Xiaozhan Jiaoyu
Xiaozhan Jiaoyu (小站教育) is a Shanghai-based online education platform founded in 2011 that delivers paid TOEFL, IELTS, GRE, GMAT, and SAT prep courses, study-abroad consulting, and free Q&A resources to Chinese students pursuing international education.
- Company typePrivate
- Founded2011
- HeadquartersShanghai, China
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Xiaozhan Jiaoyu does
Xiaozhan Jiaoyu (小站教育), founded in 2011 and headquartered in Shanghai, operates ZHAN.com as an integrated online education platform serving Chinese students preparing for international academic admissions. The platform's core offering is a portfolio of paid English and graduate-admissions test preparation courses covering TOEFL, IELTS, GRE, GMAT, and SAT, complemented by study-abroad consulting services and a free Q&A community at ask.zhan.com. Technology is built around a website ecosystem with exam-specific subdomains (toefl/ielts/gre/gmat/sat/liuxue.zhan.com), a desktop TPO mock-exam software for Windows and Mac, dedicated mobile apps (Xiaozhan TOEFL, Xiaozhan IELTS), and a personalized one-on-one course system branded as 'Win+' (赢+). Content assets include branded free study materials such as the 2021 New TOEFL High-Frequency Vocabulary, an 80-question speaking bank, and a 185-piece writing question bank.
The business model blends recurring course-fee revenue from one-on-one tutoring and class packages with one-time license fees for TPO software and digital resources. User acquisition is hybrid: a product-led, SEO-driven top-of-funnel anchored on free Q&A content and downloadable study materials, paired with an inside-sales conversion layer (national hotline 4009-121-121 and live online chat). Customer-acquisition reach extends across multiple touchpoints — WeChat social sharing, direct subdomain traffic, and the Q&A community itself — that yields measurable organic engagement (thousands of views on individual cost-related Q&A threads). Customer concentration is diffuse, serving long-tail individual student consumers rather than enterprise or institutional buyers, with paid curriculum paths spanning prep and post-admit consulting.
The company is private and has not disclosed public-company financials. Capital history includes a 2013 seed of roughly $1.6 million, a 2015 Series B of $29 million co-led by GGV Capital and Shunwei Capital, a 2015 Series C of $60 million led by HongShan (HSG) with GGV participation, and a 2019 undisclosed follow-on from GGV. Founders Haoping Wang (CEO) and Hanchen Chen (CTO) remain in place. Headcount is reported in the 1,001–5,000 range. The platform continues to publish content and maintain operating service channels, though no new product launches, funding rounds, or geographic expansion have been disclosed since 2019.
Xiaozhan Jiaoyu firmographics
Firmographics- Name
- Xiaozhan Jiaoyu
- Legal name
- Unknown
- Website
- https://zhan.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Xiaozhan Jiaoyu (小站教育) is a Shanghai-based online education platform founded in 2011 that delivers paid TOEFL, IELTS, GRE, GMAT, and SAT prep courses, study-abroad consulting, and free Q&A resources to Chinese students pursuing international education.
- Ownership category
- akta.pro rank
Xiaozhan Jiaoyu industry classification
Industry- Product category
- Online Test Preparation Education
- NAICS
- Exam Preparation and Tutoring (611691), Educational Services (611), Language Schools (611630)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Language Proficiency Exam Prep (CEFR, TOEFL, IELTS, Duolingo English Test, PTE) (EDANACAD)
- akta.pro secondary industries
- Language Proficiency & Admissions Testing Prep (TOEFL/IELTS/DELE/HSK, etc.) (EDAGADAE), Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.) (EDANAGAH), Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL), Online Learning Content & Course Publishing Platforms (BPAMAJAL)
Keywords
Where Xiaozhan Jiaoyu is headquartered
LocationHeadquarters
- HQ city
- Shanghai
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Xiaozhan Jiaoyu business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Test Preparation Course Fees: Fees charged for various test preparation courses including TOEFL, IELTS, GRE, and GMAT online training programs. The company offers one-on-one tutoring and personalized course packages.
- TPO Software and Digital Resources: Revenue generated from TOEFL TPO (Practice Online) software for Windows and Mac, as well as vocabulary and exam prep digital materials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | TOEFL registration fees (ETS official) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Xiaozhan Jiaoyu product offering
Product offeringCore offering
Xiaozhan Jiaoyu operates the ZHAN.com online education platform, selling paid one-on-one and class-based test preparation courses for TOEFL, IELTS, GRE, GMAT, and SAT, plus study abroad consulting services. It complements paid courses with a free Q&A community, downloadable study materials, and TPO (TOEFL Practice Online) mock exam software for Windows and Mac. The platform targets Chinese students preparing for international academic study.
Product overview
Xiaozhan Jiaoyu (小站教育) operates as an integrated online education platform offering test preparation courses for major study abroad English proficiency exams. The platform provides a unified service system comprising TOEFL, IELTS, GRE, GMAT, and SAT training courses, complemented by study abroad consulting services. The core offerings include one-on-one online courses through their proprietary 'Win+' (赢+) course service system, TPO (TOEFL Practice Online) mock exam software available for Windows and Mac, and various exam-specific study materials. The platform targets Chinese students preparing for international education through its comprehensive digital learning ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- TOEFL Training Courses (托福培训) Comprehensive TOEFL (Test of English as a Foreign Language) test preparation courses covering reading, listening, speaking, and writing sections, offered in one-on-one online and class package formats for Chinese students planning to study abroad.
- IELTS Training Courses (雅思培训) International English Language Testing System preparation courses covering speaking, listening, reading, and writing modules for students applying to academic or general training programs overseas.
- GRE Preparation Courses Graduate Record Examination preparation covering verbal reasoning, quantitative reasoning, and analytical writing sections for students applying to graduate programs abroad.
- GMAT Preparation Courses Graduate Management Admission Test preparation covering analytical writing, integrated reasoning, quantitative, and verbal sections for prospective business school applicants.
- SAT Preparation Courses Scholastic Assessment Test preparation covering reading, writing and language, and math sections for students applying to undergraduate programs abroad.
- Study Abroad Consulting (留学) Overseas study consultation services helping students with university applications, visa guidance, and pre-departure preparation, complementing the test preparation course offerings.
- TPO (TOEFL Practice Online) Software Standalone TOEFL mock exam software available for Windows and Mac platforms, simulating real TOEFL test conditions for student practice; generates one-time license revenue.
- Win+ Course Service System (赢+课程服务体系) Proprietary personalized one-on-one online course service system tailored to individual student weaknesses, providing customized learning plans and interactive online teaching delivered through the ZHAN.com platform.
Quantifiable outcome
- Free TOEFL preparation materials including 21年新托福高频词汇 (2021 New TOEFL High-Frequency Vocabulary), 新托福黄金口语80题 (80 Gold Standard Speaking Questions), 托福写作题库185篇 (185-Piece Writing Question Bank), and TPO practice software available for download
Companies that use Xiaozhan Jiaoyu
Customer profileSegments2 records
Ideal customer profiles2 records
Xiaozhan Jiaoyu technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Xiaozhan Jiaoyu partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Xiaozhan Jiaoyu competitors and assessment
Company assessmentBroad incumbents
- New Oriental Education & Technology Group: China's largest private education company with substantial overseas test preparation (TOEFL/IELTS/GRE/GMAT/SAT) and study-abroad consulting lines, serving the same Chinese outbound student base as Xiaozhan but across a far broader K-12, adult, and overseas-applicant portfolio.
- EF Education First (English First): Global English language learning incumbent operating online test prep, language courses, and study-abroad programs serving Chinese students alongside a much larger international footprint.
Direct peers
- Koolearn / New Oriental Education Technology (有道): Online-first subsidiary of New Oriental offering TOEFL, IELTS, GRE, GMAT preparation courses and one-on-one tutoring delivered through its own app/web platform — virtually identical product structure, customer segment, and digital GTM motion as Xiaozhan.
- China Education International (新航道, EIC Education): One of China's largest private English test prep and overseas study consulting brands, with parallel TOEFL/IELTS/GRE/SAT training offerings, online and offline delivery, and an overlapping Chinese-student target audience to Xiaozhan.
- Kaplan Test Prep: Established U.S.-based test prep provider offering TOEFL, IELTS, GRE, GMAT, SAT preparation courses with online delivery and one-on-one tutoring, competing in the same international-applicant exam category as Xiaozhan.
- The Princeton Review: Major standardized test preparation company offering SAT, ACT, GRE, GMAT, TOEFL and IELTS prep online and live, targeting international applicants — same product/customer overlap as Xiaozhan's SAT/GRE/GMAT/TOEFL stack.
- Manhattan Prep: Test prep specialist for GMAT, GRE, LSAT and TOEFL with live online courses and one-on-one tutoring, directly comparable to Xiaozhan's premium one-on-one course positioning on the same exams.
Emerging players
- Magoosh: Online-first test prep company focused on GRE, GMAT, TOEFL, IELTS and SAT with self-paced video lessons and practice tests — competes with Xiaozhan on the same international exams but with a digital-only, lower-cost model.
- iHuman Inc. (iHuman / 豌豆思维) / Tencent-pivot edtech: China-based online education and tutoring technology company that has shifted toward English/AI learning products post Double Reduction, increasingly competing with Xiaozhan for Chinese learners using online one-on-one delivery.
- LingoAce: Singapore-headquartered online English and Chinese language learning provider using one-on-one live instruction for Chinese learners, overlapping with Xiaozhan on the online one-on-one tutoring delivery model and Chinese-student audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Xiaozhan Jiaoyu social profiles
Digital presenceXiaozhan Jiaoyu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Xiaozhan Jiaoyu leadership team
Management profileNumber of profiles
Profiles2 records
Xiaozhan Jiaoyu funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Xiaozhan Jiaoyu M&A and investment
M&A and investmentM&A
Investments6 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Xiaozhan Jiaoyu
What does Xiaozhan Jiaoyu do?
Xiaozhan Jiaoyu operates the ZHAN.com online education platform, selling paid one-on-one and class-based test preparation courses for TOEFL, IELTS, GRE, GMAT, and SAT, plus study abroad consulting services. It complements paid courses with a free Q&A community, downloadable study materials, and TPO (TOEFL Practice Online) mock exam software for Windows and Mac. The platform targets Chinese students preparing for international academic study.
When was Xiaozhan Jiaoyu founded?
Xiaozhan Jiaoyu was founded in 2011. It employs 1,001 to 5,000 people.
Where is Xiaozhan Jiaoyu based?
Xiaozhan Jiaoyu is headquartered in Shanghai, China, in the Asia region.
How does Xiaozhan Jiaoyu make money?
Two revenue lines are on record. Test Preparation Course Fees are the primary driver. The others are TPO Software and Digital Resources.
Who are Xiaozhan Jiaoyu's main competitors?
Broad incumbents on record are New Oriental Education & Technology Group and EF Education First (English First). Direct peers are Koolearn / New Oriental Education Technology (有道), China Education International (新航道, EIC Education), Kaplan Test Prep, The Princeton Review and Manhattan Prep. Emerging players are Magoosh, iHuman Inc. (iHuman / 豌豆思维) / Tencent-pivot edtech and LingoAce.
Does Xiaozhan Jiaoyu have an API?
No public API is recorded for Xiaozhan Jiaoyu.
What industry is Xiaozhan Jiaoyu in?
Xiaozhan Jiaoyu's product category is Online Test Preparation Education. Its primary akta.pro industry code is EDANACAD, Language Proficiency Exam Prep (CEFR, TOEFL, IELTS, Duolingo English Test, PTE), with a secondary code of EDAGADAE, Language Proficiency & Admissions Testing Prep (TOEFL/IELTS/DELE/HSK, etc.). Its NAICS code is 611691 and its SIC code is 8200.