affiliaXe
affiliaXe is a Tel Aviv-based CPA affiliate marketing network connecting global advertisers with 31,000+ publishers across 25 verticals and 175 countries, processing ~10M monthly transactions via real-time tracking and dedicated affiliate management.
- Company typePrivate
- Founded2010
- HeadquartersTel Aviv, Israel
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What affiliaXe does
affiliaXe Ltd. is a privately held, cross-platform CPA (Cost Per Action) affiliate marketing network headquartered in Tel Aviv, Israel. Founded in 2010 by experienced online marketers Rafael Zelik (Co-Founder, Head of Strategy & Performance Marketing) and Erez Shalev (Co-Founder/CEO), the company operates a two-sided marketplace that connects advertisers with publishers/affiliates (Media Buyers, Bloggers, Mailers, website owners, app owners and social publishers) across 25 verticals and 175 countries. Its advertised footprint includes 31,612 active publishers, 10,000 global traffic partners and approximately 10 million transactions processed per month, with advertiser logos visible on its site including Shopbop, Groupon, Ubisoft, Newegg, GoDaddy, Booking.com, AliExpress, Agoda, Hilton, Emirates, Alibaba and others. The company has 11-50 employees and does not publicly disclose revenue or funding.
The core product is the affiliaXe Affiliate Network platform, a self-serve marketplace augmented by dedicated affiliate managers assigned at signup (with Senior Affiliate Managers assigned once an affiliate crosses $100/month in earnings). The technical stack is centered on real-time transaction tracking delivered through both client-based methods (iFrame, JavaScript and image pixels with cookie attribution) and server-to-server postback URLs (more common for mobile offers), supported by a multi-tier anti-fraud system, geo-enforcement redirects, cross-device retargeting, deep linking, XML product feeds, offer ranking by EPC/CR/earnings, auto-optimized ad tags, and traffic source reviews. A Weekly Monetizer report highlights top-converting offers by traffic type. Payouts to affiliates are processed bi-weekly through Tipalti, supporting PayPal, Payoneer, ACH (US-only), wire, debit card and check; new affiliates qualify for a $1,000 welcome bonus and a 4%-for-6-months referral program.
Commercially, affiliaXe earns on a CPA / outcome-based transaction fee: advertisers pay only on completed actions (leads, sales, downloads, app installs, subscriptions, pin-submits) and affiliaXe retains a share of the revenue flowing through the network. Distribution is primarily digital — a multilingual website (30+ languages) used for content marketing and SEO, self-serve signup for both sides, phone-verified onboarding, and direct (human) sales coverage for higher-value advertisers. The company is part of a small ecosystem of related brands, including NextBrand (a domain name marketplace / business name generator) and Clean AI (an AI-powered data cleaning service). No funding rounds, acquisitions, or regulatory actions are disclosed in available materials.
affiliaXe firmographics
Firmographics- Name
- affiliaXe
- Legal name
- affiliaXe Ltd.
- Website
- https://affiliaxe.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- affiliaXe is a Tel Aviv-based CPA affiliate marketing network connecting global advertisers with 31,000+ publishers across 25 verticals and 175 countries, processing ~10M monthly transactions via real-time tracking and dedicated affiliate management.
- Ownership category
- akta.pro rank
affiliaXe industry classification
Industry- Product category
- Affiliate Marketing Network
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Affiliate Marketing & Partner Networks (BPAMALAI)
- akta.pro secondary industry
- Affiliate & Performance Creator Programs (BPAFAHAG)
Keywords
Where affiliaXe is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
affiliaXe business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- CPA/Affiliate Commission: affiliaXe operates as an intermediary between advertisers and publishers, earning commissions on Cost Per Action (CPA) transactions. The network facilitates offers across 25 verticals including lead generation, sales, downloads, app installs, subscriptions, and pin-submits. The network earns a share of the revenue generated from conversions driven by publishers.
- Performance-Based Pricing: Advertisers pay affiliates based on specific completed actions (conversions) rather than impressions or clicks. The network facilitates these transactions and takes a commission. Offers include various action types such as leads, sales, downloads, app installs, subscriptions, and pin-submits.
- Referral Program Revenue: Affiliates earn additional income by referring new affiliates. The referrer earns 4% of their friend's monthly commission for the first 6 months of the friend's account.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time/ perpetual license | $1,000 Affiliate Welcome Bonus |
| Other | Pay-as-you-go | Minimum Payout Threshold |
| Other | Pay-as-you-go | Payment Methods |
| Other | Pay-as-you-go | Dedicated Affiliate Manager |
| Other | Pay-as-you-go | Referral Commission |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
affiliaXe product offering
Product offeringCore offering
affiliaXe operates a global CPA (Cost Per Action) affiliate marketing network that connects advertisers with publishers/affiliates across 25 verticals and 175 countries. The platform processes approximately 10 million transactions per month and provides real-time tracking, anti-fraud protection, dedicated affiliate managers, and advanced monetization tools such as XML product feeds, cross-device retargeting, and server-to-server tracking. Revenue is generated by taking a commission share on performance-based conversions driven by publishers on behalf of advertisers.
Product overview
affiliaXe is a top-tier, cross-platform CPA affiliate marketing network founded by experienced online marketers, with headquarters in Tel Aviv, Israel. The core offering is the affiliaXe Affiliate Network platform, which connects advertisers with over 31,000 active publishers across 175 countries, operating in 25 verticals including eCommerce, Health & Beauty, Gaming, Finance, Dating, Mobile Apps, Travel, Software, and more. The platform processes approximately 10,000,000 transactions per month. The product portfolio includes advanced monetization tools such as XML-Product Feeds for product catalog access, Cross Device Retargeting for cross-device user targeting, Deep Linking for direct offer navigation, Offer Ranking for performance comparison, Redirect Tools for traffic management, Auto-Optimized Ad Tags for automated placement, and Traffic Source Reviews for analytics. The network also offers affiliate tracking via both client-based (cookie/pixel) and server-to-server (postback URL) methods, with multi-tiered fraud detection systems. Additional services include a $1,000 welcome bonus for new affiliates, bi-weekly payment cycles, dedicated affiliate managers, and a referral program offering 4% commission on referred affiliates.
Differentiator
Problem solved
Functional benefit
Products and services
- affiliaXe Affiliate Network Platform Core CPA affiliate marketing network connecting advertisers with 31,612+ active publishers across 25 verticals and 175 countries. Provides real-time transaction tracking, dedicated affiliate managers, direct and exclusive campaigns, and processes approximately 10 million transactions per month. Serves advertisers (eCommerce, Finance, Gaming, Travel, Dating, Mobile Apps) seeking quality affiliate traffic and publishers (Media Buyers, Bloggers, Mailers, website owners, app owners) seeking to monetize traffic across mobile and desktop channels.
Quantifiable outcome
- 10,000,000 transactions per month processed through the network
- +4 more outcomes
Companies that use affiliaXe
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
affiliaXe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability1 record
Feature12 records
affiliaXe partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- TipalticoreTipalti is used as the trusted payment system operator for processing affiliate and advertiser payments. Provides payment aggregation services including PayPal, Payoneer, ACH, wire transfer, debit card, and check options.
- One Hour TranslationminorTranslation service recommended to affiliates for translating ads and properly targeting international users in their native language. Allows affiliates to translate ads/banners into any language at a cost of a few cents per word.
- NextBrandminorRelated company offering domain name marketplace and business name generator services. Mentioned in affiliaXe navigation as a related resource for affiliates and advertisers.
- Clean AIminorAI-powered data cleaning service mentioned in affiliaXe navigation as a related resource for affiliates and advertisers.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
affiliaXe competitors and assessment
Company assessmentDirect peers
- PartnerStack: PartnerStack is a partnership management platform focused on affiliate, referral, and reseller programs, particularly in SaaS. It overlaps affiliaXe in the affiliate-network category but skews more heavily toward SaaS/B2B advertisers and software-based partner onboarding.
- AdCombo: AdCombo is a global CPA affiliate network with strong international (non-US) reach and operations across many verticals including finance, health, and e-commerce. It is comparable to affiliaXe in operating model and international focus.
- Zeropark: Zeropark is a traffic-source and affiliate platform offering pop, push, and display traffic monetization tools for media buyers. It is comparable to affiliaXe in serving performance marketers and operates in overlapping monetization and traffic-arbitrage categories.
- MaxBounty: MaxBounty is a CPA affiliate network focused on performance-based offers across a wide range of verticals. It directly competes with affiliaXe for affiliate publisher mindshare and is comparable in operating model and target verticals.
- ClickBank: ClickBank is a long-standing CPA affiliate network specializing in digital products across health, fitness, self-help, and software verticals. It directly overlaps affiliaXe's CPA network model and competes for affiliate-driven traffic in similar vertical categories.
Broad incumbents
- Awin: Awin is a major global affiliate network operating across multiple verticals and geographies, now owned by Axel Springer. It competes directly with affiliaXe for both advertiser and publisher relationships at global scale and is a primary competitive benchmark.
- Impact: Impact operates a global partnership management platform covering affiliate, influencer, and B2B programs. It directly competes with affiliaXe in the affiliate/CPA network space while offering a more SaaS-style platform with broader automation tooling.
- Rakuten Advertising: Rakuten Advertising is a global affiliate network within the Rakuten ecosystem, offering CPA, CPL, and CPS programs across many verticals. It overlaps affiliaXe's core offering and competes for the same enterprise advertiser and publisher relationships, particularly in retail and eCommerce.
- CJ Affiliate (Commission Junction): CJ Affiliate is one of the largest global affiliate networks, connecting advertisers with publishers across multiple verticals. It directly overlaps affiliaXe's two-sided CPA network model at meaningfully greater scale, representing the dominant incumbent affiliaXe competes against for enterprise advertiser budgets.
Regional players
- TradeDoubler: TradeDoubler is a European-headquartered affiliate and performance marketing network with strong presence across EMEA. It is comparable to affiliaXe in network model and serves similar advertisers/publishers, with primary overlap in European markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
affiliaXe social profiles
Digital presenceaffiliaXe financial estimates
Financial estimateRevenue estimate
Valuation estimate
affiliaXe leadership team
Management profileNumber of profiles
Profiles1 record
affiliaXe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
affiliaXe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about affiliaXe
What does affiliaXe do?
affiliaXe operates a global CPA (Cost Per Action) affiliate marketing network that connects advertisers with publishers/affiliates across 25 verticals and 175 countries. The platform processes approximately 10 million transactions per month and provides real-time tracking, anti-fraud protection, dedicated affiliate managers, and advanced monetization tools such as XML product feeds, cross-device retargeting, and server-to-server tracking. Revenue is generated by taking a commission share on performance-based conversions driven by publishers on behalf of advertisers.
Is affiliaXe a public or private company?
affiliaXe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was affiliaXe founded?
affiliaXe was founded in 2010. It employs 11 to 50 people.
Where is affiliaXe based?
affiliaXe is headquartered in Tel Aviv, Israel, in the Middle East region.
How does affiliaXe make money?
Three revenue lines are on record. CPA/Affiliate Commission is the primary driver. The others are performance-Based Pricing and referral Program Revenue.
Who are affiliaXe's main competitors?
Direct peers on record are PartnerStack, AdCombo, Zeropark, MaxBounty and ClickBank. Broad incumbents are Awin, Impact, Rakuten Advertising and CJ Affiliate (Commission Junction). TradeDoubler is listed as a regional player.
Does affiliaXe have an API?
No public API is recorded for affiliaXe.
What industry is affiliaXe in?
affiliaXe's product category is Affiliate Marketing Network. Its primary akta.pro industry code is BPAMALAI, Affiliate Marketing & Partner Networks, with a secondary code of BPAFAHAG, Affiliate & Performance Creator Programs. Its NAICS code is 541810 and its SIC code is 7311.