What Goldcast does

Goldcast is an AI-first B2B video content platform that combines virtual event and webinar hosting with automated, agentic content repurposing. The product consists of four core modules — Goldcast Events (webinars, virtual, field, and hybrid events), Content Lab (AI-driven repurposing of long-form video into branded clips, blogs, social posts, and emails), Recording Studio (in-platform high-quality video capture for podcasts, testimonials, and events), and Goldcast Agents (autonomous multi-step AI workflows) — supplemented by features including Agentic Video Editor, AI Search across video libraries, AI Highlight Reels, Video Hubs, and account-level analytics. The platform is delivered as a cloud-hosted SaaS across U.S. and European infrastructure with SOC 2 Type II, GDPR/DPF, and CCPA compliance, and integrates natively with Salesforce, Marketo, HubSpot, Eloqua, and Slack to push engagement signals into customer CRM and ABM workflows. AI capabilities span video, text, and multimodal modalities, including generative AI, autonomous agents, knowledge retrieval, process automation, and predictive analytics.

The company's go-to-market is hybrid product-led growth and enterprise sales, with self-serve signup at admin.goldcast.io and dedicated CSMs for enterprise customers. Revenue is driven by tiered annual SaaS subscriptions (Starter, Pro, Premium, Enterprise) with up to 10% renewal escalators and overage fees, supplemented by professional services for implementation and event production. Pricing is not publicly disclosed. Primary buyers are B2B demand generation, event marketing, content marketing, and marketing operations leaders at mid-market SaaS and Fortune 1000 enterprises; named customers include Intercom, FullStory, Brandwatch, Hootsuite, SnapLogic, Birdeye, ThoughtSpot, Clari, Axonius, and Zuora, with documented outcomes such as 8x ROI in qualified pipeline, 480% registration growth, 92% faster content creation, and 150% organic traffic growth.

Goldcast was founded in 2020, is headquartered in Boston, Massachusetts, raised approximately $38M in venture funding (a $10M seed led by Unusual Ventures and HubSpot Ventures in February 2022 and a $28M Series A led by WestBridge Capital in August 2022), ranked #189 on the 2025 Deloitte Technology Fast 500, and was acquired by Cvent (a Blackstone-backed event technology platform) in December 2025 for approximately $300M. Post-acquisition, Goldcast's AI video capabilities are being embedded into Cvent's event marketing portfolio serving approximately 30,000 enterprise customers including a majority of Fortune 100 companies.

Name

Goldcast

Legal name

Goldcast LLC

Website

https://goldcast.io

Company type

Private

Founded year

2020

Operating status

Acquired

Headcount range

51–100 employees

Short description

Goldcast is an AI-first B2B SaaS platform that combines webinar and virtual event hosting with agentic AI workflows for automated video content repurposing, serving mid-market and enterprise demand generation, event marketing, and content teams.

Ownership category

akta.pro rank

Product category

B2B Video Content & Event Marketing Platform

NAICS

Software Publishers (513210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)

Keywords

• B2B video content platform
• Virtual event software
• Webinar management platform
• AI video repurposing
• Event marketing automation

Headquarters

HQ city

Cambridge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Subscription-based SaaS model with tiered plans (Starter, Pro, Premium, Enterprise) granting access to Goldcast's platform features. Fees are recurring per Subscription Term, with overage fees for exceeding Usage Metrics. Renews automatically.
2. Professional Services: Implementation, configuration, integration, deployment, training, and consulting services provided under Statements of Work, including event production support.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

Goldcast sells an AI-first B2B video content SaaS platform that lets marketing teams host webinars, virtual events, field events, and hybrid events, record studio-quality video, and use agentic AI to automatically repurpose long-form recordings into branded clips, blogs, emails, and social posts. It is sold primarily via tiered SaaS subscriptions (Starter, Pro, Premium, Enterprise) on annual billing, with native integrations into Salesforce, Marketo, HubSpot, and Eloqua, and is now distributed and integrated through Cvent's enterprise event technology portfolio following the December 2025 acquisition.

Product overview

Goldcast is an AI-first B2B video content platform that combines virtual event hosting with AI-powered content repurposing. The core platform consists of Goldcast Events for hosting webinars and virtual/field events, Goldcast Content Lab for AI-powered video repurposing, Goldcast Recording Studio for in-house video production, and Goldcast Agents for autonomous AI workflows. Key features include the Agentic Video Editor, AI Search for video content discovery, AI Highlight Reels for automatic reel generation, Video Hubs for on-demand content libraries, Smart Events, and comprehensive Analytics with AI-powered insights. The platform integrates natively with major CRMs (Salesforce) and marketing automation systems (Marketo, HubSpot, Eloqua) to deliver account-level signals for ABM strategies. Goldcast was acquired by Cvent in December 2025 for approximately $300 million.

Differentiator

Problem solved

Functional benefit

Products and services

• Goldcast Events Webinar, virtual event, field event, and hybrid event hosting platform with Netflix-like digital event experiences, engagement tools (polls, Q&A, breakout rooms, chat), and end-to-end branding customization. Designed for B2B marketing teams running single and multi-session events at scale.
• Goldcast Content Lab AI-powered video repurposing module that automatically transforms long-form event recordings into brand-consistent clips, blogs, social posts, and emails using Goldcast agents. Built for B2B marketing teams wanting to turn every webinar and event into a content engine without manual editing.
• Goldcast Recording Studio In-platform studio-quality local video recording capability for podcasts, customer testimonials, thought leadership videos, and event content. Built for B2B marketers, content marketers, and executives wanting to produce branded video without third-party recording tools.
• Goldcast Agents Agentic AI workflows module that autonomously creates, optimizes, and amplifies video content by surfacing highlights, editing clips, applying brand polish, and generating distribution-ready assets. Targeted at B2B marketing teams scaling video-first demand generation.

Quantifiable outcome

• 8x ROI in qualified pipeline; 480% growth in webinar registrations; 92% faster post-event content creation; 150% organic traffic growth; 25% attendance rate boost; 10x audience engagement growth

Named customers10 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability8 records

Feature9 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• CventflagshipStrategic or Co-development Partner · 15 December 2025Cvent acquired Goldcast on December 15, 2025, for approximately $300 million, combining Goldcast's AI-powered video capabilities with Cvent's event marketing platform serving approximately 30,000 enterprise customers including majority of Fortune 100 companies. The acquisition aims to provide end-to-end event marketing solutions with AI-powered video content creation integrated throughout.
• SalesforcecoreTechnology or IntegrationNative Salesforce integration enables Goldcast users to push event attendee data, engagement metrics, and pipeline signals directly into Salesforce CRM. Used by customers like ThoughtSpot and Clari for account-level ABM insights and sales follow-up automation.
• Marketo (Adobe)coreTechnology or IntegrationNative Marketo integration syncs Goldcast event data into Marketo's marketing automation platform for lead scoring, nurturing, and campaign attribution. Customer Clari uses this integration for lead flow process automation.
• HubSpotcoreTechnology or IntegrationNative HubSpot integration enables event data synchronization with HubSpot's CRM and marketing platform. Used by customers like Axonius for segmentation-based event follow-up strategies and CRM data management.
• Oracle EloquacoreTechnology or IntegrationNative Oracle Eloqua integration enables event registration, attendance, and engagement data to flow into Eloqua's marketing automation platform for enterprise B2B demand generation workflows.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ON24: Direct enterprise webinar and virtual event platform, with deep marketing automation/CRM integrations. Particularly relevant as ON24 was also acquired by Cvent in December 2025 for ~$400M, making the two companies corporate siblings and closest direct competitors in B2B webinar technology.
• Bizzabo: Enterprise event experience platform for in-person, hybrid, and virtual events. Competes with Goldcast in B2B event management and offers comparable registration, branding, and engagement features targeting the same demand-gen and event-marketing buyer.
• Hopin: Virtual and hybrid events platform with a strong product-led motion for online conferences and webinars. Direct overlap in virtual event hosting and audience engagement tooling for B2B marketing teams.
• Livestorm: Browser-based webinar and video meeting platform targeting marketing, sales, and customer success teams. Comparable in product-led GTM, ease of use, and integration-native positioning, though typically serving more mid-market than enterprise.
• Demio: Webinar platform targeting marketers with a focus on simple, branded webinar experiences. Direct overlap with Goldcast's webinar offering for SMB and mid-market B2B teams, with a comparable product-led GTM.

Broad incumbents

• Cvent: Enterprise event management platform serving ~30,000 customers including most Fortune 100. Direct overlap in event management and webinar categories; now the parent company of Goldcast following the December 2025 acquisition, making the peer relationship now also a corporate-parent relationship.
• Zoom Events: Zoom's event-specific product line leverages the dominant Zoom video infrastructure to host large-scale virtual events. Overlaps with Goldcast in webinar and event hosting, but as a feature within a much broader communications platform rather than a specialist B2B marketing tool.
• Webex Events (Cisco): Webex Events (formerly Socio) is Cisco's event management offering. Competes with Goldcast in enterprise virtual/hybrid event hosting, packaged into Cisco's broader collaboration portfolio.

Emerging players

• Vimeo: Video hosting and OTT platform with an expanding enterprise SaaS suite (Vimeo Enterprise) and AI-powered video creation tools. Overlaps with Goldcast's Video Hubs and Content Lab capabilities as Vimeo invests more in AI content generation.
• Wistia: B2B video hosting and marketing platform with growing AI-powered video features. Adjacent to Goldcast's Content Lab and Video Hubs, primarily serving marketing teams for on-demand video rather than live events/webinars.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCUzhHOdopvwziqO3YLgwKgg
• Facebookfacebook.com/GoldcastEvents
• LinkedInlinkedin.com/company/goldcastevents

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goldcast