Kindsight
Kindsight is a fundraising intelligence software provider serving over 4,000 nonprofit organizations globally. It offers a Salesforce-native platform combining CRM (Ascend), donor prospect research (iWave), AI-powered outreach (Kindsight Intelligence), and online giving tools for higher education, healthcare, and arts institutions.
- Company typePrivate
- Founded2011
- HeadquartersCharlottetown, Canada
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Kindsight firmographics
Firmographics- Name
- Kindsight
- Legal name
- Kindsight
- Website
- https://kindsight.io
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Kindsight is a fundraising intelligence software provider serving over 4,000 nonprofit organizations globally. It offers a Salesforce-native platform combining CRM (Ascend), donor prospect research (iWave), AI-powered outreach (Kindsight Intelligence), and online giving tools for higher education, healthcare, and arts institutions.
- Ownership category
- akta.pro rank
Kindsight industry classification
Industry- Product category
- Nonprofit Fundraising Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Directory and Mailing List Publishers (51314)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)
- akta.pro secondary industry
- Recommendation & Discovery Engines (content/product) (BPAMAAAG)
Keywords
Where Kindsight is headquartered
LocationHeadquarters
- HQ city
- Charlottetown
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Kindsight business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription SaaS - Fundraising Platform: Full integrated fundraising CRM platform with CRM, donor insights, and AI-powered outreach bundled together. Pricing is quote-based for enterprise tier with tiered options.
- Subscription SaaS - Ascend CRM: Modern CRM for managing constituent and donor activities, built natively on Salesforce. Subscription-based with enterprise pricing.
- Subscription SaaS - iWave: Prospect research and donor data platform with tiered packages (Starter, Professional, Premium) offering different screen volumes, user counts, and feature access. Starting at $4,150/year for Starter tier.
- Subscription SaaS - Connect: Constituent and donor portal built for Ascend CRM with self-service features. Starting at $545/year.
- Subscription SaaS - Engage: AI-powered content generation for fundraising communications with tiered pricing from $1,095/year (Growing) to $3,295/year (Enterprise) with different user counts and feature sets.
- Subscription SaaS - AdvancementRM: Specialist CRM for advancement teams with configurable add-ons for events, online giving, communities, email marketing, and matching gifts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Full platform: CRM, donor insights, AI outreach |
| Subscription | Annual | Ascend CRM standalone |
| Subscription | Annual | iWave Starter - Entry tier for small nonprofits |
| Subscription | Annual | iWave Professional - Growing mid-sized organizations |
| Subscription | Annual | iWave Premium - Advanced organizations |
| Subscription | Annual | Connect - Emerging nonprofits |
| Subscription | Annual | Engage Growing - Growing nonprofit teams |
| Subscription | Annual | Engage Enterprise - Established nonprofits |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Kindsight product offering
Product offeringCore offering
Kindsight provides a fundraising intelligence platform for nonprofit organizations built on a Salesforce-native CRM foundation. The product portfolio includes Ascend (enterprise fundraising CRM), iWave (prospect research and donor data with 1.5B+ people records), Connect (online giving portal), Kindsight Intelligence (AI suite for donor outreach, briefings, and contact reports), AdvancementRM (advancement CRM for higher education), and the Collegiate Athletics Data Platform. Customers use these tools to identify high-potential donors, automate outreach, process gifts, and run fundraising campaigns.
Product overview
Kindsight is a fundraising intelligence software provider offering a platform-plus-modules architecture. The core portfolio consists of the Fundraising Platform (the primary enterprise CRM powered by real-time donor intelligence, built on Salesforce), Ascend (the award-winning enterprise fundraising CRM serving as the platform's foundation), AdvancementRM (a specialist CRM for advancement teams), and iWave (an award-winning prospect research and donor data solution with billions of records). These are supplemented by Kindsight Intelligence (an AI-powered suite embedded in the Fundraising Platform with KI Assistant, KI Briefings, KI Advanced Contact Reports, and KI Personalized Donor Outreach), Connect (a constituent portal with online giving), and the Collegiate Athletics Data Platform (comprising AthleticsRM, Central Intelligence, Predictive Analytics, and KS Advantage). Engage provides AI content generation for donor communications across multiple pricing tiers. All products are seamlessly integrated with real-time data and cross-product workflows.
Differentiator
Problem solved
Functional benefit
Brands
- iWave: Award-winning prospect research software providing comprehensive donor data, wealth screening, and analytics with real-time live profiles and predictive scores.
- Ascend
- AdvancementRM
- Connect
- Kindsight Intelligence
- Collegiate Athletics Data Platform
Products and services
- Fundraising Platform
Quantifiable outcome
- 99% growth in year-end appeal revenue ($88,000 to $175,000) for Sportsmen's Tennis & Enrichment Center using iWave
- +6 more outcomes
Companies that use Kindsight
Customer profileNamed customers29 records
Segments7 records
Ideal customer profiles5 records
Kindsight technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
AI capability9 records
Feature6 records
Kindsight partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- AffinaquestcoreKindsight acquired Affinaquest, a provider of Advancement CRM and Athletics Data Solutions, to enhance fundraising technology capabilities. The acquisition supports complex fundraising organizations with advanced data and engagement tools, emphasizing continued client support and strategic growth. This is part of Kindsight's broader effort to strengthen its market position and enhance offerings in fundraising intelligence.
- Attain (Gold Sponsor)minorGold sponsor for KindCon 2026 annual customer conference.
- Blackthorn (Gold Sponsor)minorGold sponsor for KindCon 2026 annual customer conference. Blackthorn provides event management and fundraising tools that integrate with Salesforce/Ascend.
- BWF Zuri (Gold Sponsor)minorGold sponsor for KindCon 2026 annual customer conference.
- Double the Donation (Silver Sponsor)minorSilver sponsor for KindCon 2026. Double the Donation provides gift matching integration that identifies companies matching employee contributions.
- Heller Consulting (Silver Sponsor)minorSilver sponsor for KindCon 2026. Heller Consulting is a higher education technology consulting firm and implementation partner for Kindsight solutions.
- JCA (Silver Sponsor)minorSilver sponsor for KindCon 2026 annual customer conference.
- FundMiner (Bronze Sponsor)minorBronze sponsor for KindCon 2026 annual customer conference.
- Huron Consulting Group (Bronze Sponsor)minorBronze sponsor for KindCon 2026. Huron is a global consulting firm serving higher education and healthcare clients.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Kindsight competitors and assessment
Company assessmentDirect peers
- OneCause: OneCause provides online fundraising, event management, and auction software for nonprofits. Following Kindsight's Funraise acquisition, OneCause competes more directly in the online giving and event fundraising segments that Kindsight Connect serves.
- Bonterra: Bonterra (formerly Network for Good/Social Solutions) offers nonprofit fundraising, CRM, and case management software including Network for Good, GivingDays, and Causeview. Targets similar mid-market and enterprise nonprofit customers with comparable subscription SaaS model.
- DonorPerfect: DonorPerfect is a long-established donor management and fundraising CRM serving small and mid-sized nonprofits. Kindsight integrates with DonorPerfect via iWave, but DonorPerfect directly competes with Kindsight's lower-tier offerings in the SMB nonprofit segment.
- Neon One: Neon One provides a unified CRM, payments, website, and marketing platform for small-to-mid-sized nonprofits. Offers comparable donor management and fundraising automation features to Kindsight's lower tiers, particularly competing for community foundation and small nonprofit customers.
- Bloomerang: Bloomerang is a donor management and fundraising CRM focused on donor retention and engagement, with Kindful also under its umbrella. Targets the same small-to-mid nonprofit segment as Kindsight's lower-tier products with a strong self-service SaaS model.
- Virtuous: Virtuous is a nonprofit CRM and fundraising platform focused on responsive fundraising, with AI-powered donor journeys and Salesforce-native architecture. Directly competes with Kindsight Ascend in mid-market and enterprise nonprofit segments, particularly among faith-based and education customers.
- StratusLIVE: StratusLIVE is a nonprofit CRM and fundraising platform built on Microsoft Dynamics (comparable to Kindsight's Salesforce-native approach). Directly competes in enterprise nonprofit advancement, with iWave integration support across both platforms.
Broad incumbents
- Blackbaud: Blackbaud is the dominant incumbent in nonprofit software with flagship Raiser's Edge NXT, Financial Edge, and JustGiving products. Directly competes with Kindsight's Ascend and iWave across higher education, healthcare, and arts verticals, and represents the primary competitor Kindsight must displace to grow enterprise share.
- Salesforce.org / Salesforce for Nonprofits: Salesforce.org provides the Nonprofit Cloud and Nonprofit Success Pack (NPSP) which serves as the underlying platform for Kindsight Ascend. While not a direct competitor in fundraising intelligence, Salesforce.org competes for nonprofit CRM budgets and influences ecosystem economics that Kindsight depends on.
Emerging players
- Givebutter: Givebutter is a modern, fast-growing fundraising platform with donations, events, CRM, and email marketing capabilities. Competes with Kindsight Connect and Engage in the small-to-mid nonprofit segment with a more consumer-friendly, PLG-oriented approach; rising competitive threat as it expands upmarket.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Kindsight social profiles
Digital presenceKindsight compliance and trust
Trust signalCompliance6 records
Kindsight financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kindsight leadership team
Management profileNumber of profiles
Profiles5 records
Kindsight subsidiaries and ownership
Company hierarchySubsidiaries4 records
Kindsight funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kindsight M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kindsight
What does Kindsight do?
Kindsight provides a fundraising intelligence platform for nonprofit organizations built on a Salesforce-native CRM foundation. The product portfolio includes Ascend (enterprise fundraising CRM), iWave (prospect research and donor data with 1.5B+ people records), Connect (online giving portal), Kindsight Intelligence (AI suite for donor outreach, briefings, and contact reports), AdvancementRM (advancement CRM for higher education), and the Collegiate Athletics Data Platform. Customers use these tools to identify high-potential donors, automate outreach, process gifts, and run fundraising campaigns.
Is Kindsight a public or private company?
Kindsight is a private company. It is classified as unknown and is currently operating.
When was Kindsight founded?
Kindsight was founded in 2011. It employs 101 to 250 people.
Where is Kindsight based?
Kindsight is headquartered in Charlottetown, Canada, in the North America region.
How does Kindsight make money?
Six revenue lines are on record. Subscription SaaS - Fundraising Platform is the primary driver. The others are subscription SaaS - Ascend CRM, subscription SaaS - iWave, subscription SaaS - Connect, subscription SaaS - Engage and subscription SaaS - AdvancementRM.
Who are Kindsight's main competitors?
Direct peers on record are OneCause, Bonterra, DonorPerfect, Neon One, Bloomerang, Virtuous and StratusLIVE. Broad incumbents are Blackbaud and Salesforce.org / Salesforce for Nonprofits. Givebutter is listed as an emerging player.
Does Kindsight have an API?
Yes. Kindsight offers an Open API for connecting third-party tools. No public API documentation URL, SDK, or technical specification is published on the integrations page.
What industry is Kindsight in?
Kindsight's product category is Nonprofit Fundraising Software. Its primary akta.pro industry code is BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing), with a secondary code of BPAMAAAG, Recommendation & Discovery Engines (content/product). Its NAICS code is 518 and its SIC code is 7370.