Mobilise

What Mobilise does

Mobilise Care Ltd is a UK-headquartered digital health company that provides online support services to unpaid carers, founded in 2019 by individuals with lived caring experience. It operates a freemium, free-to-carer platform built around the Mobilise Hub mobile application (available on iOS and Android) and a web hub, delivering community connection, peer support sessions (Cuppas), live expert events (Mobilise: LIVE), coaching, email courses, newsletters, and podcasts. The product surface also includes the AI-powered Dynamic Carer's Assessments and a 24/7 automated Mini Carer's Assessment delivered by voice and SMS/WhatsApp, which generate personalised support plans and reduce administrative load on social workers.

The B2B layer of the business targets UK local authorities and NHS partners through Mobilise Connect (a digital outreach and hidden-carer identification solution) and managed-service carer-support contracts; flagship work includes the commissioned Buckinghamshire All-Age Carers Service from 1 July 2026, covering Young Carers, Young Adult Carers, and Adult Carers with both digital and in-person delivery. Mobilise works with roughly 25% of English local authorities (40+ councils) and operates across England, Scotland, Wales, and Northern Ireland, with procurement access via G-Cloud 14 and Constellia.

The business model combines freemium consumer adoption (free for unpaid carers) with managed-service and licensing revenue from local government commissioning; the company is B Corp certified with its social mission embedded in its Articles of Association. Self-reported impact metrics include tripled national-average improvement in meeting carers' support requests, 80% of carers reporting strong positive impact, and 83% of digitally reached carers being first-time support users.

Name

Mobilise

Legal name

Mobilise Care Ltd

Website

https://mobiliseonline.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Mobilise Care Ltd is a UK digital health company that provides an online support platform (Mobilise Hub mobile app and web services) for unpaid carers, combining community, coaching, and AI-powered carer's assessments, and is funded through local authority and NHS commissioning contracts across the UK.

Ownership category

akta.pro rank

Product category

Adult Social Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Individual and Family Services (6241)

SIC

Services-Social Services (8300)

akta.pro primary industry

Self-Directed/Consumer-Directed Caregiver Enrollment & Payroll Support (HSABAMAI)

akta.pro secondary industry

Membership/Subscription Concierge Virtual Care (HLALAAAH)

Keywords

• Carer support services
• Social care assessments
• Unpaid caregiver platform
• Local authority commissioning
• Digital care solutions

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Local Government Commissioning: Funded by local councils to provide carer support services. Services include the full All-Age Carers Service in Buckinghamshire (from July 2026), digital outreach, and assessments commissioned by local authorities.
2. Free Consumer Platform: Core Mobilise Hub app and community services are free for carers. Platform monetisation comes through council partnerships rather than direct carer fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Mobilise provides a free digital support platform (Mobilise Hub) for unpaid carers in the UK offering community connection, expert advice, and peer-support sessions via mobile and web. For local authorities, NHS trusts, and carer organisations, Mobilise sells commissioned digital services including Mobilise Connect (digital outreach to identify hidden carers), AI-powered Dynamic Carer's Assessments, and end-to-end All-Age Carers Service delivery funded by public-sector commissioning.

Product overview

Mobilise is a digital platform for unpaid carers consisting of a core mobile app (Mobilise Hub) with multiple integrated support features including Dynamic Carer's Assessments (AI-powered tool), Mobilise Connect (council outreach solution), Cuppas (peer support sessions), Mobilise: LIVE (live events), Individual Support (coaching calls), Email Course, Newsletter, and two podcasts. The platform partners with local authorities, NHS trusts, and carer organisations to deliver scalable, cost-effective support. Services are free to carers and funded by local government partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• Mobilise Hub: Free, all-in-one support app for people caring for a family member or friend. Connect with others, access expert advice, and join supportive sessions.
• Mobilise Connect
• Dynamic Carer's Assessments
• Cuppas
• Mobilise: LIVE
• Who Cares Wins
• Carer Catalyst

Products and services

• Mobilise Hub (Mobile App) Free, all-in-one mobile and web application for unpaid carers (adults, young adults, and young carers) caring for a family member or friend. Connects carers to a peer community, expert advice, and supportive sessions 24/7 via iOS, Android, and web.
• Mobilise Connect Scalable, cost-effective digital service commissioned by UK local authorities that helps councils find and support more unpaid carers, freeing up local resources and increasing measurable impact through digital outreach.
• Dynamic Carer's Assessments AI-powered efficient, compliant, and accessible digital product for local authorities that streamlines delivery of statutory Carer's Assessments, reduces administrative burden, supports safeguarding, and frees social workers to focus on complex cases.
• Mini Carer's Assessment (Voice) Free automated Mini Carer's Assessment delivered via a 24/7 telephone call that generates a personalised caring support plan sent to the carer via SMS or WhatsApp within minutes.
• Buckinghamshire All-Age Carers Service End-to-end All-Age Carers Service commissioned by Buckinghamshire Council from 1 July 2026, providing in-person and online support for adult carers, young adult carers, and young carers across the county, delivered via Mobilise's digital platform and local team.

Quantifiable outcome

• Triple the average national improvement in meeting carers' requests for support whilst reducing overall budgets
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Camden Carers' CentreminorStrategic or Co-development Partner · 1 June 2025Collaboration to support thousands of carers, sharing learnings from carers to inform service delivery approaches.
• Carers TrustcoreStrategic or Co-development PartnerPartnership with Carers Trust for research collaboration on the Reaching Out report examining mental health support needs for carers. Carers Trust is a major UK charity supporting carers through a network of local carer services.
• Buckinghamshire CouncilcoreImplementation/ SI/ Consulting PartnerCommissioned by Buckinghamshire Council to deliver the full All-Age Carers Service from 1 July 2026. Includes in-person support, digital services, and support for Young Carers, Young Adult Carers, and Adult Carers across the county.
• Wigan and Leigh Carers CentreminorStrategic or Co-development PartnerPartnership to extend reach to support carers both face-to-face and digitally, available at times that suit carers.
• Clackmannanshire and StirlingminorStrategic or Co-development PartnerPartnership with local carers service where staff with lived experience provide passionate support to carers in the region.
• NHS TrustscoreStrategic or Co-development PartnerPartnership with NHS trusts to deliver scalable, cost-effective, human-centred digital support that complements existing NHS services for carers.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Carers Trust: UK-wide network of 130+ local carer centres supporting unpaid carers through direct service delivery. Direct mission peer and existing Mobilise partner with comparable focus on scaling carer support through local partnerships; could be either a partner or competitor depending on strategic direction.
• Birdie: UK tech-enabled home care management platform for elderly care agencies, providing digital tools for care planning, medication management, and family communication. Highly comparable B2B+B2C model targeting UK local authorities and care providers with a digital platform approach, though focused on paid care providers rather than unpaid carers.
• Carers UK: UK's leading national charity providing information, advice, and advocacy for unpaid carers. Direct mission peer to Mobilise with overlapping target audience (unpaid carers) and similar positioning in the UK carer support ecosystem, though primarily an advocacy and information provider rather than a digital platform.
• Alcove: UK digital care technology provider for local authorities, offering assistive technology, telecare, and connected care solutions. Similar B2B model with UK councils and comparable focus on technology-enabled social care delivery, though focused on assistive technology rather than carer support content and community.
• Age UK: Major UK charity supporting older people, including local carer services through some Age UK local branches. Mission-aligned peer with overlapping target audience of older adults and their family carers, though primary focus is on the older person rather than the carer.

Emerging players

• Cera Care: UK tech-enabled home care provider combining AI technology with in-home care delivery. Comparable technology-first approach to care services and similar target market of elderly and disabled individuals in the UK, though operates as a paid care provider rather than supporting unpaid carers.
• Lifted: UK home care startup combining a technology platform with home care delivery, focused on improving the home care experience through better matching, communication, and digital tools. Comparable UK tech-enabled care company with similar target market of families needing elderly care support.
• Nourish Care: UK digital care management platform for care providers, offering care planning, rostering, and reporting tools. Adjacent peer in UK care technology space targeting similar local authority buyers but focused on paid care providers rather than unpaid carers - could expand into Mobilise's territory.

Broad incumbents

• Access Group (Liquidlogic/Servelec): Large UK software provider with social care case management solutions (Liquidlogic, Servelec) sold to local authorities. Established incumbent in the same council buyer segment as Mobilise with broader portfolio but less specialization in unpaid carer support; could acquire or partner with Mobilise to enter the carer support category.
• Civica: Major UK public sector software provider serving local authorities and government agencies across multiple functions including social care. Broad incumbent in the same buyer segment as Mobilise with deep public sector procurement credentials and established relationships across UK councils.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/MobiliseCare
• Facebookfacebook.com/groups/Mobilisecommunity
• LinkedInlinkedin.com/company/mobiliseonline
• Instagraminstagram.com/mobilisecarers
• TikToktiktok.com/@mobilisecare

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobilise