Virtudent
Virtudent, founded in 2014, provides on-site preventive dental care and teledentistry services to over 250 employer clients including Microsoft, Wayfair, and Dunkin'. The Boston-based company operates across 15 U.S. states and distributes through insurance carrier partnerships, notably with Guardian Life covering ~7 million PPO members.
- Company typePrivate
- Founded2014
- HeadquartersBoston, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Virtudent does
Virtudent is a Boston-based dental care delivery company founded in 2014 by Hitesh Tolani, DMD, that operates the first commercial teledentistry practice in the United States. The company delivers preventive dental care directly to employer workplaces using a proprietary portable dental system (FDA and OSHA compliant, deployable in a 10' x 10' conference room) equipped with digital X-rays and intraoral cameras. Its HIPAA-compliant cloud platform supports both scheduling and a store-and-forward clinical workflow that allows one supervising dentist to asynchronously review files captured by multiple field hygienists, separating the diagnosing provider from the treating provider.
The product surface spans three offerings: On-Site Preventive Dental Care (workplace visits with hygienist plus remote dentist review), Virtudent Connect (24/7 virtual teledentistry consultations launched March 2020), and Virtudent Pharmacy (prescription fulfillment for dental-related medications). Revenue is generated primarily through insurance reimbursement for on-site preventive services, with the company handling eligibility verification and direct insurance billing; a $49 self-pay rate applies for uninsured Virtudent Connect consultations and $150 for self-pay on-site visits. The company also generates channel economics through insurance carrier partnerships, notably Guardian Life (~7 million PPO members) and Delta Dental.
Virtudent serves large enterprise employers (Microsoft, Wayfair, Dunkin', athenahealth, Bain & Company, Moderna, iRobot, LogMeIn), mid-market companies (Salsify, Blount Fine Foods), insurance carriers as resellers, and individuals via D2C teledentistry. Operations span 15 U.S. states across the Northeast, Mid-Atlantic, South Central, and Pacific Northwest regions. The company is venture-backed with approximately $10 million raised across seed ($2M, 2016) and Series A ($8M, 2018, .406 Ventures-led) rounds, and has built an executive team spanning former Goldman Sachs, Summit Partners, athenahealth, VMware, and PwC alumni.
Virtudent firmographics
Firmographics- Name
- Virtudent
- Legal name
- Virtudent, Inc.
- Website
- https://virtudent.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Virtudent, founded in 2014, provides on-site preventive dental care and teledentistry services to over 250 employer clients including Microsoft, Wayfair, and Dunkin'. The Boston-based company operates across 15 U.S. states and distributes through insurance carrier partnerships, notably with Guardian Life covering ~7 million PPO members.
- Ownership category
- akta.pro rank
Virtudent industry classification
Industry- Product category
- Preventive Dental Care / Teledentistry
- NAICS
- Offices of Dentists (62121)
- akta.pro primary industry
- Mobile & On-Site General Dentistry (Workplace/Nursing Home/Home Visits) (HLABAAAG)
- akta.pro secondary industries
- Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride) (HLABAAAA), Emergency Dental Triage & Tele-Dentistry Services (HLABALAJ)
Keywords
Where Virtudent is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Virtudent business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Insurance Billing (On-Site Services): Virtudent bills patients' dental insurance directly for on-site preventive services including cleanings, X-rays, and teledentistry exams. For in-network patients, services are typically covered at no cost. Out-of-network patients are balance billed.
- Direct-to-Consumer Teledentistry: Virtudent Connect virtual consultations billed at $49 discounted self-pay rate for uninsured patients. Insured patients covered through employer or insurance carrier benefit with no patient cost.
- B2B2C Employer Contracts: Enterprise agreements with employers where Virtudent provides on-site dental services as employee wellness benefit. Revenue derived from insurance reimbursement rather than direct employer payment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | On-Site Preventive Care (Insured) |
| Unit Pricing | Pay-as-you-go | On-Site Preventive Care (Self-Pay) |
| Transaction based/ take rate | Pay-as-you-go | Virtudent Connect Teledentistry (Insured/Covered) |
| Unit Pricing | Pay-as-you-go | Virtudent Connect Teledentistry (Self-Pay) |
| Unit Pricing | Pay-as-you-go | Additional Services |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Virtudent product offering
Product offeringCore offering
Virtudent delivers preventive dental care by deploying proprietary portable dental equipment to employer workplaces for on-site cleanings, X-rays, and oral exams, and complements this with Virtudent Connect, a 24/7 HIPAA-compliant teledentistry platform offering virtual consultations, triage, prescriptions, and referrals. Services are billed through patient dental insurance with eligibility handled by Virtudent, supplemented by a self-pay option and a Virtudent Pharmacy for dental-related prescription delivery.
Product overview
Virtudent operates a dual-model dental care platform combining on-site preventive dental services at workplaces with virtual teledentistry consultations. The core offerings consist of On-Site Preventive Dental Care (portable dental clinics deployed at employer locations) and Virtudent Connect (24/7 teledentistry platform for virtual dental consultations). A companion pharmacy service provides prescription delivery. The company leverages a proprietary portable dental system, licensed dentists and hygienists, and HIPAA-compliant cloud-based patient record management to deliver prevention-focused dental care to employees at their workplaces or homes.
Differentiator
Problem solved
Functional benefit
Brands
- Virtudent Connect: 24/7 teledentistry and virtual care coordination services for patients to consult with dentists without leaving their home.
Products and services
- On-Site Preventive Dental Care
Quantifiable outcome
- 3x increased productivity according to company statistics
- +5 more outcomes
Companies that use Virtudent
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles2 records
Virtudent technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Virtudent partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Guardian Life Insurance Company of AmericacoreGuardian Life selected Virtudent to provide co-branded teledentistry services for its members. Approximately 7 million Guardian PPO members have access to 24/7 teledentistry services through Guardian Teledentistry. Members can access virtual dental consultations for diagnosis, emergency triage, antibiotic prescriptions, and care referrals.
- Community Behavioral Health (CBH)minorCBH, a nonprofit managing behavioral health services for Philadelphia, partnered with Virtudent to provide teledentistry services to its 500+ employees. Originally partnered for on-site preventive dental exams, CBH added Virtudent Connect virtual services during COVID-19 to maintain employee access to dental care.
- Delta Dental of California and AffiliatescoreDelta Dental of California and affiliates announced a new treatment service through Virtudent to improve access to preventive oral care for Delta Dental customers. Through this partnership, customers in select regions of New York, Pennsylvania, and Texas can receive oral health care at their workplace through Virtudent's on-site services.
- Northeast Delta DentalcorePartnership with Northeast Delta Dental to launch the first teledentistry program in New Hampshire, available to 4,200 children at eight Boys and Girls Club locations. This partnership supports Virtudent's Smiles for the Greater Grin community giving-back program.
- Boys and Girls ClubsminorVirtudent provides free preventive dental care to children at Boys and Girls Club locations in New Hampshire and other communities through the Smiles for the Greater Grin program. Eight locations in New Hampshire serve 4,200 children.
- Spaulding Youth CenterminorPartner organization for Virtudent's Smiles for the Greater Grin program providing free dental care to underserved children and youth.
- Dental Supply Partners (KaVo Kerr, Benco Dental, Dentsply Sirona, Patterson Dental, Pulpdent)minorVirtudent partners with dental equipment and supply companies including KaVo Kerr, Delta Dental, Supply Clinic, Benco Dental, Dentsply Sirona, and Patterson Dental for dental supplies used in on-site operations.
Scale indicators8 records
Recent moves9 records
Expansion highlights6 records
Virtudent competitors and assessment
Company assessmentDirect peers
- Onsite Dental: Provides on-site preventive and restorative dental care delivered at employer workplaces, with mobile equipment and hygienists brought on-site — the closest direct operational analog to Virtudent's on-site model.
- Mouthwatch (Dentistry.One): Teledentistry platform and clinical-services provider that offers asynchronous store-and-forward consultations and imaging integrations similar to Virtudent Connect, often powering DSOs and dental schools.
- Toothpic: On-demand teledentistry app connecting patients to licensed dentists for consultations, triage, and second opinions — a direct virtual-only overlap with Virtudent Connect.
- Denteractive: Teledentistry platform offering live and asynchronous consults, plus employer and insurance integrations that overlap with Virtudent's B2B2C and direct-to-patient offerings.
Broad incumbents
- SmileDirectClub: Large, publicly-traded consumer teledentistry and clear-aligner company that normalizes the virtual dental consultation category Virtudent plays in, and competes for the same insurer-covered and self-pay patient dollars.
- Tend: Tech-forward dental services operator with multiple physical locations and digital patient experience — exemplifies the capital-rich retail dental model Virtudent differentiates against with on-site delivery and telehealth.
- Heartland Dental: Large dental support organization supporting hundreds of affiliated practices across the U.S., representing the entrenched, in-office alternative to Virtudent's on-site + virtual model for employer benefit buyers.
- LiveHealth Online (Elevance Health): Insurer-affiliated telehealth platform that includes dental and medical virtual visits distributed through large payer networks — a channel-level analog to how Guardian Life has built teledentistry around Virtudent and competitors.
Emerging players
- quip: Consumer dental products brand that has expanded into teledentistry and in-network dental care through quipcare, competing for the same young, employed, benefits-aware demographic Virtudent targets at employer sites.
Regional players
- Mobility Health: Workplace and on-site health services provider including mobile dental clinics serving employer populations, mirroring Virtudent's physical-deployment GTM in adjacent markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Virtudent social profiles
Digital presenceVirtudent compliance and trust
Trust signalCompliance1 record
Virtudent financial estimates
Financial estimateRevenue estimate
Valuation estimate
Virtudent leadership team
Management profileNumber of profiles
Profiles9 records
Virtudent funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Virtudent M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Virtudent
What does Virtudent do?
Virtudent delivers preventive dental care by deploying proprietary portable dental equipment to employer workplaces for on-site cleanings, X-rays, and oral exams, and complements this with Virtudent Connect, a 24/7 HIPAA-compliant teledentistry platform offering virtual consultations, triage, prescriptions, and referrals. Services are billed through patient dental insurance with eligibility handled by Virtudent, supplemented by a self-pay option and a Virtudent Pharmacy for dental-related prescription delivery.
Is Virtudent a public or private company?
Virtudent is a private company. It is classified as venture growth investor backed and is currently operating.
When was Virtudent founded?
Virtudent was founded in 2014. It employs 1 to 10 people.
Where is Virtudent based?
Virtudent is headquartered in Boston, United States, in the North America region.
How does Virtudent make money?
Three revenue lines are on record. Insurance Billing (On-Site Services) is the primary driver. The others are direct-to-Consumer Teledentistry and B2B2C Employer Contracts.
Who are Virtudent's main competitors?
Direct peers on record are Onsite Dental, Mouthwatch (Dentistry.One), Toothpic and Denteractive. Broad incumbents are SmileDirectClub, Tend, Heartland Dental and LiveHealth Online (Elevance Health). quip is listed as an emerging player. Mobility Health is listed as a regional player.
Does Virtudent have an API?
No public API is recorded for Virtudent.
What industry is Virtudent in?
Virtudent's product category is Preventive Dental Care / Teledentistry. Its primary akta.pro industry code is HLABAAAG, Mobile & On-Site General Dentistry (Workplace/Nursing Home/Home Visits), with a secondary code of HLABAAAA, Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride). Its NAICS code is 62121.