Green Light Labs

Name

Green Light Labs

Legal name

Green Light Labs, Inc.

Website

https://greenlight-labs.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

EV Adoption Software

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYTLAKAMAG

EV Charging Network Management & Software Services (CPMS, Monitoring, Billing)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Battery, EV Charging & Electrification Service (EV/Hybrid)

SECONDARYEUAFAMAA

Managed EV Charging Software (Residential, Fleet, Workplace)

Energy, Utilities & Environment/Energy Storage & Grid Flexibility (Batteries, Hydrogen Storage, Demand Response)/Smart Charging & Vehicle-to-Grid (V2G) Flexibility

Keywords

• EV adoption platform
• White-label SaaS
• Electric vehicle incentives
• Sustainability engagement software
• Consumer education platform

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Licensing / SaaS Subscription: White-labeled platform licensed to governments, energy providers, and non-profits to power their consumer-facing EV adoption programs. The platform is branded for each client organization, suggesting an enterprise SaaS or licensing model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Green Light Labs sells the Electrifyze platform, a white-labeled, end-to-end EV adoption SaaS that lets governments, utilities, and non-profits guide residents through the entire EV purchasing journey—from education and car browsing to incentives discovery, deal finding, and home charging installation. The platform combines informative EV modules, an interactive shortlist tool, a personalized incentives engine, curated reviews/ratings, automated outreach, and campaign-level attribution, delivered under each client's brand.

Product overview

Green Light Labs offers Electrifyze, a single unified platform for EV adoption programs. The platform integrates multiple modules including informative EV education content, interactive car browsing and shortlisting tools, sophisticated incentive discovery and personalization features, and curated reviews and ratings. Additionally, the platform provides Program in a Box tools for white-labeling, multilingual support, detailed metrics tracking, ongoing data updates, integrated event management, virtual campaign capabilities, attribution tracking, and automated user engagement features.

Differentiator

Problem solved

Functional benefit

Products and services

• Electrifyze Electrifyze is a white-labeled EV adoption SaaS platform that helps governments, utilities, and non-profits guide residents through every step of the EV purchasing journey at scale—from learning about EVs, browsing and comparing cars, discovering and personalizing incentives, finding deals, and installing home charging. It combines educational modules, interactive car browsing and shortlisting tools, a personalized incentives engine with eligibility prediction, curated reviews/ratings, multi-lingual content, integrated event/campaign tooling, automated engagement, and detailed metrics and attribution. The platform is sold as a 'Program in a Box' to client organizations who deploy it under their own brand.

Quantifiable outcome

• 90% EV conversion rates achieved in LA County program
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• PlugStar: PlugStar is a utility- and government-branded online EV marketplace developed with U.S. DOE support that lets consumers configure EVs and see incentives, very similar to Electrifyze's white-labeled shopping and incentives experience for utility and public-sector customers.
• Forth: Forth is a clean-transportation nonprofit that runs community EV adoption and education programs for governments and utilities, directly overlapping with Electrifyze's mission of guiding residents through the EV purchase journey at a community-program level.
• Veloz: Veloz is a public charity coalition of California governments, utilities, and automakers working to accelerate EV adoption through consumer campaigns, sharing Electrifyze's focus on state/county-level EV adoption programs and consumer education.

Broad incumbents

• EnergySage: EnergySage is an online marketplace that helps consumers shop for solar, storage, and increasingly EV chargers and EVs. It is comparable to Electrifyze as a consumer-facing clean-energy shopping and incentive comparison platform, but operates at much broader scope and scale.
• ChargePoint: ChargePoint operates one of the largest EV charging networks and offers charging-station management software. It is comparable as a software-and-services platform in the EV ecosystem, though its core is charging network operations rather than consumer EV adoption.
• CarGurus: CarGurus is a major consumer car-shopping platform with growing EV content, search, and comparison tools. It competes for the same end-consumer EV shopping activity Electrifyze enables, but at much larger scale and as part of a broader used-car marketplace.

Emerging players

• Recurrent: Recurrent produces EV education content, battery range reports, and used-EV market data to help consumers understand and shop for EVs. It overlaps with Electrifyze's EV education and consumer-decision-support focus, especially around research and reviews.
• Chargeway: Chargeway is a consumer-facing EV shopping and charging assistance tool that helps drivers understand EVs and charging options. It shares Electrifyze's focus on guiding consumers through EV selection and adoption decisions.
• WattEV: WattEV is building public EV fast-charging infrastructure along freight corridors and offers related EV ecosystem services. It is comparable as an EV ecosystem player, but focused on commercial charging infrastructure rather than consumer adoption.

Others

• ChargerHelp: ChargerHelp provides EV charging station maintenance, support, and reliability services. It is comparable as an EV ecosystem enabler adjacent to Electrifyze's consumer adoption mission, but operates on the charging-asset operations side rather than consumer funnel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Light Labs