What Riley does

Riley (legal entity: We Are Riley Limited, CRN 685489) is a privately held direct-to-consumer period care company founded in 2020 and headquartered in Cork, Ireland, with additional offices in Dublin and London. The company designs, sources, and sells a portfolio of 100% GOTS-certified organic cotton feminine hygiene products—pads, pantyliners, applicator tampons, and naked tampons—alongside a patented reusable medical-grade thermoplastic applicator rated for 200+ uses and a microwavable flaxseed heatpad. Riley's underlying technology is conventional e-commerce (Shopify storefront) layered with proprietary product innovations including string-woven (glue-free) tampon construction, biodegradable backing films, and FSC-certified compostable packaging.

Riley operates a subscription-first DTC model with 3- or 6-month recurring delivery cycles offering up to 20% off one-time pricing, plus a B2B "Business Box" channel (minimum 75 employees per corporate partner, 400+ organizations served) and a wholesale channel via wholesale.weareriley.com. The company also runs a Carbon Click offset partnership at checkout and donates 1% of every sale to period poverty charities across Ireland, UK, and Kenya, with 200,000+ products donated to date. Revenue mechanics are diversified across subscription recurring revenue, one-time purchases (pads €7.79–€8.79, pantyliners €9.99, applicator bundle €39.99, heatpad €29.99), B2B bulk subscriptions, and wholesale. Geographic reach covers Ireland, UK, and the EU (28+ countries including Austria, Belgium, Germany, France, Spain, Italy, Netherlands, Nordics, and others) with explicit shipping exclusions for the US, Canada, and Australia. The company is B Corp certified and holds additional certifications including GOTS, ICEA, Soil Association Organic, OEKO TEX, Organic 100 Content Standard, and FSC.

Name

Riley

Legal name

We Are Riley Limited

Website

https://weareriley.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Riley is an Ireland-based direct-to-consumer period care company selling GOTS-certified organic cotton pads, tampons, and pantyliners through subscriptions, one-time purchases, and a B2B Business Box channel across Ireland, UK, and the EU.

Ownership category

akta.pro rank

Product category

Feminine Hygiene / Organic Menstrual Care

NAICS

Sanitary Paper Product Manufacturing (322291)

SIC

Wholesale-Paper & Paper Products (5110)

akta.pro primary industry

Feminine Hygiene Products (Pads, Tampons, Liners) (CRADALAG)

akta.pro secondary industries

Tampons (CRABAIAC), Feminine Care Applicators & Accessories (CRABAIAO), Cotton & Personal Care Paper (Cotton Balls/Swabs, Paper Cotton Products) (CRADALAI)

Keywords

• Organic period care
• Feminine hygiene products
• Menstrual subscription box
• Organic cotton tampons
• Biodegradable pads

Headquarters

HQ city

Cork

HQ country

Ireland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations

Revenue model

1. Direct-to-Consumer Subscription: Recurring subscription model where customers build custom bundles and receive deliveries every 3 or 6 months. Subscriptions offer up to 20% savings and can be paused, skipped, or cancelled anytime. This is the primary revenue stream.
2. One-Time Product Sales: Customers can purchase individual products without a subscription commitment. Products include organic cotton pads, pantyliners, tampons, heatpads, and reusable applicator bundles.
3. Wholesale and Business-to-Business: Corporate 'Business Box' program offering employee period care benefits to organizations. Also maintains a wholesale channel for retailers through wholesale.weareriley.com.
4. 1% Donation Program: 1% of every sale is donated to fight period poverty through product donations and menstrual health education programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Riley designs, sells, and delivers a portfolio of 100% GOTS-certified organic cotton period care products—pads, pantyliners, applicator tampons, and naked tampons—primarily through a direct-to-consumer subscription model on its own Shopify storefront with 3 or 6-month delivery cadences. The portfolio also includes a patented reusable tampon applicator bundle, a microwavable flaxseed heatpad for cramp relief, and a 'Business Box' corporate employee benefit program for organisations with at least 75 employees, plus a wholesale channel for retail stockists.

Product overview

Riley is a direct-to-consumer organic period care company offering a portfolio of certified organic cotton feminine hygiene products. The core product line includes Organic Cotton Pads (with wings, Regular and Super absorbency), Organic Cotton Pantyliners (wingless, light absorbency), Organic Cotton Applicator Tampons, and Organic Cotton Naked Tampons—all GOTS certified and biodegradable. These are available through a flexible subscription service delivering every 3 or 6 months with up to 20% savings. Add-on products include a Patented Reusable Applicator Bundle (medical-grade thermoplastic elastomer applicator paired with naked tampons, rated for 200+ uses) and a Flaxseed Heatpad infused with lavender and camomile for cramp relief. The company also offers a Business Box program for corporate customers, providing bulk period care subscriptions for employees with B2B referral incentives.

Differentiator

Problem solved

Functional benefit

Brands

• Riley For Business: Business box and wholesale offering for corporate customers and organizations.

Products and services

• Organic Cotton Pads

Quantifiable outcome

• Save up to 20% with subscription vs one-time purchases
• +6 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Carbon ClickminorStrategic or Co-development PartnerCarbon offset partnership at checkout. When customers opt for Carbon Click at checkout, it is applied to all recurring orders going forward, offsetting carbon emissions from deliveries.
• Period Poverty Charities (Ireland, UK, Kenya)coreOthersPartnerships with charities supporting menstrual health education and period product donations across Ireland, the UK, and Kenya. 1% of every sale is donated. Also sponsors doctor-led menstrual health programs.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TOTM: UK-based organic period care brand offering certified organic cotton tampons, pads, and liners via DTC subscription. Closest direct competitor to Riley in product offering, target customer, and geographic market.
• DAME: UK sustainable period care brand with organic tampons, pads, and a reusable applicator (the D). Competes directly with Riley in certified organic period care and reusable applicator innovation.
• OHNE: UK organic period care subscription brand focused on natural, toxin-free tampons, pads, and liners. Direct DTC subscription competitor to Riley with overlapping organic positioning.
• &Sisters: UK organic and sustainable period care brand with organic cotton tampons, pads, and liners plus reusable products. Overlaps directly with Riley on certification-led organic positioning.
• Saalt: US-based sustainable period care brand offering menstrual cups and reusable products with strong sustainability positioning. Comparable as a sustainability-led challenger in the period care category.
• Lola: US organic tampon and feminine care DTC subscription brand. Comparable subscription-led, organic-first model targeting health-conscious consumers — a North American counterpart to Riley's positioning.
• The Honey Pot: US feminine care brand offering cleansers, wipes, and pads with a strong wellness and natural-ingredient positioning. Comparable as a clean/plant-based feminine care challenger brand.
• Here We Flo: UK sustainable period and sexual wellness brand with organic and biodegradable period care. Comparable as a sustainability-focused UK challenger overlapping with Riley's distribution geography.

Emerging players

• August: US DTC organic period care brand offering organic cotton tampons, pads, and liners via subscription. Comparable subscription-led organic model with US market focus, relevant for geographic expansion benchmarking.

Broad incumbents

• Mooncup: Established UK reusable menstrual cup brand with strong sustainability credentials. Comparable as a sustainability-led incumbent in the broader reusable feminine care category that Riley's reusable applicator competes against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/we_are_riley

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Riley