What Matcha does

Matcha is a Paris-based B2B SaaS company founded in 2016 that operates an AI-powered product recommendation and retail media platform for the consumer goods industry. Its offering is structured as three integrated modules: Matcha Advisor (category-specific product recommendation engine with models tailored per vertical such as wine, coffee, cheese, beauty, and petcare), Matcha Boost (a retail media solution that places brand advertising directly inside the recommendation journey with direct attribution), and Matcha Insights (a first-party shopper data platform capturing real-time behavioral signals at purchase decision points). The company's core technical differentiator is its category-specific recommendation architecture built on first-party behavioral data captured at point-of-purchase moments, which the company states no other platform possesses.

Matcha serves a two-sided customer base across Europe: retailers including Intermarché, Carrefour, Coopérative U, and Lagardère Travel Retail, and consumer goods brands including Nestlé, Unilever, Mars Petcare, Colgate-Palmolive, Pernod Ricard, Bacardi Martini, Lactalis, Bel, Herta, and Carte Noire. The go-to-market is a consultative direct enterprise sales motion, with quote-based pricing reflecting customization to retailer scope, category coverage, and deployment requirements.

The business model combines SaaS platform licensing (subscription/recurring revenue) with usage-based retail media monetization through the Boost module. Headcount is reported in the 11-50 range, and total disclosed funding to date is $1.56M from a single 2022 round led by Karot Capital — a capital-efficient profile consistent with a bootstrapped growth-stage company rather than a heavily venture-backed scale-up.

Name

Matcha

Legal name

Matcha

Website

https://matcha.wine

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Matcha is a Paris-based B2B SaaS platform providing AI-powered product recommendations, retail media, and first-party shopper analytics to European retailers and global consumer goods brands across food, beverage, beauty, and pet care categories.

Ownership category

akta.pro rank

Product category

Retail Media & E-commerce Recommendation Software

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), All Other Specialty Food Retailers (445298)

SIC

Retail-Miscellaneous Retail (5900), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industry

A2A Checkout & Merchant Acceptance Solutions (FSAMAFAF)

Keywords

• Product recommendation engine
• Retail media platform
• Shopper analytics software
• E-commerce personalization SaaS
• First-party shopper data

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Licensing: Matcha operates as a B2B SaaS platform licensing its recommendation, retail media, and insights technology to retailers and brands. The model involves platform deployment fees combined with ongoing usage-based or subscription components based on transaction volume or category coverage.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Matcha operates a B2B SaaS platform that combines AI-powered product recommendation, retail media, and first-party shopper analytics for retailers and consumer brands. The offering is built around three integrated modules: Matcha Advisor (category-specific recommendation engine), Matcha Boost (retail media placement within the recommendation journey), and Matcha Insights (real-time behavioral data and analytics). The platform is deployed across retailer and brand digital properties to drive conversion, basket size, and retail media revenue.

Product overview

Matcha is a unified product recommendation and retail media platform consisting of three integrated modules: Advisor (AI-powered product recommendation engine), Boost (retail media for branded product placement within the recommendation journey), and Insights (first-party shopper data and analytics). The platform operates category-specific recommendation models and captures real-time behavioral signals at purchase decision points.

Differentiator

Problem solved

Functional benefit

Brands

• Advisor: Product recommendation engine that provides personalized recommendations tailored to each product category (wine, coffee, cheese, beauty, petcare, etc.)
• Boost
• Insights

Products and services

• Matcha Advisor AI-powered product recommendation engine that guides shoppers to ideal products in each category, with category-specific models (wine, coffee, cheese, beauty, petcare) that use enriched product data and decision logic. Delivers personalized shopping experiences across devices and is associated with +20% conversion rate and +25% average basket size increases for clients.
• Matcha Boost Retail media platform that integrates brands directly into the recommendation journey at precise purchase decision points, enabling targeted brand visibility, measurable performance through direct attribution, and sponsored product placements that create a new revenue stream for retailers.
• Matcha Insights First-party shopper intelligence platform that captures behavioral signals in real-time at key purchase decision points, providing exclusive shopper data for brands to refine assortments and product content, and enabling retailers to build measurable e-merchandising strategies.

Quantifiable outcome

• +20% conversion rate on average for clients using Matcha Advisor
• +1 more outcomes

Named customers21 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RichRelevance (Algonomy): Enterprise personalization and merchandising platform delivering product recommendations and dynamic content for retailers. Direct competitor to Matcha Advisor for large omnichannel retailer personalization mandates.
• CitrusAd: Retail media platform purpose-built for grocer and FMCG retailers, enabling on-site sponsored placements and brand campaigns. Directly comparable to Matcha's Boost offering for grocery and CPG clients across Europe.
• Algolia: Search and product discovery API used by retailers and brands to power on-site search and recommendations. Comparable to Matcha Advisor as an AI-driven discovery layer integrated into retailer digital experiences.
• Wizaly: Retail media attribution and analytics platform helping retailers measure and optimize on-site media campaigns. Comparable to Matcha Boost and Insights as a retail-media measurement and optimization layer for European retailers.
• Nosto: AI-powered personalization platform for online retailers, covering on-site product recommendations, personalized content, and UGC. Direct competitor in the e-commerce recommendation and merchandising layer that Matcha Advisor occupies.
• Constructor: AI-first product discovery and search platform providing personalized search, browse, and recommendations for enterprise retailers. Comparable as a category-aware AI recommendation layer competing for the same retailer personalization budgets.
• Dynamic Yield (Mastercard): Personalization and product recommendation engine serving enterprise retailers and digital platforms across web, app, and email. Directly comparable to Matcha Advisor, with a stronger incumbent position and Mastercard-backed scale.
• Monetate (Kibo): Personalization platform offering on-site product recommendations, A/B testing, and merchandising for retailers. Comparable to Matcha Advisor as a personalization layer serving enterprise retail clients.

Broad incumbents

• Criteo: Public global retail media and personalization platform serving retailers and brands with sponsored products and recommendation ads. Highly comparable because it operates across the same retailer-brand two-sided dynamic that Matcha targets with Boost and Advisor, but at vastly greater scale and breadth.

Regional players

• ShopFully: European digital leaflets and retail media platform connecting shoppers with retailer promotions. Adjacent competitor focused on driving traffic and visibility for European grocery and retail clients, overlapping with Matcha's retail media ambitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/matcha-wine
• Xx.com/matchawine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matcha