Fond
- Company typePrivate
- Founded2012
- HeadquartersSan Francisco, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
Fond firmographics
Firmographics- Name
- Fond
- Website
- https://fond.co
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Fond industry classification
Industry- Product category
- Employee Rewards and Recognition Software
- NAICS
- Human Resources Consulting Services (541612)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Benefits Administration & Total Rewards Outsourcing (BPACAKAE)
Keywords
Where Fond is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fond business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Fond product offering
Product offeringCore offering
Fond is a SaaS platform that enables companies to launch, manage, and run employee rewards and recognition programs. The software is used by HR and people-operations teams to distribute rewards, drive peer-to-peer recognition, and engage employees. The platform is delivered as a web/mobile application and is positioned as an HR technology tool for businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- Fond Employee Rewards and Recognition Platform
Companies that use Fond
Customer profileIdeal customer profiles1 record
Fond technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fond partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Fond competitors and assessment
Company assessmentEmerging players
- 15Five: 15Five provides continuous performance management and employee engagement tools; it partially overlaps Fond's engagement category while focusing more on performance reviews than rewards.
- Culture Amp: Culture Amp is an employee experience platform with strong adoption in engagement surveys and performance; it intersects Fond's category through engagement analytics and culture programs rather than rewards-first.
Direct peers
- Reward Gateway: Reward Gateway offers an employee engagement platform covering recognition, rewards, wellbeing, discounts, and communications — directly overlapping with Fond's rewards and recognition SaaS offering and serving similar HR buyers.
- Bonusly: Bonusly is a peer-to-peer employee recognition and rewards platform that competes directly with Fond in the same product category, targeting similar mid-market HR teams.
- Kudos: Kudos provides employee recognition and rewards software with peer-to-peer and milestone programs, making it a direct competitor to Fond in the recognition SaaS category.
- WorkTango: WorkTango offers an employee recognition and feedback platform competing with Fond on recognition, rewards, and engagement surveys for enterprise and mid-market customers.
- Achievers: Achievers is a global employee recognition and rewards platform with enterprise-grade capabilities, directly comparable to Fond in target market, feature set, and category.
- Nectar HR: Nectar is an employee recognition and rewards platform targeted at SMB and mid-market, competing directly with Fond on peer recognition, rewards, and culture features.
Broad incumbents
- O.C. Tanner: O.C. Tanner is an established, broad employee recognition and culture company offering recognition, service awards, and engagement solutions; it overlaps with Fond but serves a wider portfolio of services including custom awards.
- Terryberry: Terryberry is a long-standing employee recognition and engagement solutions provider offering recognition software and custom awards, directly comparable to Fond on recognition programs with a broader traditional services footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
Fond social profiles
Digital presenceFond financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fond leadership team
Management profileNumber of profiles
Profiles6 records
Fond funding detail
Funding detailFunding overview
Funding rounds5 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fond M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fond
What does Fond do?
Fond is a SaaS platform that enables companies to launch, manage, and run employee rewards and recognition programs. The software is used by HR and people-operations teams to distribute rewards, drive peer-to-peer recognition, and engage employees. The platform is delivered as a web/mobile application and is positioned as an HR technology tool for businesses.
When was Fond founded?
Fond was founded in 2012. It employs 501 to 1,000 people.
Where is Fond based?
Fond is headquartered in San Francisco, United States, in the North America region.
Who are Fond's main competitors?
Emerging players on record are 15Five and Culture Amp. Direct peers are Reward Gateway, Bonusly, Kudos, WorkTango, Achievers and Nectar HR. Broad incumbents are O.C. Tanner and Terryberry.
Does Fond have an API?
No public API is recorded for Fond.
What industry is Fond in?
Fond's product category is Employee Rewards and Recognition Software. Its primary akta.pro industry code is BPACAKAE, Benefits Administration & Total Rewards Outsourcing. Its NAICS code is 541612 and its SIC code is 7372.