Developer docs
API playgroundTry for free, no card

Search company profiles

PERKS

Full company profile

uuid0003zbx

Namestring
PERKS
Legal namestring
LiveWell
Websiteurl
getperks.io
Company typeenum
Private
Founded yearint
2019
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersLos Angeles, United States
HQ citystring
Los Angeles
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
credit card rewards, personal finance content, cash back strategies, travel points guidance, financial education guides
Industry2 codes
1Price Comparison, Deals, Cashback & Loyalty Shopping Platforms
CodeBPAMAGAHPrimaryYes
2Bill Management & Subscription Management
CodeFSAGADAGPrimaryNo
SIC code1 code
  • Investment Advice6282
Product category
Personal Finance Content
Social media profiles1 record
Marketing channels1 record

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Marketing or Sales, Technology or R&D
GTM typeB2C
B2C
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Core offering1 text field

PERKS, operating as LiveWell, publishes a library of consumer-facing financial education guides anchored by a comprehensive credit card rewards playbook covering card selection, sign-up bonuses, category bonuses, shopping-portal stacking, point redemption for flights, multi-card strategies, everyday-spend optimization, cash back mechanics, and access to exclusive cardholder discounts. The guides embed affiliate links to reviewed credit card products, so LiveWell earns a commission when readers sign up; in parallel, the company positions itself as an employee support marketplace and operating system for distributed teams.

Differentiator
Functional benefit
Problem solved
Product and service3 records
1LiveWell Credit Card Rewards Guide
CategoryPersonal finance editorial content
Description

Long-form content guide that walks consumers through choosing credit cards based on spending habits, maximizing points via sign-up bonuses, category bonuses, and shopping portals, redeeming points for flights through transfer partners and travel portals, combining multiple cards for each purchase category, maximizing cash back, and accessing exclusive cardholder discounts. Distributed free to consumers with embedded affiliate links to reviewed credit card products that earn LiveWell a commission on sign-ups.

2LiveWell.com Personal Finance Content Hub
CategoryPersonal finance editorial content
Description

LiveWell.com's broader personal finance content hub that publishes editorial guides on credit cards, budgeting, investing, savings, and career topics for general consumers, with affiliate-linked product recommendations as the monetization layer.

3PERKS Employee Support Marketplace and Operating System
CategoryEmployee support marketplace
Description

The company's flagship platform positioned as the first global employee support marketplace and operating system designed for distributed teams and the future of work; based on the getperks.io website.

Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
1NerdWallet
TypeDirect peer
Description

Leading consumer personal finance content and affiliate platform covering credit cards, cash back, and rewards — directly comparable to the LiveWell.com finance content strategy PERKS is executing.

2The Points Guy
TypeDirect peer
Description

Specialist publisher and affiliate platform for credit card rewards, travel points, and loyalty optimization — the closest direct comparable to PERKS' credit card rewards content focus.

3Bankrate
TypeBroad incumbent
Description

Established personal finance publisher covering credit cards, mortgages, and banking products with deep affiliate integrations — represents the scaled version of the content model PERKS is pursuing.

4Credit Karma
TypeBroad incumbent
Description

Consumer credit and credit card recommendations platform monetizing via affiliate partnerships with card issuers — adjacent to PERKS' affiliate content approach but with much deeper product functionality.

5Perkbox
TypeDirect peer
Description

Global employee perks and engagement platform serving distributed workforces — the closest peer to PERKS' stated 'employee support marketplace for distributed teams' vision.

6Reward Gateway
TypeDirect peer
Description

Employee engagement, rewards, and benefits platform used by employers for distributed teams — directly comparable to PERKS' stated employee perks marketplace positioning.

7Fond
TypeEmerging player
Description

Corporate employee perks and discounts platform with an enterprise SaaS model — comparable to PERKS' B2B employee perks thesis, though serving larger enterprise customers.

8CardRatings
TypeDirect peer
Description

Credit card comparison and affiliate publisher — narrowly comparable to PERKS' credit card rewards content site, illustrating a known exit/roll-up archetype.

9SelectQuote
TypeOthers
Description

Financial services affiliate marketing operator (insurance and senior products) — relevant peer for the broader performance-marketing-for-financial-products business model PERKS relies on.

10ValuePenguin
TypeEmerging player
Description

Personal finance comparison site (credit cards, insurance, banking) monetized via affiliate — a smaller-scale but directly analogous peer to the LiveWell content model.

Market position
Strengths3 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights4 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

PERKS

Personal Finance Contentgetperks.io

PERKS firmographics

Firmographics
Name
PERKS
Legal name
LiveWell
Website
https://getperks.io
Company type
Private
Founded year
2019
Operating status
Operating
Headcount range
11–50 employees
Ownership category
akta.pro rank

PERKS industry classification

Industry
Product category
Personal Finance Content
SIC
Investment Advice (6282)
akta.pro primary industry
Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
akta.pro secondary industry
Bill Management & Subscription Management (FSAGADAG)

Keywords

  • Credit card rewards
  • Personal finance content
  • Cash back strategies
  • Travel points guidance
  • Financial education guides

Where PERKS is headquartered

Location

Headquarters

HQ city
Los Angeles
HQ country
United States
HQ region
North America

Markets served

PERKS business model

Business model
GTM type
B2C
Offering type
Digital Commerce or Content
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels1 record

PERKS product offering

Product offering

Core offering

PERKS, operating as LiveWell, publishes a library of consumer-facing financial education guides anchored by a comprehensive credit card rewards playbook covering card selection, sign-up bonuses, category bonuses, shopping-portal stacking, point redemption for flights, multi-card strategies, everyday-spend optimization, cash back mechanics, and access to exclusive cardholder discounts. The guides embed affiliate links to reviewed credit card products, so LiveWell earns a commission when readers sign up; in parallel, the company positions itself as an employee support marketplace and operating system for distributed teams.

Differentiator

Problem solved

Functional benefit

Products and services

  • LiveWell Credit Card Rewards Guide Long-form content guide that walks consumers through choosing credit cards based on spending habits, maximizing points via sign-up bonuses, category bonuses, and shopping portals, redeeming points for flights through transfer partners and travel portals, combining multiple cards for each purchase category, maximizing cash back, and accessing exclusive cardholder discounts. Distributed free to consumers with embedded affiliate links to reviewed credit card products that earn LiveWell a commission on sign-ups.
  • LiveWell.com Personal Finance Content Hub LiveWell.com's broader personal finance content hub that publishes editorial guides on credit cards, budgeting, investing, savings, and career topics for general consumers, with affiliate-linked product recommendations as the monetization layer.
  • PERKS Employee Support Marketplace and Operating System The company's flagship platform positioned as the first global employee support marketplace and operating system designed for distributed teams and the future of work; based on the getperks.io website.

Companies that use PERKS

Customer profile

Segments1 record

Ideal customer profiles2 records

PERKS technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

PERKS partnerships and signals

Strategic signal

Recent moves3 records

Expansion highlights3 records

PERKS competitors and assessment

Company assessment

Direct peers

  • NerdWallet: Leading consumer personal finance content and affiliate platform covering credit cards, cash back, and rewards — directly comparable to the LiveWell.com finance content strategy PERKS is executing.
  • The Points Guy: Specialist publisher and affiliate platform for credit card rewards, travel points, and loyalty optimization — the closest direct comparable to PERKS' credit card rewards content focus.
  • Perkbox: Global employee perks and engagement platform serving distributed workforces — the closest peer to PERKS' stated 'employee support marketplace for distributed teams' vision.
  • Reward Gateway: Employee engagement, rewards, and benefits platform used by employers for distributed teams — directly comparable to PERKS' stated employee perks marketplace positioning.
  • CardRatings: Credit card comparison and affiliate publisher — narrowly comparable to PERKS' credit card rewards content site, illustrating a known exit/roll-up archetype.

Broad incumbents

  • Bankrate: Established personal finance publisher covering credit cards, mortgages, and banking products with deep affiliate integrations — represents the scaled version of the content model PERKS is pursuing.
  • Credit Karma: Consumer credit and credit card recommendations platform monetizing via affiliate partnerships with card issuers — adjacent to PERKS' affiliate content approach but with much deeper product functionality.

Emerging players

  • Fond: Corporate employee perks and discounts platform with an enterprise SaaS model — comparable to PERKS' B2B employee perks thesis, though serving larger enterprise customers.
  • ValuePenguin: Personal finance comparison site (credit cards, insurance, banking) monetized via affiliate — a smaller-scale but directly analogous peer to the LiveWell content model.

Others

  • SelectQuote: Financial services affiliate marketing operator (insurance and senior products) — relevant peer for the broader performance-marketing-for-financial-products business model PERKS relies on.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

PERKS social profiles

Digital presence

PERKS financial estimates

Financial estimate

Revenue estimate

Valuation estimate

PERKS leadership team

Management profile

Number of profiles

Profiles1 record

PERKS funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

PERKS M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PERKS

What does PERKS do?

PERKS, operating as LiveWell, publishes a library of consumer-facing financial education guides anchored by a comprehensive credit card rewards playbook covering card selection, sign-up bonuses, category bonuses, shopping-portal stacking, point redemption for flights, multi-card strategies, everyday-spend optimization, cash back mechanics, and access to exclusive cardholder discounts. The guides embed affiliate links to reviewed credit card products, so LiveWell earns a commission when readers sign up; in parallel, the company positions itself as an employee support marketplace and operating system for distributed teams.

When was PERKS founded?

PERKS was founded in 2019. It employs 11 to 50 people.

Where is PERKS based?

PERKS is headquartered in Los Angeles, United States, in the North America region.

Who are PERKS's main competitors?

Direct peers on record are NerdWallet, The Points Guy, Perkbox, Reward Gateway and CardRatings. Broad incumbents are Bankrate and Credit Karma. Emerging players are Fond and ValuePenguin. SelectQuote is listed as an others.

Does PERKS have an API?

No public API is recorded for PERKS.

What industry is PERKS in?

PERKS's product category is Personal Finance Content. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of FSAGADAG, Bill Management & Subscription Management. Its SIC code is 6282.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales
Live signals