What Allfresh Supply Management does

Allfresh Supply Management Pvt. Ltd. is an Indian B2B fresh-fruit supply chain specialist founded in 2013 and headquartered in New Delhi. The company procures premium fresh fruits — including apples from Himachal Pradesh, Nagpur oranges, and an expanded range of mangoes, plums, peaches, and pears — directly from a network of more than 2,500 farmers across five states (Himachal Pradesh, Uttarakhand, Maharashtra, Madhya Pradesh, and Rajasthan), then applies post-harvest management services (quality checking, computerized grading, waxing, labeling, Controlled Atmosphere storage, ethylene control, and refrigerated transportation) before distributing to modern retail chains, online retailers, and wholesale mandis across more than 30 Indian cities.

The company's technical platform centers on physical post-harvest infrastructure rather than software: it claims to be a pioneer of cold-chain and computerized grading for Indian apples and the first to extend Nagpur orange shelf life using waxing and ethylene control. Allfresh maintains regional offices and distribution centers in Bangalore, Hyderabad, Sonepat, Guwahati, Ahmedabad, Mumbai, Kochi, and Vijayawada, and procurement centers in each of the five sourcing states. An in-house R&D team supports farmers on agronomy, saplings, and soil management to improve yields and quality at source.

Allfresh operates a sales-led, transaction-fee B2B model, selling on a quote basis to enterprise retail chains and mid-market wholesale mandis through direct relationships, regional offices, and a dedicated dealer email channel. The company was originally venture-backed by Aspada (now Lightrock India) at founding, received additional capital from UPL in 2019, and was acquired in 2022 by Waycool Foods & Products Ltd., which integrated AllFresh into the WayCool family to complete WayCool's year-round premium apple and citrus sourcing capability. Founder Naresh Kumar Jawa remains as promoter and CEO.

Name

Allfresh Supply Management

Legal name

AllFresh Supply Management Pvt. Ltd.

Website

https://allfreshsupply.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Allfresh Supply Management is an Indian B2B fruit supply chain specialist procuring premium fresh fruits from 2,500+ farmers across five states. It applies post-harvest management including computerized grading, CA storage, and cold-chain logistics, distributing to modern retail chains, online retailers, and wholesale mandis across 30+ cities.

Ownership category

akta.pro rank

Product category

Fresh Fruit Supply Chain Services

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480), Fresh Fruit and Vegetable Merchant Wholesalers (42448)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Fresh Produce Wholesale Distribution (CRAOAAAC)

akta.pro secondary industries

Fresh Fruit Wholesale (AFAIACAA), Fresh Produce Packaging (IMALAHAE)

Keywords

• Fresh fruit supply
• Cold chain logistics
• Post-harvest management
• Fruit procurement services
• Controlled atmosphere storage

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Fruit Procurement and Supply: The company procures premium fresh fruits directly from farmers and FPOs at their farms, then after post-harvest management (sorting, grading, packing, cold storage, refrigerated transportation), supplies them to customers across India. Revenue is generated through the margin between procurement cost and sales price to retail chains, online retailers, and wholesale mandis.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Allfresh Supply Management procures premium fresh fruits—apples, Nagpur oranges, mangoes, plums, peaches, and pears—directly from farmers and Farmer Producer Organizations (FPOs) across five Indian states. It applies post-harvest management (computerized grading, sorting, waxing, Controlled Atmosphere storage, ethylene control) and refrigerated cold chain transportation to deliver farm-fresh quality fruits to modern retail chains, online retailers, and wholesale mandis across 30+ Indian cities.

Product overview

AllFresh Supply Management is a fruit supply-chain specialist that procures premium fresh fruits directly from farmers and FPOs, providing intelligent sorting, grading, packing, and cold chain logistics to deliver farm-fresh quality produce to far-flung markets across India. The company's product portfolio centers on six core fruit categories: Indian Apples from Himachal Pradesh, Nagpur Oranges from Central India, and an extended range of Mangoes, Plums, Peaches, and Pears sourced from farmers across multiple states. The portfolio is unified by the company's post-harvest management services—including quality checking, computerized grading, waxing, CA storage, refrigerated transportation, and labeling—which are applied consistently across all fruit categories to minimize wastage and maximize value for farmers.

Differentiator

Problem solved

Functional benefit

Products and services

• Indian Apples

Quantifiable outcome

• Nearly 2500+ farmers benefit through direct procurement and improved value realization
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ninjacart: India's leading B2B fresh-produce supply-chain platform connecting farmers directly to retailers and restaurants. Highly comparable to AllFresh's farm-to-retail fresh fruit distribution model, with overlapping customer base (modern retail, HORECA) and similar technology-enabled supply chain.
• IG International: One of India's largest fresh fruit importers and distributors, supplying apples, citrus, kiwis, pears and stone fruit to modern retail nationwide. Closely comparable to AllFresh in premium fresh fruit distribution to Indian modern retail, with complementary import-led model.
• Lawrencedale Agro Processing (Leaf): South India-focused fresh produce supply-chain company sourcing from farmers and supplying organized retail and HORECA. Comparable to AllFresh in farmer aggregation, grading/cold-chain capability and B2B fresh produce distribution.
• Sahyadri Farms: Farmer-owned Indian FPO that procures, grades, packs and exports fresh fruits and vegetables, including grapes, bananas and mangoes. Comparable to AllFresh in sourcing directly from farmers, applying post-harvest grading and selling into domestic and export channels.
• Crofarm Agricommerce: Indian B2B agritech that aggregates fresh produce from farmers and delivers to retailers, similar to AllFresh's farm-to-business fresh produce supply chain. Overlap is closest in fresh fruits/vegetables and modern retail customer base.

Broad incumbents

• Adani Agrifresh: Adani Group's fresh fruit subsidiary operating large Controlled Atmosphere storage and apple/citrus supply chain across India. Highly comparable to AllFresh in CA-storage and apple/citrus focus, with significantly larger capital base and broader reach.
• Waycool Foods & Products: Parent company of AllFresh and one of India's largest agritech/distribution platforms moving fresh produce, dairy and staples to HoReCa and retail. Most directly comparable on fresh-fruit sourcing scale and multi-channel distribution, though much broader in category mix.
• Bigbasket (Tata Group): India's largest online grocery platform with significant fresh fruit and vegetable sourcing and pan-India distribution. Comparable downstream customer overlap and supply-chain scale, though primarily a B2C platform rather than AllFresh's B2B focus.
• DeHaat: Large Indian agritech platform serving farmers with inputs, advisory and output linkages across multiple crops including fruits and vegetables. Comparable to AllFresh in aggregating farmer supply and linking it to downstream buyers, though it is far broader in crop scope and geography.

Emerging players

• Samhi Hotels (InI Farms): InI Farms is an Indian fresh-fruit brand and exporter specializing in pomegranates, bananas and papayas with controlled-atmosphere and cold-chain handling. Comparable to AllFresh's focus on premium Indian fresh fruits with branded, technology-enabled post-harvest management, though more export-weighted.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allfresh Supply Management