Wizaly
Wizaly is a Paris-based AI-powered marketing attribution SaaS platform that combines multi-touch attribution with Marketing Mix Modeling to deliver privacy-compliant, cookieless measurement of marketing ROI. It serves mid-market and enterprise clients across travel, retail, finance, healthcare, SaaS, and professional services.
- Company typePrivate
- Founded2015
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Wizaly does
Wizaly SAS is a Paris-based, venture-backed SaaS company founded in 2015 by Stanislas di Vittorio that sells an AI-powered marketing attribution and analytics platform to mid-market and enterprise clients. Its core technology fuses algorithmic multi-touch attribution with Marketing Mix Modeling (MMM), using Bayesian regression to reconcile cookieless impressions, walled-garden data, and offline conversions into a single attribution view, with GDPR and HIPAA compliance built into the tracking layer.
The product is modular: core offerings are Multi-Touch Attribution, Media Mix Modeling, and Customer Journey Data Centralization, supplemented by Privacy-Compliant (cookieless) Tracking, Walled Garden Attribution, Graph Identity Resolution, an Enhanced ROPO module, a Product Module for travel route analytics, Marketing Budget Planning, and HIPAA-Compliant Tracking. A generative AI layer was added in 2025. Wizaly sells via a sales-led motion with quote-based annual subscriptions, demo-driven evaluation, and a certified partner program of agencies and consultancies. It serves Travel and Hospitality, Retail and E-Commerce, Finance and Insurance, Healthcare, SaaS, and Professional Services, with named customers including Air France, MSC Cruises, Engie, Conforama, LCL, Assurland, Salomon, and CWF. The company has offices in Paris (HQ), London, Chicago, Austin, and Boise, and is backed by Innovacom, Ankaa Ventures, Galia Gestion, and Lefonds by FrenchFounders.
Wizaly firmographics
Firmographics- Name
- Wizaly
- Legal name
- Wizaly SAS
- Website
- https://wizaly.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wizaly is a Paris-based AI-powered marketing attribution SaaS platform that combines multi-touch attribution with Marketing Mix Modeling to deliver privacy-compliant, cookieless measurement of marketing ROI. It serves mid-market and enterprise clients across travel, retail, finance, healthcare, SaaS, and professional services.
- Ownership category
- akta.pro rank
Wizaly industry classification
Industry- Product category
- Marketing Attribution & Analytics Software
- NAICS
- Marketing Research and Public Opinion Polling (541910), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN)
- akta.pro secondary industries
- Performance Analytics, Attribution & Marketing Measurement (MPAAACAH), Performance Analytics, Attribution & Measurement (MMM/MTA) (BPAFACAJ), Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services (MPAAABAN), Customer Journey Orchestration & Campaign Management (BPAFAFAF)
Keywords
Where Wizaly is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices5 records
Markets served
Wizaly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: Wizaly provides a hosted software platform (the Wizaly Platform) as a SaaS solution. The platform is accessed via subscription with consulting and account management services included. Pricing is quote-based and tailored to each client's needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based pricing tailored to client needs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Wizaly product offering
Product offeringCore offering
Wizaly sells a SaaS marketing attribution and analytics platform that combines Multi-Touch Attribution with Marketing Mix Modeling (MMM) and AI to measure the impact of every marketing touchpoint across online, offline, and walled-garden channels. The platform centralizes customer journey data, applies graph identity resolution, and provides cookieless, GDPR/HIPAA-compliant tracking for enterprise and mid-market marketing teams. It is delivered on a subscription basis with quote-based annual contracts and bundled consulting and account management services.
Product overview
Wizaly is an award-winning marketing attribution and analytics SaaS platform that provides a unified solution with multiple integrated modules. The core offerings include Multi-Touch Marketing Attribution for assigning credit across customer touchpoints, Media Mix Modeling (MMM) for statistical analysis of channel performance, and Marketing Analytics with Data Centralization for customer journey tracking. The platform is complemented by specialized modules including Privacy-Compliant Tracking (cookieless solution), the Product Module (for route analytics), ROPO Analysis (for offline attribution), Walled Garden Attribution, Graph Identity Resolution, Marketing Budget Planning and Optimization, and HIPAA Compliant Tracking for healthcare. The platform combines MMM with AI-driven algorithmic attribution to provide comprehensive marketing performance measurement.
Differentiator
Problem solved
Functional benefit
Products and services
- Multi-Touch Marketing Attribution
- Media Mix Modeling (MMM)
- Marketing Analytics and Data Centralization
Quantifiable outcome
- 50% Reduction in Overlapping Spending for Global Airline
- +11 more outcomes
Companies that use Wizaly
Customer profileNamed customers15 records
Segments14 records
Ideal customer profiles2 records
Wizaly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability7 records
Feature8 records
Wizaly partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor.
- ESV DigitalminorDigital marketing agency assisting companies in their digital strategy, acquisition channels and loyalty. Certified Wizaly partner that helps set up the platform and analyze insights.
- ConverteominorData & techno consulting partner made up of 150 consultants, specialists and experts. Certified Wizaly partner for implementation and analysis.
- jvwebminorDigital marketing agency that optimizes online visibility and acquisition strategies. Certified Wizaly partner.
- Slap DigitalminorDigital growth agency supporting customers in traffic acquisition, conversion optimization and data management. Certified Wizaly partner.
- GamnedminorExperts and pioneers in programmatic advertising supporting clients in the digital, marketing and technological ecosystem. Certified Wizaly partner.
- Ad's UpminorGoogle Partner Premier certified agency, specialized in creation and optimization of SEA and Social Ads campaigns as well as programmatic channel management. Certified Wizaly partner.
- EbiquityminorMarketing and media consulting firm using power of data, analytics and technology to help brands improve marketing performance. Certified Wizaly partner.
- IprospectminorAward-winning international agency focused on translating consumer intentions into action and driving business performance. Certified Wizaly partner.
- AdsvisersminorSEA and Social Ads consulting agency, specialized in creation and management of Google Ads campaigns, social ads strategies, and mobile app acquisition. Certified Wizaly partner.
- BorylminorThe DATA agency helping develop business by integrating data into decision-making processes. Certified Wizaly partner.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Wizaly competitors and assessment
Company assessmentDirect peers
- AppsFlyer: AppsFlyer is a leading mobile attribution and marketing analytics platform used by enterprise marketers globally. It is comparable to Wizaly in the broader attribution category, particularly around privacy-compliant measurement and walled-garden data reconciliation, though with a mobile-first emphasis.
- Singular: Singular provides marketing attribution, MMM, and cost aggregation for mobile and cross-channel marketers. It overlaps with Wizaly's hybrid MTA+MMM positioning and its emphasis on unifying marketing performance data across channels.
- Rockerbox: Rockerbox provides marketing attribution and media mix modeling as a unified SaaS platform for enterprise brands. It mirrors Wizaly's positioning of combining algorithmic attribution with MMM to deliver cross-channel measurement, and serves similar CMO and performance marketing buyer personas.
- Northbeam: Northbeam is a marketing attribution platform combining multi-touch attribution with MMM for e-commerce and DTC brands. It is directly comparable to Wizaly as both sell hybrid MTA+MMM subscription software to mid-market and enterprise marketers seeking unified cross-channel measurement.
- Triple Whale: Triple Whale offers a multi-touch attribution and analytics dashboard primarily for Shopify-based e-commerce brands. It competes with Wizaly for marketing-budget optimization workloads, particularly in retail and e-commerce, with an emphasis on fast time-to-value.
- Branch: Branch offers attribution and deep linking for mobile and web, with enterprise customers across retail, travel, and finance. Comparable to Wizaly in the enterprise attribution category, particularly around cross-channel customer journey measurement and identity resolution.
Emerging players
- Measured: Measured is an MMM-focused platform for enterprise brands, providing incrementality testing and media mix modeling. It overlaps with Wizaly's MMM capabilities, particularly for marketers seeking cookieless and offline measurement, though it is more specialized than Wizaly's broader MTA+MMM platform.
Broad incumbents
- Adobe Analytics: Adobe Analytics is an enterprise-grade marketing and web analytics suite bundled within the Adobe Experience Cloud. It competes with Wizaly for enterprise attribution and cross-channel measurement budgets, often as part of larger Adobe-stack deals rather than as a standalone MMM+MTA platform.
- Google Analytics 4: Google Analytics 4 is Google's free cross-platform analytics product, widely used for marketing measurement and basic attribution. It competes with Wizaly at the lower end of the market and as a baseline tool inside enterprises that ultimately purchase Wizaly to address GA's known limitations in MMM and walled-garden attribution.
- Salesforce Marketing Cloud / Datorama: Salesforce Marketing Cloud (including Datorama) provides enterprise marketing analytics and attribution within a broader CRM and customer engagement platform. It is comparable to Wizaly as an alternative for enterprises seeking attribution integrated with a larger martech ecosystem rather than as a best-of-breed standalone.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Wizaly social profiles
Digital presenceWizaly compliance and trust
Trust signalCompliance3 records
Wizaly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wizaly leadership team
Management profileNumber of profiles
Profiles10 records
Wizaly funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wizaly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wizaly
What does Wizaly do?
Wizaly sells a SaaS marketing attribution and analytics platform that combines Multi-Touch Attribution with Marketing Mix Modeling (MMM) and AI to measure the impact of every marketing touchpoint across online, offline, and walled-garden channels. The platform centralizes customer journey data, applies graph identity resolution, and provides cookieless, GDPR/HIPAA-compliant tracking for enterprise and mid-market marketing teams. It is delivered on a subscription basis with quote-based annual contracts and bundled consulting and account management services.
Is Wizaly a public or private company?
Wizaly is a private company. It is classified as venture growth investor backed and is currently operating.
When was Wizaly founded?
Wizaly was founded in 2015. It employs 11 to 50 people.
Where is Wizaly based?
Wizaly is headquartered in Paris, France, in the Europe region.
How does Wizaly make money?
One revenue line is on record: saaS Platform Subscription.
Who are Wizaly's main competitors?
Direct peers on record are AppsFlyer, Singular, Rockerbox, Northbeam, Triple Whale and Branch. Measured is listed as an emerging player. Broad incumbents are Adobe Analytics, Google Analytics 4 and Salesforce Marketing Cloud / Datorama.
Does Wizaly have an API?
No public API is recorded for Wizaly.
What industry is Wizaly in?
Wizaly's product category is Marketing Attribution & Analytics Software. Its primary akta.pro industry code is BPAFABAN, Media Measurement, Attribution & Mix Modeling (MMM/MTA), with a secondary code of MPAAACAH, Performance Analytics, Attribution & Marketing Measurement. Its NAICS code is 541910 and its SIC code is 7310.