MouthWatch
MouthWatch is a privately held dental technology company that sells FDA-registered intraoral cameras, the TeleDent cloud teledentistry platform, and the Dentistry.One virtual-first care network to private dental practices, DSOs, dental schools, and public health programs across the United States.
- Company typePrivate
- Founded2012
- HeadquartersMetuchen, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What MouthWatch does
MouthWatch, Inc. is a privately held dental technology company founded in 2012 and headquartered in Metuchen, New Jersey, that builds an integrated hardware-and-software stack for dental imaging and virtual dental care. Its core products are the MouthWatch and MouthWatch Plus+ intraoral cameras — FDA-registered USB devices priced from $299 to $999 that capture images and video directly into practice imaging software such as Dentrix, Eaglesoft, Dexis, CurveHero, MiPacs, Open Dental, Apteryx, and Schick — together with consumable OptiClear camera sleeves sold through a self-service e-commerce storefront with multi-camera discounts and auto-refill subscriptions.
The TeleDent platform is the company's cloud-based teledentistry software, sold on custom annual enterprise pricing with dedicated Client Success Managers and US-based live support, and offering video consultations, secure messaging, case management, analytics, customizable templates, and multi-location coordination. The company states its products are in use at 46,000-48,000+ practices, 40+ leading DSOs, and 100+ dental and hygiene schools, including named deployments at Heartland Dental, Pacific Dental Services, Advantage Dental/DentaQuest (85+ locations), and NYU College of Dentistry.
The newest layer is Dentistry.One, a wholly-owned virtual-first oral health network offering live and asynchronous dentist consultations, AI-powered SmileScan screenings for tartar, gum inflammation, and recession, ICD-10 documentation for medical-dental interoperability, and care coordination sold to employers, dental plans, DSOs, and health systems. GTM is hybrid: direct enterprise field sales for large deployments, inside sales through phone and demos, and direct-to-consumer e-commerce for cameras and accessories, supported by HIPAA and SOC 2 Type 2 compliance, LegitScript certification, and an education-led content and webinar marketing program.
MouthWatch firmographics
Firmographics- Name
- MouthWatch
- Legal name
- Mouthwatch, Inc.
- Website
- https://mouthwatch.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MouthWatch is a privately held dental technology company that sells FDA-registered intraoral cameras, the TeleDent cloud teledentistry platform, and the Dentistry.One virtual-first care network to private dental practices, DSOs, dental schools, and public health programs across the United States.
- Ownership category
- akta.pro rank
MouthWatch industry classification
Industry- Product category
- Teledentistry Software
- NAICS
- Dental Equipment and Supplies Manufacturing (339114)
- SIC
- Dental Equipment & Supplies (3843)
- akta.pro primary industry
- Dental Teleconsultation Marketplaces (HLALALAL)
- akta.pro secondary industry
- Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI)
Keywords
Where MouthWatch is headquartered
LocationHeadquarters
- HQ city
- Metuchen
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MouthWatch business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Hardware Sales: Sale of intraoral cameras (MouthWatch at $299, MouthWatch Plus+ at $999), accessories, mounts, carrying cases, and OptiClear sleeves. Multi-camera discounts available.
- Software Subscriptions: TeleDent cloud-based teledentistry software platform licensed on subscription basis with custom enterprise pricing based on organization size and deployment requirements.
- Virtual Care Services: Dentistry.One virtual-first dental care network providing on-demand dentist consultations, care coordination, and oral health coaching. Revenue from employers, dental plans, DSOs, and healthcare systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | MouthWatch Intraoral Camera - $299 per unit, $269 per unit when buying 2 or more |
| Unit Pricing | One time/ perpetual license | MouthWatch Plus+ HD - $999 per unit |
| Subscription | Monthly | OptiClear Camera Sleeves - Starting at $29 |
| Unit Pricing | One time/ perpetual license | Camera Accessories - $6 to $39 |
| Unit Pricing | One time/ perpetual license | Essentials Bundle - $1,099 |
| Subscription | Annual | TeleDent Software - Custom enterprise pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
MouthWatch product offering
Product offeringCore offering
MouthWatch sells FDA-registered intraoral cameras (MouthWatch and MouthWatch Plus+ HD), the TeleDent cloud-based teledentistry software platform for virtual consultations, case management, and multi-location coordination, and accessories including OptiClear disposable camera sleeves. Through its wholly-owned subsidiary Dentistry.One, the company also operates a virtual-first dental care network providing AI-powered SmileScan screenings, live and asynchronous dentist consultations, and care coordination for employers, dental plans, DSOs, and healthcare systems.
Product overview
MouthWatch offers a portfolio of dental technology solutions centered around three core products: MouthWatch Intraoral Cameras (standard and HD Plus+ models) for chairside intraoral imaging, TeleDent Software as a cloud-based teledentistry platform enabling virtual consultations and practice workflows, and Dentistry.One as a virtual-first care network with AI-powered screening capabilities. These products work together to enhance patient education, case acceptance, and access to oral healthcare. The company also offers accessories including OptiClear camera sleeves, mounting solutions, and bundled packages for multi-chair practices.
Differentiator
Problem solved
Functional benefit
Brands
- TeleDent: Cloud-based teledentistry software platform for multi-setting use cases and professional grade dental telehealth management
- Dentistry.One
- MouthWatch Intraoral Camera
- MouthWatch Plus+
- OptiClear
- SmileScan
Products and services
- MouthWatch Intraoral Camera Standard FDA-registered intraoral camera with 6 bright LEDs, fixed-focus lens, single-button capture, and USB connectivity for dental practices to capture chairside images that integrate with 50+ dental imaging software systems. Designed for solo and group dental practices seeking patient education and case acceptance.
- MouthWatch Plus+ HD Intraoral Camera Premium HD intraoral camera delivering true 1080p resolution at 60 FPS, adjustable LED illumination, dual capture buttons, and clinical-grade high-strength glass lens with 10-bit color processing via USB 3.0. Targeted at dental practices and DSOs requiring higher-resolution imaging for patient education, case documentation, and clinical workflows.
- TeleDent Software Cloud-based teledentistry platform built specifically for dental teams and patients, enabling virtual consultations, secure messaging, image sharing, case management, analytics and reporting, customizable templates, and multi-location coordination. Used by DSOs, group practices, dental schools, public health programs, and mobile dentistry programs on a custom-priced enterprise subscription basis with HIPAA and SOC 2 Type 2 compliance.
- Dentistry.One Virtual-first oral healthcare platform offering AI-powered SmileScan screenings, live video and asynchronous dental consultations, care coordination, and a collaborative practice hygiene network. Sold as a managed virtual-care service to employers, dental plans, DSOs, and healthcare systems to integrate dental care into broader medical workflows, with LegitScript certification.
- OptiClear Camera Sleeves Single-use, individually wrapped optically clear intraoral camera sleeves designed for patient safety and infection control while preserving crystal-clear image capture quality. Available in 100, 500, and 1000 packs, with optional recurring subscriptions for automatic refills every 1, 3, or 6 months.
- MouthWatch Essentials Bundle Bundled package including 3 MouthWatch Intraoral Cameras, 3 Wall Brackets, and 1 OptiClear 1000 Pack of Camera Sleeves, designed for practices and DSOs outfitting multiple operatories with intraoral imaging equipment at a combined price saving of over $60.
Quantifiable outcome
- Virtual visits are 70% less expensive in overhead for practices to deliver than in-office visits
- +4 more outcomes
Companies that use MouthWatch
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles5 records
MouthWatch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability9 records
Feature5 records
MouthWatch partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- America's ToothFairycoreDentistry.One partnered with America's ToothFairy, a nonprofit organization, to expand dental care access for US children, particularly those in underserved communities. The collaboration provides AI-powered SmileScan dental scans to children, analyzing photos of teeth and gums to identify concerns and connecting families with dentists for follow-up care.
- Arrow DentalcoreDentistry.One partnered with Oregon-based Arrow Dental to provide virtual emergency dental consultations outside regular hours. The service offers live video or photo consultations with a network of dentists to reduce unnecessary emergency room visits in Oregon, supporting Arrow Dental's efforts to improve care accessibility.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
MouthWatch competitors and assessment
Company assessmentDirect peers
- Dentulu: Teledentistry platform offering virtual consultations and mobile dental app solutions. Closest direct competitor to TeleDent in the dental-specific telehealth software category, targeting similar private practice and patient-facing use cases.
- Curve Dental: Cloud-based dental practice management software platform that integrates with intraoral imaging workflows. Direct software peer to TeleDent serving similar private practice and DSO segments with comparable subscription-based business model.
- 3Shape: Digital dentistry company specializing in intraoral scanners, CAD/CAM software, and imaging solutions. Direct competitor to MouthWatch's intraoral camera business and increasingly relevant to teledentistry workflows through digital impression sharing.
- Open Dental: Open-source dental practice management software with imaging integration capabilities. Listed as an integrated imaging software partner for MouthWatch cameras, making it a complementary solution and adjacent competitor for practice workflow software.
Emerging players
- Overjet: AI-powered dental diagnostic platform that analyzes radiographs to identify pathology and provide clinical decision support. Comparable to MouthWatch's SmileScan AI direction and competes for the same DSOs seeking AI-driven imaging intelligence.
- Pearl: AI dental imaging company providing computer vision analysis of dental X-rays for clinical and insurance applications. Competes in the AI dental imaging category with SmileScan and represents the strategic threat/peer landscape for MouthWatch's AI ambitions.
- VideaHealth: AI dental diagnostics startup focused on computer vision analysis of dental imaging for caries detection and treatment planning. Comparable AI-first approach to dental imaging intelligence and competes with SmileScan for DSOs and dental plans.
Broad incumbents
- Dentsply Sirona: Global dental equipment and technology leader offering intraoral cameras (CEREC), imaging systems, and CAD/CAM solutions. Operates across the same dental practice ecosystem as MouthWatch, though with vastly broader product portfolio and international reach.
- Henry Schein One: Dental practice management and imaging software business within Henry Schein, providing Dentrix and other solutions to the same dental practice customer base. Overlaps with TeleDent on dental software workflows and competes for similar DSO and practice customers.
- Carestream Dental: Major dental imaging hardware and software provider offering intraoral cameras, imaging software, and practice management. Highly comparable to MouthWatch as a dental imaging + software stack serving the same DSOs and private practices, though at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
MouthWatch social profiles
Digital presenceMouthWatch compliance and trust
Trust signalCompliance2 records
MouthWatch financial estimates
Financial estimateRevenue estimate
Valuation estimate
MouthWatch leadership team
Management profileNumber of profiles
Profiles4 records
MouthWatch subsidiaries and ownership
Company hierarchySubsidiaries2 records
MouthWatch funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MouthWatch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MouthWatch
What does MouthWatch do?
MouthWatch sells FDA-registered intraoral cameras (MouthWatch and MouthWatch Plus+ HD), the TeleDent cloud-based teledentistry software platform for virtual consultations, case management, and multi-location coordination, and accessories including OptiClear disposable camera sleeves. Through its wholly-owned subsidiary Dentistry.One, the company also operates a virtual-first dental care network providing AI-powered SmileScan screenings, live and asynchronous dentist consultations, and care coordination for employers, dental plans, DSOs, and healthcare systems.
Is MouthWatch a public or private company?
MouthWatch is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MouthWatch founded?
MouthWatch was founded in 2012. It employs 11 to 50 people.
Where is MouthWatch based?
MouthWatch is headquartered in Metuchen, United States, in the North America region.
How does MouthWatch make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are software Subscriptions and virtual Care Services.
Who are MouthWatch's main competitors?
Direct peers on record are Dentulu, Curve Dental, 3Shape and Open Dental. Emerging players are Overjet, Pearl and VideaHealth. Broad incumbents are Dentsply Sirona, Henry Schein One and Carestream Dental.
Does MouthWatch have an API?
No public API is recorded for MouthWatch.
What industry is MouthWatch in?
MouthWatch's product category is Teledentistry Software. Its primary akta.pro industry code is HLALALAL, Dental Teleconsultation Marketplaces, with a secondary code of HLABAAAI, Membership/Subscription & Direct-Pay General Dentistry Practices. Its NAICS code is 339114 and its SIC code is 3843.