Customer profileNamed customers11 records
Segments15 records
Ideal customer profiles1 record
Apttus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability3 records
Feature7 records
Apttus partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and strategic.
- SalesforcecoreSalesforce is a primary integration partner with out-of-the-box connectors enabling Conga/Apttus solutions to work alongside Salesforce CRM deployments. The platform historically operated within the Salesforce ecosystem and continues to offer deep integration.
- Microsoft (Dynamics 365, Azure)coreMicrosoft Dynamics 365 and Azure integrations enable customers to connect commerce management with Microsoft enterprise systems. Out-of-the-box connectors for Dynamics 365 CRM and Azure cloud infrastructure.
- SAPcoreSAP integration enables connection between Conga/Apttus commerce solutions and SAP ERP systems. Out-of-the-box connector for SAP ecosystem integration.
- AWScoreAWS integration supports cloud deployment of Conga/Apttus solutions on Amazon Web Services infrastructure. Out-of-the-box AWS connector available.
- OraclecoreOracle integration enables connection with Oracle enterprise systems. Out-of-the-box connector for Oracle ecosystem.
- AdobestrategicAdobe integration enables enhanced document and e-signature capabilities alongside Adobe document cloud solutions. Partnership ecosystem connection.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Apttus competitors and assessment
Company assessmentBroad incumbents
- Salesforce: Salesforce is the dominant CRM platform and now bundles native CPQ (Revenue Cloud / Quote-to-Cash) and contract capabilities that directly overlap with Conga's CPQ and CLM. It is both Conga's largest integration partner and its most strategically significant competitive threat, especially given Conga's historical Salesforce-native heritage.
- DocuSign: DocuSign has expanded from eSignature (competing with Conga Sign) into broader agreement and CLM capabilities via DocuSign CLM and Agreement Cloud. It is a direct competitor in document automation and increasingly in CLM, and competes for the same legal, sales, and procurement buyers.
- SAP: SAP bundles sales configuration, pricing, and contract management into its SAP S/4HANA and SAP Sales Cloud portfolios, competing with Conga across CPQ, CLM, and document automation within SAP's enterprise install base. As both a Conga integration partner and broader incumbent competitor, it is a meaningful market force.
- Oracle: Oracle offers Oracle Configure, Price, Quote (CPQ) and contract management within Oracle CX and ERP Cloud, directly overlapping with Conga's CPQ, CLM, and billing capabilities. Oracle is both a Conga integration partner and a broad incumbent competitor in enterprise commercial operations.
Direct peers
- Icertis: Icertis is a leading enterprise Contract Lifecycle Management (CLM) platform serving global enterprises. It competes head-to-head with Conga CLM in Fortune 500 contract transformation deals and has been frequently cited alongside Conga in Gartner and MGI Research CLM rankings.
- Ironclad: Ironclad is a fast-growing CLM platform that competes directly with Conga CLM in mid-market and enterprise legal and sales contracting workflows. It is a frequent rival in G2 Grid CLM rankings and targets similar buyer personas (legal ops, sales ops, procurement).
- PROS: PROS is a direct competitor in AI-driven B2B pricing optimization and sales/proposal configuration, overlapping closely with Conga's Price Optimization and CPQ capabilities. PROS is frequently positioned alongside Conga in Gartner's B2B Pricing and Rebate Optimization Magic Quadrant.
- Vendavo: Vendavo is a direct competitor in B2B price optimization and management, serving global enterprises in manufacturing, distribution, and process industries. It overlaps with Conga Price Optimization/Management and is a comparable PE-backed (Francisco Partners) pricing-tech platform.
- Agiloft: Agiloft is a direct CLM competitor offering contract lifecycle management with high configurability, often compared head-to-head with Conga CLM in G2 and TrustRadius rankings. It serves similar enterprise legal and procurement buyers with comparable CLM, workflow, and AI capabilities.
Emerging players
- SirionLabs: SirionLabs is an AI-native CLM platform that competes with Conga CLM, particularly in large enterprise and services contracting use cases. As a venture-backed challenger with deep AI emphasis, it is an emerging alternative to Conga in complex contract management deals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Apttus social profiles
Digital presenceApttus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apttus leadership team
Management profileNumber of profiles
Apttus funding detail
Funding detailFunding overview
Funding rounds6 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apttus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apttus
What does Apttus do?
Apttus operates the Conga unified commerce and contracting platform, delivering enterprise SaaS applications for configure-price-quote (CPQ), contract lifecycle management (CLM), document automation, eSignature, billing, and AI-driven price optimization. The platform connects pricing, quoting, contracting, document generation, and invoicing on a single open architecture that integrates with CRM, ERP, and cloud systems.
Is Apttus a public or private company?
Apttus is a private company. It is classified as private equity controlled and is currently operating.
When was Apttus founded?
Apttus was founded in 2006. It employs 1,001 to 5,000 people.
Where is Apttus based?
Apttus is headquartered in San Mateo, United States, in the North America region.
How does Apttus make money?
Two revenue lines are on record. Subscription Software Licenses are the primary driver. The others are professional Services.
Who are Apttus's main competitors?
Broad incumbents on record are Salesforce, DocuSign, SAP and Oracle. Direct peers are Icertis, Ironclad, PROS, Vendavo and Agiloft. SirionLabs is listed as an emerging player.
Does Apttus have an API?
Yes. Apttus exposes a public API. Developer documentation is at developer.conga.com.
What industry is Apttus in?
Apttus's product category is Enterprise Contract & Configure-Price-Quote Software. Its primary akta.pro industry code is HDAEAGAL, Contract Lifecycle Management (CLM) & Document Generation/Templating, with a secondary code of HDAEAFAK, CPQ (Configure-Price-Quote) & Quote-to-Cash CRM Extensions. Its NAICS code is 513210 and its SIC code is 7372.