Catalyser
Catalyser is a Sydney-headquartered SaaS company operating a workplace giving platform that connects enterprise customers and their employees with vetted charities across 30 countries. Its modular cloud suite covers donations, volunteering, employee engagement, and branded fundraising portals via direct enterprise sales.
- Company typePrivate
- Founded2016
- HeadquartersPyrmont, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Catalyser does
Catalyser Pty Limited is an Australian-headquartered SaaS company that operates a workplace giving platform connecting enterprises and their employees with charities. The platform is a modular cloud-based suite hosted on AWS comprising four core product surfaces: Donations (payroll giving and corporate matching), Volunteering (event management and AI-recommended opportunities), Community (employee engagement and content sharing), and the Community Impact Hub (a branded fundraising portal). The platform also distributes digital GiveBack Cards via a partnership with Prezzee, enabling recipients to direct donations to preferred charities, and processes donations through PayPal, Stripe, We Are Percent, PayPal Giving Fund Australia, and Intelligent Foundation to support DGR-compliant Australian disbursements.
The company sells to enterprise clients through a consultative field sales motion, with named customers including Deloitte Australia, Xero, GPT Group, and ASIC, alongside a free tier for verified charities to access the network of 25,000+ vetted charities across 30 countries. Revenue derives from quote-based annual software license fees to corporations, transaction fees on donations (e.g., 6% on GiveBack Cards plus 1.1%-2.9% on PAF-routed disbursements), and professional services for bespoke program implementation. AI capabilities are applied to content personalization (Catalyser Inspire) and campaign generation, integrated as features within the Community module rather than as standalone products.
Catalyser was founded in 2016 in Sydney by childhood friends Angela Kwan and Aivee Robinson and remains a privately held, bootstrapped social enterprise. Headcount and funding are not disclosed; the company cites $43M in facilitated impact, 388K volunteered hours, and 70K enabled users as scale indicators. Geographic presence spans Australia, Singapore, New Zealand, the UK, the US, and South Africa.
Catalyser firmographics
Firmographics- Name
- Catalyser
- Legal name
- Catalyser Pty Limited
- Website
- https://catalyser.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Catalyser is a Sydney-headquartered SaaS company operating a workplace giving platform that connects enterprise customers and their employees with vetted charities across 30 countries. Its modular cloud suite covers donations, volunteering, employee engagement, and branded fundraising portals via direct enterprise sales.
- Ownership category
- akta.pro rank
Catalyser industry classification
Industry- Product category
- Workplace Giving Software
- NAICS
- Software Publishers (513210), Grantmaking and Giving Services (81321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)
- akta.pro secondary industry
- Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)
Keywords
Where Catalyser is headquartered
LocationHeadquarters
- HQ city
- Pyrmont
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Catalyser business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Software License Fee: Catalyser charges corporate clients a software license fee for using the workplace giving platform. The platform is licensed to companies to manage employee giving activities including fundraising appeals and volunteering for selected charities.
- Transaction Processing Fees: Catalyser may charge a payment processing fee based on an agreed rate with the charity and the company that may be deducted from the funds sent to the charity. Additionally, for GiveBack Cards, charities receive funds minus fees of 6% charged by Catalyser.
- Professional Services: Consulting services including outsourced volunteer support, skilled volunteer project services, and bespoke tech development services are provided to help companies implement and optimize their workplace giving programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise corporate giving platform with full feature access |
| Freemium | Pay-as-you-go | Free access for verified charities |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Catalyser product offering
Product offeringCore offering
Catalyser sells a cloud-based SaaS workplace giving platform licensed to enterprises, government bodies and other organisations to manage employee donations, payroll giving, corporate matching, volunteering and engagement. The platform comprises four modules — Donations, Volunteering, Community (engagement tools) and the Community Impact Hub fundraising portal — and connects clients to a curated network of more than 25,000 vetted charities across 30 countries.
Product overview
Catalyser is a workplace giving SaaS platform comprising multiple integrated modules. The core offering includes Donations (donation management with payroll giving and corporate matching), Volunteering (corporate volunteer opportunity management), Community (employee engagement tools with AI-driven Catalyser Inspire recommendations), and the Impact Hub (centralised fundraising portal/charity network). The platform connects companies with 5,000+ vetted charities across 30 countries, enabling payroll donations, credit card donations, and corporate matching. Additional offerings include Product Consulting Services for bespoke implementation and the GiveBack Card Impact Hub for charity gift card redemption.
Differentiator
Problem solved
Functional benefit
Products and services
- Donations (Donation Management) Workplace giving module that enables employees to donate via payroll giving and corporate matching programs. Provides personalised donation cards, centralised fundraising and real-time tracking of giving activities for enterprise clients.
- Volunteering Corporate volunteering module offering AI-recommended volunteer opportunities, virtual and in-person event management, hour tracking and custom reporting for enterprise clients.
- Community (Engagement Tools) Employee engagement module with collaborative team creation, social feed for sharing giving stories, AI-driven content recommendations, employee surveys and brand advocacy tools for corporate clients.
- Community Impact Hub Fully branded, cloud-hosted fundraising portal that lets companies launch workplace giving campaigns, select from 5,000+ vetted charities, enable corporate matching, share via embeddable pages and run disaster relief campaigns with real-time reporting.
- Product Consulting Services Expert consulting services including outsourced volunteer support, skilled volunteer project services, bespoke tech development, partnership selection and management, and ongoing program evaluation for enterprise clients.
- GiveBack Card Impact Hub Digital gift card product distributed via Prezzee that allows recipients to direct donations to preferred Australian DGR-1 charities from Catalyser's vetted network; charities receive funds minus a 6% processing fee.
Quantifiable outcome
- $43M total impact facilitated
- +5 more outcomes
Companies that use Catalyser
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Catalyser technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability4 records
Feature5 records
Catalyser partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- PrezzeecoreCatalyser partnered with Prezzee Pty Limited (ABN 16 602 963 422) to provide digital GiveBack Cards that enable recipients to direct donations to preferenced charities. Prezzee sells the cards via its website and passes on purchaser information to Catalyser for donation invoice facilitation.
- PayPalcorePayPal, Inc. serves as a payment processor for credit card donations on the Catalyser platform. Donations processed through PayPal Giving Fund Australia (PPGF) are subject to PayPal's terms of service.
- StripecoreStripe, Inc. serves as a payment processor for credit card donations on the Catalyser platform. Donations are subject to Stripe's terms of service.
- We Are Percent LtdcoreWe Are Percent Ltd operates as a payment processor for donations on the Catalyser platform. See Percent's terms of service for donation gateway operations.
- PayPal Giving Fund Australia (PPGF)corePPGF is a partner donor-advised Public Ancillary Fund (PAF) registered with ACNC and endorsed as Deductible Gift Recipient (DGR-2). PPGF receives and passes through donations to range of registered Australian charities, sending funds minus processing fees of 1.1% + AUD $0.30, typically within 45 days.
- Intelligent FoundationcoreIntelligent Foundation (IF) is a partner donor-advised Public Ancillary Fund (PAF) registered with ACNC and endorsed as Deductible Gift Recipient (DGR-2). IF receives and passes through donations to recommended charities minus processing fees of 2.6%-2.9%, typically within 45 days subject to minimum disbursement of AUD50.
- Amazon Web Services (AWS)coreAll data including Personal Data is stored in secure hosting facilities on cloud infrastructure operated by Amazon Web Services in the Australian Data Region. AWS provides enterprise-grade security infrastructure for the platform.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Catalyser competitors and assessment
Company assessmentDirect peers
- Benevity: Benevity is the global market leader in workplace giving, volunteering, and grantmaking software, serving enterprises like Google, Microsoft, and Cisco. It is the most direct competitor to Catalyser, offering payroll giving, volunteer management, and a charity network, with much broader scale and enterprise footprint.
- Bright Funds: Bright Funds is an all-in-one workplace giving platform offering donation matching, volunteering, grant management, and a curated nonprofit network for enterprises. Directly comparable to Catalyser's modular Donations, Volunteering, and Impact Hub product set.
- YourCause (Bonterra): YourCause from Bonterra is a CSR and workplace giving platform powering employee giving, matching gifts, volunteering, and grantmaking for thousands of corporations. Directly overlaps Catalyser's enterprise value proposition with deeper US market presence and HRIS integrations.
Broad incumbents
- Salesforce.org Philanthropy Cloud: Salesforce.org's Philanthropy Cloud is a workplace giving and volunteering solution built on the Salesforce platform, targeting large enterprises. It competes as part of Salesforce's broader CRM/CSR portfolio rather than as a specialist, similar in positioning to a much larger Catalyser with cross-sell into Salesforce customers.
- Blackbaud: Blackbaud is a leading software provider for the social good sector, offering workplace giving, grantmaking, fundraising, and CRM solutions. It serves both corporates and nonprofits at much greater scale than Catalyser, with overlapping CSR platform capabilities.
- Workday (CSR/Volunteering features): Workday's HCM platform increasingly embeds CSR and volunteering capabilities for large enterprises. As a broad incumbent, it offers overlapping workplace giving functionality as part of a much larger HR/finance suite that could displace specialist platforms like Catalyser in pre-existing Workday customers.
Emerging players
- Kindsight: Kindsight is a workplace giving platform offering donation matching, volunteering, and grants management for mid-market companies. Comparable to Catalyser's enterprise product set but typically targeting smaller customers and focused on the North American market.
- Millie Giving: Millie Giving is a corporate giving and volunteering platform designed for HR teams, with peer-to-peer fundraising and employee engagement features. Comparable to Catalyser's Community and Volunteering modules at a smaller scale, typically for mid-market employers.
Others
- TechSoup Global: TechSoup is a global nonprofit network that connects charities with technology, resources, and capacity-building support. While not a direct SaaS competitor, its global nonprofit infrastructure and validation services overlap with Catalyser's 25,000+ charity network and grantmaking facilitation role.
Regional players
- Good2Give: Good2Give is an Australia-based workplace giving and charity infrastructure provider, offering donation processing, payroll giving, and corporate matching through its Workplace Giving Platform. It is the most direct APAC-headquartered peer, competing head-to-head with Catalyser in the Australian enterprise market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Catalyser social profiles
Digital presenceCatalyser compliance and trust
Trust signalCompliance2 records
Catalyser financial estimates
Financial estimateRevenue estimate
Valuation estimate
Catalyser leadership team
Management profileNumber of profiles
Profiles2 records
Catalyser funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Catalyser M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Catalyser
What does Catalyser do?
Catalyser sells a cloud-based SaaS workplace giving platform licensed to enterprises, government bodies and other organisations to manage employee donations, payroll giving, corporate matching, volunteering and engagement. The platform comprises four modules — Donations, Volunteering, Community (engagement tools) and the Community Impact Hub fundraising portal — and connects clients to a curated network of more than 25,000 vetted charities across 30 countries.
Is Catalyser a public or private company?
Catalyser is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Catalyser founded?
Catalyser was founded in 2016. It employs 11 to 50 people.
Where is Catalyser based?
Catalyser is headquartered in Pyrmont, Australia, in the Oceania region.
How does Catalyser make money?
Three revenue lines are on record. Software License Fee is the primary driver. The others are transaction Processing Fees and professional Services.
Who are Catalyser's main competitors?
Direct peers on record are Benevity, Bright Funds and YourCause (Bonterra). Broad incumbents are Salesforce.org Philanthropy Cloud, Blackbaud and Workday (CSR/Volunteering features). Emerging players are Kindsight and Millie Giving. TechSoup Global is listed as an others. Good2Give is listed as a regional player.
Does Catalyser have an API?
No public API is recorded for Catalyser.
What industry is Catalyser in?
Catalyser's product category is Workplace Giving Software. Its primary akta.pro industry code is BPACAIAB, Payroll Software & Payroll-as-a-Service (SaaS), with a secondary code of HDAEAKAK, Data App Builders (Forms, Portals & Internal Tools). Its NAICS code is 513210 and its SIC code is 7372.