Premagic
Premagic is an AI-powered event marketing SaaS platform that converts event attendees into volunteer content marketers via personalized advocacy posters, AI-matched photo galleries, and branded AI avatars, serving enterprise event organizers and trade show operators primarily across the Middle East, India, and Africa.
- Company typePrivate
- Founded2018
- HeadquartersBangalore, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Premagic does
Premagic is an AI-powered event marketing SaaS platform — operated under Wellbeing Studios Pvt. Ltd. (India) with a regional headquarters in Dubai (Premagic CO LLC) and a delivery office in Kochi — that turns event attendees into volunteer content marketers. Founded in 2018 originally as a workflow management tool for photographers, the company has since repositioned around attendee advocacy across the pre-event, during-event, and post-event lifecycle. Its product is built as four integrated modules: Referrals (personalized advocacy posters for driving registrations), Photo UGC (AI-matched photo galleries that route the right photos to the right attendees), AI Avatars (generative branded avatars for social-feed distribution), and a Sponsor Module that converts event photos into measurable sponsor brand activation and ROI. AI is applied across image, text, and multimodal modalities — generative avatar creation, photo-tagging recommendation, and automated text/image composition for posters and social posts — and the platform is GDPR-compliant with explicit-consent data handling.
Premagic firmographics
Firmographics- Name
- Premagic
- Legal name
- Wellbeing Studios Pvt. Ltd.
- Website
- https://premagic.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Premagic is an AI-powered event marketing SaaS platform that converts event attendees into volunteer content marketers via personalized advocacy posters, AI-matched photo galleries, and branded AI avatars, serving enterprise event organizers and trade show operators primarily across the Middle East, India, and Africa.
- Ownership category
- akta.pro rank
Premagic industry classification
Industry- Product category
- Event Marketing Software
- NAICS
- Convention and Trade Show Organizers (561920)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Brand Activations & Experiential Campaign Design (MPAAAGAA)
- akta.pro secondary industries
- Activation/Experiential Creative Agencies (MPAAAAAO), Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG)
Keywords
Where Premagic is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Premagic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Premagic operates as a SaaS platform offering subscription-based access to their event marketing tools. Plans include unlimited features with fair usage policy.
- Per Event/Project Pricing: Each project is designed for a single event, with usage monitoring. Accounts inactive for 2+ months may be deemed dormant.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom/Enterprise Plans |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Premagic product offering
Product offeringCore offering
Premagic is an AI-powered event marketing SaaS platform that helps event organizers turn attendees into volunteer marketers. It delivers personalized advocacy posters, AI-matched photo galleries, branded AI avatars, and sponsor ROI modules that run pre-event, during-event, and post-event to drive organic registrations and measurable engagement without paid ad spend.
Product overview
Premagic is an AI-powered event technology platform designed to boost organic event marketing by turning attendees into marketers. The platform consists of three core product modules: Referrals (advocacy posters for driving registrations), Photo UGC (AI-matched photo galleries for reach amplification), and AI Avatars (branded avatars for social buzz). These modules work together across the event lifecycle (pre-event, during-event, post-event) to deliver personalized content that attendees share organically on social media, effectively turning each attendee into a volunteer marketing channel. The platform also includes a Sponsor Module for branded sponsor integration within photo experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Referrals Personalized advocacy posters that event attendees share on social media to drive organic event registrations and amplify event reach for corporate event organizers.
- Photo UGC AI-matched photo galleries that automatically deliver relevant event photos to each attendee, enabling seamless event photo sharing and sponsor ROI tracking for event organizers.
- AI Avatars Branded AI avatars built for attendees to share across social feeds, creating interactive and creative engagement that drives event visibility for marketers and event organizers.
- Sponsor Module Sponsor visibility and branding integration module within event galleries and photo sharing experiences, designed to give event sponsors measurable interaction and exposure tracking.
Quantifiable outcome
- 32K+ activated attendees, $160K+ ad spend saved at single event
- +4 more outcomes
Companies that use Premagic
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles2 records
Premagic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability6 records
Feature4 records
Premagic partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Adam Parry (Event Tech Live)coreAdam Parry, Co-Founder of Event Tech Live, joins Premagic as Strategic Advisor to help connect the product with event industry professionals and expand market reach.
Scale indicators9 records
Recent moves5 records
Expansion highlights6 records
Premagic competitors and assessment
Company assessmentBroad incumbents
- Cvent: Cvent is the dominant enterprise event management suite — registration, venue sourcing, and onsite solutions used by large trade show organizers. Premagic integrates with Cvent and competes for a portion of the same enterprise buyer's stack, particularly on the attendee engagement side.
- Bizzabo: Bizzabo is an established event experience platform with registration, onsite, and engagement modules used by large enterprise event teams. Broader than Premagic's scope but addresses the same enterprise trade show buyer and overlaps in attendee engagement features.
Direct peers
- Snapbar: Snapbar builds digital photo, video, and AI-powered activation experiences for events and brand campaigns. Directly comparable to Premagic's Photo UGC and AI Avatar modules — both turn event content into shareable attendee-driven marketing assets for organizers and sponsors.
- Pic-Time: Pic-Time is a gallery, sales, and workflow platform originally built for professional photographers — the same starting point as Premagic's 2018 founding. While its center of gravity is portrait/wedding photography rather than events, the gallery delivery and AI matching features overlap with Premagic's Photo UGC product.
- EventMobi: EventMobi provides event apps and engagement platforms for in-person, hybrid, and virtual events — including attendee engagement, live polling, and content sharing. Comparable to Premagic's during-event engagement layer with overlap on corporate event marketing buyers.
- CrowdVolt: CrowdVolt provides AI-powered photo and video delivery for live events, with facial recognition that matches attendees to their photos. Highly comparable to Premagic's AI-matched photo galleries and is one of the closest functional competitors in the event photo distribution niche.
- Splash: Splash is an event marketing platform for branded experiences, with registration, email, and event page tools aimed at enterprise event marketers. A direct competitor on the marketing automation side of Premagic's proposition and a listed integration partner.
Emerging players
- Hubilo: Hubilo is a virtual and hybrid event platform with strong attendee engagement and networking features. Overlaps with Premagic in attendee advocacy and event marketing, and is a credible competitor in the AI-driven attendee engagement category that Premagic is targeting.
- Goldcast: Goldcast is a B2B event platform focused on virtual and hybrid events with attendee engagement and content repurposing features. Comparable in the AI-enabled attendee engagement and event marketing space, particularly for enterprise marketing-led events.
- Pixbooth: Pixbooth offers AI-powered photo booth software for events and brand activations, including branded overlays, GIFs, and shareable outputs. Comparable to Premagic's avatar and advocacy poster use cases, with a similar focus on turning on-site captures into social content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Premagic social profiles
Digital presencePremagic compliance and trust
Trust signalCompliance1 record
Premagic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Premagic leadership team
Management profileNumber of profiles
Profiles4 records
Premagic funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Premagic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Premagic
What does Premagic do?
Premagic is an AI-powered event marketing SaaS platform that helps event organizers turn attendees into volunteer marketers. It delivers personalized advocacy posters, AI-matched photo galleries, branded AI avatars, and sponsor ROI modules that run pre-event, during-event, and post-event to drive organic registrations and measurable engagement without paid ad spend.
Is Premagic a public or private company?
Premagic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Premagic founded?
Premagic was founded in 2018. It employs 11 to 50 people.
Where is Premagic based?
Premagic is headquartered in Bangalore, India, in the Asia region.
How does Premagic make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are per Event/Project Pricing.
Who are Premagic's main competitors?
Broad incumbents on record are Cvent and Bizzabo. Direct peers are Snapbar, Pic-Time, EventMobi, CrowdVolt and Splash. Emerging players are Hubilo, Goldcast and Pixbooth.
Does Premagic have an API?
No public API is recorded for Premagic.
What industry is Premagic in?
Premagic's product category is Event Marketing Software. Its primary akta.pro industry code is MPAAAGAA, Brand Activations & Experiential Campaign Design, with a secondary code of MPAAAAAO, Activation/Experiential Creative Agencies. Its NAICS code is 561920 and its SIC code is 7372.