CYCLE
CYCLE is a Berlin-based e-bike subscription service managing 14,000+ serviced electric bicycles across six European countries for last-mile delivery couriers and enterprise fleet operators, bundling vehicles with maintenance, GPS-based theft protection, and fleet management software.
- Company typePrivate
- Founded2018
- HeadquartersBerlin, Germany
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What CYCLE does
CYCLE is a Berlin-headquartered e-bike subscription service (legally operated as CM Invest B.V., incorporated in the Netherlands) founded in 2018 that delivers serviced electric bicycles to last-mile delivery couriers and fleet operators across Europe. The company manages a fleet of 14,000+ bikes across six countries — Austria, Germany, the Netherlands, Belgium, Poland, and the UK — serving 200+ cities with a product mix that includes in-house designed cargo e-bikes (the award-winning 20FIFTY S/M/L series with adjustable wheelbase and torque sensor) and partner-sourced models (RadRunner X, Tonda X, Ebike4Delivery GEN3). Its full-service subscription bundles the vehicle with doorstep or in-shop maintenance, repairs, theft protection via hidden GPS modules (partnered with IoT Venture), and remote motor-controller software updates, differentiating it from simple bike rentals.
The business model is built on monthly subscriptions priced €109-€159 per bike, plus a Premium Protection add-on reducing deductibles and accessory rentals (extra batteries, front racks, 87L/105L soft boxes). CYCLE pursues a hybrid go-to-market: self-serve online checkout at cycle.eco for individual couriers using partner-specific referral codes, and direct enterprise sales to fleet customers. Named enterprise customers span Flink, Just Eat Takeaway, Deliveroo, Uber Eats, Domino's, Foodora, Lieferando, Żabka Jush, and ConnectBike (UK operator). CYCLE has raised approximately $11.3M / €10.3M in Series A funding led by Scania Growth Capital (East Hill Equity), with prior participation from LocalGlobe, APX, EnBW New Ventures, Founder Collective, GreenPoint Partners, EIT InnoEnergy, Visionaries Club, Third Sphere, and Techstars, plus a 7-figure EUR grant from Investitionsbank Berlin in 2024. In July 2024, the company acquired Dutch e-bike provider Ebike4Delivery to strengthen UK operations.
CYCLE firmographics
Firmographics- Name
- CYCLE
- Legal name
- CM Invest B.V.
- Website
- https://cycle.eco
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- CYCLE is a Berlin-based e-bike subscription service managing 14,000+ serviced electric bicycles across six European countries for last-mile delivery couriers and enterprise fleet operators, bundling vehicles with maintenance, GPS-based theft protection, and fleet management software.
- Ownership category
- akta.pro rank
CYCLE industry classification
Industry- Product category
- Last-Mile Delivery E-Bike Subscription Services
- NAICS
- Automotive Equipment Rental and Leasing (5321), Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751), Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro industry
- Cargo Bikes & E-Cargo Bikes Rental/LeasingTransportation & Logistics/Fleet Leasing, Rental & Management/Last-Mile & Delivery Fleet Rental/Leasing (Vans, Box Trucks, Cargo Bikes)E-Bike RentalsE-bikes & E-cargo Bikes ManufacturingIndustrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Micromobility & Light Electric Mobility Manufacturing (E-bikes/E-scooters/NEVs)Cargo & Utility Bike Retail
Keywords
Where CYCLE is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices12 records
Markets served
CYCLE business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- E-Bike Subscriptions: Monthly subscription model for e-bikes including bike, maintenance, repairs, theft protection with GPS, and remote motor control. Options include all-inclusive subscription, leasing-only, and purchasing. Minimum rental term is 1 month with cancellation 24 hours before next billing date.
- Premium Protection Add-on: Additional monthly fee reducing deductible in case of damage and theft. Covers costs to repair or replace bikes even beyond ordinary wear and tear, as long as damages are not from intentional damage or gross negligence.
- Accessories: Additional revenue from accessories such as extra batteries, front racks, and soft boxes (105L or 87L) rented alongside bikes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | CYCLE One - 7-speed e-bike for couriers |
| Subscription | Monthly | RadRunner X - Compact fat-tyre e-bike |
| Subscription | Monthly | Tonda X - Premium fat-tyre e-bike with hydraulic brakes |
| Subscription | Monthly | 20FIFTY S - Short cargo e-bike |
| Subscription | Monthly | 20FIFTY M - Medium cargo e-bike |
| Subscription | Monthly | 20FIFTY L - Long-tail cargo e-bike with torque sensor |
| Subscription | Monthly | Leasing-only option |
| Subscription | Monthly | Premium Protection add-on |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
CYCLE product offering
Product offeringCore offering
CYCLE provides all-inclusive electric bike subscriptions for professional couriers and last-mile delivery businesses. Subscriptions bundle a utility or cargo e-bike, in-house professional maintenance and doorstep repairs, theft protection with hidden GPS tracking and remote motor control, and a customized fleet management and damage-reporting software for business customers. The service targets both individual gig couriers (via self-serve checkout) and enterprise fleets (food delivery platforms and quick commerce operators) across 200+ cities in Austria, Germany, the Netherlands, Belgium, Poland, Italy and the UK.
Product overview
CYCLE offers a subscription-based electric bike service for professional couriers and delivery riders across Europe. The product portfolio consists of in-house designed cargo e-bikes (20FIFTY series in S/M/L variants, CYCLE One) and partner-sourced models (RadRunner X, Tonda X, Ebike4Delivery GEN3). The 20FIFTY is the flagship long-tail cargo bike featuring an adjustable wheelbase, torque sensor, and premium components winning the German Design Award. All bikes are offered through all-inclusive subscription plans (starting from €99-159/month) that bundle the vehicle with maintenance, repairs, theft protection, and GPS tracking. The service model differentiates CYCLE from simple bike rentals by providing comprehensive fleet management, professional mechanics on-demand, and flexible monthly subscription terms.
Differentiator
Problem solved
Functional benefit
Brands
- 20FIFTY: Adjustable wheelbase e-cargo bike with premium components offering up to 120-150 km range, winner of German Design Award
- CYCLE One
- RadRunner X
- Tonda X
- 20FIFTY S
- 20FIFTY M
- 20FIFTY L
- CYCLE x Foodora
Products and services
- 20FIFTY S Short-wheelbase cargo e-bike from CYCLE's flagship 20FIFTY line, designed for last-mile delivery. Single speed, 26-inch cargo tyres, premium components, up to 120 km range (up to 150 km claimed). Available from €149/month through CYCLE's all-inclusive subscription.
- 20FIFTY M Medium-wheelbase cargo e-bike from the 20FIFTY line, built for everyday delivery and adaptable to different cargo needs while keeping operations smooth and efficient. Up to 120 km range. Available from €149/month via CYCLE subscription.
- 20FIFTY L Long-tail cargo e-bike from the 20FIFTY line with a torque sensor, premium components and 120 km range. Available from €159/month via CYCLE subscription.
- RadRunner X Compact and versatile fat-tyre e-bike built for delivery use, equipped with an upgraded battery offering up to 120 km range. Available from €139/month via CYCLE subscription.
- Tonda X Premium fat-tyre e-bike with hydraulic brakes and extended cargo rack, equipped with an upgraded battery offering up to 120 km range. Available from €139/month via CYCLE subscription.
- CYCLE One Standard CYCLE e-bike with 7-speed gears for efficient riding, dual front lights for safe nighttime riding and up to 90 km range. Available from €109/month via CYCLE subscription.
- Ebike4Delivery GEN3 E-bike model from the Dutch e-bike provider Ebike4Delivery, acquired by CYCLE in July 2024. Included in CYCLE's offering for last-mile delivery operations in the Netherlands and the UK.
- CYCLE All-Inclusive E-Bike Subscription The core service product of CYCLE: a monthly subscription bundling a utility or cargo e-bike, professional in-house maintenance and doorstep or in-shop repairs, theft protection with hidden GPS tracking and remote motor control, a peace-of-mind package, and customized fleet management and damage-reporting software for business customers. Includes a 60-minute maximum repair or bike-swap guarantee and regular six-week service intervals. Available to both individual couriers and enterprise fleets across Austria, Germany, the Netherlands, Belgium, Poland, Italy and the UK.
Quantifiable outcome
- Riders travel over 200 million km per year on CYCLE e-bikes
- +4 more outcomes
Companies that use CYCLE
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles2 records
CYCLE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature4 records
CYCLE partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered major and core.
- Ebike4DeliverymajorCYCLE acquired Dutch e-bike provider Ebike4Delivery to enhance last-mile delivery capabilities and expand operations in the UK. The acquisition included leasing contracts, teams, and bicycles, with operational focus across multiple European countries. Ebike4Delivery GEN3 is listed as a vehicle option on CYCLE's website.
- IoT VenturecoreCYCLE partnered with IoT Venture to equip thousands of e-bikes with hidden GPS modules enabling real-time location tracking, historical data access, and remote controller software updates for the 20FIFTY model. During the pilot phase, over 70% of stolen e-bikes were successfully traced and secured. The partnership improved preventive maintenance metrics and fleet availability.
- FoodoramajorCYCLE and Foodora partnership provides Foodora couriers with discounted e-bike subscription rates. Couriers create a ticket in the 'eMobility' category to receive an activation code within two business days. Dedicated Foodora pickup locations in Graz, Innsbruck, Klagenfurt, Linz, Salzburg, and Vienna. Logo partnership with co-branding on CYCLE's website.
- ConnectBikecoreConnectBike operates CYCLE's services in London, UK. This is the exclusive operator of CYCLE e-bike delivery services in the UK market.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
CYCLE competitors and assessment
Company assessmentBroad incumbents
- VanMoof: Premium Dutch e-bike brand with built-in GPS tracking, theft-recovery service, and direct-to-consumer subscription/leasing. Comparable tech stack (GPS + theft protection) although VanMoof targets commuters rather than couriers and is currently in restructuring.
- Rad Power Bikes: North American e-bike brand whose RadRunner model is one of CYCLE's sourced subscription SKUs (RadRunner X). A potential competitor if Rad launches its own subscription service and a key supplier-dependency for CYCLE today.
- Lime: Global shared micromobility operator offering e-bikes and e-scooters across major European cities. Overlaps with CYCLE's urban e-mobility mission and shares enterprise-fleet ambitions, though Lime's dockless sharing model is structurally different from CYCLE's dedicated subscription.
- Urban Arrow: Leading European manufacturer of premium e-cargo bikes widely used by families, businesses, and last-mile delivery operators. Comparable to CYCLE because CYCLE's 20FIFTY competes in the same e-cargo category, though Urban Arrow sells rather than subscribes.
Emerging players
- Keego: Munich-based e-bike subscription startup offering flexible monthly subscriptions with bundled service for urban riders. Geographic and conceptual overlap with CYCLE in the German market, although Keego targets commuters more than delivery fleets.
- Forest: London-based shared e-bike operator providing dockless e-bike rental with sustainability focus and a profitable operating model. Adjacent competitor for urban e-bike demand in London, where CYCLE operates via ConnectBike.
- Cowboy: Belgian premium connected e-bike maker offering bikes with app-based service, theft detection, and subscription accessories. Comparable as a tech-enabled European e-bike brand, though Cowboy's commuter focus differs from CYCLE's courier base.
Direct peers
- Swapfiets: Dutch-founded monthly bike subscription service operating across multiple European countries with bundled maintenance and theft protection. Most directly comparable to CYCLE in business model (monthly subscription + in-house service) although Swapfiets targets commuters rather than couriers.
- Zoomo: Australia-origin e-bike subscription provider purpose-built for delivery couriers and gig-economy riders, with fleet software, GPS, and servicing included. Head-to-head competitor to CYCLE in the delivery-courier subscription niche.
- Cooltra: Barcelona-headquartered shared e-mobility operator (e-mopeds and e-bikes) with monthly subscription plans in Spain, Italy, Portugal and France. Closely comparable subscription model aimed at urban riders, including commercial courier use cases in some markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CYCLE social profiles
Digital presenceCYCLE financial estimates
Financial estimateRevenue estimate
Valuation estimate
CYCLE leadership team
Management profileNumber of profiles
Profiles2 records
CYCLE subsidiaries and ownership
Company hierarchySubsidiaries1 record
CYCLE funding detail
Funding detailFunding overview
Funding rounds8 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CYCLE M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CYCLE
What does CYCLE do?
CYCLE provides all-inclusive electric bike subscriptions for professional couriers and last-mile delivery businesses. Subscriptions bundle a utility or cargo e-bike, in-house professional maintenance and doorstep repairs, theft protection with hidden GPS tracking and remote motor control, and a customized fleet management and damage-reporting software for business customers. The service targets both individual gig couriers (via self-serve checkout) and enterprise fleets (food delivery platforms and quick commerce operators) across 200+ cities in Austria, Germany, the Netherlands, Belgium, Poland, Italy and the UK.
Is CYCLE a public or private company?
CYCLE is a private company. It is classified as venture growth investor backed and is currently operating.
When was CYCLE founded?
CYCLE was founded in 2018. It employs 101 to 250 people.
Where is CYCLE based?
CYCLE is headquartered in Berlin, Germany, in the Europe region.
How does CYCLE make money?
Three revenue lines are on record. E-Bike Subscriptions are the primary driver. The others are premium Protection Add-on and accessories.
Who are CYCLE's main competitors?
Broad incumbents on record are VanMoof, Rad Power Bikes, Lime and Urban Arrow. Emerging players are Keego, Forest and Cowboy. Direct peers are Swapfiets, Zoomo and Cooltra.
Does CYCLE have an API?
No public API is recorded for CYCLE.
What industry is CYCLE in?
CYCLE's product category is Last-Mile Delivery E-Bike Subscription Services. Its primary akta.pro industry code is TLABAGAB, Cargo Bikes & E-Cargo Bikes Rental/Leasing, with a secondary code of THADAGAE, E-Bike Rentals. Its NAICS code is 5321 and its SIC code is 3751.